Gentrification keynote

do you know what gentrification is?

general consensus Ages 18–27 Ages 27–40 Ages 40-60

the problem People often mistake gentrification for urban revitalization, or they just do not know what it is.

so what is gentrification?

so what is gentrification?

The process of renewal and rebuilding, accompanying the influx of middle-class or affluent people into deteriorating areas that often displaces poorer residents. —courtesy of Merriam-Webster

our goal We want to educate a and create awareness about the true effects of gentrification.

key words / experience map

truth, perception, equality, contemporary

branding typeface: helvetica bold / helvetica light

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target & persona

our targets A high income demographic between the ages of 22– 45 that are able to invest into neighborhoods that are being gentrified.

emily petitjean • • •

Family of three Age’s 27, 24 , 2 Looking for a nice home in an urban neighborhood

the space

location

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6ft

what do you value?

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race “Homophobia is like racism and anti-Semitism and other forms of bigotry in that it seeks to dehumanize a large group of people, to deny their humanity, their dignity and personhood.�

Coretta Scott King

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Of course, the only formula that matters at Reynold’s is one proved true by time: 20 Irish bars plus a dwindling population equals one bar left in the neighborhood.

“The old-time Irish are dead up here,” a taciturn Mr. Smith said. “They’re gone.

We’re all that’s left.

Gentrifcation Leaves Family’s Homeless As of January 2015, 578,424 U.S. Citizens live without permanate housing.

There goes The Neighbor hood Not only does gentrification eradicate the people but it also destroys the culture.

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www.whatdoyouvalue.com