Connected consumers in India likely to spend 42% more than last yr: InMobi

Business Standard Connected consumers in India likely to spend 42% more than last yr: InMobi

Indians are all set to celebrate the festive season with a larger online shopping budget compared to last year. Almost 68% of the respondents plan to shop online this festive season, with 43% of Indians increasing their online shopping budgets this year, and parallelly, 39% decreasing their offline shopping budgets, said an InMobi report.

The report “Decoding the 2021 Festive Shopper” reveals that connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year. Clothing and accessories, personal-use gadgets, and home appliances top the charts as most popular shopping categories.

InMobi surveyed over 2500 smartphone users across 80 tier-1, tier-2, and tier-3 cities and clusters in India using its consumer intelligence platform Pulse, to throw light on consumer preferences, shopping patterns, peak-shopping timelines, and device usage patterns.

Additionally, 1 in 3 respondents that hail from tier-2 and tier-3 cities claim to be first-time online shoppers.

Vasuta Agarwal, MD-Asia Pacific, at InMobi, shared, “The festive season always remains about larger-than-life emotions, get-togethers, and a plethora of traditions. Amongst all this constancy, mobile has emerged as the medium for connected consumers to learn, explore, communicate, and buy. Our research shows that over 60% of respondents use their mobile to research, explore, or make the final purchase. This makes it extremely critical for brands to be mobile-first in their festive strategy to win the connected festive shopper this year.”

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