Business Standard M5 Entertainment brings new perspective to endorsements, establishes perfect balance between brands and talent
Mumbai (Maharashtra) [India], September 23 (ANI/NewsVoir): Endorsements have seen a meteoric rise in the last couple of years both online and offline. The concept of celebrity endorsement in the Indian marketing and advertising industry is deep rooted.
The reason behind the success is also straightforward. People in India idolize celebrities, and when renowned personalities associate themselves with a product, people aspire to achieve that. With a whirlwind of agencies that are now in the market catering to endorsements, it is only natural that brands are spoilt for choice. That is not to say that there is no space in the market, with a number of agencies working towards the same goal, M5 Entertainment has understood the need to cater to different verticals to fill the gaps. Talking on the endorsements, Sonya V Kapoor, said, "M5 main vertical looks into endorsements big or small. We do a variety of them basis the brands needs and budgets. We cater to each and every brands requirements and guide them accordingly. The two biggest gaps that we fill are in terms of price sensitivity and total transparency." "We don't push one talent - we push multiple and we negotiate on behalf of brands. We guide them how to close a celebrity in their budgets and realistically giving them budget possibilities. Secondly, the transparency of deal - we make it so easy and straightforward that brands don't have to wonder where the money went," concluded Amrita Mendonza. The key to the success of any agency is the ability to fitting the right talent with the right brand while precariously balancing the needs of everyone involves. It is a game that everyone must win.
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