Business Standard Mitron TV aims to add 50 mn new users, introduces monetisation mechanism
Mitron TV aims to double its user base to 100 million over the next six months as the Indian short-video firm introduces new monetisation mechanisms for creators on the platform, a top company executive said. The company, which has completed one year of operations, had seen strong jump in user base after the Indian government last year banned a number of apps with Chinese links, including Mitron TV's rival TikTok. "It's been a very exciting journey in the first year, we more than 50 million net installs (downloads) on the platform, organically. We started as a two-member team last year, now