VOL.9
#PASSION #FASHION #MUSIC #ART
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# PASS ION FASHION M US IC ART
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ISSUE 5 — Vol. 9 Editor-In Chief & Creative Director Lizette Mikkelsen Art Director & Graphic Designer Heidi Ystrøm Fashion Director Fadi Morad Photographers Liv Friis Larsen, Lizette Mikkelsen, Anne Marie Jo, Gyrithe Lemche, Kristina Demant, Lene Kronow, Sarah Sanctuary Williams, Kristina Kordovsky, Marie Louise Munkegaard Stylists Fadi Morad Hair & Make Up Vivi Pilgaard, Anastasia Hess, Kasper Astrup Sørensen Models Ananya, Laura Aggerholm, Maria Pedersen Words Mette Skjærbæk Digi-Mag My-Magazine.dk/#Mydigimag Follow Us Facebook.com/Mymagazine.dk Instagram: My_mag_official Contact lizette@my-magazine.dk
COV ER VOL. 9 Photographer Lizette Mikkelsen @lizettemikkelsen Stylist Fadi Morad @fadimorad Hair and make up Vivi Pilgaard @vivipilgaard Model Maria Pedersen Le Management @maria.pedersen Hoodie Martin Asbjørn Turtleneck Won Hundred Earrings Orit Elhanati
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#MYMAGA Z INE
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Photographer Lizette Mikkelsen @Lizettemikkelsen
Stylist Fadi Morad @Fadimorad
Hair & make up Vivi Pilgaard @vivipilgaard
Model Maria Pedersen @maria.pedersen Le Management
Jacket Calvin Klein Dress Elaine Hersby Showpiece sneakers LÌrke Andersen Earrings Jane Kønig
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Left: Jacket Calvin Klein Earrings Jane Kønig Above: Jacket Storm & Marie Top + trousers & other stories Earrings Jane Kønig MY MAGAZINE | 9
Knit Fiorella Pratto Top + skirt Cecilie Bahnsen Earrings Orit Elhanati Right: Hoodie Martin Asbjørn Turtleneck Won Hundred Earrings Orit Elhanati Sneakers showpiece LÌrke Andersen
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Catsuit + gloves Morten Ussing Dress Elaine Hersby
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Faux fur ArtFusion Top Rebecca Langebæk Trousers Won Hundred Boots Marimekko Right: Dress Mykke Hofmann Sweater + showpiece sneakers Lærke Andersen Stockings Wolford
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Faux fur ArtFusion Top Rebecca LangebĂŚk Trousers Won Hundred Boots Marimekko
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Left: Jacket Lærke Andersen Dress Morten Ussing Turtleneck Monki Earrings Jane Kønig Above: Jumpsuit ArtFusion Coat Rodebjer Scarf Envii Sneakers showpiece Lærke Andersen
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Jacket Lærke Andersen Dress Morten Ussing Turtleneck Monki Earrings Jane Kønig
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Hoodie Martin Asbjørn Turtleneck Won Hundred Earrings Orit Elhanati
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POWER PE ARL S Photographer Anne Marie Jo, www.annemariejo.com @annemariejo Model Ananya @gossipgoth, Scoopmodels Denmark @scoopmodels Art direction & graphic design Anne Lehmann, www.anne-lehmann.com @anne_lehmann Make up artist & key make up for Maxfactor Kasper Astrup Sørensen @kasperastrup
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Nothing remains… Maybe our life is like a small seed. That transforms into a sprout, then a stunning flower, that withers and eventually dries up beautifully…
Everything changes – in our family, in Karmameju and in me.
Maybe due to my immense life-hunger and my impatience.
Photographer Lizette Mikkelsen @lizettemikkelsen Words Mette Skjærbæk @mette_s_karmameju
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“Change is inevitable – or, it is if you are inside of my mind. I have such a need to feel that I am making the most of it – this beautiful gift: life” Mette Skjærbæk
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INFINITE CHANGES Next year, Mette will celebrate her 20th anniversary with Karmameju. And her 10th anniversary with Karmameju Skincare. It has been 19 years with changes and development. The vision has always been to redefine wellness – but the product/people journey would have been impossible to predict back in 1999. Karmameju was founded in Copenhagen after 10 years travelling internationally as a model. During the last 6 years in Manhattan, the love for natural health, nature and Mettes creative sides came to fruition. When I was very young, I did not consider myself to be creative, I was more of a math girl – but the job as a model was not “ticking all the boxes”, and my spare time was where I further developed my mind and my skills over those ten years. I had a very jealous boyfriend for many years, and he loved when I was home fiddling with all my projects, he was always “feeding” this passion – I later realised it was a way to keep me away from everything that made him jealous.
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I was sewing clothes, making perfume blends, studying aromatherapy, I produced scented candles in the kitchen, made tea blends, wrote prose, took pictures, made scrapbooks. I participated in a “bachelor of science in natural health”, cooked natural health food experimentally for my friends non stop. Although in hinsight it is limiting to be in a relationship with a jealous person, I am still ever so grateful that he saw my creative sides, and helped me pursue them. The sum of changes remains constant. During the 19 years with Karmameju, Mette has had different business partners, - originally Karmameju was founded with her best friend Julie Krogstad, today Julie remains her best friend, but is no longer a part of at Karmameju. The collections have changed: the f irst range that was created was a collection of Lounge Furniture, following that came Living Accessories, followed by a collection of SlowWear clothes, and in 2010 the Pure, Natural and Active Skincare entered the Karmameju family of products.
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Mette Skjærbæk
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The skincare is my “heart-project� – it totally hit the spot for me, and I feel like I have come home. I am so close to the consumer with this range, and I can truly make a difference. I get the most exhillarating emails and messages from people using Karmameju Skincare: their over-sensitive skin has been healed, the acne is gone, the cellulite is vanishing, the skin texture is improved, etc. Although I loved the furniture, towels, the slow-wear, the storage solutions etc. I feel that my time is best spent creating integrityrich skincare. The industry needs to change, and we offer the consumers an informed choice for their skincare.
my most precious ones, thus being a great focus for product development.
My most important promise to the consumers is to always avoid all CMR substances (cancer, reproductive and dna-change triggers). My goal was always to make skincare with high skinimprovement activity, but with no adverse effect on the body. My mission is to create skincare that I feel great about my daughters using, they are
We said goodbye to 80% of our colleagues, and approx. 75% of our turnover. We then hired as many new colleagues, all people with expertise within skincare. And then I crossed my fingers! I was running myself down, designing for 4 broad collections, partifipating in fairs within the different industries and trying to
In 2012 more changes came about and following many late nights of contemplating, Karmameju was totally restructured. The furniture collection was sold to Skagerak (Trip Trap), and several others design objects were sold off too. All the patterns for the slowwear collection was hidden in a safe place, for possible later use. The rest was terminated. Only remaining products in the Karmameju collection in 2012 was the Skincare and a must-have collection of bathrobes, onesies and blankets.
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make my staff experts within as different indutries as furniture, fashion and skincare. So although I ran a major risk in restructering Karmameju, I was willing to take the consequence if it failed. I have an immense desire and need to feel that I am living my life, not just running a marathon every day, and because I feel I can really do a difference within skincare, it had to be done. But it was a risk.
change in the collection. Again I am crossing my fingers, hoping it is the right decision, but I am not sleepless over it! I know we have to be brave to progess, and my Karmameju life has taught me to follow my gut instinct.
Now, in 2018, it is time for change again. The original visuel identity of Karmameju Skincare, was groundbreaking for a “green” skincare range, in its playful and colourful univers – however, the colours no longer fits with the brand or the people behind it. The products/ingredients/integrity is too serious for neon and flashy colours.
Loosing my father and both my grandmothers when I was 11, a great friend when I was 15 and my brother when I was 36, I am so utterly aware that life is now. I drown, if I feel like I am not “using” my life right, and although it means difficult decisions like packing up my life and returning to Denmark in 1999 leaving all I had build behind. Taking over Karmameju in 2008 when Julie stopped. Restructering Karmameju in 2012. Pairing up with new partners in Karmameju in 2014, being divorced in 2016 or many of the other phases I have been through – then I have to do it! I need to smile and laugh, dance and feel. I can’t just “make do”.
We are moving into the “adult stage” for Karmameju - no longer a child or a teenager, my brand has grown up, and I need to be able to “see the brand in the future” – and even more important for me is to FEEL what I am doing, even if it means taking chances, again. The visual identity of Karmameju will make a 180 degree spin, into all the colours that reflect what is inside the products, the heart. Commencing with the release of 3 face masks launched in May 18’, on to the end of 18’, most of the colours will
Change is inevitable – or, it is if you are inside of my mind. I have such a need to feel that I am making the most of it – this beautiful gift: life.
I can’t stick to a success with Karmameju, if the visuel identity no longer touches me, and I will keep making the changes that may give me bundles of work or heartache, but that also gives me wings to fly.
The Volcanic sand in PROUD exfoliating mask 01, is a natural, mineral-rich skin purifier and exfoliator to reveal radiant and glowing skin. I love the power of volcanos and think of the Portugise vulcano this sand came from, each time I use the mask.
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West African Shea Butter has been used in therapeutic skin care for thousands of years. It’s origins go as far back as Cleopatra’s Egypt, where it was carried in large clay jars for cosmetic use. Karmameju’s organic shea butter is integral in their lotion bases.
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“The skincare is my “heart-project” – it totally hit the spot for me, and I feel like I have come home. I am so close to the consumer with this range, and I can truly make a difference. We are moving into the “adult stage” for Karmameju - no longer a child or a teenager, my brand has grown up, and I need to be able to “see the brand in the future” Again I am crossing my fingers, hoping it is the right decision, but I am not sleepless over it! I know we have to be brave to progess, and my Karmameju life has taught me to follow my gut instinct. I will keep making the changes that may give me bundles of work or heartache, but that also gives me wings to fly. ” Mette Skjærbæk
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L AUR A Photographer Liv Friis Larsen Stylist Fadi Morad Hair & make up Anastasia Hess model Laura Aggerholm, Le Management
Knit COS
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Denim top and belt Weekday Trousers Monki Slides ATP
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Jacket TotĂŞme Skirt Weekday Glasses stylists own
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Top Weekday Coat worn around waist and trousers Blanche
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Denim coat Weekday
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Denim top Weekday
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Shirt Iro Denim top Weekday Jacket worn as skirt Blanche
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Dress COS Denim coat Blanche
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Knit COS
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PA P E R MOISELLE Papermoiselle is a place were creativity is free and new art projects will be launched, based on the mutual interest of the unique in photography. At Papermoiselle.com you can buy graphic and photographic art pieces by the photographers Gyrithe Lemche, Kristina Demant, Marie Louise Munkegaard, Sarah Sanctuary Williams, Kristina Kordovsky and Lene Kronow. Follow the lifes of @papermoiselle.com
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KRISTINA DEMANT Kristina Demant is a very intuitive photographer and director of photography with a deep understanding of the art of both photography and filming. Yet her expressive talent is rooted not only in her technique. Her artistry shines through her devotion to portraying a story in everything that she captures. Demant characterizes her personal style as poetic quirkiness. It is feminine, but with a twist of boyishness. She values the instant and spontaneous moments of inspiration that she brings into her pictures.
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LENE KRONOW
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GYRITHE LEMCHE
Gyrithe Lemche has worked as a photographer for a decade and does commercial work as well as art. From her studio in Copenhagen she collaborates with creative companies and magazines worldwide, to create both commercial and editorial work. “I love to enter the playground of art photography. It is such a huge contrast to commercial photography, where the goal is to advertice products or services, and also to represential photography where specific objects or events are in focus. When doing my art pieces I can express my perceptions, my view on the world.” Many of Gyrithes works deals with places and cultures, the city and the nature – not as opposites but as landmarks of her geographical locations. She has no fear of either beauty or ugliness, but cannot escape a certain attention to colour and detail.
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MARIE LOUISE MUNKEGA ARD Marie Louise Munkegaard is a Copenhagen based portrait, food and lifestyle photographer whose work regularly appears in publications worldwide. Her style is clear and vivid, with an unmistakably Nordic aesthetic. She focuses on the natural beauty of food, such as colors, textures and shapes, and when shooting people or spaces, her eye for
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ligthing and framing brings an added dimension to each project. At Papermoiselle.com she unfolds her love for textures and lighting in projects that are truly personal. Photographic works that has come to life, from places like Iceland and her beloved Bornholm.
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KRISTINA KORDOVSK Y The source of my inspiration is rooted in the simplicity of scandinavian design tradition. The key words behind my creative philosophy is to create an authentic look, with a feel of ethnicity combined with a contemporary design and color palette.
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SARAH SANCTUARY WILLIAMS
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# PASS ION FASHION M US IC ART
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