Graphic Design
POR TFO L I O
This is my maze.
portfolio
20 20
Indrawan Mak
Hello.
So, welcome to my maze
The maze that I have built so far is a
in this case maze means
process from myself in graphic design.
my visual journey.
Every obstacle that I go through in this maze is like learning something new and meaningful to me. I like challenges as well as solving a maze. That challenge pushed me to be different from other people. As a creative problem solver, I believe I must have something different from other people. Enjoy my maze.
Inside My Maze.
01 02
03
Resume
Curriculum vitae
03
Selected Work
Gleo
05
Imaginarium
09
Suryavi Advertising
13
Gunung Tua
17
Thesis Project
21
Mada
25
Dee Art
27
ABDA Annual report
29
Tekiro
33
PIM
35
Purimagz
37
Patria Calendar
39
BRI
41
Royal Eight
42
About Me
43
Biography
01
Indrawan Mak
Software
Born in Jakarta, December 14, 1996 and has
Adobe Illustrator
graduated from Bunda Mulia University Visual
Adobe Photoshop
Communication Design with a GPA of 3.82.
Resume
Adobe Indesign Adobe After Effect Adobe Premiere Pro
I am someone who is very interested in graphic design and have been working on it for 5 years (Study and Freelance) and very familiar with
Final Cut pro
deadlines. I can work in teams and individually.
Adobe XD
As I said before, for me design is like entering a
Figma
maze, we must be able to solve existing problems and find a way to achieve a goal.
Professional Skill Branding UI/UX Layout
Hobbies Reading books, Basketball, Jogging.
Illustration Digital Imaging
Like
Motion Graphic
Coffee, MacOs, Sketching, Tech stuff, Rubik
Photographic
Brainstroming Session, Science, Puzzle game,
Education. 2013 - 2016
Mutiara Bangsa 3 VHS
2016 - 2020
Bunda Mulia University
Work experience. 2015 - 2017
Graphic Designer at PT Semesta Karya Kemasindo.
2017 - 2018
Freelance Designer at Atreyu Moniaga Project.
2016 - 2019
Graphic Designer and editor at PT Dwiputra Jaya Mandiri.
2016 - 2019
Art Director at Garis Bawah News Letter
2019 - 2020
Graphic Designer at Suryavi Advertising
Experience. • Internship at Matana University as a designer. • Internship at Suryavi Advertising • Art Director at Garis Bawah News letters Bunda Mulia University. • Participate in the making of Kompas Edition Sumpah Pemuda Newspaper October 28, 2017. • Take part in hackjack competition 2017. • Designers at the Atreyu Moniaga Project MF03 Exhibition.
Maze. Telp.
0877 125 20872
Email.
Indrawann.makmun14@gmail.com
Instagram.
@Indra.makmun
Address
Jln Janur Kuning 3 Blok Fext 9 No7, Jakarta Barat
03 | 04
02
Selected Work
Client Gleo Gelato
About Project Gleo gelato is a artisan gelato based on Indonesia. Gelato in general can be said to have a fairly expensive price, so with this concern Gleo Gelato wants to make gelato available to
Type Branding, Website Treatment Collage, Vector Color RGB & CMYK
everyone. By taking an emotional approach in the form of a tagline and a mini campaign where here it emphasizes that everyone can enjoy gelato whoever and wherever you are. By giving a touch of the nature of the gelato, which is chewy and soft, so we adapt the trait of the gelato into the form of logogram which is dynamic and energetic. Also implemented in its derivatives which become a reference for the tone and methods.
Software Adobe Illustrator
At the research phase, Gleo means cute in Irish. Ireland is
Adobe Photoshop
a country that has thousands of castles. so in making the
Adobe XD ( wireframe )
logogram. I was inspired by several styles of royal castles in
Distribution Social Media, Print Duration 1-2 months
Ireland which look elegant and classic.
The Process Finding the problem - Brainstroming Session - Research - Struggle - Refine the solution - Trial and Error - Final Presentation
Keywords Everyone, Dynamic, Redefine
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My Maze
g
Emotional approach with copywriting that is able to attract buyers whose main target market is young people.
Selected Work
05 | 06
AT
RY
O N E’S G
Using digital imaging to present products to make them look cleaner and more professional, which is also applied on the website which using treatment some simple animated interactions to provide awareness
Visit Gleogelato.com My Maze
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Selected Work
07 | 08
02
Selected Work
Client Arcolabs
About Project Arcolabs is Center for Art and Community Management Its mission is to enhance creativity and innovation through a variety of practice-based programs including
Type Exhibition Event Treatment Collage, Vector Color RGB & CMYK Software Adobe Illustrator
visual art exhibitions, community development projects, hands-on workshops. By providing an innovative and multicultural environment, it also promotes both interdisciplinary interaction and international exchange between artists, theorists, practitioners and scholars. Every year Arcolabs holds an exhibition whose participants come from various Asian countries. In 2019 arcolabs held its exhibition at Bunda Mulia University, so I as the Art Director (UBM Newsletter) at that time was in charge on this project from scratch to implementation.
Adobe Photoshop Distribution Social Media, Print Duration 3.5 Weeks
The Process Briefing - Brainstroming - Research - Visual Research Progress - finalisazation
Keywords
Moodboard
Imagination, Playful, illusion
My Maze
The Big Idea in this project is imaginarium, Imaginarium is a place dedicated to imagination. With this concept, I take a creative approach in the form of provoking the audience’s imagination by providing keyvisual illusions that we can see from various perspectives such as in art that cannot be seen from one side only. Promotion media using offline media and online media. offline media in the form of Instagram and email invitations. On offline media posters and some other offline attributes such as x-banners, teasers etc.
Selected Work
09 | 10
My Maze
Catalog a4 Landscape
Selected Work
11 | 12
02
Selected Work
Client
About Project
Suryavi Advertising
established since 2000 and has handled many clients.
Type Branding Treatment Layout Mockup Color RGB Software
Suryavi is an advertising company that has been This year Suryavi wants to make the transition from advertising to a larger scale, so with this change, a fresh new logo is needed. The basic concept of this logo is inspired by the shape of the shine / light symbol and combined with the core values of Suryavi, kinship, collaboration and open minded. Keyvisual for Suryavi inspired by basic of symbol, circle. Why circle? Circle is one of the oldest symbol on the earth. A set of circles can form a new visual which has
Adobe Illustrator
new meaning, as in teamwork if we can put together the
Adobe Photoshop
circles we can provide a new visualization if the circle
Distribution
does not converge there is no new visual. Also the circle
Digital, Print
is inspired by the basic shape of the sun.
Duration 3 weeks
The Process Finding The Problem - Brainstroming Session Research - Refine the solution - Final Presentation
My Maze
Selected Work
13 | 14
Menerangkan
My Maze
Menyebarkan berkat
Scan Me
Motion Graphic To explain the concept of branding, I made a motion graphic that made it easier for audience to know the concept, because every brand must have the story behind it.
Berkolaborasi
Selected Work
Open Minded
15 | 16
02
Selected Work
Client
About Project
Perkebunan GunungTua
people who used to live in Korea for years, then when
This farm started from the restlessness of a group of they returned to Indonesia they were surprised by the quality of the vegetables available in the local market.
Type Branding, UI/UX Treatment Vector, Digital Imaging Color RGB & CMYK Software
According to them, the quality that is sold in the Indonesian market will not be accepted in the Korean market, the quality difference is very much. Therefore they came up with the idea of making hydroponic plantations. Gunung Tua plantation is located in a land in Subang, near Lembang - Bandung. Land area of 10 ha. The name of the area is Gunung Tua The concept is inspired by the basic leaf shape. The leaves symbolize nature and life. Considering that the
Adobe Illustrator
technique used is hydroponics, it means that water
Adobe Photoshop
use is more dominant than land use, so we borrow the
Figma
water element to represent it. GunungTua always pays
Distribution
attention to farmers and the environment so that the
Print, Apps Store Duration 3.5 Weeks
brand image can be represented by a simplified hugging person symbol. The color used is the color of life, which means that it will always growing.
The Process Empathise - Define The Problem - Persona - user Need - User Flow - Wireframe - Low Fidelity - High Fidelity Prototype - Validation
Keywords Nature, Stream, Ecofriendly
My Maze
Selected Work
17 | 18
Intro This farm started from the restlessness of a group of people who used to live in Korea for years, then when they returned to Indonesia they were surprised by the quality of the vegetables available in the local market. However, because fresh vegetables cannot last 2-3 days, so with this application you can order fresh vegetables and fruit on the same day. Research Plan At this stage, after branding and research, we can find out what kind of target user need, so I conducted an interview to see their experiences and stories. The target audience is mothers, people with health problems, people who want to start a healthy life. Paint Points • Fresh hydroponic vegetables are only available in large supermarkets. • Going and Queuing up at the supermarket is time consuming. • Other applications still rarely have same day delivery. • I want to start a healthy life but don’t know where to start.
Wireframe
My Maze
Persona Lisa 42 Years Old Manager Married
This persona is obtained from collecting paint points and desired goals from the interviewees. So that it can be concluded that Lisa needs fresh hydroponic vegetables that are of good quality for her family, vegetables and fruit can be delivered on the same day so she doesn’t have to go to the supermarket and
Lisa is a fulltime Manager on startup in Bandung. Lisa has 2 children. Lisa lives with her mother who is 82 years old. Everyday Lisa always buys groceries at the supermarket before returning home
queue again. Herman needs fresh vegetables free of pesticides due to his illness. He also needs information about the vegetables and fruits he consumes in order to know their uses and benefits.
Herman 34 Years Old
User Flow
Sales Manager Single
Splash Screen
Home
recommendation
Checkout
Search
Products
Herman is a sales manager at a company. He was convicted that a doctor had kidney disease so he had to eat healthy food and free of pesticides so he
Submit Order
PROTOTYPE
wanted to change his lifestyle. Track Order
shorturl.at/guwI1 Hi Fidelity
Selected Work
19 | 20
02
Selected Work
Thesis Project
About Project
Manisnya Permata Nusantara
This project was created from my concern about the
Dengan Augmented Reality didalamnya
culinary culture around me who still don’t know that sweet soy sauce comes from Indonesia, will culinary culture be claimed by the next country? So I propose this topic as a thesis project to design a book where the contents are history and various of traditional sweet soy sauce throughout Indonesia.
Type Book, Illustration, Campaign
Based on the main target market, young people. There must be an appropriate approach. Based on research, 64% of Indonesians use smartphones, that’s why i use this modern approach and also use it as a Unique Selling
Treatment
Point, namely Augmented Reality. The presence of this
Illustration, Digital
feature can provide awareness to the target audience
Imaging, Book
because in general Indonesian history books are boring
Color
The Process
RGB & CMYK
Finding The Problem - Brainstroming Session
Software
- Research - Refine the solution - Trial & Error -
Adobe Illustrator
Distribution
Adobe Photoshop Maya Unity Distribution Print, Apps Store Duration
Keyvisual
3 months
My Maze
Selected Work
21 | 22
By borrowing the iconic of each traditional sweet soy sauce brand into the visual form contained in the bottles of Indonesian sweet soy sauce, it is intended to provide a strong visualization and make this book different from the books in the market. On the cover, there is a window that can be opened to download AR Apps, apart from providing awareness on the bookshelf, it can also make it easier for users to find and download applications that users usually have to read in a book first.
My Maze
Scan Me
Selected Work
23 | 24
02
Selected Work
Client Mada
About Project Mada is a name for an optical shop brand owned by the Jakarta Eye Center. Mada sells a variety of optical devices
Type Branding
The basic concept is inspired by the shape of an elephant and Javanese script as a cultural representation
Treatment
related to Gajah Mada, without giving an old-fashioned
Layout
impression so i decide to make colors that brand can
Mockup
give the impression of freshness.
Size
Beside that on Mada’s mini campaign “Vision Redefined”
-
here means that Mada wants to redefine what vision
Color
means in life because life is not only about seeing but
RGB Software Adobe Illustrator Adobe Photoshop
feeling (Emotional Approach).
The Process Creating the main concept of the company’s image based on brainstroming, making logos and keyvisual, and
Distribution
applying it to several designs such as poster etc. Then
Social Media, Print
make a design display.
Duration 6 Day
My Maze
Selected Work
25 | 26
02
Selected Work
Client Dee Art
About Project In the process of creating the Dee Art Logo by affixing “Nature” to the font with a touch of organic leaves on the corner of Dee’s art letters, it means that Dee’s art depicts environmentally friendly jewelry products.
Type Branding Treatment Vector
Then the box on the Dee Art logo has the same meaning as mitomein, in ancient times the Japanese did not use a signature to give a watermark but instead used the kanji “full name” and then stamped a box. I want Dee Art to visualize Japanese art that always ends with that stamp.
Color RGB & CMYK Software Adobe Illustrator Adobe Photoshop Distribution Print
My Maze
The Process Finding The Problem - Brainstroming Session Research - Refine the solution
Selected Work
27 | 28
02
Selected Work
Client Abda
About Project Asuransi Abda is a company engaged in insurance where in 2017 Abda was acquired by Mapfre, a red ribbon element must be inserted in each design.
Type Annual Report
In 2019 with the theme Continuing Journey so I represent people who are chasing goals where the first person
Treatment
brings the umbrella (where represent to Abda logo) to
Layout
reach the finish line. Then the wavy blue line symbolizes
Illustration
the relay torch as if ready to face the obstacles.
Size a4
The Process
Color
Creating the main concept of the company’s image based
CMYK Software Adobe Illustrator Adobe Photoshop Distribution Print
My Maze
on brainstroming, sketching, finalization
Selected Work
29 | 30
02
Selected Work
Client Tekiro
About Project Tekiro is a company that manufactures tools such as bolt locks, bolts, screwdrivers, hammers, drills and others. Tekiro wants to promote its products by making Digital
Type Photo Concept
Imaging that shows the uses and benefits of each type of product.
Treatment
The first product emphasizes the utility of a jack when it
Digital Imaging
is critical, such as in the middle of the road. This jack is also anti-rust so it is more durable.
Size 3000 x 3000 px Color
The second photo concept highlights the advantages of this product, namely that this tool box can withstand loads of more than 100kg because it uses high quality
RGB
ABS material. With Dramatize the Unique selling point
Software
of product, this photo concept can give the audience a
Adobe Photoshop
unique first impression.
Distribution Social Media, Print Duration 1 Day
My Maze
The Process Sketching, product photography, digital imaging, Touch up.
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Selected Work
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31 | 32
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33 | 34
02
Selected Work
Client
About Project
Pondok Indah Mall
for promotional needs, in this project I created an
Type Animation Treatment Motion Graphic
In celebrating Chinese New Year, PIM always decorates animation to be installed on the PIM window display. By giving a Chinese New Year vibe and simple animation, it is able to attract the attention of pedestrians.
Brief Make custom animation to fit with window display on the Pondok Indah Mall.
Size 1080 x 720p Color RGB Software Adobe After Effect Adobe Illustrator Distribution Windows Display Duration 4 Day
My Maze
The Process First, making some short storyboard then Making the the relevant animation asset, and then render for final project.
Scan Me
Scan Me
Selected Work
35 | 36
02
Selected Work
Client Purimagz
About Project Purimagz is a magazine from Puri Indah mall, which contains information and other interesting content about Puri Indah Mall. Each issue has a different theme. For
Type
this edition, Purimagz issues a shopping and window
Publishing
display theme.
Treatment
Brief
Digital Imaging
Make digital imaging for a page divider and magazine cover by applying shopping and window display themes.
Size a4 Color CMYK Software Adobe Photoshop Distribution Print Duration 3 Day
My Maze
The Process Determine the concept of digital imaging, choose a photo model (previously there was a process of shooting), create digital imaging and retouch models.
Selected Work
37 | 38
02
Selected Work
Client Patria
About Project Patria is a major company (Parent) which has other subsidiaries (including Patria Perikanan). Patria requested for an alternative pitching for the 2020 calendar design. The basic concept was inspired by a
Type
magnifying glass. In the front cover of calendar, i want to
Calendar
make attention with a unique way by providing a sleeve
Treatment Digital Imaging Layout
containing the core value of Patria itself. Then the visual element using a simplification of the magnifying glass image, the artwork divider also uses the same treatment using the basic concept of a
Size 23 cm x 17 cm (Notes: 7 cm x 17 cm)
magnifying glass so which means want to emphasis Patria’s services and products and reinforces the brand image of the patria.
Color CMYK
Brief
Software
create a unique calendar to give more attention and
Adobe Photoshop
value to the company.
Adobe Ilustrator Distribution Print Duration 6 Days
My Maze
The Process Making the whole concept which is related to Patria, Decide the size, specifications etc., then create a calendar display for presentations.
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The Living Innovations
Selected Work
39 | 40
02
Selected Work
Client
About Project
BRI FINANCE
BRI Finance is one of the subsidiary of BRI Bank (Bank Rakyat Indonesia). In welcoming the turn of the year, BRI
Type
The basic concept of this calendar is an fusion of the
Calendar
present with the future by using “blueprint� refer to
Treatment
Finance wants to create a 2020 calendar
growth.
Vector Collage Layout
Brief designing a calendar with a theme about Indonesia, especially about something that is trending or booming
Size
in Indonesia. Combined with a changing and developing
21 x 16 cm
philosophy
Color CMYK Software
The Process Determine what themes will be make for calendar
Adobe Photoshop
design with brainstorming. sketch the idea, and then
Adobe Ilustrator
making display for presentation.
Distribution Print Duration 3 Days
My Maze
Selected Work
41 | 42
02
Selected Work
Client Royal Eight
About Project Royal Eight is a Chinese restaurant in JHL Solitaire hotel. In commemoration of the day of the moon cake, the Royal Eight Restaurant requested an alternative design for their Mooncake.
Type Packaging Treatment Digital Imaging
The concept was inspired by kinship that complemented each other like the circle in the royal eight logo if brought closer it will become whole like family.
Layout vector
Brief The packaging material is made of hardboard covered
Size
with fabric, design using pattern and keyvisual from the
8 x 8 x 5 cm
brand of the restaurant. The shape and size of the box
Color
can be adjusted to the product.
CMYK Software
The Process
Adobe Photoshop
Deciding the size and shape of the box. Make packaging
Adobe Ilustrator
designs using pattern and keyvisual from the restaurant
Distribution
that has been given. Then make a display of mooncake
boxes.
Duration 5 Days
My Maze
Selected Work
43 | 44
03
Biography
This is my maze
About Me Born in Jakarta on December 14, 1996 and has graduated from Bunda Mulia University Visual Communication Design with a GPA of 3.82. He loves puzzles, rubik and mazes. Because of his active involvement in organizing and design activities, he participated in making a Sumpah Pemuda edition on Kompas Newspaper in 2017 where 35 designers, including Indrawan, designing the Kompas newspaper that year. With his passion for graphic design, he aspires to have his own design studio and wants to make the studio an inspiration for many others.
My Maze
It’s me
More Info
Attachment
It’s Me
Selected Work
“If you can’t advertise yourself what hope have you being able to advertise anything else”
David Ogilvy
In this package portfolio I packaged myself with my maze concept. Also in this package there is a drip coffee that I pack with my brand. curious about my package portfolio? I’ll send it or bring it to you :)
Telp.
0877 125 20872
Email.
Indrawann.makmun14@gmail.com
Instagram.
@Indra.makmun
Address
Jln Janur Kuning 3 Blok Fext 9 No7, Jakarta Barat
