PORTFOLIO
A. PRASANT SINGH RAO USER EXPERIENCE DESIGNER
2014, 2015, 2016, 2018
“Designers deal in ideas. They give shape to ideas that shape our world, enrich everyday experiences, and improve our lives. Where there’s confusion, designers fashion clarity; where there’s chaos, designers construct order; where there’s entropy, designers promote vitality; where there’s indifference, designers swell passion; where there’s mediocrity, designers imbue excellence; and where there’s silence, designers lend voice.”
Ken Peters
‘SUPPER Mobile Application Design
UX and UI Design
THE BORISS BIKE
OPTRACK
FLEX QUADCOPTER
Enhancing the User Experience
Assistive Foot Control Device
Redesigning Quadcopter Control
User Experience Analysis
CONTENTS
01
02
Product Design Engineering
03
Interaction Design
THE AMERICAN DREAM
STEAM PARK
Corvette 1960 3D Model and Print
LEGO Education, learning through play
3D Modelling and Rendering
05
Industry Project
04
06
Project 01
‘Supper A mobile application to promote healthy eating and relationship building among university students. The app provides a platform for students to share ingredients and cook healthy meals following detailed instructions.
Problem Overview Mental Health and Eating Habits at University
210%
increase in dropout rate due to mental health.
87K
(HESA, 2015)
66%
of students experience homesickness.
of students are unable to cook from scratch.
77%
students get take-out get takeout twice a week (Sodexo, 2017)
46%
of students suffer from depression and anxiety.
38%
students skip atleast one meal everyday.
27%
students would like to eat healthier food. (Sodexo, 2017)
homesickness.
of students struggle to make friends. (Sodexo, 2017)
72%
(Sodexo, 2017)
55%
of students experience
(Sodexo, 2017)
(BBC, 2016)
(Sodexo, 2017)
47%
counselling in 2016. (Guardian, 2017)
(Parry, 2013)
78%
students requested for
students have readymade meals. (Sodexo, 2017)
76%
students don’t meet dietary requirements. (Sodexo, 2017)
Target Personas University Students
Friendly Feluku, the sociable one.
Enthusiastic Eshani, the available one.
Cooking Skills:
Appetite:
Cooking Skills:
Appetite:
Sociability:
Availability:
Sociability:
Availability:
Feluku would use the app to meet new people in the area and could benefit
Eshani would be an avid meal goer and hostess, in both the cases she would
from being able to view and follow other people’s profiles.
benefit from being able to share previous meals with her network.
Shy Sue, the one who can cook.
Foodie Fernando, the one with the appetite.
Cooking Skills:
Appetite:
Cooking Skills:
Appetite:
Sociability:
Availability:
Sociability:
Availability:
Sue would be hesitant to visit a stranger for dinner but she could benefit
Fernando is in it to eat it. A foodie by nature could benefit from detailed
from getting a preview of the discussion to get a feel of the crowd.
recipes with nutritional information and adjustable dietary requirements.
‘SUPPER
‘THE APP FOR YOUR APPETITE’
Wireframes HOST HOST JOIN
User Flow INSTANT RAMEN
INSTANT RAMEN PASTA BAKE 4 Where? When?
INGREDIENTS
40 min
1485 cal
INGREDIENTS
What?
2.0 Select Recipe
2.1 Your Ingredients
2.2 Host this Meal
JOIN
INSTANT RAMEN
JOIN
INSTANT RAMEN ADD INGREDIENTS
Say something?
1.0 Log In
3.0 Select Meal
3.1 View Details
3.2 Contribute Ingredients
HOST
Recipes
JOIN
Alex Preston Meals
Host Journey
Favourites
Pantry
Alex Preston Meals
Favourites
Pantry
PASTA BAKE
Upcoming Meals
4
40 min
Alex Preston Meals
Favourites
Diner Journey
Pantry
Ingredients
1485 cal
INGREDIENTS
Secondary Flow
Meals Attended
4.0 Profile
4.1 Upcoming Meals
4.2 Pantry
Buttons
Concept Screens Hosting a Meal
INSTANT RAMEN
HOST
INSTANT RAMEN
INSTANT RAMEN
HOST
HOST
YOUR INGREDIENTS
- Join me for some -
INSTANT RAMEN
INSTANT RAMEN
with chicken and ginger
2 diners
with chicken and ginger
35 mins
INGREDIENTS Basil
6 leaf
Carrot
1 pcs
Chicken Breast
2 pcs
Chicken stock
1 pcs
Chilli Flakes
2.0 Recipe Details
10 sprig
Basil
6 leaf
Carrot
1 pcs
Chicken Breast
2 pcs
Chicken stock
1 pcs
Chilli Flakes
Flat 81, Central Hall
Coriander
Today, at 20:00
Ginger
Hey guys, just moved over from Manchester would love to meet and eat with you guys!
YOUR INGREDIENTS Basil
6 leaf
Chicken Breast
2 pcs
2.1 Host Details
10 sprig 5g 1/2 pack
Lime
1 pcs
Red Chilly
1 pcs
Rice Noodles
100 g
Sesame Seed
2 tsp
2.2 Host’s Ingredients
Users are able to view ad sort recipes based on cuisine and ingredients. Each recipe includes detailed cooking instructions and a calorie count. If a user decides to host a meal, they can select their ingredients, enter location and time details and ‘host’ the meal - which then gets shared on the meal page.
Concept Screens Joining a Meal
INSTANT RAMEN
INSTANT RAMEN
JOIN
JOIN
INSTANT RAMEN
JOIN
Flat 81, Isambard Complex Today, at 20:00 Hey guys, just moved over from Manchester. Looking forward to eating with you guys!
Fergus Hannant 45 mins ago
Hey James, my cooking skills aren’t the best so mind if I bring my guitar along for entertainment?
INSTANT RAMEN with chicken and ginger
3 people (2 attending) Flat 81, Isambard Complex Today, at 20:00
with chicken and ginger
James Pleasant That’s a great idea! 20 mins ago
ADD YOUR INGREDIENTS Ruby Hardy-Bullen
Carrot
1 pcs
Red Chilly
1 pcs
Rice Noodles
100 g
Chicken stock
1 pcs
45 mins ago
Really looking forward to this!
Hey guys, just moved over from Manchester. Looking forward to eating with you guys!
Fergus Hannant
Chilli Flakes
45 mins ago
Hey James, my cooking skills aren’t the best so mind if I bring my guitar along for entertainment?
3.0 Meal Details
- Join James for some -
INSTANT RAMEN
- Join James for some -
10 sprig
Coriander
3.1 Discussion
5g
3.2 Diner’s Ingredients
The meals tab includes recipes that are being hosted by other people which users can choose to attend. The meals can be sorted by budget, distance and choice of food. The meal page includes information about the host and the diners and also links back to the recipe page.
Concept Screens Personal Profile
MY PROFILE
MY PROFILE
SETTINGS
ACCOUNT DIETARY PREFERENCES
FERGUS HANNANT
FERGUS HANNANT
BUDGET
Brunel University
Brunel University
Final year design student. Fun fact: I once ate 27 hotdogs in one sitting (Hit me up for food and freelance projects)
Final year design student. Fun fact: I once ate 27 hotdogs in one sitting (Hit me up for food and freelance projects)
LOCATION CHANGE PASSWORD
FAVOURITES
MEALS
PANTRY
MEALS
FAVOURITES
PANTRY
LOG OUT
Search Ingredients
ABOUT
POTATO SALAD
PORRIDGE
with pesto and coriander
with kiwi and cashews
Butter
150g
Chicken Breast
500g
Chillies
3pcs
Coconut Oil
500g
Coriander
4sprig
Courgette
2pcs
Fennel
4.1 Favourites
TERMS AND CONDITIONS PRIVACY POLICY CREDITS
1sprig
Feta
200g
Green peppers¬
3pcs
4.2 Pantry
4.3 Settings
Each user has a public and a personal profile. The public profile includes a meal log, and a favourites tab is to save recipes for later. The application recommends recipes based a Pantry maintained by the user. Dietary preferences and budgets can be adjusted in the settings tab.
Presentation
Marketing Cards Extended Solution
Project 02
The Big Boriss Bike problem A UX research projected targeted at identifying design opportunities to improve the London Cycle experience. The project identified storage, navigation and card only payment as key areas of improvement.
Research Infographic Background
taxpayer’s money
x
180
bikes have been
Hire a cycle
Santander
vandalised x x 600
11,500 bicycles
£ 11,000,000
are available for the scheme.
annual investment
is made into running the bike sharing scheme.
1/6
bikes have been
stolen
22,000,000 hires have been made since July, 2010.
364 accidents
3644 repairs
involved borris bikes in 2015
is covered by the official sponsors.
10
have been carried out
x 360
x 30
£ 1,800,000
sponsorships
750 docking stations are present across central London
10
Ave rag e
yt rne u
s te
ar o
s ile
ime is
00,000
m
have annual memberships on the bike sharing scheme.
ce 2 0
jou
184,280 londoners x 12,300
sin
e been tra ve h av ll
ed
7,0
.
18 to 24 min u
taxed funding
nd
£ 9,200,000
User Observation Task Analysis
potential problem area Hire a cycle
1345
A task analysis of a user renting out a borris bike was carried out and the different points of interaction (touchpoints) were identified. Storage, navigation and payment were identified as key flaws. Potential improvements and the research data was presented in the form of a customer journey map.
Customer Journey Problem Identification Destination
Locating dock
Payment
Load belongings
Un-docking
25 minutes
10 minutes
5 minutes
10 minutes
5 minutes
Riding 18-24 minutes
Docking 10 minutes
Hire a cycle Hire a cycle
Hire a cycle
1345
Highlights
Pain points
The app makes the task a lot easier.
Effective features for regular users (keys).
Easy to follow instructions with illustrations.
No option for cash payment.
Instructions only in English
Freedom to explore.
Insufficient storage space and often wet.
Stiff over ties, and often too short.
No means for navigation while riding.
Users unaware of the traffic rules.
Re-design the bike basket.
Replace the over ties with a flexible elastic strap.
Have a phone holder to allow for GPS.
Traffic rules Road sign-age summarised on to the nearest the bike. bike stand.
Difficult to locate a docking station while riding.
Full docking stations do not give clear alternatives.
Opportunities Introduce cash payment.
Select language at the start.
Instructions about time to locate the docking station.
Project 03
OpTrack A foot controlled computer access device for individuals with upper body impairments. Co-designed with medical experts at Hillingdon Hospital and potential users to ensure an intuitive and adaptable solution. Awarded Best Overall Project 2018, Brunel Design. Featured in: Design4Health International Conference, 2018 National Association of Equipment Providers Conference, 2018 Guys and St. Thomas Hospital: Design for Health Exhibition, 2018
OPTR CK
Problem Overview Assistive Technology Landscape
Awareness/Availability
Appropriateness
The lack of awareness amongst Assistive
Individuals with severe or uncommon disabilties
Technology users and providers often results
are highly undeserved in the AT market. There is
in effective solutions not reaching the intended
a need for better adaptable solutions.
audience.
Affordability
Acceptance
Due to the narrow market, AT products are often
The functional approach towards the design
over priced intended at government service
of AT products resuls in unaesthetic and
providers as opposed to users.
stigmatized products that users do not want.
Existing Solution Evaluation Primary Research
Existing foot control devices were evaluated based on an Efficiency test as described in ISO 9241-411. Contextual research further revealed that most devices required bi-pedal interaction and were not adaptable. They also required extensive setup and maintenance and their appearance attracted negative stigmatisation.
Design Concept Pressure Sensitive Flat Joystick with Haptic Feedback to emulate Mouse Functions.
OPTR CK
Design Development Range of Motion and Control Pad Evaluation
An modular prototype was built to evaluate range of motion and size of the pad relative to the device. The layers of MDF were added/removed to alter height and the range of motion of the replacable spring loaded shaft in the middle. Each user’s natural foot positioning was also observed to identify the size and scale of the device.
Form Development Ideation and Form Development
Prototype Manufacture Integrated functional prototype
The outer body of the device was CNC milled using a CAD model as reference. The control pad and central shaft were 3D printed using FDM printing. A vaccum cast grip was added to the control pad for hygiene. A joystick and a custom pressure pad controlled by an Arduino Micro mounted on custom PCBs emulated mouse functionality.
User Evaluation Integrated functional prototype
The final prototype was evaluated by Ms. Smart, a cerebral palsy patient with good control of her left foot. She was satisfied with the overall solution and recommended reducing the sensitivity of the joystick and adding a textured grip. Her Occupational Therapist assisted with the evaluation.
User Guides Extended Solution
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Packaging Mockup Extended Solution
Project 04
Flex Quadcopter A wearable glove based RC controller to facilitate an intuitive and exciting flying experience. The glove coupled with the MCU strapped on the wrist translates the user’s natural hand movement into quadcopter control.
Interaction and Feedback Hand Gestures
Neutral State
Throttle
Steering
(Post Calibration)
(Quadcopter Elevation)
(Pitch and Row)
The quadcopter’s elevation/throttle is controlled by opening and closing the fist. The amount of throttle is indicated by the brightness of the Neopixel LEDs. The user is able to steer the quadcopter by tilting their hand in any directions. A LED lights up to indicate turning direction.
PCB Design Integrated functional prototype
PCB Design
Test Prototype
Wrist Module
Hand Module
A flex sensor and an accelerometer are used to track the hand movements. The input from the sensors is communicated to the ‘wrist module’ where the Main Control Unit, controlled by a PIC16F819 chip, is interfaced with the quadcopter controller’s circuit via digital potentiometers.
Final Prototype Integrated functional prototype
The flex sensor was embedded on the inside of the glove, the accelerometer and neopixel ring were housed in the 3D printed mount which was stitched onto the glove. The Main control unit is strapped on the wrist and connected to the hand module when the user is ready.
Project 05
The American Dream A detailed CAD Model of the 1960 convertible Corvette completed using Rhinoceros 5 and Solidworks.
CAD Model Rhinoceros 5 and Solidworks
A combination of Rhinocerious 5 and Solidworks was used to create a 3D model of the car. Surface tools were incorporated for creating individual panels of the car using blueprints in three views as a reference. Once the outer body was assembled into a watertight body, solid tools were used for adding details.
Renders Keyshot 5 and Photoshop
3D Printed Models SLS Printing
The car was scaled down by x24 and 3D printed using SLS printing. The details on the car were accentuated to maintain definition with the reduced size. The final prints were sanded and polished for presentation. A coat of paint is required for the final finish.
I was on-boarded into LEGO Education, the educational arm of the LEGO group that focusses on delivering learning principles through playful experiences, as a UX/Concept development intern. I gained an extensive insight into the LEGO philosophy and brand framework through working on cross organisational projects with the Preschool, Front End and Digital Experience teams. I was involved with all round functions, ranging from user interface design to 3D element design. I partook in broader platform and concept discussions with high profile external stakeholders and contributed towards the design and development of two commercial playsets.
Project 06
STEAM Park A LEGO Duplo set designed to communicate concepts of Science, Technology, Engineering, Arts and Maths to preschool children through creative play. Awarded World Didac Award, 2018 for the Most Innovation Educational Toy Worldwide.
STEAM Park Marketted Solution.
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Involved with the project over a period of 7 months as a part of the concept team. Worked alongside the Concept lead on drafting mockups and product communication through stop-motion videos and presentation boards. Entensively involved with user evaluation and contributed towards packaging and the design of the in-box materials.
References
Dr. Gabriella Spinelli
Rikke Baunbaek
Kevin Andersen
Sajith Ansar
Reader in Design Innovation Brunel University London
Concept and Design Lead, LEGO Education
Sr. Interaction Designer LEGO Product Technology
CEO and Founder, Idea Spice Design
gabriella.spinelli@brunel.ac.uk
rikke.baunbaek@lego.com
k.andersen@lego.com
sajith@ideaspice.com
I have had the pleasure to teach and
Prasant has been my intern for 10
You’re a very talented designer, and if
Prasant was a remarkable young
work with Prasant as I selected him
months and he has been working with
you keep doing what you’re
designer in a myriad ways. He folded
as one of two freshly graduates to
me on new product concepts for LEGO
doing, you’ll be fine. You possess some
his sleeves and jumped headlong
work on a high profile project. Prasant
Education Preschool.
of the most important qualities of a
into every project that came his way.
is creative, diligent and professional.
I can only give Prasant my highest
designer, that a lot of
He displayed maturity and strategic
He is very capable to work in team
recommendations as he is extremely
people often never learn, or forget
thinking way beyond his age. He was
and to change the pace of his work
talented. He is very professional in
along the way.
a team player and got along like a
according to what the task (and
every aspect of the design process
You listen and you’re humble. This
house on fire with each person in the
deadline) requires. He is original in his
and has great ideas along with
is a great quality, especially in a
office. He was involved from start to
thinking and brave in his approach. He
amazing visualization skills. He is
corporation where people tend to
finish and his attention to detail was
is capable of capturing users’ point
not afraid of throwing himself into
show themselves off. Because it
impressive.
of views without intruding and with
unfamiliar territory and will learn any
makes you feel less like a threat, and
Prasant wasn’t really an intern. He
a great deal of sensitivity. A great
competence needed for a project. He
it makes people around you feel more
walked in like an employee embodying
person as well!
is helpful, dedicated and always very
inclined to help you.
the values of the organisation and
open minded, positive and great fun.
You share. The best designers I know
wearing the hat of a senior designer.
(2018)
share their work, a lot. (2016)
You dare to be dumb. And you’re not married to your tools. (2016)
(2014)
THANK YOU! +44 (0) 7721983699 mynameisprasant@outlook.com uk.linkedin.com/in/prasantsinghrao
LET’S GET IN TOUCH!