Portfolio, 2018

PORTFOLIO

A. PRASANT SINGH RAO USER EXPERIENCE DESIGNER

2014, 2015, 2016, 2018

“Designers deal in ideas. They give shape to ideas that shape our world, enrich everyday experiences, and improve our lives. Where there’s confusion, designers fashion clarity; where there’s chaos, designers construct order; where there’s entropy, designers promote vitality; where there’s indifference, designers swell passion; where there’s mediocrity, designers imbue excellence; and where there’s silence, designers lend voice.”

Ken Peters

‘SUPPER Mobile Application Design

UX and UI Design

THE BORISS BIKE

OPTRACK

FLEX QUADCOPTER

Enhancing the User Experience

Assistive Foot Control Device

Redesigning Quadcopter Control

User Experience Analysis

CONTENTS

01

02

Product Design Engineering

03

Interaction Design

THE AMERICAN DREAM

STEAM PARK

Corvette 1960 3D Model and Print

LEGO Education, learning through play

3D Modelling and Rendering

05

Industry Project

04

06

Project 01

‘Supper A mobile application to promote healthy eating and relationship building among university students.

The app provides a platform for students to share ingredients and cook healthy meals following detailed instructions.

Problem Overview Mental Health and Eating Habits at University

210%

increase in dropout rate due to mental health.

87K

(HESA, 2015)

66%

of students experience homesickness.

of students are unable to cook from scratch.

77%

students get take-out get takeout twice a week (Sodexo, 2017)

46%

of students suffer from depression and anxiety.

38%

students skip atleast one meal everyday.

27%

students would like to eat healthier food.

(Sodexo, 2017)

homesickness.

of students struggle to make friends.

(Sodexo, 2017)

72%

(Sodexo, 2017)

55%

of students experience

(Sodexo, 2017)

(BBC, 2016)

(Sodexo, 2017)

47%

counselling in 2016.

(Guardian, 2017)

(Parry, 2013)

78%

students requested for

students have readymade meals.

(Sodexo, 2017)

76%

students don’t meet dietary requirements.

(Sodexo, 2017)

Target Personas University Students

Friendly Feluku, the sociable one.

Enthusiastic Eshani, the available one.

Cooking Skills:

Appetite:

Cooking Skills:

Appetite:

Sociability:

Availability:

Sociability:

Availability:

Feluku would use the app to meet new people in the area and could benefit

Eshani would be an avid meal goer and hostess, in both the cases she would

from being able to view and follow other people’s profiles.

benefit from being able to share previous meals with her network.

Shy Sue, the one who can cook.

Foodie Fernando, the one with the appetite.

Cooking Skills:

Appetite:

Cooking Skills:

Appetite:

Sociability:

Availability:

Sociability:

Availability:

Sue would be hesitant to visit a stranger for dinner but she could benefit

Fernando is in it to eat it. A foodie by nature could benefit from detailed

from getting a preview of the discussion to get a feel of the crowd.

recipes with nutritional information and adjustable dietary requirements.

‘SUPPER

‘THE APP FOR YOUR APPETITE’

Wireframes HOST HOST JOIN

User Flow INSTANT RAMEN

INSTANT RAMEN PASTA BAKE 4 Where?

When?

INGREDIENTS

40 min

1485 cal

INGREDIENTS

What?

2.0 Select Recipe

2.1 Your Ingredients

2.2 Host this Meal

JOIN

INSTANT RAMEN

JOIN

INSTANT RAMEN ADD INGREDIENTS

Say something?

1.0 Log In

3.0 Select Meal

3.1 View Details

3.2 Contribute Ingredients

HOST

Recipes

JOIN

Alex Preston Meals

Host Journey

Favourites

Pantry

Alex Preston Meals

Favourites

Pantry

PASTA BAKE

Upcoming Meals

4

40 min

Alex Preston Meals

Favourites

Diner Journey

Pantry

Ingredients

1485 cal

INGREDIENTS

Secondary Flow

Meals Attended

4.0 Profile

4.1 Upcoming Meals

4.2 Pantry

Buttons

Concept Screens Hosting a Meal

INSTANT RAMEN

HOST

INSTANT RAMEN

INSTANT RAMEN

HOST

HOST

YOUR INGREDIENTS

- Join me for some -

INSTANT RAMEN

INSTANT RAMEN

with chicken and ginger

2 diners

with chicken and ginger

35 mins

INGREDIENTS Basil

6 leaf

Carrot

1 pcs

Chicken Breast

2 pcs

Chicken stock

1 pcs

Chilli Flakes

2.0 Recipe Details

10 sprig

Basil

6 leaf

Carrot

1 pcs

Chicken Breast

2 pcs

Chicken stock

1 pcs

Chilli Flakes

Flat 81, Central Hall

Coriander

Today, at 20:00

Ginger

Hey guys, just moved over from Manchester would love to meet and eat with you guys!

YOUR INGREDIENTS Basil

6 leaf

Chicken Breast

2 pcs

2.1 Host Details

10 sprig 5g 1/2 pack

Lime

1 pcs

Red Chilly

1 pcs

Rice Noodles

100 g

Sesame Seed

2 tsp

2.2 Host’s Ingredients

Users are able to view ad sort recipes based on cuisine and ingredients. Each recipe includes detailed cooking instructions and a calorie count. If a user decides to host a meal, they can select their ingredients, enter location and time details and ‘host’ the meal - which then gets shared on the meal page.

Concept Screens Joining a Meal

INSTANT RAMEN

INSTANT RAMEN

JOIN

JOIN

INSTANT RAMEN

JOIN

Flat 81, Isambard Complex Today, at 20:00 Hey guys, just moved over from Manchester. Looking forward to eating with you guys!

Fergus Hannant 45 mins ago

Hey James, my cooking skills aren’t the best so mind if I bring my guitar along for entertainment?

INSTANT RAMEN with chicken and ginger

3 people (2 attending) Flat 81, Isambard Complex Today, at 20:00

with chicken and ginger

James Pleasant That’s a great idea!

20 mins ago

ADD YOUR INGREDIENTS Ruby Hardy-Bullen

Carrot

1 pcs

Red Chilly

1 pcs

Rice Noodles

100 g

Chicken stock

1 pcs

45 mins ago

Really looking forward to this!

Hey guys, just moved over from Manchester. Looking forward to eating with you guys!

Fergus Hannant

Chilli Flakes

45 mins ago

Hey James, my cooking skills aren’t the best so mind if I bring my guitar along for entertainment?

3.0 Meal Details

- Join James for some -

INSTANT RAMEN

- Join James for some -

10 sprig

Coriander

3.1 Discussion

5g

3.2 Diner’s Ingredients

The meals tab includes recipes that are being hosted by other people which users can choose to attend. The meals can be sorted by budget, distance and choice of food.

The meal page includes information about the host and the diners and also links back to the recipe page.

Concept Screens Personal Profile

MY PROFILE

MY PROFILE

SETTINGS

ACCOUNT DIETARY PREFERENCES

FERGUS HANNANT

FERGUS HANNANT

BUDGET

Brunel University

Brunel University

Final year design student.

Fun fact: I once ate 27 hotdogs in one sitting (Hit me up for food and freelance projects)

Final year design student.

Fun fact: I once ate 27 hotdogs in one sitting (Hit me up for food and freelance projects)

LOCATION CHANGE PASSWORD

FAVOURITES

MEALS

PANTRY

MEALS

FAVOURITES

PANTRY

LOG OUT

Search Ingredients

ABOUT

POTATO SALAD

PORRIDGE

with pesto and coriander

with kiwi and cashews

Butter

150g

Chicken Breast

500g

Chillies

3pcs

Coconut Oil

500g

Coriander

4sprig

Courgette

2pcs

Fennel

4.1 Favourites

TERMS AND CONDITIONS PRIVACY POLICY CREDITS

1sprig

Feta

200g

Green peppers¬

3pcs

4.2 Pantry

4.3 Settings

Each user has a public and a personal profile. The public profile includes a meal log, and a favourites tab is to save recipes for later. The application recommends recipes based a Pantry maintained by the user. Dietary preferences and budgets can be adjusted in the settings tab.

Presentation

Marketing Cards Extended Solution

Project 02

The Big Boriss Bike problem A UX research projected targeted at identifying design opportunities to improve the London Cycle experience.

The project identified storage, navigation and card only payment as key areas of improvement.

Research Infographic Background

taxpayer’s money

x

180

bikes have been

Hire a cycle

Santander

vandalised x x 600

11,500 bicycles

£ 11,000,000

are available for the scheme.

annual investment

is made into running the bike sharing scheme.

1/6

bikes have been

stolen

22,000,000 hires have been made since July, 2010.

364 accidents

3644 repairs

involved borris bikes in 2015

is covered by the official sponsors.

10

have been carried out

x 360

x 30

£ 1,800,000

sponsorships

750 docking stations are present across central London

10

Ave rag e

yt rne u

s te

ar o

s ile

ime is

00,000

m

have annual memberships on the bike sharing scheme.

ce 2 0

jou

184,280 londoners x 12,300

sin

e been tra ve h av ll

ed

7,0

.

18 to 24 min u

taxed funding

nd

£ 9,200,000

User Observation Task Analysis

potential problem area Hire a cycle

1345

A task analysis of a user renting out a borris bike was carried out and the different points of interaction (touchpoints) were identified.

Storage, navigation and payment were identified as key flaws. Potential improvements and the research data was presented in the form of a customer journey map.

Customer Journey Problem Identification Destination

Locating dock

Payment

Load belongings

Un-docking

25 minutes

10 minutes

5 minutes

10 minutes

5 minutes

Riding 18-24 minutes

Docking 10 minutes

Hire a cycle Hire a cycle

Hire a cycle

1345

Highlights

Pain points

The app makes the task a lot easier.

Effective features for regular users (keys).

Easy to follow instructions with illustrations.

No option for cash payment.

Instructions only in English

Freedom to explore.

Insufficient storage space and often wet.

Stiff over ties, and often too short.

No means for navigation while riding.

Users unaware of the traffic rules.

Re-design the bike basket.

Replace the over ties with a flexible elastic strap.

Have a phone holder to allow for GPS.

Traffic rules Road sign-age summarised on to the nearest the bike. bike stand.

Difficult to locate a docking station while riding.

Full docking stations do not give clear alternatives.

Opportunities Introduce cash payment.

Select language at the start.

Instructions about time to locate the docking station.

Project 03

OpTrack A foot controlled computer access device for individuals with upper body impairments.

Co-designed with medical experts at Hillingdon Hospital and potential users to ensure an intuitive and adaptable solution.

Awarded Best Overall Project 2018, Brunel Design.

Featured in: Design4Health International Conference, 2018 National Association of Equipment Providers Conference, 2018 Guys and St. Thomas Hospital: Design for Health Exhibition, 2018

OPTR CK

Problem Overview Assistive Technology Landscape

Awareness/Availability

Appropriateness

The lack of awareness amongst Assistive

Individuals with severe or uncommon disabilties

Technology users and providers often results

are highly undeserved in the AT market. There is

in effective solutions not reaching the intended

a need for better adaptable solutions.

audience.

Affordability

Acceptance

Due to the narrow market, AT products are often

The functional approach towards the design

over priced intended at government service

of AT products resuls in unaesthetic and

providers as opposed to users.

stigmatized products that users do not want.

Existing Solution Evaluation Primary Research

Existing foot control devices were evaluated based on an Efficiency test as described in ISO 9241-411. Contextual research further revealed that most devices required bi-pedal interaction and were not adaptable. They also required extensive setup and maintenance and their appearance attracted negative stigmatisation.

Design Concept Pressure Sensitive Flat Joystick with Haptic Feedback to emulate Mouse Functions.

OPTR CK

Design Development Range of Motion and Control Pad Evaluation

An modular prototype was built to evaluate range of motion and size of the pad relative to the device. The layers of MDF were added/removed to alter height and the range of motion of the replacable spring loaded shaft in the middle. Each user’s natural foot positioning was also observed to identify the size and scale of the device.

Form Development Ideation and Form Development

Prototype Manufacture Integrated functional prototype

The outer body of the device was CNC milled using a CAD model as reference. The control pad and central shaft were 3D printed using FDM printing. A vaccum cast grip was added to the control pad for hygiene. A joystick and a custom pressure pad controlled by an Arduino Micro mounted on custom PCBs emulated mouse functionality.

User Evaluation Integrated functional prototype

The final prototype was evaluated by Ms. Smart, a cerebral palsy patient with good control of her left foot. She was satisfied with the overall solution and recommended reducing the sensitivity of the joystick and adding a textured grip. Her Occupational Therapist assisted with the evaluation.

User Guides Extended Solution

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Packaging Mockup Extended Solution

Project 04

Flex Quadcopter A wearable glove based RC controller to facilitate an intuitive and exciting flying experience.

The glove coupled with the MCU strapped on the wrist translates the user’s natural hand movement into quadcopter control.

Interaction and Feedback Hand Gestures

Neutral State

Throttle

Steering

(Post Calibration)

(Quadcopter Elevation)

(Pitch and Row)

The quadcopter’s elevation/throttle is controlled by opening and closing the fist. The amount of throttle is indicated by the brightness of the Neopixel LEDs. The user is able to steer the quadcopter by tilting their hand in any directions. A LED lights up to indicate turning direction.

PCB Design Integrated functional prototype

PCB Design

Test Prototype

Wrist Module

Hand Module

A flex sensor and an accelerometer are used to track the hand movements. The input from the sensors is communicated to the ‘wrist module’ where the Main Control Unit, controlled by a PIC16F819 chip, is interfaced with the quadcopter controller’s circuit via digital potentiometers.

Final Prototype Integrated functional prototype

The flex sensor was embedded on the inside of the glove, the accelerometer and neopixel ring were housed in the 3D printed mount which was stitched onto the glove. The Main control unit is strapped on the wrist and connected to the hand module when the user is ready.

Project 05

The American Dream A detailed CAD Model of the 1960 convertible Corvette completed using Rhinoceros 5 and Solidworks.

CAD Model Rhinoceros 5 and Solidworks

A combination of Rhinocerious 5 and Solidworks was used to create a 3D model of the car. Surface tools were incorporated for creating individual panels of the car using blueprints in three views as a reference. Once the outer body was assembled into a watertight body, solid tools were used for adding details.

Renders Keyshot 5 and Photoshop

3D Printed Models SLS Printing

The car was scaled down by x24 and 3D printed using SLS printing. The details on the car were accentuated to maintain definition with the reduced size. The final prints were sanded and polished for presentation. A coat of paint is required for the final finish.

I was on-boarded into LEGO Education, the educational arm of the LEGO group that focusses on delivering learning principles through playful experiences, as a UX/Concept development intern.

I gained an extensive insight into the LEGO philosophy and brand framework through working on cross organisational projects with the Preschool, Front End and Digital Experience teams. I was involved with all round functions, ranging from user interface design to 3D element design. I partook in broader platform and concept discussions with high profile external stakeholders and contributed towards the design and development of two commercial playsets.

Project 06

STEAM Park A LEGO Duplo set designed to communicate concepts of Science, Technology, Engineering, Arts and Maths to preschool children through creative play.

Awarded World Didac Award, 2018 for the Most Innovation Educational Toy Worldwide.

STEAM Park Marketted Solution.

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Involved with the project over a period of 7 months as a part of the concept team. Worked alongside the Concept lead on drafting mockups and product communication through stop-motion videos and presentation boards. Entensively involved with user evaluation and contributed towards packaging and the design of the in-box materials.

References

Dr. Gabriella Spinelli

Rikke Baunbaek

Kevin Andersen

Sajith Ansar

Reader in Design Innovation Brunel University London

Concept and Design Lead, LEGO Education

Sr. Interaction Designer LEGO Product Technology

CEO and Founder, Idea Spice Design

gabriella.spinelli@brunel.ac.uk

rikke.baunbaek@lego.com

k.andersen@lego.com

sajith@ideaspice.com

I have had the pleasure to teach and

Prasant has been my intern for 10

You’re a very talented designer, and if

Prasant was a remarkable young

work with Prasant as I selected him

months and he has been working with

you keep doing what you’re

designer in a myriad ways. He folded

as one of two freshly graduates to

me on new product concepts for LEGO

doing, you’ll be fine. You possess some

his sleeves and jumped headlong

work on a high profile project. Prasant

Education Preschool.

of the most important qualities of a

into every project that came his way.

is creative, diligent and professional.

I can only give Prasant my highest

designer, that a lot of

He displayed maturity and strategic

He is very capable to work in team

recommendations as he is extremely

people often never learn, or forget

thinking way beyond his age. He was

and to change the pace of his work

talented. He is very professional in

along the way.

a team player and got along like a

according to what the task (and

every aspect of the design process

You listen and you’re humble. This

house on fire with each person in the

deadline) requires. He is original in his

and has great ideas along with

is a great quality, especially in a

office. He was involved from start to

thinking and brave in his approach. He

amazing visualization skills. He is

corporation where people tend to

finish and his attention to detail was

is capable of capturing users’ point

not afraid of throwing himself into

show themselves off. Because it

impressive.

of views without intruding and with

unfamiliar territory and will learn any

makes you feel less like a threat, and

Prasant wasn’t really an intern. He

a great deal of sensitivity. A great

competence needed for a project. He

it makes people around you feel more

walked in like an employee embodying

person as well!

is helpful, dedicated and always very

inclined to help you.

the values of the organisation and

open minded, positive and great fun.

You share. The best designers I know

wearing the hat of a senior designer.

(2018)

share their work, a lot.

(2016)

You dare to be dumb. And you’re not married to your tools.

(2016)

(2014)

THANK YOU! +44 (0) 7721983699 mynameisprasant@outlook.com uk.linkedin.com/in/prasantsinghrao

LET’S GET IN TOUCH!