Media Kit 2016

RADIO • PRINT • WEB • VIDEO

MULTI-MEDIA

THE POLK COUNTY

powered by

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PULSE MULTI-MEDIA

PULSE MULTI-MEDIA

Pulse Multi-Media is the area's first choice for news, events and entertainment... reaching potentially 40,000 through three radio stations, a weekly newspaper, an online publication and live-streaming video. Anywhere anytime - we have our pulse on the community .... that's why we're proud to call this home and even prouder to be the heartbeat of our community!

479-243-9600 1168 Hwy 71 S. • Mena, AR 71953

The Heartbeat of Our Community

Meet Our Sales Team Mark Hobson •

m.hobson@mypulsenews.com

The man, the myth, the legend… Mark is THE main personality for our flagship station, KENA FM 104.1 and has been with our team for 17 years but in radio for over 25. He and his wife, Tyra, share three sons and two grandchildren that are the apple of his eye! His wealth of marketing experience can be helpful to small operations or large industries but more importantly, you’ll enjoy working with him!

Candace Riner •

c.riner@mypulsenews.com

Candace holds a degree in communication with experience in television, radio and newspaper with an enthusiasm to serve her clients. She and her husband Andy have a heart for ministry and serve locally as well as regular mission trips to Haiti. She can assist you in building a marketing plan that will help you reach your key target market.

Debbie Frost •

d.frost@mypulsenews.com

Debbie is the newest member to our team and brings with her almost 40 years of advertising experience. She is skilled in working with small family owned businesses to major retailers. She and her husband, Benny, have two children and three grandchildren. Debbie is also a member of the local Board of Directors for the Mena/Polk County Chamber of Commerce.

Melanie Buck •

m.buck@mypulsenews.com

When Melanie isn’t servicing her clients, she’s chasing news as the team’s senior staff reporter. She’s an Okie but we have converted her to a Razorback although we think her heart is divided. She has two children and is a member of the local Ouachita Little Theatre’s Board of Directors as well as a member of the Mena Lioness.

LeAnn Dilbeck •

l.dilbeck@mypulsenews.com

LeAnn is a Mena native and serves as the General Manager / Publisher of Pulse Multi-Media. Even though that keeps her busy, she still loves to be involved in sales and working with her customers. She holds a marketing degree with a minor in communications. She and her husband, David, have two teenagers. LeAnn is also a member of the local Board of Directors for the Mena/Polk County Chamber of Commerce.

Our Local Stations

Our Sister Stations Camden, AR

Radio (Net Spot) Advertising Rates * Commissionable agency rates available upon request

- $150/mo

Weather Sponsor - $150/mo News Sponsor - Available Broadcasts @ 6:30 a.m., 7:10 a.m., 12:05 p.m., 5:05 p.m. weekdays - $250/mo

NASCAkdfjk Texas Motorspeedway's TOTAL ACCESS Sponsor (1) :30 commercial with 1-hour weekly show each Saturday @ 8 a.m.

Name recognition during :90 daily show @ 12:15 p.m.

Numerous name mentions and print promotions Requires 12-month commitment

Gospel Greats Sponsor - $25/week Includes (2) :30 commercials within each show aired each Sunday Numerous name mentions

Sunday Prime Time Programming: 8 a.m. - 10:15 a.m. (must check availability)

15 mins. - $50/week 30 mins. - $75/week

Requires 13 week commitment

KCXY FM 95.3

25,000 Watts 6,600 Listeners

Call-In Swap Shop (8:05 a.m. & 12:30 p.m.) includes (1) :30 commercial

www.yesradioworks.com

25,000 Watts 7,600 Listeners Prime (6a - 8a & 12p - 12:30p) :30 - $10 • :60 - $15 ROS :30 - $8 • :60 - $12

Weekday Remotes 2 Hour Remote: $350

(Includes 25 :30 Second Promotional Spots Prior to Remote)

Each Additional Hour: $100 (Includes 5 :30 Second Promotional Spots Prior to Remote)

Weekend Remotes 2 Hour Remote: $450

(Includes 25 :30 Second Promotional Spots Prior to Remote)

Each Additional Hour: $120 (Includes 5 :30 Second Promotional Spots Prior to Remote)

Coverage Maps

ROS :30 - $5 • :60 - $8 * in combination with KENA purchase

News Good

1450

500 Watts 1,500 Listeners

ROS :30 - $4 • :60 - $6 * in combination with KENA & KQOR purchase

Y-95 • Country • 100,000 WATTS • 10,300 Listeners

KAMD FM 97.1

K-97 • Adult Contemportary • 50,000 WATTS • 5,800 Listeners

KMGC FM 104.5

Magic 104.5 • African American • 6,000 WATTS • 12,500 Listeners

DeQueen, AR www.kdqn.com

KDQN FM 92.1

#1 Country 92.1• Country • 50,000 WATTS • 10,400 Listeners

KDQN AM 1390

La Mexicana Musical • Spanish • 500 WATTS • 3,600 Listeners

KILX FM 102.1

The Good Path 102.1 • Christian • 6,000 WATTS • New Station

Nashville, AR

www.southwestarkansasradio.com

KMTB FM 99.5

B 99.5 • Country • 25,000 WATTS • 2,600 Listeners KNAS FM 105.5 Star 105.5 • Sports • 6,000 WATTS • N/A Listeners

KBHC AM 1260

La Mexicana Musical • Spanish • 500 WATTS • N/A Listeners

Berryville, AR www.kthsradio.com

KTHS FM 107.1

Your Country • Country • 25,000 WATTS • 8,200 Listeners

KTHS AM 1480

Classic Hits • Classic Hits • 5,000 WATTS • New Station

Fayetteville, AR

www.hogsportsradio.com

KAKS FM 99.5

Hogs Sports Radio • Sports • 25,000 WATTS • 10,800 Listeners

KCTY FM 96.7

The Coyote 96.7 • Country • 25,000 WATTS • 22,700 Listeners

KFMD FM 101.5

Oldies 101.5 • Classic Hits • 25,000 WATTS • 19,200 Listeners

2,000,000 Views and Growing

The Polk County Pulse launched its online publication, MyPulseNews.com, on July 31, 2013 and has hit over

2.2 MILLION

views, reaching over

212,000 readers, which can translate to customers for our advertisers.

111,018

81,339

86,142

Pageviews

81,771

91,290

74,311

83,156

Users

71,992

68,643 57,843

34,442

30,172

25,649

2. Texas 3. Oklahoma 4. Tennessee 5. Missouri 6. South Carolina 7. Louisiana 8. California 9. Georgia 10. Flordia

TOP 10 CITIES IN ARKANSAS:

TOP 10 STATES:

1. Arkansas

24,981

22,273 22,868

23,232

1. Hot Springs 2. Mena 3. DeQueen 4. Little Rock 5. Conway 6. Fort Smith 7. Fayetteville 8. Springdale

15,563

TOP 10 CITIES IN TEXAS:

26,546

20,006

52,029

18,186

1. Dallas 2. Houston 3. Fort Worth 4. Texarkana 5. Plano 6. Austin 7. San Antonio 8. (not set)

9. Russellville

9. Paris

10. Siloam Springs

10. Arlington

16,379

TOP 10 CITIES IN OKLAHOMA:

56,649

1. Oklahoma City 2. Tulsa 3. Idabel 4. Shawnee 5. Durant 6. Wellston 7. (not set) 8. Tuttle 9. Poteau 10. Broken Bow

Wednesdays

FREE WEEKLY

THE POLK COUNTY

Stay Connected!

1168 Hwy 71 S • Mena, AR 71953 • 479-243-9600 ...............................................................................................................................................................................

Your DAILY News Sources: KENA 104.1 FM & MyPulseNews.com

Get Your Weekly Paper Every Wednesday!

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The Polk County Pulse is the area’s premiere and fastest growing news publication. Distributing 8,000 copies each Wednesday, The Pulse has quickly become the county’s largest news publication since 2007 as it accurately reflects “The Heartbeat of Our Community.� Through the support of its advertisers, The Polk County Pulse is a free publication distributed to over 200 racks throughout Polk County with an e-edition available at MyPulseNews.com.

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Week end

RADIO • PRINT • WEB • VIDEO

MULTI-MEDIA

PRINT RATES

The Heartbeat of Our Community

1168 Hwy 71 S. | Mena, AR 71953 | 479-243-9600 The Polk County Pulse is the area’s premiere and fastest growing news publication. Distributing 8,000 copies each Wednesday, The Pulse has quickly become the county’s largest news publication since 2007 as it accurately reflects “The Heartbeat of Our Community.” Through the support of its advertisers, The Polk County Pulse is a free publication distributed to over 200 racks throughout Polk County with an e-edition available at MyPulseNews.com.

Polk County Pulse Print Display Advertising Rates WEEKLY RATE

8,000 circulation

4+ WEEK RATE

1/16 Black/White 1/16 Color

$27 per week $35 per week

$23 per week $29 per week

1/8 Black/White 1/8 Color

$54 per week $66 per week

$50 per week $58 per week

1/4 Black/White

$92 per week

$88 per week

1/4 Color

$112 per week

$100 per week

3/8 Black/White

$145 per week

$140 per week

3/8 Color

$170 per week

$155 per week

1/2 Black/White

$180 per week

$176 per week

1/2 Color

$214 per week

$199 per week

Full Page Black/White

$350 per week

$345 per week

Full Page Color

$390 per week

$365 per week

Business of the Week: Page Sponsor: Large - $25 per week Classified Advertising Rates: Up to 20 words - $4. $.25 each additional word.

Add a border - $1 Insert Rates: $50 per thousand net (Price does NOT include design/printing of insert.)

We Accept: Retail Print Deadlines: Space Reservation Deadline: Monday at Noon / Ad Materials Due by Monday at 5 pm Classified Deadlines: Deadline is Monday at noon. All ads must be pre-paid. Ads may be sent to ads@mypulsenews.com.

Insert Deadline: All inserts must be received by the The Polk County Pulse by Thursday at noon.

Radio Deadline: Noon of preceeding day of air date.

Web Deadline: Thursdays at noon.

Print Ad Sizes and Specifications: Ads may be emailed to ads@mypulsenews.com. Files accepted include Adobe PDF, EPS, and JPG. The Polk County Pulse is a 4-column tab publication.

1/16: 2.403 x 2.43 1/8 Vertical: 2.403 x 4.943 1/8 Horizontal: 4.931 x 2.43 1/4: 4.931 x 4.943 1/4 Banner: 10 x 2.43 3/8 Vertical: 4.931 x 7.6 1/2 Horizontal: 10 x 4.943 1/2 Vertical: 4.931 x 9.416 Full: 10 x 9.742 Business of the Week Ad Sizes: Small: 1.867x1 • Large: 1.867x1.7 Policy:The Publisher reserves the right to reject or cancel any advertisement at any time. All property rights, including any copyright interest, in any

advertisement produced by Pulse Multi-Media using artwork and/or typography furnished or arranged by Pulse Multi-Media shall be the property of Pulse Multi-Media. No such advertisement or any part thereof may be produced without the prior written consent of Pulse Multi-Media.

Contact one of our

Marketing Specialists:

Mark Hobson

m.hobson@mypulsenews.com

Candace Riner

c.riner@mypulsenews.com

Melanie Buck

m.buck@mypulsenews.com

LeAnn Dilbeck

l.dilbeck@mypulsenews.com

Debbie Frost

d.frost@mypulsenews.com

RADIO • PRINT • WEB • VIDEO

WEB RATES AND COMBO PACKAGES MULTI-MEDIA The Heartbeat of Our Community

MyPulseNews.com Advertising Rates HOME PAGE | NEWS Signature Ad (1020x77): Banner Ad (663x90): Sidebar Large (300x500): Sidebar Medium (300x250): Sidebar Small (300x125):

$125/week $ 75/week $110/week $ 60/week $ 35/week

* $25 preferred placement charge and by availability only.

OBITUARIES Banner Ad (663x90): Sidebar Large (300x500): Sidebar Medium (300x250): Sidebar Small (300x125)

$ $ $ $

85/week 75/week 40/week 25/week

* $25 preferred placement charge and by availability only.

OTHER PAGES

Banner Ad (663x90): Sidebar Large (300x500): Sidebar Medium (300x250): Sidebar Small (300x125):

$ $ $ $

75/week 65/week 35/week 25/week

* $25 preferred placement charge and by availability only.

DEADLINES: Web - Thursdays at noon Print - Reservation, Monday at noon; Materials, Monday at 5 pm Radio - Noon of preceeding day of air date

PRINT/WEB COMBOS

THE ULTIMATE 3-PACK RADIO, PRINT, WEB COMBOS

PACK 1: $95

5 Prime Radio Spots (1/Day 6a-8a) (1) 1/16 Color Print Ad (2-Week) Small Web Ad Link to customer’s choice (Home or News Page only by availability) (VALUE - $115)

PACK 2: $195 15 Radio Spots (1) 1/4 Color Print Ad (2-Week) Medium Web Ad Link to customer’s choice (Home or News Page only by availability) (VALUE - $312)

PACK 3: $495 25 Radio Spots Choice of (2) 1/2 Page Color or (1) Full Page Color Print Ad (2-Week) Large Web Ad Link to customer’s choice (Home or News Page only by availability) (VALUE - $740)

COMBO 1: Purchase a 1/16 page print ad for one week in The Polk County Pulse, receive $10 OFF the purchase of a Sidebar Small.

COMBO 2: Purchase a 1/8 page print ad for one week in The Polk County Pulse, receive $15 OFF the purchase of a Sidebar Medium.

COMBO 3: Purchase a 1/4 page print ad for one week in The Polk County Pulse, receive $20 OFF the purchase of a Sidebar Large.

COMBO 4: Purchase a 1/2 page print ad for one week in The Polk County Pulse, receive $30 OFF the purchase of a Banner Ad or Large Sidebar (customer’s choice).

COMBO 5: Purchase a FULL PAGE print ad for one week in The Polk County Pulse, receive ONE FREE Small Sidebar Ad with choice of link to PDF or website.

PRICES EFFECTIVE JUNE 1, 2015 Pulse Multi-Media reserves the right to change pricing and pledges to give all advertisers a minimum of 14-days notification.

Policy: The Publisher reserves the right to reject or cancel any advertisement at any time. All property rights, including any copyright interest, in any advertisement produced by Pulse Multi-Media using artwork and/or typography furnished or arranged by Pulse Multi-Media shall be the property of Pulse Multi-Media. No such advertisement or any part thereof may be produced without the prior written consent of Pulse Multi-Media.

1168 Hwy 71 South Mena AR, 71953 479-243-9600 MyPulseNews.com

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