RADIO • PRINT • WEB • VIDEO
MULTI-MEDIA
THE POLK COUNTY
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PULSE MULTI-MEDIA
PULSE MULTI-MEDIA
Pulse Multi-Media is the area's first choice for news, events and entertainment... reaching potentially 40,000 through three radio stations, a weekly newspaper, an online publication and live-streaming video. Anywhere anytime - we have our pulse on the community .... that's why we're proud to call this home and even prouder to be the heartbeat of our community!
479-243-9600 1168 Hwy 71 S. • Mena, AR 71953
The Heartbeat of Our Community
Meet Our Sales Team Mark Hobson •
m.hobson@mypulsenews.com
The man, the myth, the legend… Mark is THE main personality for our flagship station, KENA FM 104.1 and has been with our team for 17 years but in radio for over 25. He and his wife, Tyra, share three sons and two grandchildren that are the apple of his eye! His wealth of marketing experience can be helpful to small operations or large industries but more importantly, you’ll enjoy working with him!
Candace Riner •
c.riner@mypulsenews.com
Candace holds a degree in communication with experience in television, radio and newspaper with an enthusiasm to serve her clients. She and her husband Andy have a heart for ministry and serve locally as well as regular mission trips to Haiti. She can assist you in building a marketing plan that will help you reach your key target market.
Debbie Frost •
d.frost@mypulsenews.com
Debbie is the newest member to our team and brings with her almost 40 years of advertising experience. She is skilled in working with small family owned businesses to major retailers. She and her husband, Benny, have two children and three grandchildren. Debbie is also a member of the local Board of Directors for the Mena/Polk County Chamber of Commerce.
Melanie Buck •
m.buck@mypulsenews.com
When Melanie isn’t servicing her clients, she’s chasing news as the team’s senior staff reporter. She’s an Okie but we have converted her to a Razorback although we think her heart is divided. She has two children and is a member of the local Ouachita Little Theatre’s Board of Directors as well as a member of the Mena Lioness.
LeAnn Dilbeck •
l.dilbeck@mypulsenews.com
LeAnn is a Mena native and serves as the General Manager / Publisher of Pulse Multi-Media. Even though that keeps her busy, she still loves to be involved in sales and working with her customers. She holds a marketing degree with a minor in communications. She and her husband, David, have two teenagers. LeAnn is also a member of the local Board of Directors for the Mena/Polk County Chamber of Commerce.
Our Local Stations
Our Sister Stations Camden, AR
Radio (Net Spot) Advertising Rates * Commissionable agency rates available upon request
- $150/mo
Weather Sponsor - $150/mo News Sponsor - Available Broadcasts @ 6:30 a.m., 7:10 a.m., 12:05 p.m., 5:05 p.m. weekdays - $250/mo
NASCAkdfjk Texas Motorspeedway's TOTAL ACCESS Sponsor (1) :30 commercial with 1-hour weekly show each Saturday @ 8 a.m. Name recognition during :90 daily show @ 12:15 p.m. Numerous name mentions and print promotions Requires 12-month commitment
Gospel Greats Sponsor - $25/week Includes (2) :30 commercials within each show aired each Sunday Numerous name mentions
Sunday Prime Time Programming: 8 a.m. - 10:15 a.m. (must check availability)
15 mins. - $50/week 30 mins. - $75/week
Requires 13 week commitment
KCXY FM 95.3
25,000 Watts 6,600 Listeners
Call-In Swap Shop (8:05 a.m. & 12:30 p.m.) includes (1) :30 commercial
www.yesradioworks.com
25,000 Watts 7,600 Listeners Prime (6a - 8a & 12p - 12:30p) :30 - $10 • :60 - $15 ROS :30 - $8 • :60 - $12
Weekday Remotes 2 Hour Remote: $350
(Includes 25 :30 Second Promotional Spots Prior to Remote)
Each Additional Hour: $100 (Includes 5 :30 Second Promotional Spots Prior to Remote)
Weekend Remotes 2 Hour Remote: $450
(Includes 25 :30 Second Promotional Spots Prior to Remote)
Each Additional Hour: $120 (Includes 5 :30 Second Promotional Spots Prior to Remote)
Coverage Maps
ROS :30 - $5 • :60 - $8 * in combination with KENA purchase
News Good
1450
500 Watts 1,500 Listeners
ROS :30 - $4 • :60 - $6 * in combination with KENA & KQOR purchase
Y-95 • Country • 100,000 WATTS • 10,300 Listeners
KAMD FM 97.1
K-97 • Adult Contemportary • 50,000 WATTS • 5,800 Listeners
KMGC FM 104.5
Magic 104.5 • African American • 6,000 WATTS • 12,500 Listeners
DeQueen, AR www.kdqn.com
KDQN FM 92.1
#1 Country 92.1• Country • 50,000 WATTS • 10,400 Listeners
KDQN AM 1390
La Mexicana Musical • Spanish • 500 WATTS • 3,600 Listeners
KILX FM 102.1
The Good Path 102.1 • Christian • 6,000 WATTS • New Station
Nashville, AR
www.southwestarkansasradio.com
KMTB FM 99.5
B 99.5 • Country • 25,000 WATTS • 2,600 Listeners KNAS FM 105.5 Star 105.5 • Sports • 6,000 WATTS • N/A Listeners
KBHC AM 1260
La Mexicana Musical • Spanish • 500 WATTS • N/A Listeners
Berryville, AR www.kthsradio.com
KTHS FM 107.1
Your Country • Country • 25,000 WATTS • 8,200 Listeners
KTHS AM 1480
Classic Hits • Classic Hits • 5,000 WATTS • New Station
Fayetteville, AR
www.hogsportsradio.com
KAKS FM 99.5
Hogs Sports Radio • Sports • 25,000 WATTS • 10,800 Listeners
KCTY FM 96.7
The Coyote 96.7 • Country • 25,000 WATTS • 22,700 Listeners
KFMD FM 101.5
Oldies 101.5 • Classic Hits • 25,000 WATTS • 19,200 Listeners
2,000,000 Views and Growing
The Polk County Pulse launched its online publication, MyPulseNews.com, on July 31, 2013 and has hit over
2.2 MILLION
views, reaching over
212,000 readers, which can translate to customers for our advertisers. 111,018
81,339
86,142
Pageviews
81,771
91,290
74,311
83,156
Users
71,992
68,643 57,843
34,442
30,172
25,649
2. Texas 3. Oklahoma 4. Tennessee 5. Missouri 6. South Carolina 7. Louisiana 8. California 9. Georgia 10. Flordia
TOP 10 CITIES IN ARKANSAS:
TOP 10 STATES:
1. Arkansas
24,981
22,273 22,868
23,232
1. Hot Springs 2. Mena 3. DeQueen 4. Little Rock 5. Conway 6. Fort Smith 7. Fayetteville 8. Springdale
15,563
TOP 10 CITIES IN TEXAS:
26,546
20,006
52,029
18,186
1. Dallas 2. Houston 3. Fort Worth 4. Texarkana 5. Plano 6. Austin 7. San Antonio 8. (not set)
9. Russellville
9. Paris
10. Siloam Springs
10. Arlington
16,379
TOP 10 CITIES IN OKLAHOMA:
56,649
1. Oklahoma City 2. Tulsa 3. Idabel 4. Shawnee 5. Durant 6. Wellston 7. (not set) 8. Tuttle 9. Poteau 10. Broken Bow
Wednesdays
FREE WEEKLY
THE POLK COUNTY
Stay Connected!
1168 Hwy 71 S • Mena, AR 71953 • 479-243-9600 ...............................................................................................................................................................................
Your DAILY News Sources: KENA 104.1 FM & MyPulseNews.com
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The Polk County Pulse is the area’s premiere and fastest growing news publication. Distributing 8,000 copies each Wednesday, The Pulse has quickly become the county’s largest news publication since 2007 as it accurately reflects “The Heartbeat of Our Community.� Through the support of its advertisers, The Polk County Pulse is a free publication distributed to over 200 racks throughout Polk County with an e-edition available at MyPulseNews.com.
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Week end
RADIO • PRINT • WEB • VIDEO
MULTI-MEDIA
PRINT RATES
The Heartbeat of Our Community
1168 Hwy 71 S. | Mena, AR 71953 | 479-243-9600 The Polk County Pulse is the area’s premiere and fastest growing news publication. Distributing 8,000 copies each Wednesday, The Pulse has quickly become the county’s largest news publication since 2007 as it accurately reflects “The Heartbeat of Our Community.” Through the support of its advertisers, The Polk County Pulse is a free publication distributed to over 200 racks throughout Polk County with an e-edition available at MyPulseNews.com.
Polk County Pulse Print Display Advertising Rates WEEKLY RATE
8,000 circulation
4+ WEEK RATE
1/16 Black/White 1/16 Color
$27 per week $35 per week
$23 per week $29 per week
1/8 Black/White 1/8 Color
$54 per week $66 per week
$50 per week $58 per week
1/4 Black/White
$92 per week
$88 per week
1/4 Color
$112 per week
$100 per week
3/8 Black/White
$145 per week
$140 per week
3/8 Color
$170 per week
$155 per week
1/2 Black/White
$180 per week
$176 per week
1/2 Color
$214 per week
$199 per week
Full Page Black/White
$350 per week
$345 per week
Full Page Color
$390 per week
$365 per week
Business of the Week: Page Sponsor: Large - $25 per week Classified Advertising Rates: Up to 20 words - $4. $.25 each additional word. Add a border - $1 Insert Rates: $50 per thousand net (Price does NOT include design/printing of insert.)
We Accept: Retail Print Deadlines: Space Reservation Deadline: Monday at Noon / Ad Materials Due by Monday at 5 pm Classified Deadlines: Deadline is Monday at noon. All ads must be pre-paid. Ads may be sent to ads@mypulsenews.com. Insert Deadline: All inserts must be received by the The Polk County Pulse by Thursday at noon. Radio Deadline: Noon of preceeding day of air date. Web Deadline: Thursdays at noon.
Print Ad Sizes and Specifications: Ads may be emailed to ads@mypulsenews.com. Files accepted include Adobe PDF, EPS, and JPG. The Polk County Pulse is a 4-column tab publication. 1/16: 2.403 x 2.43 1/8 Vertical: 2.403 x 4.943 1/8 Horizontal: 4.931 x 2.43 1/4: 4.931 x 4.943 1/4 Banner: 10 x 2.43 3/8 Vertical: 4.931 x 7.6 1/2 Horizontal: 10 x 4.943 1/2 Vertical: 4.931 x 9.416 Full: 10 x 9.742 Business of the Week Ad Sizes: Small: 1.867x1 • Large: 1.867x1.7 Policy:The Publisher reserves the right to reject or cancel any advertisement at any time. All property rights, including any copyright interest, in any
advertisement produced by Pulse Multi-Media using artwork and/or typography furnished or arranged by Pulse Multi-Media shall be the property of Pulse Multi-Media. No such advertisement or any part thereof may be produced without the prior written consent of Pulse Multi-Media.
Contact one of our
Marketing Specialists:
Mark Hobson
m.hobson@mypulsenews.com
Candace Riner
c.riner@mypulsenews.com
Melanie Buck
m.buck@mypulsenews.com
LeAnn Dilbeck
l.dilbeck@mypulsenews.com
Debbie Frost
d.frost@mypulsenews.com
RADIO • PRINT • WEB • VIDEO
WEB RATES AND COMBO PACKAGES MULTI-MEDIA The Heartbeat of Our Community
MyPulseNews.com Advertising Rates HOME PAGE | NEWS Signature Ad (1020x77): Banner Ad (663x90): Sidebar Large (300x500): Sidebar Medium (300x250): Sidebar Small (300x125):
$125/week $ 75/week $110/week $ 60/week $ 35/week
* $25 preferred placement charge and by availability only.
OBITUARIES Banner Ad (663x90): Sidebar Large (300x500): Sidebar Medium (300x250): Sidebar Small (300x125)
$ $ $ $
85/week 75/week 40/week 25/week
* $25 preferred placement charge and by availability only.
OTHER PAGES
Banner Ad (663x90): Sidebar Large (300x500): Sidebar Medium (300x250): Sidebar Small (300x125):
$ $ $ $
75/week 65/week 35/week 25/week
* $25 preferred placement charge and by availability only.
DEADLINES: Web - Thursdays at noon Print - Reservation, Monday at noon; Materials, Monday at 5 pm Radio - Noon of preceeding day of air date
PRINT/WEB COMBOS
THE ULTIMATE 3-PACK RADIO, PRINT, WEB COMBOS
PACK 1: $95
5 Prime Radio Spots (1/Day 6a-8a) (1) 1/16 Color Print Ad (2-Week) Small Web Ad Link to customer’s choice (Home or News Page only by availability) (VALUE - $115)
PACK 2: $195 15 Radio Spots (1) 1/4 Color Print Ad (2-Week) Medium Web Ad Link to customer’s choice (Home or News Page only by availability) (VALUE - $312)
PACK 3: $495 25 Radio Spots Choice of (2) 1/2 Page Color or (1) Full Page Color Print Ad (2-Week) Large Web Ad Link to customer’s choice (Home or News Page only by availability) (VALUE - $740)
COMBO 1: Purchase a 1/16 page print ad for one week in The Polk County Pulse, receive $10 OFF the purchase of a Sidebar Small. COMBO 2: Purchase a 1/8 page print ad for one week in The Polk County Pulse, receive $15 OFF the purchase of a Sidebar Medium. COMBO 3: Purchase a 1/4 page print ad for one week in The Polk County Pulse, receive $20 OFF the purchase of a Sidebar Large. COMBO 4: Purchase a 1/2 page print ad for one week in The Polk County Pulse, receive $30 OFF the purchase of a Banner Ad or Large Sidebar (customer’s choice). COMBO 5: Purchase a FULL PAGE print ad for one week in The Polk County Pulse, receive ONE FREE Small Sidebar Ad with choice of link to PDF or website.
PRICES EFFECTIVE JUNE 1, 2015 Pulse Multi-Media reserves the right to change pricing and pledges to give all advertisers a minimum of 14-days notification.
Policy: The Publisher reserves the right to reject or cancel any advertisement at any time. All property rights, including any copyright interest, in any advertisement produced by Pulse Multi-Media using artwork and/or typography furnished or arranged by Pulse Multi-Media shall be the property of Pulse Multi-Media. No such advertisement or any part thereof may be produced without the prior written consent of Pulse Multi-Media.
1168 Hwy 71 South Mena AR, 71953 479-243-9600 MyPulseNews.com
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