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Course Module Tutor Module Code Year Registration No Student
BA (Hons) GRAPHIC DESIGN Bizioglis Dimitris / Jonathan Harker GR3100 / Personal Project 3rd 20624095 / GR Myrto Lazaridou
Contents
Brief Campaign Logo Posters Website
Brief
The design brief for ‘Davis Dyslexia International Association’ campaign.
Brief
‘Take the fear out of school’
Client DDA - D.A.CH (Humburg, Germany) who is department of ‘Davis Dyslexia International Association’ and who takes on responsibility of the Germany, Austria, Switzerland, France and Greece. Product / Service In 1982, Ros Davis opend the Reading Research Council dyslexia center in California, achieving a 97% succes rate in helping clients overcome their learning problems. In 1985, DDAI was launched and begsn formally training others to provide the same problem. There are deparments of DDAI all over the world and there are many dyslexia centers who have adopted its teaching method. Throughout these decates there have been organised many speaches and lectures in order for the people to be infom about dyslexia and davis methods. Aim to this project is to organise a campaign in order to inform people in Greece* about that dyslexia is. Encourage people with writting or speaking difficulties to check if they have dyslexia. Provide information for what they should do next, and where to address. Business Advertising Objective 1. Raise awareness of Dyslexia. 2. Stop the existence of this taboo. 3. Call organisations to take greater action in helping dyslexia. 4. Encourage dyslexic people to find new methods to face their reading and writing problems.
Target Group 1. People who don’t know about dyslexia and believe that dyslexics are mentaly retarded. 2. People who do don’t want to believe that their child has dyslexia. 3. Teachers who have to know how to treat to a dyslexic student. 4. People with writing and reading difficulties. Communication task ‘Take the fear out of school’ Competition International centers for learning disabilities, national dyslexia associations in Europe and USA, dyslexia centers in Greece, Germany, Austria, Switzerland, France. Tone of voice Direct and sarcastic The task The campaign will take place in Greece. Speackers from all over the world will talk to the whole country. Seminars and workshops will go on for 3 days.
Campaign
The campaign of ‘Davis Dyslexia International Association’.
Campaign About dyslexia
The word dyslexia originates from the Greek language. It means difficulty with words. It is a life lasting, usually genetic, inherited condition that affects around 10% of the population. Dyslexia occurs in people of all races, backgrounds and abilities. It varies from person to person and it is independent of intelligence. Dyslexia is really about information processing. Dyslexic people may have difficulty in processing and recalling of information that they see and hear. This can affect learning and the acquisition of literary skills. It is part of the specific learning difficulties. Dyslexics often have strong visual, creative and problem solving skills, as they think with images. They are prominent among entrepreneurs, inventors, architects, engineers and in the arts. Aim of this campaign is to bring up the charismas that a dyslexic has; to show the way that a dyslexic thinks and approve that dyslexia is a hidden gift.
Campaign
First advertisement
The first advertisement of the campaign is a chessboard. Normal chessboards consists of 64 square boxes and 32 pieces. The boxes are arranged in two alternative colors; black and white. Those boxes and the game rulers are linked to each other. The chessboard of the ad is unicolor, it’s only white. Dyslexic people have solving problem skills. They think with images.They can picture in their mind the whole battle of a chess game.
Campaign
Second advertisement
The second advertisement is a variation of the rubik’s cube. The normal cube game has six sides and each one has nine colored squares. The colors are six in number same as the cube’s sides. The game requires to move the squares in order to make each cube’s side have the same one color. The cube of the advertisement has photographs of well know dyslexic people - Eddie Murphy, Jennifer Aniston, Rowan Atkinson, Johnny Depp, John Lenon and Jack Nicholson. The pictures are cut and the people are not easily recognizable. Dyslexics have strong visual skills. They can recognize every subject just by seeing a small part of it.
Campaign
Third advertisement
The third advertisement is the domino game. Domino consistes of 28 rectungular pieces, each divided by a line into two square ends. Each end is marked with spots forming numbers one to six or is blank. The players form a line with the dominos. Adjacent dominos can only touch with same number of spots. Dyslexics have creative skills. When they play domino, they not only follow the rules, but they create shapes.They can form constructions by using a few domino pieces.
Campaign The slogan
The slogan of the campaign is “I’m a dyslexic. Do you need any help?”. The whole concept of the slogan is to disclose the gift of dyslexia: I’m a dyslexic and I introduce myself. Dyslexia gives me the opportunity to think in a different way. This difference enrich me with some skills. So...do you need any help?
The font which was used for the slogan was the ‘Two turtle doves normal’. It is a handwritten childish font. Dyslexics have writting difficulties. Their handwritting is unstable; the characters and the letters cannot stand on the same line and they are not of the same size.
I’M A DYSLEXIC. DO YOU NEED ANY HELP?
Two turtle doves normal
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Logo
The logo of the Dyslexiaunlock event.
Logo of the event
Here is the logo of the event. Dyslexiaunlock is a typographic logo. The combination of the two different weights of the font, is used in order to show the difference between the two words. The word dyslexia is heavier in order to show us its difficulty. The word unlock is thiner in order to approve that this difficulty can easily become a gift.
Logo of the event Fonts used
The picted font is ‘Helvetica Neue’. Helvetica is a sans serif font with round and very legible characters. Dyslexic people prefere the Helvetica, as this font helps them to cope with their reading difficulties more efficiently. From the ‘Helvetica Neue’ family, the medium and the thin weights were used for the main body of the logo; dyslexiaunlock. The regural weight was used for the description of the logo; 3 day workshops & lectures.
Helvetica Neue Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Helvetica Neue Regural
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue Thin
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Posters
The progress of the posters and the final piece.
Posters Final
Here are the final version of the posters, using ‘Helvetica Neue regular’ for the description and ‘Two turtle doves normal’ for the slogan. The use of black and white is due to the fact that works better and more importantly to dyslexics. Black and white gives the opportunity to the images to stand still.
Dimensions: 500 mm x 700 mm. Printed on mate paper 150 grams.
Posters Final
Posters Visual print
These are points in a magazine and in a newspaper, where the posters have been exhibited in portrait. These two types of print media advertising have been chosen in order to approach a wider audience in the campaign.
Posters
Visual outdoor
These are the places outdoor where the posters have been exhibited in portrait. The variety of the places have been chosen in order for the public to be in contact with the whole idea of our campaign; to communicate with dyslexics. Those places are: a bus station, a central square and a shopping mall.
Posters
Visual outdoor
These are the places outdoor where the posters have been exhibited in landscape. The variety of the places have been chosen in order for the public to be in contact with the whole idea of our campaign; to communicate with dyslexics. Those places are: a bus station, the metro, in the road.
Website
The progress of the website and the final piece.
Website Here is the website of the event. It is a scroll down site. The menu is appearing in another page by clicking on the three symmetrical lines, on the top. Those lines become a cross at the menu page, showing to the user how to return to the home page. The used fonts are the same to the poster ones. Black and white dominates the whole site. There is a lot of white space in order for the user to be attracted by the main points.
THANK YOU!