become a stylist
meet myshowcase welcome to a completely new way to enjoy beauty and run your own business.
Our vision is to create new opportunities for women to work in the beauty business and benefit from it. So if you love beauty, and want to work on your own flexible terms, MyShowcase was made for you. You don’t even have to have previously worked in beauty!
MyShowcase is a dynamic and pioneering new business, bringing great rewards to women like you and changing the face of the beauty retail business. It’s the simplest, most beautiful way to earn a living!
MyShowcase Stylists run their own businesses selling our changing selection of beauty brands, chosen by Telegraph Magazine Beauty Editor, Kate Shapland. We are a growing community who inspire and support one another, and have so much fun showcasing the cream of beauty and driving our own businesses.
Nancy Cruickshank Founder & CEO
2
join us!
Kate Shapland Co-founder, Brand & Editorial Director www.myshowcase.com
Our promise MyShowcase is passionate about beauty and entrepreneurship We want to bring the two together in a way that benefits women who want to run their own businesses and those who already do. We want to make beauty a more accessible, fun and rewarding experience for everyone, from the buyer to the seller and the brand creator. MyShowcase is about community, reward, passion and flexibility. We aim to enable you to work on your own terms and benefit from it by earning and being part of a supportive network of women who love beauty. MyShowcase is about shouting loudly too... We’re here to give independent beauty brands a voice and platform – a way of reaching the world, through our stylists.
www.myshowcase.com
3
The Best beauty brands
Top hairstylist Nicky Clarke brought his new Luxury Hair Care Collection to our Stylists to showcase. Gentlemen’s Tonic is a fabulous men’s grooming range – brought in by demand from our customers!
Legology, the leg care brand created by Kate Shapland, debuted through our Stylists. Aurelia, which launched in the UK via our network of Stylists, is an anti-ageing skin care range based on the power of probiotics and botanicals. No one does colour like Gun Nowak, founder of Face Stockholm! Mitchell and Peach, lavender farming specialists turned pampering experts, were one of our founding beauty brands.
Orba is the capsule range created by Marva Williams – super moisturisers for face and body!
Balance Me is a gorgeous natural aromatherapy-based skin, body and bath range created by three talented entrepreneurs.
Ohso is an utterly delicious pioneering probiotic chocolate.
Balm Balm is a 100% organic skin and body care by the wonderful Glenda Taylor.
Ruth Mastenbroek is one of only two English perfumers with her own signature fragrance. Celebrity tanning guru James Read’s foolproof self tan products are a giant leap for womankind. 4
www.myshowcase.com
create your showcase! Stylists work with the cream of
independent beauty brands, chosen by Telegraph Beauty Editor, Kate Shapland. Our evolving collection includes 25 brands covering bath and body care, skin and hair care, and cosmetics. Blink is the brilliant eyebrow-perfecting capsule range by Vanita Parti. Sage LA’s beautiful roll on perfumes are inspired by gemstones and created by native Californian Sage Machado.
Kelly Colman’s New CID was created from feedback given by her makeover clients – they knew what they wanted! Talented facialist Antonia Burrell’s beautiful skin care range is specially formulated to nurture mature skin. Aromatherapist Rebecca O’Connor’s Beatitude bath and body oils are exceptionally refined. Connock London’s body beautifying treats are based on the power of conditioning Hawaiian kukui oil. Neom aromatherapy candles by Nicola Elliott are the best we know. T. LeClerc colour cosmetics are the essence of French classic chic.
English Graphics is a range of exquisite greetings cards created by Heather Marten.
Baby Face Soap and Detox Oil come from the super-talented massage therapist Kirstie Garrett.
Wild About Beauty is the natural cosmetics collection created by talented makeup artist Kim Jacobs and her friend Louise Rednapp.
Elizabeth Hallett’s Elizabeth’s Daughter has been created to enhance youthful skin.
www.myshowcase.com
5
how does it work? It couldn’t be easier to get going as a MyShowcase Stylist. Sign up for a £199 starter kit and you’ll receive £500+ of our best-selling beauty products together with all the advice, support, business materials and training you need to succeed. what we give you:
unders • Training – in person, with co-fo pland, Sha Kate Nancy Cruickshank and e. onlin and on the phone unt, • Technology – your own acco tal digi use to easy with us, hosted by s sale rs, orde track and t inpu to tools and commission. g • Mar keting – social networkin rs slette new il campaigns, regular ema s. case show your for es invit and stunning orders, • Logistics – we manage your e tissu in lly utifu bea ucts packing prod ing track and ing shipp n, ribbo and er pap ts. them straight to your clien • Co mm unit y – through monthly training and motivation events. • 50% disc ou nt – on further purchases to top up your kit.
6
book your showcases Create the ultimate beauty showcase in a private social setting. You find a host, she gathers a bunch of her girlfriends together – either in her home or office, and you bring in the beauty products. Your host can have as many guests at a showcase as she can fit in, and the best parties tend to go on for a couple of hours, in which everybody gets a chance to touch, smell and try products. earn your commission You can earn from 15% to 28% of the value of the products you sell at showcases and the same for purchases made online via the MyShowcase website by your clients. MyShowcase pay you monthly and you can also earn 3% to 8% of the commission earned by Stylists that you have recruited and are mentoring. As well as the commission you earn as a Stylist you’ll also get discounts on personal purchases of beauty products made through MyShowcase. www.myshowcase.com
build your team Fancy working with friends? If you introduce a friend to MyShowcase, who then signs up as a Stylist, you can create extra income for both of you. You can take this as far as you like, building a whole team of Stylists and helping them succeed with you.
“The training and support is brilliant. I’ve met some really inspiring people too who have become friends.” Stylist Vicky
www.myshowcase.com
7
find YOUR hostS...
JEAN COULDN’T WAIT TO SIGN UP AS A HOST FOR DIANA’S BEAUTY SHOWCASES WHEN THEY MET UP AT THE SUPERMARKET
“I loved introducing my friends to your
beautiful brands! I’ve already booked my Stylist to bring over more new products in a couple of months!” Host Emily
...and fun venues for your showcase A Make a list of your potential hosts: • Neighbours • Current or previous work colleagues • Friends from clubs or hobbies that you are involved in • Mums with children in the same class as yours • Your closest friends • University or college friends • Family members – living near to you or in other parts of the country • Guests who attended the parties that you threw over the years! • Perhaps guests from your wedding? • Your hairdresser or personal trainer As a Stylist you can showcase your beauty kit at friends’ houses, in the workplace – anywhere you feel makes for a great informal party! And as a thank you, your host receives a £40 host credit plus 20% discount on orders above £40 from MyShowcase – what’s not to love? We all have many wonderful connections in our lives, who might enjoy hosting a showcase for you – see our tips, right, for tapping into great hosts. www.myshowcase.com
B Use every showcase to make new connections and find future hosts: Clients who have enjoyed a showcase as a guest are often keen to host their own beauty trunk show and share MyShowcase with their friends, benefiting from personal credits and discounts at the same time!
9
Seize the moment! You, a Stylist? YES! Everybody loves beauty and you are exactly the person who makes MyShowcase what it is – a community of inspiring women united by a love for beauty and desire to work to your own agenda. So make beauty your money-spinner! You don’t even need to have any previous experience in beauty or sales to be a MyShowcase Stylist! Have we created the most beautiful way to earn a living? We think so! And it gets better every day as the word spreads, more Stylists join and more beauty brands come on board.
get the lipstick factor
The beauty business has never been so exciting, with a constant stream of new brands and concepts. It’s a great business to be in – every woman needs a moisturiser and cleanser at the very least, and the term ‘lipstick factor’ was coined to describe how recession-proof beauty is, with many of us buying a new lipstick over a dress or shoes as a more affordable treat.
be part of our growth
MyShowcase has places to go – we’re a dynamic, rapidly growing business, fast becoming the number one destination for women. We’re a business with huge growth potential and we intend to max the opportunity benefit for everyone on the ride. 10
www.myshowcase.com
all the good things
12
www.myshowcase.com
When you sign up as a Stylist you receive a starter kit filled with beauty products worth £500. You can either choose to create your own starter kit of products from across our brands or buy our readymade selection of products chosen by Kate Shapland. MyShowcase sell 25 gorgeous beauty brands – including Neom Luxury Organics, James Read Tan, Face Stockholm, Legology, Aurelia Probiotic Skincare, Nicky Clarke Luxury Haircare and Balance Me. So you can choose to fill your kit with skin, hair, bath and body products, and cosmetics.
In addition to the products, MyShowcase provide you with all the accessories you need to make your showcase stunning – a crisp white tablecloth, six of our latest beauty books with personalised stickers to go on the back, order forms, postcards to attract new hosts and Stylists, disposable lip liner brushes, spatulas and mascara brushes. You also get individual training from us on the products, how to place orders and create successful showcases, and ongoing support to help you build your business.
50% O
FURTHE
FF
R PURC HASES TO TO P UP YOUR KIT!
www.myshowcase.com
13
myshowcase as seen in... FABRIC SAID “THERE’S NO OBLIGATION TO BUY BUT WITH DROOL-WORTHY BRANDS YOU’LL CERTAINLY WANT TO TREAT YOURSELF.” RESIDENTS’
JOURNAL
TRIED & TES
TED
Stylist Vicky Mansou r (North London based) discuss es her introduction to MyShowcase and how it has shaped the next chapter in her life
Local resident Nancy Cruickshan k is helping wom her sparkling en to get back new venture in business with MyShowcase. Katie Randall meet s the woman as well as two in charge, of her inspiring ‘stylists’
How did you become involve d in My Showcase?
It was fate: I was talking to an old friend from work saying I wanted to start working again, but wasn’t sure where to start. I have two children, both under four years old. The friend is close with Kate Shapland, the brand director for MyShowcase, and recommended I give her a call. I have a background in beauty as I worked as PR Director at a leading agency for 10 years and once I learned about MyShowcase seemed like a match made in heaven. What do you love about the brand now? The brilliant thing about my showcase is the team behind it, they supply you with all the materials you need to run your own beauty business success fully, without the stress. What are your favourite beauty products? Aurelia Miracle Cleanser (which launched with MyShowcase) and T le Clerc Make-up, it’s all amazin g but in particu lar the Azure Eyeliner and Paradis nail colour.
One of the best swears by an excelle beauty tips ever nt eye cream and her appearance certain shared with Nancy daily basis. ‘I ly suggests to used to run a me that she is onto someth business called Cruickshank Handbag.com ing,’ explains . It was the numbe Nancy when we chat. What we r one fashion centres around and beauty site are doing right in the UK in the now, the act of swapping tips noughties the pertinent with 1.5 million and tricks, is women visiting at the heart of Nancy’s new project the site every application of month,’ she explain : MyShowcase. s. An impressive It is an innovative concep eye cream every record, and it track t in which ‘stylists goes on: ‘400,00 their own parties ’ host 0 of these day; advice she women chatted with friends and in our discuss family, showcasing and ion areas about shares with me all sorts of things.’ selling special ly-curated It was on these beauty booty. forums as we discuss that Nancy discove Think Space her NK meets Avon. red that women The concept between latest busines the ages of 25 had been brewin s and 55 talked g in Nancy’s mind for several aining a footho regularly about desire to launch years. The Batters ld in a their own busines ea-based mother has an she is older than s and find a flexible way extensive backgro I am, a to work, whilst und in publishing and bringing up a f mine, Eileen family or fulfillin digital media Cavalier and wanted to g other life goals. combine her ge of Beauty experience launch We both agree Therapy], ing websites that there are for Conde Nast dinary skin and many obstacles in the way of pursuin (Vogue.com and the lack GQ.com), g this commo alongside champ her eyes is striking n dream and equally, smaller ioning some of . She beauty brands the talented and enterprising find it incredi hard to break women she meets bly into the market on a place. ‘I sat on Beauty industr the y trade board Cosmet ic Executive - 20 -
Sally Eichmuller If Nancy is all de about having a good old Souza, a south chinwag and sharing recomm westendations, based stylist discuss along with tricks of the trade, es I wonder what how a party works is currently on her beauty shelf and at home? her favourite ‘Some of the beauty brands we stock are a little discoveries better known than others,’ the entrepreneur begins: ‘brand s such as Balanc How does a MySho e Me, Blink, wcase party operate T Le Clerc and Once we have Neom. Others ? discussed what are lesserknown today: type of party Beatitude, Ruth the host would like, then it’s Mastenbroek and Antonia simply a case Burrell – to name of getting a guest just a few. list together. I My current addicti will send out a MyShowcase ons e-invite and manage (I adore her oil-base are Antonia Burrell all the respon d botanical cleanse Photography by ses. I arrive at Lindsey Smith FACE Stockh r), and Elizabeth Groat the Showcase olm (crème blush venue before the guests arrive in Tokyo, is so easy to apply to arrange beautiful display to cheeks, eyes a Women and I of products and and even lips if I am feeling saw so much innovat when they come through lazy or in a hurry) ion, passion and great produc the door little Sage Los Angele and ts from new beauty encouragemen is needed to get s (roll-on fragran yet they often brands, t stuck in and open ce oil in Turquiose).’ found it challen Take note all. all the jars, pots and ging to build distribution in tubes. the traditional This fun and department stores friendly busines up against larger s idea was born out of the global beauty How can those players,’ she says. digital age, but With these dilemm interested become relies on the social links as prevalent in a Stylist Becomi betwee her mind, ? Nancy set the ng a stylist is easy, n women that unchanged for MyShowcase wheels remain all you need to is send an email decades. ‘What do in motion in 2011 with a to is better info@m happening upon few business partner than yshowcase.com and the team a beauty gem s, one of which is renown will contact you and having a trusted friend ed beauty journal and send you on hand to ask information on ist and expert Kate Shaplan her unbiased the commission d. ‘MyShowcase opinion?’ asks structure, Nancy. We quite training availabl is a new concep in beauty retail, e and products. t agree, and with plans to with a passion There is a lot of roll out MySho really useful informa for supporting female entrepr wcase across tion on the website the country, its eneurs in buildin reach could go g or expanding . their own beauty global. ‘We have aspirations businesses,’ Nancy What are some to take the busines tells me. The business sells of your all-time 20 plus multifa every commu s into favourite nity in the UK rious brands, beauty produc often than not more beyond and potentially ts? new to the High our shores too, I Street have recently discove not widely availab or, at least, creating hundre of successful red Antonia Burrell le on it. Stylists ds female-led busines Cleansing Oil sell products at ’s parties with their and ses Baby along way.’ Face Cleansing friends and the Here here, I the from MyShowcase, chant. n Bar products can also be bought which I adore. online. Guinot’s Masque Essenti al is an incredi (myshowcase.com) ble radiance pick-me up mask for the skin.
Marylebone London said “MyShowcase is the beauty junkie’s dream shopping experience.” - 21 -
RESIDENT’S JOURNAL SAID “This fun and friendly business idea was borne out of the digital age but relies on the social links between women that remain unchanged for decades.”
14
www.myshowcase.com
YOU MAGAZINE SAID “Host a MyShowcase styling session and a beauty hotshot will arrive at your door armed with beauty treats for you and your friends to try before you buy.”
The Daily Telegraph said “Entrepreneurialism comes in many shapes and sizes: in the case of MyShowcase it’s in the form of an Antonia Burrell cleanser, a Balance Me moisturiser or a Chinese medicine inspired de Mamiel facial oil.”
www.myshowcase.com
15
you can do it it’s easy You’ll be surprised at how quickly you can launch your own business as a Stylist. We have the resources to fast-track you to success through our simple training and support system.
WITH THE ADMIN ALL TAKEN CARE OF, MARY AND KAREN WERE OFF TO FIND HOSTS FOR THEIR SHOWCASE MyShowcase mentor you and take care of your admin – including payment collection, dispatch and delivery – so you can focus on the best bits: organising showcases, helping your clients find great beauty products and growing your business. You’ll get an invite to our monthly training days too in central London, where you can meet our brand founders and hear their stories first-hand.
16
www.myshowcase.com
I’ve found my dream job – I earn commission introducing my friends to the latest in beauty, and all the admin is taken care of by MyShowcase.
Stylist Saskia
You’re perfect for the job... ...if you love beauty – you don’t need to have worked in beauty or a sales role to become a Stylist. Some of our Stylists have a day job and run their own MyShowcase business in their spare time.
...if you enjoy socialising – and have a network of friends, family, acquaintances, work colleagues and even neighbours who would make potential hosts for your beauty showcases.
“I’m always the one with the latest face creams, and now I can earn money telling my friends about new beauty products. It comes so naturally because I love beauty. It’s a dream job.” Stylist Beth
“I needed an excuse to have a night off from the kids every so often, so I became a Stylist and it was the best decision I’ve ever made. I’m loving being part of the community.” Stylist Kerry
...if you want to work under your own steam – juggling your work hours to suit yourself, your family, your lifestyle. Many of our Stylists are mums who want to go back to work but with flexible hours. MyShowcase was created to offer this very opportunity.
“As a full time mum I work to my own timetable so family life can take priority. There’s no pressure and I love the financial independence.” Stylist Annya www.myshowcase.com
START BY GET OFF TO A FLYING SHOWCASE MAKING YOUR FIRST TIPS: GO BRILLIANTLY! OUR tell the ind beh guests the stories 2. Keep your kit in tip-top condition. treats – 3. Offer some delicious n well. dow go ays alw es cak cup your guests 4. Have a go at helping ts. duc try pro ile 5. Always have a big sm ch. roa app and relaxed
you can 1. Know your brands so m.
17
how much can you earn? the sky’s the limit! You set your own goals both in the time you give to being a Stylist and the rewards you get – it’s all up to you... There are three ways to earn as a MyShowcase Stylist:
18
1.
From 15% to 28% of the value of products you sell at showcases.
2.
From 15% to 28% of the value of products bought on the MyShowcase website by your clients.
3.
From 3% to 8% of the commission earned by Stylists you have recruited and are mentoring. www.myshowcase.com
Stylist monthly commissions from personal sales Your personal sales
your monthly earnings
£7,500 £5,000 £2,000 £ 800
£1,750 £1,150 £ 330 £ 100
what this can mean for you
• Part-time business – Stylists working on their own, holding two or three beauty showcases a month, may earn £180 in a month (or £2,200 in a year). • Committed business – Stylists working a total of two days holding several beauty showcases a week, and building a small team may earn £1,250 in a month (or £15,000 in a year). • Business builder – Stylists working full-time to hold a dozen beauty showcases a month and building a team of ten may earn £2,650 in a month (or £32,000 in a year). *Stylists may earn more or less than these examples.
It is illegal for any trading scheme promoter to persuade others to pay for goods and services by promising benefits from signing others up to scheme. Do not be persuaded that large earnings can be achieved without substantial effort and hard work.
we’re a STRONG & HAPPY
COMMUNITY! We’re incredibly proud of the community we have developed between our Stylists and brand founders. MyShowcase is a supportive business, one where everyone has a chance to shine – however they choose to run their Stylist business – have fun and reap the rewards together.
become everyone’s go-to beauty girl!
Our growing community works like a team – we support and inspire each other, cheer one another on – so everyone realises their full potential! Our Stylists are women just like you – they want to work on their own terms, flexibly, so have time for life while earning great rewards revealing brilliant new beauty products!
20
www.myshowcase.com
“I met Nicky Clarke last week!” Stylist Lorna
www.myshowcase.com
21
FAQS Becoming a stylist
Getting started (continued)
• Do I need to have experience in beauty or sales? No. All you need is a passion for beauty and an entrepreneurial spirit to become your friends’ go-to girl on beauty!
• How do I order samples? You can replenish your kit by ordering more products online at our website.
• Do I need to sell a minimum? No. There are no sales targets. You decide – that’s the beauty of it! • Do you supply training? Yes. MyShowcase provide you with the products and training to become a fully-fledged beauty expert. • Where can I get extra training? We hold monthly training and motivation events where you meet our brand founders and other Stylists, along with a complete online training academy. • How much money can I expect to make? This is entirely up to you – the sky is the limit! Sales at showcases typically range from £400 to £800. Getting started • How much do I need to invest? With an initial investment of £199 you receive products worth £500+ and tools to make your showcase professional.
22
• How do my clients receive their orders? As soon as you place an order online MyShowcase pack it and send it directly to your client. • When do I get paid? We pay you monthly, directly to a bank account of your choice, be it personal or business. About the company • Who is behind MyShowcase? MyShowcase was founded by four entrepreneurs: Nancy Cruickshank, Rodrigo Dauster, Kate Shapland and Olivier Beau de Lomenie. • Will you be adding more brands? Yes. We constantly evolve our line-up with new brands and products from our existing brands, so our Stylists always have something new to showcase. • What is the company culture like? Supportive, friendly and driven. We are a community of like-minded women and we love what we do!
www.myshowcase.com
we’re ready when you are! Interested in becoming a Stylist or just learning more about MyShowcase? We would love to talk to you. You can connect with us in the following ways: Visit us at www.myshowcase.com Email us at info@myshowcase.com Call us on 020 7384 9600
www.myshowcase.com
23
MyShowcase Ltd Unit 7, Quayside Lodge, William Morris Way, London SW6 2UZ +44 20 7384 9600 | www.myshowcase.com | Š 2014