Context Studio Brief 2 1/5 Aiming to create an exhibition on the subject of signage, it was naturally a key source of information to examine other exhibition signage and the use of iconography in communication. The use of lit and moving signage is particularly relevant to the brief as part of the aim is to produce engaging and unusual signage/promotion. In a world where graphics and printed material are more and more unusual, it is important to find methods of standing out from the crowd.
Concept Studio Brief 2 2/5 The overarching theme from studio brief 1 of information communication was carried on to this brief. Through the examination of signage and exhibition promotion, it was possible to construct an identity and features for an exhibition about signage. Departing from the more specific area of light and signage, this exhibition is aimed at those within the creative and sign industry, but also attempts to engage with new audiences less familiar to the subject matter. Unusual and memorable event promotion would allow this.
Light Signs & Signs Light
SIGNAGE
Sign Face
Sign Face
Templeworks (a creative industrial era building in Leeds) was chosen as the location. It already has a client base with similar features to the target demographic, however it is also a striking piece of architecture.
SIGNAGE SIGNAGE SIGNAGE
LOOK READ GO
Development Studio Brief 2 3/5 After having honed the concept, it was clear that the range of outcomes would be divided into two sections: promotion and signage for the exhibit. Initial plans for signage included mimicking road signage and creating signage out of relevant materials to each section of the exhibit. To promote the event, lit signage allows for a unique impression to be made on potential clients. The prototype is shown to the right. Colour was also tested, as was the use of photographic imagery within the logo application.
Neon Signs LIGHT & SIGNAGE
Production Studio Brief 2 4/5 The quantification of information about the exhibition allowed for clearer communication in the production of the material (paprticularly the promotion). Laser cutting technology generated clear-cut imagery to be used in the lit event promotion. Both MDF and acrylic materials were used, so as to create tonal contrast around the edges of the design. This also added support to the structure of the work. Colour application was widely experimented with during the production of both signage and promotion. A final basic colour scheme was decided to ensure background and foreground elements were consistent. Stock was considered throughout, with cartridge paper and white card being used.
187 SIGNS
EXIT
500 + words
4/6/14 - 30/7/14 Running 56 days
CABS
Under 2p per sign CABS
Marshall Street, Holbeck, Leeds, LS11 9YJ
KIDS GO FREE Students pay ÂŁ2.50
Front - 499 mm x 264 mm Back - 475 mm x 240 mm Sides - 252 mm x 240 mm Top - 499 mm x 252 mm Base - 499 mm x 252 mm
10 TYPES OF SIGN
Composite / wood / glass / metal / stone / banners / plastics eco / L.E.D / wire.
75 CONTRIBUTORS From 5 different countries.
CAR PARK
BUSES
EXIT
6,000 m2 FLOOR SPACE Larger than a football pitch.
BUSES
EXIT
ÂŁ3
TEMPLE WORKS
CAR PARK
CABS
CAR PARK
BUSES
Outcome Studio Brief 2 5/5 The final outcomes reflect the investigation of two areas, promotional branding and wayfinding. A key issue of the outcomes of the work was the slight colour differentiation between the signage and the promotional material. However this has the added benefit of creating more visible and clear signage. The lightbox sign came out very well, with measurements being exact and ensuring a well rounded piece of work. Longevity and durability of the box is not ideal, as prolonged usage could lead to fire.