MEDIA KIT • THE JOHNSONIAN
2012 • 2013
INTRODUCTION
T
he Johnsonian is Winthrop University’s weekly student newspaper. We publish 2,500 to 3,000 copies each Thursday, excluding school breaks and exams. We strive to reach all students with a variety of content: from campus news to opinion; arts and culture to science and technology. It is our mission to provide relevant and interesting content to our readers, so that they are both informed and entertained. The Winthrop audience is diverse, much like The Johnsonian. As Winthrop University grows, so too does the demand for an accurate source of relevant information. With a new mobile site and an updated website, The Johnsonian fills this need and is the most efficient source of reaching thousands of Winthrop University readers. Amanda Phipps Editor in Chief
TABLE OF CONTENTS Demographics ........................................................ 4 Print Rates ............................................................. 6 Print Sizes .............................................................. 7 Print Discounts ....................................................... 8 Other Print Options ................................................ 9 Online Rates ........................................................... 10 Online Sizes ............................................................ 11 Integrated Marketing Packages ............................. 13 Distribution Sites ................................................... 14 Publication Schedule .............................................. 16 Ad Production ........................................................ 18 Ad Provisions ......................................................... 19 Contact Info ........................................................... 20
DEMOGRAPHICS
“If we cannot end now our differences, at least we can help make the world safe for diversity.” - John F. Kennedy
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STUDENT BODY RATIO
32% MALE
68% FEMALE
DIVERSITY Students come to Winthrop from 41 states, and 40 countries.
TOTAL ENROLLMENT
5,913 STUDENTS 5
PRINT RATES CAMPUS .......................... $5.00/column inch LOCAL ................................ $5.50/column inch NATIONAL ........................ $6.33/column inch PREMIUMS Full color ............................... $200 (per contract rate) Choice placement .................. 15% Back Page ............................. 20%
The Johnsonian is always open to advertising trades between the publication and its clients. To inquire about a trade agreement, please contact advertising@mytjnow.com
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PRINT SIZES 25/27/29
1 COL X 5”
50/ 55/ 59
150/ 165/ 178
2 COL X 5”
(1.8” X 5”)
(3.8” X 5”)
3 COL X 10” (5.9” X 10”) Quarter Page
75/ 82/ 89
3 COL X 5” (5.9” X 5”) Eighth Page
$300/ $330/ $357
Campus/ Local/ National
6 COL X 10” (12” X 10”) Half Page
Technical Column Sizes
1 .................................. 1.8611 in. 2 .................................. 3.8889 in. 3 .................................. 5.9167 in. 4 .................................. 7.9444 in. 5 .................................. 9.9722 in. 6 .................................. 12 in.
The examples pictured above are the most popular print advertising dimensions. They are not representative of The Johnsonian’s full range of sizing options. Advertisers have the ability to choose any sizing options, with a minimum size of 1 column X 5 inches.
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PRINT DISCOUNTS FREQUENCY DISCOUNTS 4 or more ......................................... 10% 8 or more .......................................... 15%
PAYMENT DISCOUNTS Pay in full ......................................... 10%
NEW CUSTOMER DISCOUNTS Purchasing 4 or more ....................... 5% Purchasing 8 or more ........................ 10% Discounts may be combined to a maximum total discount of 25%. Discount is taken off the contract total. Frequency discounts require advertising to be purchased on the same contract, but do not require ads to run consecutively. To receive “Pay in full” discount, advertiser must pay full contract sum prior to the first advertisement’s run.
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DESIGN WORK IS
FREE W/ ANY AD PURCHASE
OTHER PRINT OPTIONS INSERTS 1,000 ............................................ $50 2,500 (full run) .............................. $124 Inserts must be pre-printed on 8.5� by 11� sheets, with a proof submitted to The Johnsonian 7 days before run for approval. Contact schottr@mytjnow.com for more information on advertising inserts.
L-SHAPE Campus ......................................... $225 Local ............................................. $250 National ........................................ $300 For more information on L-shape technical sizing and specifications, contact advertising@mytjnow.com
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ONLINE RATES HOME PAGE ADS Medium rectangle ........................... $30/week Wide skyscraper ................................ $45/week Leaderboard ................................... $60/week
SECTION-SPECIFIC ADS Available upon request
RUN-OF-SITE ADS Available upon request
FACEBOOK ADS Targeted offers ........................... $20 Targeted offers are 3 day promotions that run through The Johnsonian’s facebook profile. They are sent and available to The Johnsonian’s friends on Facebook, and their friends. Contact advertising@mytjnow.com for more information on Facebook advertising options.
Online advertising may be combined with print for packaged discounts. See page 13 for more information on integrated marketing packages. Online pricing is subject to change. Check mytjnow.com for updated pricing information.
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ONLINE SIZES Leaderboard (728 X 90 px)
The examples pictured are the most popular standards for online advertising. Additional sizing options are available. Online advertising runs on a 7 day cycle. Advertiser’s may choose desired starting date, but may not break and restart cycle. With the purchase of multiple weeks, advertisments are not restricted to consecutive weeks.
Medium Rectangle (300 X 250 px)
All online advertising purchases come with the option of free design work. This is limited to stationary designs. If dynamic ads are requested, advertiser must provide designs and coding. Contact advertising@mytjnow.com for more information on online advertising options.
Wide Skyscraper (160 X 600 px)
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One of the most efficient ways to reach the Winthrop audience is through Integrated Marketing Packages. You pick the amount you want to spend, we design your campaign, and you save big. All of this while getting your message out to thousands of readers.
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INTEGRATED MARKETING PACKAGES
O
ur integrated marketing packages are a great way to reach the Winthrop market, while receiving our best discounts. With each package you will receive a tailored marketing campaign that will deliver your message across multiple mediums.
GARNET PACKAGE $1,000
SILVER PACKAGE $1,500
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• • •
Offers 10% discount Free design work
Offers 12% discount Free design work 1/2 price full color printing
Our entry level package is a great way to get your message out at a price that won’t break the bank.
Our second tier package gets you broader coverage and deeper penetration across multiple mediums.
GOLD PACKAGE $2,000
PLATINUM PACKAGE $2,500
EAGLE PACKAGE $3,000
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• • • •
• • • •
Each integrated marketing package includes at least online and print advertising, with additional mediums available with premium packages. For more information on integrated marketing packages, email schottr@mytjnow.com
Offers 15% discount Free design work 1/2 price full color printing
Our third tier package gets you even more coverage, with bigger discounts to get your message heard.
Offers 17% discount Free design work Free full color printing Free Facebook offer
Our Platinum Package is one of the best chances you have of reaching the Winthrop market, and getting your message heard.
Offers 20% discount Free design work Free full color printing 3 free Facebook offers
Our best package pulls no punches. It offers you the broadest coverage across all mediums, with the best discounts.
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DISTRIBUTION SITES
photo courtesy of Winthrop University
............ Papers distributed in this building ............ Papers not distributed in this building 14
A. Memorial Circle B. Alumni Drive C. Tillman Loop D. Founders Lane E. Presidents Circle F. Ebenezer Avenue G. Park Avenue H. Senior Circle J. Scholars Walk K. Heritage Lane 15
2012-2013 PUBLICATION SCHEDULE AUGUST
S M T W R F S
5 12 19 26
6 13 20 27
7 14 21 28
1 8 15 22 29
2 9 16 23 30
3 10 17 24 31
4 11 18 25
NOVEMBER
S M T W R F S
4 11 18 25
1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28 29
2 9 16 23 30
FEBRUARY
3 10 17 24
4 11 18 25
OCTOBER
S M T W R F S
2 9 16 23 30
3 10 17 24
4 5 6 7 11 12 13 14 18 19 20 21 25 26 27 28
S M T W R F S
1 8 15 22 29
7 14 21 28
DECEMBER
1 8 15 22 29
6 13 20 27
MARCH
4 11 18 25
1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28 29
2 9 16 23 30
2 9 16 23 30
3 10 17 24 31
4 11 18 25
5 12 19 26
6 13 20 27
S M T W R F S 7 14 21 28
1 8 15 22 29
2 9 16 23 30
3 10 17 24 31
4 11 18 25
5 12 19 26
APRIL
S M T W R F S
1 2 5 6 7 8 9 3 12 13 14 15 16 10 19 20 21 22 23 17 26 27 28 24 31
1 8 15 22 29
JANUARY
S M T W R F S
3 10 2 3 4 5 6 7 17 9 10 11 12 13 14 24 16 17 18 19 20 21 23 24 25 26 27 28 30
S M T W R F S
SEPTEMBER
S M T W R F S
7 14 21 28
1 8 15 22 29
2 9 16 23 30
3 10 17 24 31
4 11 18 25
5 12 19 26
6 13 20 27
*Publication dates in white 16
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ADVERTISING PRODUCTION AD SUBMISSIONS • • • •
Ads must be sent by the Friday prior to scheduled publication date Ads must be sent in .JPG, .TIFF, .BMP, or .PDF formats Ads must be set to exact technical sizing to avoid distortion and stretching Ads must have a minimum resolution of 300dpi
PRODUCTION DEADLINES •
Proof requests must be sent by the Friday prior to scheduled publication date
•
Ad cancellations must be sent by the Monday prior to scheduled publication date
INTELLECTUAL PROPERTY Advertising design and production is a complimentary service of The Johnsonian. Any and all artwork designed by our designers are not to be used outside of The Johnsonian without expressed written consent.
One time use charge ......................... $100 Unlimited use charge ........................ $300
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ADVERTISING PROVISIONS 01 Billing for advertising is on a monthly cycle. Payment is due 10 days after the date of invoice.
02 If an account becomes delinquent, the advertiser is responsible for collection costs.
03 All submitted advertising is subject to the approval of The Johnsonian. We reserve the right to refuse any advertising content that does not meet our standards of acceptance.
04 All tear sheet requests must be submitted within 45 days after the publication date.
05 In the event that a purchased advertisement is not published, the ad will be run in the subsequent issue, or an alternative advertising agreement may be made at the discretion of the Advertising Manager.
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CONTACT INFORMATION THE JOHNSONIAN 104 DiGiorgio Campus Center Winthrop University Rock Hill, SC 29733 ADVERTISING STAFF Riley Schott schottr@mytjnow.com Bridgette Smith smithb@mytjnow.com Katharina Buck buckk@mytjnow.com Send general inquiries to advertising@mytjnow.com
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