JOIN THE CONVERSATION BRAND GUIDELINES 1
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OUR MISSION Our mission is to foster conversations about environmental awareness and conservation through education while promoting and supporting efforts to create a more sustainable GSU in which to live, learn, and work.
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TABLE OF CONTENT THE LOGO ......................................... 8-19 COLLATERAL ..................................22-25 TRADE SHOW .................................28-29 AWARENESS CAMPAIGN ......... .32-37 MULTIMEDIA & WEBSITE ...........40-43
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THE LOGO
Logo Configurations .................8-9 Color Variations .......................10-11 Positioning & Proportion .......12-14 Typography ....................................15 Unacceptable Usage ..............16-18 Other Rules ....................................19
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LOGO CONFIGURATIONS
THE LOGO LOCKUP
This is the primary logo mark for the Office of Sustainability “Join The Conversation” campaign.
Primary Color:
JOIN THE CONVERSATION This is the official tagline for the campaign.
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GREEN 100% Pantone 366 C C: 30.81 M: 0 Y: 67.9 K: 0
YELLOW 100% Pantone P7-7U C: 0 M: 15 Y: 81 K: 0
BLUE 100% Pantone 2975 C C: 37.85 M: 1.79 Y: 5.47 K: 0
TEXT ONLY DARK COOL GREY 100% Pantone 425 C C: 37.85 M: 1.79 Y: 5.47
The colors used in the campaign are to be used in conjunction with and along side the official Georgia State logo
GSU BLUE 100% Pantone 286 100% C: 100 M: 72 Y: 0 K: 0
LOGO CONFIGURATIONS
BLACK & WHITE LOGO
This version should only be used in black & white printing, or any situation where color is not an option.
BLACK 100% Pantone Black 6 C C: 81.31 M: 70.77 Y: 59.38 K: 75.56
Correct use of logo on black background.
Logo should NOT be inversed like so.
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COLOR
VARIATIONS
The logo can either be used as one spot color or three spot colors, as indicated on this page—with no deviations. Secondary colors can only be used as a backdrop, as seen to the right.
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COLOR VARIATIONS
Additional Color:
These are the two-tone color match ups. It is strongly recommended to use the primary logo at all times. Otherwise, use one of these color combinations.
These are alternative colors not found in the original logo.
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POSITIONING & PROPORTIONS
LOGO/CAMPAIGN TYPE
Layout 1: Main Lockup
The graphic can be used with or without the tag line. If used, you must follow the given proportions set beneath the graphic at approximately 1/4 of its size.
1/4 in
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POSITIONING & PROPORTIONS
Layout 2: Secondary Lockup
JOIN THE CONVERSATION 7/8 in
SCALING LOGO MARK:
42 pt
There are limits to scalability. Do not scale the logo any smaller than 42 pt.
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POSITIONING & PROPORTIONS
SAFE ZONE: The leaf segment defines a “clear area,” within which no other text or graphic elements may pass.
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TYPOGRAPHY
PRIMARY TYPEFACE VERLAG BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ?! This font style is used for display or headers.
SECONDARY TYPEFACE VERLAG BOOK OR LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ?! ABCDEFGHIJKLMNOPQRSTUVWXYZ?! This font style is used mainly for body text.
ALTERNATIVETYPEFACE MRS EAVES ROMAN
ABCDEFGHIJKLMNOPQRSTUVWXYZ?! 15
UNACCEPTABLE USAGE
Consistent and correct use of the Office of Sustainability Campaign is an important part of building brand integrity, equity, and unity. These guidelines will show examples of incorrect use of the mark.
JOIN THE CONVERSATION
DO NOT change typography in any way (use Verlag).
DO NOT flip the mark.
JOIN THE CONVERSATION
DO NOT alter the orientation of the logo elements.
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DO NOT place the logo into another shape.
UNACCEPTABLE USAGE
DO NOT distort proportions.
DO NOT use effects, such as 3D modeling or drop shadows.
DO NOT rearrange the scale or position of the elements.
DO NOT separate elements.
DO NOT change the colors of any logo element.
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UNACCEPTABLE USAGE
LOGO WITH PHOTO: It is also very important to know what to do with the logo mark when dealing with other elements such as images. Here are a list of things that should not be done with the logo mark. Placement is very important when handling the logo.
DO NOT have the logo over heads or mouths.
DO NOT place over images as a watermark.
DO NOT place images in logo.
DO NOT place over the entire image.
When dealing with printed photo pieces, the logo mark must always be placed in the bottom right hand corner.
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OTHER RULES
WEB ADDRESS: The web address much always be lowercase and without “www”, like below.
gogreen@gsu.edu LOGO INTERACTION: The campaign logo and the school logo should live together like so.
JOIN THE CONVERSATION
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COLLATERAL
Business Card ....................................22 Post Card ............................................23 Thank You Card ..........................24-25
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BUSINESS CARD
BUSINESS CARD The Office of Sustainability conventional business card is for everyday use. The back is very simple and clearly layouts the information of the website. The call to action tagline is centered within the card.
The dimensions are 3.5” x 2” and are printed on cardstock. The business card should only be printed with the front of the standard GSU front cover layout on non-glossy paper.
3.5”
2”
2” JOIN THE CONVERSATION gogreen.gsu.edu
Scaled 30%
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3.5”
POST CARD
Scaled 50%
6”
The Office of Sustainability at Georgia State is a collaboration of students, faculty and staff seeking to promote awareness and motivate action in the area of campus sustainability. COME VISIT US: gogreen.gsu.edu 10 Park Place, Atlanta, GA | 4th floor
The dimensions are 4” x 6” and printed on cover paper.
4” 23
THANK YOU CARD
FRONT
BACK
4”
Scaled 50%
The dimensions are 4” x 6” and printed on card stock.
6” 24
THANK YOU CARD
Pamela Barba 2866 Landinton Way Duluth, Ga 30096
ENVELOPE (4.75” X 6.5”) Scaled 40%
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TRADESHOW
Banner & Table Cover................28-29
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BANNER & TABLE COVER
31.5”
gogreen.gsu.edu gogreen.gsu.edu
82.5”
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BANNER & TABLE COVER
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AWARENESS CAMPAIGN
Trash can & Recycle Bin ....................... 32-33 Door Stickers .......................................... 34-35 Light Switch ............................................. 36-37
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TRASH CAN & RECYCLE BIN
These playful graphics are geared towards the student body. These playful graphics are geared towards the student body. They must only be used when the trash can and recycle bin are placed next to each other.
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Be Classy.
gogreen.gsu.edu
Don’t Be Trashy. gogreen.gsu.edu
TRASH CAN & RECYCLE BIN
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DOOR STICKER
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DOOR STICKER
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LIGHT SWITCH
ON
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OFF
LIGHT SWITCH
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MULTIMEDIA & WEBSITE Animation......... 40-41 Website ..............42-43
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ANIMATION
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ANIMATION
This animation........
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WEBSITE
Due to the fact that we are required to follow the branding of the Georgia State University. There is not much we can do with how the interface of the site looks like. However, as for content we have total control of it. Using element of color and imagery we will be able to effectively connect our branding with that of the university.
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WEBSITE
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Branded by Open Theroy