November 2019 SSM Ad

2019 our audience

118,654 Total Readership

6.87

Reader per Copy

Print: PAID READERSHIP

Digital

18,646

13,265

Subscribers

Monthly website visitors

3,415

25,412

Newsstands

E-newsletters

Print: QUALIFIED READER

31%

24%

29,112

DIGITAL

47%

Healthcare waiting rooms

PRINT

22,610

Social media

Hospitality/hotels

12% SOCIAL

10%

5,000

52%

Female

Age 35-54

28%

25-34

20% 55+

Followers

$162,000 AVERAGE HHI

$978,000 AVERAGE NET WORTH

Use Facebook

Use Twitter

79% Use Instagram

42% Use Pinterest

31%

43 READER MEDIAN AGE

Event attendees (The Best of the South Sound, Women to Watch, Northwest Idea House, and partnership events)

(Facebook, Twitter, Pinterest, Instagram)

26% 74%

3,500 +

13,000+

Events

EVENTS

Male

E-newsletter open rate

Live Event Audience

89%

visit a website seen in an ad in South Sound magazine.

37%

53

ACCORDING TO EXPEDIA, TACOMA IS ONE OF THE MOST ARTISTIC TOWNS IN AMERICA

AVERAGE MINUTES SPENT READING

79% OWNS A HOME (average value $469,200)

83%

WILL INVEST IN A REMODEL OR REDECORATING PROJECTS

Top reader zip codes Tacoma 98403/98444 Gig Harbor 98335 Olympia 98502 University Place 98466 Puyallup 98371 Federal Way 98003 Auburn 98001 Lacey 98503 Lakewood 98498/98499

L i v e M e r k a b a . c o m $ 8 , 8 9 0 , 0 0 0 M i c h a e l M o r r i s o n 253.606.5925 I Michael@MyUniqueHome.com

UniversityPlaceLiving.com $775,000 Michael Morrison I 253.606.5925

GoldCreek213.com $649,500 Michael Morrison I 253.606.5925

T h e V i l l a D e l L a g o . c o m $ 2 , 0 9 5 , 0 0 0 M i c h a e l M o r r i s o n 253.606.5925 I Michael@MyUniqueHome.com

CustomEstateLiving.com $1,999,000 Michael Morrison I 253.606.5925

RidgeatTuleLake.com $875,000 Michael Morrison I 253.606.5925

RainierViewHome.com $749,000 Michael Morrison I 253.606.5925

GigHarborViewHome.com $1,235,000 Michael Morrison I 253.606.5925

OnHorneCreek.com $675,000 Michael Morrison I 253.606.5925

HoodCanalBeachFront.com $669,000 Michael Morrison I 253.606.5925

Keating Rd $1,125,000 Courtney Drennon 360.790.0262 I CourtneyLKelly@gmail.com

Mirimichi Drive $995,000 Courtney Drennon 360.790.0262 I CourtneyLKelly@gmail.com

T a c o m a C o u n t r y C l u b M i c h a e l M o r r i s o n 253.606.5925 I Michael@MyUniqueHome.com

Marantha Lane $859,900 Courtney Drennon 360.790.0262 I CourtneyLKelly@gmail.com

Private Island $599,000 Courtney Drennon 360.790.0262 I CourtneyLKelly@gmail.com

1PonceDeLeonTerrace.com $795,000 Nellie Bell 360.649.562 I nellie.bell@sothebysrealty.com