2019 our audience
118,654 Total Readership
6.87
Reader per Copy
Print: PAID READERSHIP
Digital
18,646
13,265
Subscribers
Monthly website visitors
3,415
25,412
Newsstands
E-newsletters
Print: QUALIFIED READER
31%
24%
29,112
DIGITAL
47%
Healthcare waiting rooms
22,610
Social media
Hospitality/hotels
12% SOCIAL
10%
5,000
52%
Female
Age 35-54
28%
25-34
20% 55+
Followers
$162,000 AVERAGE HHI
$978,000 AVERAGE NET WORTH
Use Facebook
Use Twitter
79% Use Instagram
42% Use Pinterest
31%
43 READER MEDIAN AGE
Event attendees (The Best of the South Sound, Women to Watch, Northwest Idea House, and partnership events)
(Facebook, Twitter, Pinterest, Instagram)
26% 74%
3,500 +
13,000+
Events
EVENTS
Male
E-newsletter open rate
Live Event Audience
89%
visit a website seen in an ad in South Sound magazine.
37%
53
ACCORDING TO EXPEDIA, TACOMA IS ONE OF THE MOST ARTISTIC TOWNS IN AMERICA
AVERAGE MINUTES SPENT READING
79% OWNS A HOME (average value $469,200)
83%
WILL INVEST IN A REMODEL OR REDECORATING PROJECTS
Top reader zip codes Tacoma 98403/98444 Gig Harbor 98335 Olympia 98502 University Place 98466 Puyallup 98371 Federal Way 98003 Auburn 98001 Lacey 98503 Lakewood 98498/98499