Building Customer Relationships.
Sure Ways To Improve Customer Relationships Common sense is about as rare as blue diamonds because so many really good businesses go down because either they don’t know how to or don’t understand the importance of building customer relationships. Make folks like you. We like to purchase from those we know and trust. Make people feel great about you as an individual, about your business and lastly about your products. Treat your customers as friends assuming the role of a “marketer” continually thinking of innovative approaches to make purchasing more pleasurable.
Here are a few powerful techniques to get customers to make your business first choice for your products or services. Routinely write personal notes thanking them for their business and asking how they’re doing. Follow up with shoppers immediately after they have bought something.Thank them for the purchase and say that you hope they enjoy using the product. Try to fit the product to their needs rather than deciding in advance what will work for them. Attach your e-mail or telephone number to every marketing campaign that you send out and encourage them to contact you when they need advice. When they do make contact use the opportunity to build positive customer relationships. Be flexible especially if a customer has a problem with your product or service. Take into consideration what you would likely do if you were dealing with a friend. Would you say ‘ sorry our business policy will not allow me to help you with your problem. Put honesty and sincerity above other business tactics . 2.0 Make Your Shoppers Feel Appreciated and valuable.
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Always deliver more than people expect. You will be surprised what the personal touch can do for your business. Early bird discounts, free coffee, free delivery, vouchers for future purchases, free gifts like fridge magnets or calendars or invitations to special promotions are all ideas that make people feel special and valued. The simple truth is – For just a little additional cash, it is possible to create astonishing results that can impress your customer’s way beyond what you may imagine. So, don’t forget things like gift wrapping with free bows and greeting cards for special occasions,customer newsletters, special offers or free coffee. 3.0 Give Your Business A Human Face. Nobody likes to know they’re purchasing from an enormous, face less corporation or perhaps someone who’s only thinking parting them with their cash. You may have established yourself as the professional or authority but there are always competitors. Continue to do the things that made you the authority in the first place. Constantly be mindful and sensitive to the requirements of your customers. Just because they will need your merchandise or services does not mean they owe you a living. Remember that nobody owes any one else a living. Many people are turned off by unnecessary professionalism and faceless corporations. They like to know that there is a human being behind the slick marketing tactics, advertising promises and corporate images. Genuine interest and a smiling face are still important customer service skills. 4.0 Understand your Target Audience.
Develop a concise and detailed profile of your perfect target audience, including their preferences, spending budgets and requirements. When you are advertising, take your self out of the picture entirely. Consistently ask your self, “What do my prospects have to have?” “What can they get out of this?” 5.0 Be sure all your merchandise and services are up to standard. Don’t cut corners or skimp on top quality just to make a fast buck. Cutting corners does not work in the long run. Nothing hurts customer relationships more than disappointing people because of poor quality purchases or service. Richard Gregory Your “Go To” Coach.
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