2016 N Magazine Print Media Kit

Page 1

N

2016

Nantucket Magazine

MEDIA KIT Rates & Schedule

THE LOCAL MAGAZINE READ WORLDWIDE


2016 N Magazine MEDIA KIT

INTRODUCTION N Magazine is Nantucket’s leading lifestyle publication. This award-winning magazine is known throughout the island for its compelling content, stunning photography and exquisite printing. For this reason, N Magazine literally flies off the shelf and becomes a collectible in the homes of Nantucket’s summer and year-round residents. Because of N Magazine’s quality and size, it has exceptional retention value and a shelf life longer than any other publication on Nantucket. This makes N the most effective advertising vehicle on the island as ads may be seen repeatedly for months or more. Simply put, from an advertising perspective, N Magazine delivers.

WHO’S READING NANTUCKET MAGAZINE

N MAGAZINE ONLINE

Our readers and their households spend the following

N Magazine’s NBLAST e-newsletter reaches an affluent and sophisticated demographic of tastemakers - residents of Nantucket, the greater New England area and beyond. The NBLAST is sent out weekly from April through December, delivering specially curated and crafted content not found in N Magazine’s print issues, while also directing thousands of readers to our virtual magazine, social media, and newly redesigned website www.N-Magazine.com.

amounts in a 12-month period:

$26,370,000 - Wine, Spirits and Liquor $28,470,000 - Electronics & Photo Equipment $25,623,000 - Jewelry & Watches $65,781,000 - Apparel, Men, Women and Children $52,020,000 - Fine Art & Antiques $101,088,000 - Home Furnishings Nine out of ten readers own their primary residence,

Contact WebEditor@N-Magazine.com for rates and more details.

and three out of four (75%) own additional real estate. 49% of our readers own a boat. 72% of our readers are club members. Readers spend an average of 42 minutes reading an issue and passed along readership in excess of 50,000 per issue. Retention time of N Magazine is in excess of 5 months per issue.

“As far as I’m concerned, N Magazine is the most effective advertising available targeting the high-end of the Nantucket summer residents and vacationers.” — Gary Winn Maury People Sotheby’s

CIRCULATION: 50,000 READER RESEARCH HIGHLIGHTS 52% female 48% male $2.9 million average Nantucket home value $3 million average investment portfolio $7.5 million average total real estate value $968,000 average annual income DATA COMPILED BY MENDELSOHN MEDIA RESEARCH, INC

“We’ve worked with N Magazine for nearly ten years and I can’t say enough wonderful things about our experience. When I look at our annual marketing budget nationwide, our placement in N is the most effective media buy we make without question.” — Lindsey Worster, Vice President, Brand Communications of Vineyard Vines

NANTUCKET MAGAZINE · 508.228.1515 · n-magazine.com


2016 N Magazine MEDIA KIT

CALENDAR ISSUE

RELEASED

AD ARTWORK DUE

1 MAY - WINE FESTIVAL

DAFFODIL WEEKEND

MARCH 18

2 JUNE - ARTS & ENTERTAINMENT

MEMORIAL DAY WEEKEND

APRIL 8

3 JULY - HOME & GARDEN

JULY 4TH WEEKEND

MAY 12

4 AUGUST - SUMMER

AUGUST 1ST

JUNE 15

5 SEPTEMBER - FALL

LABOR DAY WEEKEND

JULY 21

6 NOVEMBER - HOLIDAY

THANKSGIVING WEEKEND

OCTOBER 14

Premium Rates apply to ads in June, July and August issues

MAY, SEPT, NOV

JUNE, JULY, AUG

Spread

$6,350

$6,900

Full page

$3,300

$3,650

2⁄ 3 page 1⁄ 2 Page

$2,750

$3,100

$2,100

$2,320

1⁄ 3 Page 1⁄ 4 Page

$1,650

$1,820

$1,300

$1,450

1⁄ 6 Page

$890

$990

The Local Magazine Read Worldwide

AD SIZES

June 2015

LOCAL RATES

May 2015

COLOR RATES

RATES

N

N en

sTiller

&

The 20th Anniversary of the Nantucket Film Festival

The Nantucket Book Festival’s

ishmael Beah TheaTre Workshop Season Preview

Bill BlounT

Nantucket Magazine

& the Ruthie B Abroad on an

african advenTure Nantucket Magazine June 2015

$8,000 $5,800 $5,500 $4,500 $4,000

The Inspiring

CAITLIN MARCOUX

MEghAN TRAINoR Musical Sensation

The Unsung Heroics of the

Nantucket Magazine

Back Cover First Right Hand Page Inside Front Cover Inside Back Cover Right Hand Pages before Editor’s Letter

The Local Magazine Read Worldwide

PREMIUM PLACEMENT RATES FOR FULL PAGE ADS

COMMUNITY FOUNDATION NANTUCKET WINE FESTIVAL Tasting Notes

Embarking on

A WhALER’S VOYAgE

Nantucket Magazine May 2015

NANTUCKET MAGAZINE · 508.228.1515 · n-magazine.com


2016 N Magazine MEDIA KIT

AD SPECS AD SIZES

INCHES

FILE INFORMATION

Double Page Spread Double Page Spread Bleed Full Page Full Page Bleed 2/3 Page Vertical 2/3 Page Horizontal 1/2 Page Horizontal 1/3 Page Vertical 1/3 Page Square 1/3 Page Horizontal 1/4 Page Square 1/6 Page Vertical 1/6 Page Horizontal

19” w x 13” h 19.5” w x 13.5” h* 9.5” w x 13” h 10” w x 13.5” h* 5.4375” w x 11.75” h 8.25” w x 7.75” h 8.25” w x 5.75” h 2.625” w x 11.75” h 5.4375” w x 5.75” h 8.25” w x 3.75” h 4” w x 5.75” h” 2.625” w x 5.75” h 5.4375” w x 2.75” h

When using bleed ads: Keep ALL essential copy 5/8” from trim edge. Book Trim size: 9 1/2” w x 13” h

ACCEPTABLE FILE FORMATS All ads should be saved as high resolution (300 dpi) PDF, accompanied by hard copy color proof. All files and images must be CMYK or Grayscale. All high-resolution images, artwork and fonts must be included when file is saved as PDF; all spot colors must be converted to CMYK.

ACCEPTABLE MEDIA CD-ROM and hard copy proof labeled with client and publication date should be mailed to Fifi Greenberg, N Magazine, 17 North Beach Street, Nantucket, MA 02554. Emailed ads may be sent to fifinantucket@comcast.net but MUST be followed by a hard copy proof to insure against file errors.

* Bleed ads: Keep all essential copy 5/8” from trim edge. Book Trim size: 9 1/2” w x 13” h

1/3 Square

1/6 Horiz 1/6 Vert 1/3 Vert

2/3 Vert

Nantucket Magazine cannot be held responsible for faithful match if proper proof is not supplied. We cannot guarantee color unless provided a hard copy color proof. We do not return cds and discard all advertising material one year from insertion date.

1/2 Horiz

1/4 Square

1/3 Horiz

PRODUCTION CHARGES 2/3 Horiz

“N Magazine has been the single most effective media vehicle we have used, period. It has produced more immediate results than magazines ten times its size.”

­­­­

Nantucket Magazine does not create ads. Any work performed to make ad materials or to correct, update or otherwise prepare disks for output will result in a production charge. Ads requiring production services are due prior to our deadline date.

— Steve Kitchin, Partner, GKFO

NANTUCKET MAGAZINE · 508.228.1515 · n-magazine.com


2016 N Magazine MEDIA KIT

ADVERTISING CONTRACT PUBLICATION ISSUES:

q #1

LISTING INFORMATION

q #2

q #3

q #6

Payment information is needed to reserve ad space; please select check or fill in credit card, expiration and signature.

PHONE

CONTACT NAME

q #5

PAYMENT INFORMATION

DATE:

COMPANY NAME

q #4

q CHECK

q AMEX q VISA q MASTERCARD (Make check payable to Nantucket Magazine)

EMAIL

BILLING ADDRESS STREET OR P.O. BOX

CREDIT CARD # CITY

STATE

ZIP

EXP. _______________ CODE:______________ SIGNATURE______________________________

GRAPHIC DESIGNER

PHONE

# OF ISSUES __________

EMAIL

AD PRICE PER ISSUE __________ SIGNATURE (Required to hold ad space)

TOTAL __________

DATE

DEPOSIT __________

AD SIZES

BALANCE DUE __________

q SPREAD

AD MATERIALS

q FULL PAGE

Please submit ad materials to your ad representative:

q 2⁄3 PAGE VERTICAL

q 2⁄3 PAGE HORIZONTAL q 1⁄2 PAGE HORIZONTAL q 1⁄3 PAGE VERTICAL q 1⁄3 PAGE SQUARE q 1⁄3 PAGE HORIZONTAL q 1⁄4 PAGE SQUARE q 1⁄6 PAGE VERTICAL q 1⁄6 PAGE HORIZONTAL

FIFI GREENBERG 508-685-1685 . fifinantucket@comcast.net EMME DUNCAN 603-491-6985 . emmeduncan@n-magazine.com

CONDITIONS The publishers reserve the right to reject any advertising at any time and are not liable for any cost or damages if, for any reason, they fail to publish an ad. The publishers cannot guarantee that any advertisement will appear on a specific page or at a specific location on a page without preferred placement fees. Advertisers are liable for any claims made against N Magazine as a result of their ad content. Our liability is limited to the cost of your ad. Payment is due upon placing your ad and will be assessed late charges after 30 days.

NANTUCKET MAGAZINE · 508.228.1515 · n-magazine.com


2016 N Magazine MEDIA KIT

CONTENTS INTERVIEWS

DESIGN

living small

N MAGAZINE: Everyone knows you as

an actor, but can you talk about your work as a writer and a director and how it relates to your passion for the Nantucket Film Festival? BEN STILLER: Great films all begin with a great script. I know that’s a tired expression, but it’s true. Seeing new artists emerge from the festival is always inspiring. I have so many lasting relationships that have come out of this festival, both creatively and personally. It is a vibrant, creative space and it is about

WRITTEN BY JUSTINE PARADIS

new talent and emerging filmmakers. Hard not to get inspired by that. N MAGAZINE: Can you talk about how

your parents have been committed to Nantucket and the festival over the years?

PHOTOGRAPHY BY KIT NOBLE

how tiny houses are becoming a big idea on nantucket

BEN STILLER: My parents have been

involved with the festival for as long as I have. They have both had several films that screened at the festival, including The Daytrippers in

N HOMENGARDEN

s the affordable housing crisis on Nantucket

decided to spend the off-season teaching herself basic

nears a tipping point, the dire need for rentals

carpentry to build a tiny house in a friend’s backyard.

has yielded an extreme alternative. Just out of sight,

Her house sits on top of a bright yellow trailer, so

in backyards and quiet sandy driveways, a few deter-

whenever she decides to relocate, she can hitch the

mined islanders have opted out of the dreaded seasonal

house on the back of her truck and tow it away.

rental shuffle, swapping overcrowded apartments for a

Inside, the space is just under seven feet wide

new generation of mobile homes. They’re called tiny

and eighteen feet long. Aside from the bathroom, it’s

houses, and on Nantucket, they’re shingled, environ-

a single room that combines kitchen, living area, and

mentally friendly, and made to move. There’s just one

sleeping loft. Every inch matters, so many features of

problem: They’re not exactly legal.

Megan’s design perform double duty. Her drop-down

Tiny houses typically fall somewhere between 80

table, for instance, functions as both work desk and

and 500 square feet, over 2,000 feet smaller than the

dining table. She’s also planning to have a couch with

average single-family home. Megan, who agreed to

a pull-out bed to accommodate guests. “It’s a quaint

speak with us under a fake name, is among the tiny house converts on

Nantucket cottage,” Megan says. Other tiny houses exist in the shadows on island.

Nantucket. She’s in her early thir-

They’re beautifully designed, outfitted with shingles,

ties, and a few years after moving

dormers, Dutch doors, and, in one case, a figurehead.

to the island, she

Not only are they consistent with Nantucket’s aesthetic, they’re also relatively cheap. Depending on labor, quality standards, and whether the materials are salvaged or bought new, Nantucket’s tiny house bud-

1996 and A Fish in a Bathtub in 1998. They’ve

gets can be less than a year’s worth of island rent. Oth-

both participated in numerous Staged Read-

ers can cost as much as $50,000. For those hoping to

ings, including one that I directed called Spec-

avoid debt and sidestep a mortgage in a post-recession

tacle: Part One of the Mark Rosen Chronicle.

world, tiny houses look pretty good.

For several years, my mom was the host of Late Night Storytelling, which is one of NFF’s most popular programs. And my dad loves collecting all the free T-shirts, which my mom and I love returning the next day to the wonderful and understanding festival workers who were

N MAGAZINE: How were those early

As I mentioned, I feel strongly about the

Film Festivals different than what we have

fact that the festival exists to celebrate writing

paid to comedy writers and the craft of screen writing in general?

today? What makes the Nantucket Film Festival

and storytelling. We’ve been fortunate enough

BEN STILLER: I saw the festival as an opportunity to gather a bunch

unique?

to show some really incredible films over the

N MAGAZINE: There’s been a couple

movies shot on Nantucket in recent years. Would you ever shoot a movie here, and if so, do any movie ideas come to mind that the is-

of great comedians, who could come to the island and talk about not just

BEN STILLER: In the early days, it was

years as well. I saw Richard Linklater’s Boyhood

land would lend itself to?

performing, but also writing their material, their processes, and their in-

run on good will and a few circus tickets. Now,

for the first time at last year’s Closing Night

BEN STILLER: Something about the

spirations. I love how this has become a way for folks to put a face to all

it’s evolved into a substantial machine run on

screening, and was really blown away.

Sunken Ship and the legendary “old salt” who

good will and still some circus tickets. We have

runs it, Phil Osley. Actually I am the old salt who

a real thing here now, and the history of the

used to work there in my teens. And the sto-

the type of commitment that goes into doing any sort of writing, especially

festival speaks for itself. It has become a part

ries I have about Phil would definitely make for a

comedy, where the idea is you shouldn’t ever be thinking about that.

66

of the culture of Nantucket Island, and a part

great movie. Probably not family fare, but a great

of the economy too. It has been really cool to

coming of age story for sure, with exciting scuba

see it grow.

diving scenes.

N magazine

the craft that goes into their work. Also it is always a different experience depending on who is there. But what is great is that people get a sense of

N magazine

N MAGAZINE: One of your biggest influences on the festival is the

Comedy Roundtable. Why do you think there needs to be greater attention

N magazine

N magazine

actually selling them.

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124

125

FOOD

FASHION

NDULGE

sweet&sour

candied lemon peels INGREDIENTS • 6 lemons

• 1 1/2 cups water for the sugar syrup boil

When Life Gives You Lemons

CANDY PERFECT FOR YOUR DAFFODIL FESTIVAL PICNIC, THESE TANTALIZINGLY SWEET AND SOUR CANDIED LEMON PEELS CAN BE EATEN AS STANDALONE CANDIES, USED AS GARNISHES, DICED TO MAKE TOPPINGS FOR BAKED GOODS OR SOME ADDED FLAIR FOR YOUR COCKTAIL.

INSTRUCTIONS 1

Put a 3-quart non-reactive pot of water on high heat to boil.

8

Set the peels on the wire rack to dry and cool for about 15 minutes.

2

Place a wire rack over a cookie sheet or parchment paper.

9

Scrape away any pith that might be easier to remove now that the peels are tender.

10

Slice the peels lengthwise into 1/4-inch strips.

11

Rinse and refill the pot with 1 1/2 cups water and 2 cups of sugar. Bring it to a boil, stirring until the sugar is dissolved.

3 Next, wash your lemons and use a

paring knife to score the peels into quarters, running the blade from the top of each fruit to the bottom. 4 Cut along the scoring lines and

pull the peel away from the fruit, leaving as much of the pith (the white part) on the fruit as possible. Cutting the ends of the fruit off might make it easier for you to remove the peel. 5 Using a spoon, scrape away excess

7

Strain the peels and empty the pot of water.

12 If you are using any fresh herbs,

add them now and let them steep for 5 minutes as you stir, but strain them out before you add the lemon peel strips.

peels, place a silicone mat inside a shallow baking pan and spread the lemon peels on the silicone mat (separate them so they won’t stick together), and put them in the oven on 200°F for an hour or two, and then turn off the heat and let them keep drying inside the oven overnight. 17 The next morning, remove the

peels from the oven. If they need more sugaring, toss them in the sugar again.

13 Add the peels and boil for about 15

minutes. The sugar mixture will thicken into syrup and the peels will become soft and translucent. 14 Remove peels from the syrup using

a slotted spoon, tongs, or chopsticks and transfer them to the wire rack to dry for a half an hour.

Pair your candied lemon peels with a French 75, or toss one in as a garnish! Recipe adapted from Jen’s Candy Jar: Artisanal Candy Recipes for Holidays and Special Occasions by Jen Laskey.

28

29

66

KNIT BIKINI & COCOON SWEATER ISOBEL & CLEO

NDEPTH

Beauty & the Beach

THE

SALT PHOTOGRAPHY BY KIT NOBLE

HOW THE NANTUCKET COMMUNITY KEPT ITS LAST COMMERCIAL FISHERMAN STAYING AFLOAT.

Blount’s net, thrashing in the stern ramp of his commercial dragger, the Ruthie B. Though they are the second largest fish in the world, basking sharks eat plankton, so they pose no threat to humans—at least when they’re still in the water. But this one, the size of a small bus, was now on Blount’s boat and big enough to injure him or worse as he worked to free it from his net. Blount, the captain of the last offshore commercial dragger out of Nantucket, was about sixty miles east of the island in the legendary fishing grounds of Georges Bank. As he attempted to cut the massive shark out of his net, Blount started to slip underneath it and got pinned. “I didn’t want to go under it,” he remembered. “The thing weighed 10,000 pounds!” Blount’s crew managed to grab him, and slowly pulled him out of the ramp and away from danger. Minutes later, they successfully freed the enormous fish, too. Two years after his run-in with the basking shark, Blount sat in the safety of the living room of his mid-island home on Vesper Lane on a chilly morning in March, recalling for me one of the countless stories from his decades spent plying the offshore waters of New England. Over the course of our conversation, Blount twice reminds me that his trade is “the most dangerous job in North America.” About once a year out on the water, he says, “there’s been a case when I should have lost my life.” Yet these days, it isn’t the inherent dangers of offshore fishing that have him worried. Blount is essentially trying to survive as a momand-pop venture in a consolidating industry that is in the throes of a painful collapse.

71

N magazine

70

N magazine

N magazine

“We’re a broken industry

N magazine

nantucket

The ten thousand-pound basking shark came out of the water headfirst into Bill

now,” he says. “And we just

FOGGYSHEET

OLDEST

don’t have any money.”

67

FOGGY SHEET

FEATURES

WRITTEN BY JASON GRAZIADEI

N magazine

When the pot of water is boiling, put the peels into the water. Boil lemons for 20 minutes, or until tender. This helps release the citrus oils and make the peels less bitter.

a bowl with the remaining cup of sugar and stir them around until they are fully coated. Set sugar aside. 16 To completely dry out the lemon

N magazine

N magazine

pith on the inside of the peel. 6

15 When peels are dry, toss them in

N magazine

MAKE

• 2 cups granulated white sugar plus 1 cup for sugaring peels in final step

FLAVORING OPTIONS • 1 tablespoon fresh herbs like rosemary or mint or edible dried lavender (or more or less, to taste). Leave the leaves on the stalks or place them in a tea strainer.

168

169 PHOTOGRAPHY BY BARBARA CLARKE

To see actual magazine go to: n-magazine.com

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