N NANTUCKET MAGAZINE
2021 MEDIA KIT
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TABLE OF CONTENTS INTRODUCTION 3 EDITORIAL 4 AUDIENCE & DISTRIBUTION 5 PRINT CALENDAR & RATES
6
PRINT SPECIFICATIONS 7 N MAGAZINE X FLOWCODE
8
ADVERTORIAL 9 – 11 NANTUCKET SOUND 12 – 13 DIGITAL OVERVIEW 14 E-NEWSLETTER RATES & SPECIFICATION
15
WEBSITE ADVERTISING 16 SOCIAL MEDIA 17 EVENTS & EXPERIENCES 18 TESTIMONIALS 19 REPRESENTATIVE ADVERTISERS 20 PRINT ADVERTISING CONTRACT 21 DIGITAL ADVERTISING CONTRACT 22
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INTRODUCTION For nearly 20 years, N Magazine has served as Nantucket’s leading luxury lifestyle publication, attracting a sophisticated, discerning and affluent audience through compelling storytelling, stunning photography and exquisite printing. With a print circulation of over 60,000 and an online audience of over 300,000, N Magazine reaches virtually every person on the island and is considered part of the fabric of this unique and tight-knit community. Given the publication’s coffee table book quality, copies of N Magazine are seldom discarded and remain in homes for years. Accordingly, N Magazine provides businesses with residual exposure unlike any newspaper or magazine of its kind.
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EDITORIAL N Magazine is devoted to telling the remarkable stories of the Nantucket community. From blockbuster cover stars to inspiring island icons, fashion to food, the hottest parties to the trendiest home design, N Magazine is on a mission to tell stories that will surprise and captivate our devoted readers.
INTERVIEWS
FEATURES
DESIGN
STYLE NVOGUE
PHOTOGRAPHY: BRIAN SAGER PRODUCTION: EMME DUNCAN STYLING: SARAH FRAUNFELDER HAIR & MAKEUP: EMILY DENNY OF EMILY NANTUCKET ASSISTING: LEISE TRUEBLOOD PHOTOGRAPHY ASSISTING: EMILY MILLINGTON & BALI BOCK
STRIKE A POSE
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FOOD
N magazine
N magazine
FIERCE ISLAND FASHION
DRESS: SHARI’S PLACE EARRINGS: SUSAN LISTER LOCKE
SCENE
NOSH NEWS SPONSORED CONTENT
“It’s a toast to them and a
that is our aim with this
way for people to take a
book,” says Stoddard.
piece of Nantucket home
“This is really a passion
with them when they
project—something we
leave the island.” With mesmerizing
that hopefully fully represents our Nantucket
chapters are organized by
lifestyle.”
the seasons where readers
COOKING BY THE
BOOK WRITTEN BY JOSH GRAY
can share with the whole community, something
photography by Wayne Chinnock, the cookbook’s
Cru’s cookbook has
can find detailed listings
been years in the mak-
on how to recreate their
ing. The idea was first in-
favorite dishes and drinks
spired by a conversation
at home. Among the
with one of Cru’s long-
recipes—which includes
time summer regulars,
Cru’s famous lobster
renowned talent agent
roll— readers also learn the story behind
Alan Morell. Since then, the project has
this iconic restaurant and the people who
occupied a large portion of the owners’
made it possible since the beginning.
off-seasons. “Because of the seasonality of
“I personally love finding cookbooks that
the island and the nature of our business,
tell the story of a people and a place, and
we hope this book will keep us on people’s
PHOTOGRAPHY BY WAYNE CHINNOCK
An exclusive look at Cru’s cookbook hitting bookshelves around the country next spring
O
verlooking the harbor on Straight Wharf, Cru Oyster Bar possesses a Gatsby-esque elegance that epitomizes the high-end dining scene on Nantucket. Since opening their restaurant seven years ago, owners Jane Stoddard, Carlos Hidalgo and executive chef Erin Zircher have established Cru as one
of the most desirable dining destinations in the world. Much of that success is a credit to their exquisite cuisine,
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minds and in their kitchens throughout the year,” says the Cru team. In line with the book’s debut next
The Cru team is now sharing their
spring, Cru will be hosting special
recipes in a new cookbook that will hit
launches in New York and Boston in April
bookstores nationally in the spring of 2019.
and here on island in May centered around
The Cru Oyster Bar Nantucket Cookbook:
the Nantucket Wine & Food Festival, with
Savoring Four Seasons of the Good Life
the possibility of a book tour after the 2019
features many of the restaurant’s most popular
summer season. Until that time, Chef Erin
dishes and cocktail recipes in a stunning hardcover, coffee-table book published by
Zircher gave us just a taste of what’s to
St. Martin’s Press, a division of Macmillan Publishers, one of the largest publishing
come in an exclusive recipe excerpt of
houses in the world. “We thought the cookbook would be a great way to celebrate what Cru has become, which is really a reflection of who our customers are,” say the Cru owners.
their fabled sliced summer tomatoes with green goddess dressing.
Ingredients for the salad: 2 lbs. ripe tomatoes 1 pint cherry tomatoes 2 scallions, thinly sliced Garnish: nasturtium flowers, chervil, or tarragon leaves
GREEN GODDESS DRESSING 1/2 cup fresh cilantro 1/4 cup fresh tarragon 1/4 cup fresh flat leaf parsley 1/2 ripe avocado 1/3 cup mayonnaise 1/2 cup sour cream 2 scallions 1 garlic clove 1/2 tablespoon fresh lemon juice 1/2 teaspoon kosher salt TO MAKE THE DRESSING: Wash the herbs in a bowl of cool water and pat dry. Roughly chop the herbs and puree them with the remaining ingredients in a blender. Refrigerate until ready to use. The dressing will keep for two days refrigerated but may thicken a bit in the refrigerator. If so, it can be thinned with a little buttermilk or extra lemon juice. TO MAKE THE SALAD: Wash and slice the tomatoes and arrange them on a platter. Drizzle with the Green Goddess Dressing. Garnish the salad with the sliced scallions, nasturtium flowers and extra herbs. Finish with a light drizzle of extra virgin olive oil and freshly cracked black pepper.
N magazine
N magazine
which recently inspired a new chapter in the evolution of this high-end eatery.
SLICED SUMMER TOMATOES WITH GREEN GODDESS DRESSING
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AUDIENCE & DISTRIBUTION The average investment portfolio of the N Magazine reader is $3 million with an average annual income of $968,000+. 50% of N Magazine readers own one or more boats and 72% are club members. The average Nantucket home value of the N Magazine reader is $2.9 million while their average total real estate value is $7.5 million. Six times a year, 15,000 copies of N Magazine are printed and distributed to over 40 strategic locations, including exclusive real estate, around Nantucket. N Magazine readers and their households spend the following annually: $101,088,000 on Home Furnishings $65,781,000 on Apparel $52,020,000 on Fine Art & Antiques $49,120,000 on Wine, Spirits & Liquor $28,470,000 on Electronics & Photo Equipment $25,623,000 on Jewelry & Watches
52% 48% FEMALE
MALE
Data Compiled by Mendelsohn Media Research, Inc
N Magazine vs. Competitors $1,200,000 $1,000,000 $800,000 $600,000 $400,000 $200,000 $0
Readership Average Annual Income N Magazine
Robb Report
Town & Country
Travel + Leisure
2021 N Magazine MEDIA KIT
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PRINT CALENDAR & RATES ISSUE
RELEASED
1 MAY 2 JUNE 3 JULY 4 AUGUST 5 SEPTEMBER 6 HOLIDAY
Daffodil Weekend Memorial Day Weekend July 4th Weekend August 1st Labor Day Weekend Thanksgiving Weekend
AD SIZE
MAY, SEPT or HOLIDAY
ARTWORK DUE
MARCH 12 APRIL 2 MAY 7 JUNE 11 JULY 16 OCTOBER 8
JUNE, JULY or AUG
SPREAD $6,850 $7,450 FULL PAGE $3,600 $3,950 ½ PAGE $2,350 $2,550 1⁄3 PAGE $1,850 $2,050 ¼ PAGE $1,500 $1,650 PREMIUM PLACEMENT RATES (Full Page Ads)
Back Cover $8,750 Page 3 (First Right Hand Page) $6,250 Inside Front Cover $5,900 Page 5 (Second Right Hand Page) $5,250 Page 7 (Third Right Hand Page) $4,800 Page 9 (Fourth Right Hand Page) $4,600 Right Hand Page Opposite Table of Contents $5,000 Right Hand Page Opposite Contributors $5,000 Right Hand Page Opposite NUMBERS Section $5,000 Right Hand Page Opposite NEAT STUFF $5,000 Right Hand Page Opposite TRENDING Section $5,000 Right Hand Page Opposite N TOP TEN Section $5,000 Right Hand Page Opposite HEALTH N’ WELLNESS $5,000 Right Hand Page Opposite KIDDIN’ AROUND $5,000 Right Hand Page Opposite NECESSITIES $5,000 Right Hand Page Opposite NGREDIENTS $5,000 Inside Back Cover $4,900 Guaranteed Right Hand Page Front of Book (pre-Publisher’s Letter) $4,500
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PRINT SPECIFICATIONS AD SIZE
INCHES
Double Page Spread Double Page Spread Bleed Full Page Full Page Bleed 1/2 Page Horizontal 1/3 Page Vertical 1/3 Page Square 1/4 Page Square
19” w x 13” h 19.5” w x 13.5” h* 9.5” w x 13” h 10” w x 13.5” h* 8.25” w x 5.75” h 2.625” w x 11.75” h 5.4375” w x 5.75” h 4” w x 5.75” h”
N
BELICHICK
& HOLLIDAY America’s Winningest Team
BOB WRIGHT
Curing Pancreatic Cancer True American Hero
AARON HALE Pulitzer Prize-Winner
A
Lieutenant Governor
KARYN POLITO
N
* Bleed ads: Keep all essential copy 5/8” from trim edge. Book Trim size: 9 1/2” w x 13” h
N
NI
VERSA
15
E
Nantucket Magazine July 2017
R
DITION
Y
PAUL GOLDBERGER
N Exclusive Interview from Space
Triple Crown Winner
DREW FEUSTEL
SOL KUMIN
Congressional Candidates
RUFUS GIFFORD, NANCY SODERBERG & PETER TEDESCHI
DR. ROCCO MONTO
Secrets to Longevity
THE JFK BUNKER
Boston Globe Advice Columnist
A Door to History
TIM RUSSERT
JAMAICAN Lacrosse Stars
1/3 Square
Nantucket Magazine July 2018 1
RYNN CARTELLI
WINNER
1/3 Vert 1/2 Horiz
Massachusetts Representative
JOE KENNEDY III N magazine
MEREDITH GOLDSTEIN
Remembering
NBC’S THE VOICE
Nantucket Magazine August 2018
1/4 Square
FILE INFORMATION
When using bleed ads: Keep ALL essential copy 5/8” from trim edge. Book Trim size: 9 1/2” w x 13” h ACCEPTABLE FILE FORMATS
HARD PROOFS
PRODUCTION CHARGES
All ads should be saved as high resolution (300 dpi) PDF and emailed to the appropriate ad representative. InDesign PDF/X1a setting is best (the default WebSWOP Coated profile that this will use should produce good color). All files and images must be CMYK or Grayscale. All high-resolution images, artwork and fonts must be included when file is saved as PDF; all spot colors must be converted to CMYK; and process white elements should never be set to overprint.
N Magazine cannot be held responsible for faithful match of color if proper hard copy proof is not supplied. Optional CD-ROM and hard copy proof labeled with client name and publication date can be mailed to Brian Maranian, Signature Printing, 800 West Cummings Park, Suite 2900, Woburn, MA 01801. For accurate color, supplied Epson proofs should be G-7 qualified by the device that prints them and printed on each one.
N Magazine does not create ads. Any work performed to make ad materials or to correct, update or otherwise prepare disks for output will result in a production charge. Ads requiring production services are due prior to our deadline date.
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EXCLUSIVE OFFER
N N Magazine has joined forces with Flowcode this season to offer exclusive, custom-designed Flowcodes and Flowpages to connect your print advertising to your digital footprint using the latest in QR technology.
In addition to personalized, multi-color, studio-designed Flowcodes, clients will receive custom reporting on engagement including scan count, scan date, location and time, repeat scanners and more. This level of measurement and attribution will allow clients to better understand their consumers’ patterns and tailor messaging accordingly in future advertising. Beyond your N Magazine advertisements, Flowcodes are printable for use in signage or mailings with codes offering a ‘dynamic redirect,’ meaning codes can be printed once and then updated on the back end at any time for new scan destinations/landing pages. Package also includes a custom, mobile-enabled Flowpage that holds all social, video, and favorite links, and tracks exactly what your audience is engaging with online. The N Magazine x Flowcode package is available as a print buy add-on for a flat digital asset rate of $250 per advertisement.
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ADVERTORIAL NTERIORS
• • •
• • •
|
$4,000 MAY, SEPTEMBER or HOLIDAY |
2-page spread near front of magazine Designed by N Magazine in an editorial style to showcase your unique space Up to 150 words of copy prepared by N Magazine describing the space along with a key to call out design elements One smaller inset photo of exterior or detail Company logo Feature also included online at N-Magazine.com and emailed in a Nantucket Current e-newsletter
NVOGUE
|
$10,000
• •
8-page spread in middle of magazine Ideal for car companies, hotels, aviation companies, real estate, or yacht companies as a means of showcasing a location, interior or luxury property alongside professional model(s) • Photographed and produced by N Magazine’s style team • Also includes image on one TOC page • Feature also included online at N-Magazine.com and emailed in a Nantucket Current e-newsletter
2021 N Magazine MEDIA KIT
$5,000 JUNE, JULY or AUGUST
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ADVERTORIAL NUPTIALS | $1,000 MAY, SEPTEMBER or HOLIDAY | $2,000 JUNE, JULY or AUGUST
• •
2-page photographic spread Photographs and details for guide provided to N Magazine by client, wedding planner or photographer • Feature also included online at N-Magazine.com and emailed in a Nantucket Current e-newsletter
NEAT STUFF
• • • •
|
$3,000 MAY, SEPTEMBER OR HOLIDAY
|
1-page feature near front of magazine 200-400 word write-up about the brand or product Photos to accompany Feature also included online at N-Magazine.com and emailed in a Nantucket Current e-newsletter
TEARAWAY INSERT
|
$7,500
• 9” x 6.5” double-sided horizontal insert perforated for tearaway falling flush with top of magazine • Must accompany a full page or spread ad purchase as insert will lay over ad • Capped at one total per issue • Insert printed on cover stock for heft
2021 N Magazine MEDIA KIT
$4,000 JUNE, JULY OR AUGUST
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ADVERTORIAL COVER FLAP
• • •
|
$10,000
N
N
ASTRONAUT
ASTRONAUT
Flap on right-side edge of issue cover Perforated for tear-away Designed by N Magazine in consult with purchaser to ensure stylistic cohesiveness with magazine cover Lands on Nantucket
FIGHTING ADDICTION
DON TRUMP, JR.
DON TRUMP, JR.
OLYMPIANS
OLYMPIANS
on the Island
Among Us
Among Us
JULIAN
JULIAN EDELMAN Nantucket’s Newest Fan
Nantucket Magazine August 2016
FLAP COVER
|
on the Island
An Insider’s View
An Insider’s View
NSIDERS GUIDE TO
Lands on Nantucket
FIGHTING ADDICTION
$24,000
•
6-page spread highlighting a city, state, island or country appealing to the sophisticated, discerning and travel- loving Nantucket clientele • Ideal for Tourism Boards and Chambers of Commerce as a means of highlighting the various hotels and resorts, restaurants, shops, culture, and activities of their location
2021 N Magazine MEDIA KIT
EDELMAN Nantucket’s Newest Fan
Nantucket Magazine August 2016
FLAP INSIDE
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N MAGAZINE
HITS THE AIRWAVES Part of the magic of Nantucket has always been the fascinating people that this faraway island attracts. From icons of industry to media moguls, A-list actors to local legends — there’s no shortage of folks whose life stories grip our imaginations. Join N Magazine as we amplify some of our most riveting interviews in a podcast that will give new meaning to Nantucket Sound. NA NT U C K E T
SOUND P O D C A S T
Airing every two weeks, Nantucket Sound provides an exclusive opportunity to reach sophisticated and discerning listeners over the course of our 24-episode season. Hosted by N Magazine’s editor Robert Cocuzzo, the podcast will give voice to your business in binge-worthy episodes designed to grab viral attention on Nantucket and beyond.
FULL SEASON SPONSORSHIP LEVELS
SEASON 1 SAMPLE EPISODES
“Art of Healing”
Former news anchor Heather Unruh discusses perservering through trials and tribulations to reinvent her life on Nantucket.
60-Second Mid-Roll | $15,000
60-second ad running in the 40-70% mark of episode
“Are You in a Cult?”
International supermodel Hoyt Richards was lured into a cult off of Nobadeer Beach. He escaped twenty years later with a dire message that he believes we all need to hear.
“Too Hot to Print”
15-Second Pre-Roll | $7,500
15-second ad running prior to main content
Bestselling author Elin Hilderbrand reveals the stories that she doesn’t dare write about.
30-Second Post-Roll | $9,500
30-second ad running at end of interview
Exclusive Sponsorship | $30,000
Includes three ad spots per episode for Season 1: 15-second pre-roll • 60-second mid-roll • 30-second post-roll Includes tags in any and all Nantucket Sound promotional Instagram posts and stories, as well as logo inclusion in any and all newsletter content relating to Nantucket Sound and N Magazine house print ads.
Ads can either be pre-recorded by the sponsor and submitted to N for inclusion within the episode – with sponsor being able to swap ad recordings as often as desired – or will be pre-recorded by host in concert with sponsor input. Possible formats include but are not limited to: Host Adlib; Branded Q&A – with either sponsor or interviewee; Scripted Sponsor; Scripted Host.
DISTRIBUTION & PROMOTION Nantucket Sound will be available for listening on Apple Podcasts and Spotify. Nantucket Sound will be promoted via the following channels:
• • • • • •
N Magazine print house ads – one full page ad with 60k circulation per issue (6 issues annually) N Magazine Flowcode and Flowpage assets @nantucket_magazine Instagram account posts and stories – 53k+ followers Nantucket Current newsletter ads – weekly promotion to 6,000+ e-newsletter subscribers N-Magazine.com web ads – homepage promotion to a daily average 900+ readers N Magazine Facebook posts – 9,200+ followers
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N MAGAZINE
TAKES TO THE SCREEN
Did you hear that N Magazine is launching a podcast this season? Well that’s not all. We’re also filming our interviews and releasing footage of the juiciest parts of the conversations. Pumped out through our social media, website, newsletter and YouTube channel, these 10-minute or less highlight reels are designed to reach the most amount of eyeballs possible.
N ANT UCKET
REELS
EPISODE SPONSORSHIP LEVELS
SEASON 1 SAMPLE EPISODES
“Picking Winners”
Just in time for the Kentucky Derby, Triple Crown winner Sol Kumin brings us into the underbelly of horseracing.
“Breaking the News”
30-Second Pre-Roll
$750 per episode / $4,000 for 6-pack / $15,000 for season exclusive 30-second ad running prior to interview
60-Second Mid-Roll
Vanity Fair special correspondent Maureen Orth reveals how she cracked her most controversial investigative stories.
$1,000 per episode / $5,500 for 6-pack / $20,000 for season exclusive 60-second ad running in the 40-70% mark of episode
“Capsized”
Includes tags in any and all Nantucket Reels promotional Instagram posts and stories, as well as logo inclusion in any and all newsletter content relating to Nantucket Reels.
After his boat capsized off the coast of Madaket, Captain Jason Mleczko narrowly survived. Why did he get back on the water?
Full episodes will be posted to N Magazine’s Instagram account with both ad spots included, allowing for additional exposure through @nantucket_magazine.
Ads are produced by the sponsor and submitted to N for inclusion within the episode.
DISTRIBUTION & PROMOTION Nantucket Reels will be available for viewing on YouTube and on N-Magazine.com. Nantucket Reels will be promoted via the following channels:
• • • • • •
N Magazine print house ads – one full page ad with 60k circulation per issue (6 issues annually) N Magazine Flowcode and Flowpage assets @nantucket_magazine Instagram account posts and stories – 53k+ followers Nantucket Current newsletter ads – weekly promotion to 6,000+ e-newsletter subscribers N-Magazine.com web ads – homepage promotion to a daily average 900+ readers N Magazine Facebook posts – 9,200+ followers
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DIGITAL OVERVIEW N Magazine digital promises to exponentially expand the reach of your brand by aligning it with our award-winning, luxury lifestyle magazine. Targeting consumers with the highest disposable income and spending power, N Magazine’s website, social media channels, and NBlast e-newsletter curate daily and weekly content that speaks to today’s tastemakers. Our audience – residents of Nantucket, the greater New England area, and beyond – look to N Magazine to keep them connected to our special island. N-MAGAZINE.COM
NANTUCKET CURRENT
N-Magazine.com engages an affluent and influential audience of sophisticated consumers through engaging web exclusive content – interviews, articles, quizzes, video, photography, and more – while also providing a space for those not physically on Nantucket to enjoy the full experience of reading our print issues. With an average daily hit rate of nearly 1,000 readers, clients can rely on N Magazine for continued visibility and exposure.
N Magazine’s Nantucket Current e-newsletter lands in 6,000+ inboxes 4x/weekly from April through December, delivering specially curated content not found in print, while also directing readers to N-Magazine. com and social media channels.
SOCIAL MEDIA
Combining N Magazine’s compelling print content and stunning photography with up-tothe-minute finds and the “who’s who and what’s what” of the island, N Magazine’s social media provides a behind-the-scenes look into life on Nantucket.
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N MAGAZINE
BREAKS THE NEWS Introducing Nantucket Current, the newest e-newsletter from N Magazine that will deliver a must-read dose of island life to your inbox. Written and edited by Jason Graziadei—the former communications officer for Nantucket Cottage Hospital and once longtime lead reporter at the Inquirer & Mirror—Nantucket Current will bring the latest from the Grey Lady right to your fingertips as you start your day. N A NT UC KE T
Hitting inboxes on Monday, Wednesday, Friday with a special weekend edition dropping on Saturday, Nantucket Current will be investigating, reporting, breaking news, and sharing the island’s most compelling stories and people. Whether you’re on-island, on the mainland or beyond, Nantucket Insider will deliver everything you need to know on Nantucket in real time.
CURRENT
MAY / SEPT / OCT / NOV / DEC
300x250
800x400
1 ad insertion, day/ week of choice
$250
$450
Once weekly, full month
$750
Twice weekly, full month
SIZE
JUNE / JULY / AUG
SIZE
300x250
800x400
1 ad insertion, day/ week of choice
$300
$550
$1,250
Once weekly, full month
$850
$1,450
$1,250
$2,000
Twice weekly, full month
$1,500
$2,500
Three times weekly, full month
$2,000
$3,500
Three times weekly, full month
$2,250
$4,000
Four times weekly, full month
$2,750
$5,000
Four times weekly, full month
$3,000
$5,500
REAL ESTATE ADVERTORIAL | $500
VIDEO ADVERTORIAL | $500
• Advertorial worked into Nantucket Current content in same format as editorial
• Video worked into Nantucket Current content in same format as editorial
• Three photos with accompanying 3 sentences of copy describing the listing
• One image accompanying 3 sentences of copy • URL link to video
• URL link to client listing page • Each email capped at 1 real estate advertorial
• Each email capped at 1 video advertorial
SINGLE-SPONSOR EMAIL | $5,000 • Dedicated email offering 100 percent share of voice and direct marketing access as an N Magazine partner
• Content provided directly to N Magazine for layout • Available Tuesdays, Thursdays, and Sundays
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WEBSITE ADVERTISING CUSTOM WEB-EXCLUSIVE ARTICLE | $1500
• Customized article or interview up to 750 words to live permanently on N-Magazine.com • Includes four photos and URL link to business website • Feature also emailed out in a Nantucket Current e-newsletter REAL ESTATE: WEBSITE | $750
• Single page built out on N-Magazine.com housed under HOME & GARDEN section • 10 -12 photo gallery with accompanying 150 words of copy describing the listing • URL link to client listing page BANNER ADVERTISEMENT: POSITION 1
$5,000 per month May, June, July, August, September $3,000 per month October, November, December $1,500 per month January, February, March, April • 1333x270 size banner positioned toward top of N-Magazine.com homepage under opening story • Ad linked to URL of client’s choosing BANNER ADVERTISEMENT: POSITION 2
$4,000 per month May, June, July, August, September $2,000 per month October, November, December $1,000 per month January, February, March, April • 1440x530 size banner positioned 1/3 of the way down N-Magazine.com homepage • Ad linked to URL of client’s choosing
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SOCIAL MEDIA & N MAGAZINE MARKETPLACE In this rapidly changing era of e-commerce, social media and the digital marketplace have never been more critical for businesses. N Magazine is offering an expanded lineup of social media campaigns designed to connect local companies and national brands with their target consumers. Whether you’re a restaurant offering take-out options, a real estate firm showcasing exclusive listings, or a clothing boutique promoting your e-commerce website, the N Magazine Marketplace will cut through the digital noise and appeal directly to those eager to support Nantucket businesses and brands associated with the island. An a la carte program, we’ve designed a set of tiered digital options that enable business owners to speak directly to our 52,000+ followers and share their products or services wherever they are sold. $200 INSTAGRAM PHOTO PER STORY SLIDE • Design 1-3 slides to be featured in our @Nantucket_Magazine Instagram Story SLIDE promoting your business $300 • Includes @ mention and ‘Swipe Up’ to designated URL TWO-PACK • Lives on @Nantucket_Magazine Story for 24 hours, then archived in the $400 N Marketplace Highlight for 30 days THREE-PACK • Image submitted to N Magazine for slide design consistent with @Nantucket_Magazine aesthetic INSTAGRAM REEL
VIDEO OR PHOTOS • Design 15-second video to be featured in @Nantucket_Magazine Reels promoting your business • Includes @ mention and up to three specialty hashtags • Filming & editing of Reel video done by client and submitted to N Magazine
$650
IN REELS
• • • •
VIDEO 1:01 TO 20:00 MINUTES IN LENGTH Shoot a non-live video for the @Nantucket_Magazine feed to tell our thousands of followers about your business Includes @ mention in caption and up to three specialty hashtags Inclusion in our N Marketplace IGTV Series Filming & editing of IGTV video done by client and submitted to N Magazine
VIDEO UP TO 20:00 MINUTES IN LENGTH INSTAGRAM LIVE • Shoot a live video reaching our thousands of @Nantucket_Magazine followers to tell them about your business or brand • Includes hosting by N Magazine editor • Preliminary Story slide announcing upcoming IG Live session up to 1 day prior
$1,000
$1,000 $1,500
WITH IGTV REPOST
Interested but unsure of the right fit for your particular business? Reach out and let the N Magazine team put together a proposal tailored to your needs!
2021 N Magazine MEDIA KIT
REACH
72% 28% Ages 25—44 52% Ages 45—64 35% Ages 18—24 8% Ages 65+ 5%
$750
IN FEED
INSTAGRAM PHOTO OR < 1:00 MINUTE VIDEO $750 STATIC POST • Create an Instagram post promoting your business that will live on our $850 WITH STORY @Nantucket_Magazine feed for perpetuity • Includes @ tag in photo, @ mention in caption, and up to three specialty hashtags SLIDE $900 • Image(s)/video submitted to N Magazine by client 3-PHOTO • Story Slide add-on includes @ mention and ‘Swipe Up’ to designated URL, living CAROUSEL in Stories for 24 hours, then archived in the N Marketplace Highlight for 30 days IGTV
TOP LOCATIONS: Boston, New York, Nantucket, Washington, D.C., Philadelphia
FACEBOOK REACH
72% 28% Ages 25—44 38% Ages 45—64 46% Ages 65+ 11% Ages 18—24 3% TOP LOCATIONS: Nantucket, Boston, New York, Washington, D.C., LA
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EVENTS & EXPERIENCES N Magazine events attract an influential and affluent audience who associate the magazine – and thus the brands aligned – with luxury and sophistication. In partnering with N Magazine on a private, invitation-only island event, the client will receive: • • • • • • •
Use of the 21 Broad Street Inn patio space Access to N Magazine’s exclusive guest list “Foggy Sheet” event photography coverage in print and online at N-Magazine.com Event strategy assistance Stationary and passed hors d’oeuvres, island raw bar Beer and wine Up to the minute health and safety guideline adherence
Event Package | $25,000 Event Package + 6 Premium Full Page Ads | $45,000
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TESTIMONIALS “As far as I’m concerned, N Magazine is the most effective advertising available targeting the high-end Nantucket summer residents and vacationers.” — Gary Winn Principal, Maury People Sotheby’s International Realty “We’ve worked with N Magazine for over ten years and I can’t say enough wonderful things about our experience. When I look at our annual marketing budget nationwide, our placement in N is the most effective media buy we make without question.” — Lindsey Worster Vice President, Brand Communications, Vineyard Vines “I have been involved in magazine publishing for most of my career. The best magazines in the world engage their readers and hold them for hours at a time. N Magazine is one of those very special publications that has achieved that unique level of devotion and engagement from its readers. It is one of the best lifestyle magazines that I have ever read. If you are trying to reach the affluent readers on Nantucket, I cannot think of a better product to do so.” — Joe Ripp Former CEO, Time Inc. “N Magazine has been the single most effective media vehicle we have used, period. It has produced more immediate results than magazines ten times its size.” — Steve Kitchin Partner, GKFO “Whether on island or a thousand miles away, N Magazine’s e-newsletter keeps us in the know with a fresh take on the culture, happenings, and history of this unique and special place.” — Bill Frist, M.D. Former U.S. Senate Majority Leader
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REPRESENTATIVE ADVERTISERS
2021 N Magazine MEDIA KIT
PRINT ADVERTISING CONTRACT PUBLICATION ISSUES:
q MAY q JUNE q JULY q AUGUST
LISTING INFORMATION
q SEPTEMBER
PAYMENT INFORMATION
DATE:
COMPANY NAME
Payment information is needed to reserve ad space; please select check or fill in credit card, expiration and signature.
PHONE
CONTACT NAME
q HOLIDAY
q CHECK q AMEX q VISA q MASTERCARD (Make check payable to Nantucket Magazine)
CREDIT CARD #
BILLING ADDRESS STREET OR P.O. BOX
EXP. _______________ CODE:______________ CITY
STATE
ZIP
SIGNATURE______________________________ # OF ISSUES ____________________
GRAPHIC DESIGNER
PHONE
AD PRICE PER ISSUE ________________ TOTAL ___________________________
SIGNATURE (Required to hold ad space)
DATE
AD SIZES
BALANCE DUE __________________
AD MATERIALS
q SPREAD
Please submit ad materials to your ad representative:
q FULL PAGE
EMME DUNCAN 603-491-6985 . emmeduncan@n-magazine.com
q 1⁄2 PAGE HORIZONTAL
FIFI GREENBERG 508-685-1685 . fifi@n-magazine.com
q 1⁄3 PAGE VERTICAL
LEISE TRUEBLOOD 215-589-8088 . leisetrueblood@n-magazine.com
q 1⁄3 PAGE SQUARE q 1⁄4 PAGE SQUARE
CONDITIONS The publishers reserve the right to reject any advertising at any time and are not liable for any cost or damages if, for any reason, they fail to publish an ad. The publishers cannot guarantee that any advertisement will appear on a specific page or at a specific location on a page without preferred placement fees. The publishers cannot be held responsible for any ad mis-prints that are at the fault of the client / designer. Advertisers are liable for any claims made against N Magazine as a result of their ad content. Our liability is limited to the cost of your ad. Payment is due upon placing your ad and will be assessed late charges after 30 days.
2021 N Magazine MEDIA KIT
DIGITAL ADVERTISING CONTRACT ADVERTISING MONTHS:
JAN
LISTING INFORMATION
FEB
MARCH
JUNE
JULY
AUG
SEPT
OCT
NOV
DEC
Payment information is needed to reserve ad space; please select check or fill in credit card, expiration and signature.
PHONE
CONTACT NAME
MAY
PAYMENT INFORMATION
DATE:
COMPANY NAME
APRIL
✔q AMEX q q q q VISA qq MASTERCARD q CHECK q (Make check payable to Nantucket Magazine)
CREDIT CARD #
BILLING ADDRESS STREET OR P.O. BOX
EXP. _______________ CODE:___________________ CITY
STATE
ZIP
SIGNATURE___________________________________ # OF MONTHS _______________________ #
GRAPHIC DESIGNER
PHONE
# OF WEEKS_________________________ # OF DAYS_________________________ AD
SIGNATURE (Required to hold ad space)
DATE
PRICE PER MONTH / WEEK ____________ TOTAL ______________________________ BALANCE DUE ________________________
AD MATERIALS
CONDITIONS
Please submit ad materials to your ad representative:
The publishers reserve the right to reject any advertising at any time and are not liable for any cost or damages if, for any reason, they fail to publish an ad.
EMME DUNCAN 603-491-6985 emmeduncan@n-magazine.com LEISE TRUEBLOOD 215-589-8088 leisetrueblood@n-magazine.com
Advertisers are liable for any claims made against N Magazine as a result of their ad content. Our liability is limited to the cost of your ad. Payment is due upon placing your ad and will be assessed late charges after 30 days.
17 North Beach Street Nantucket, MA 02554 Office: 508-228-1515 Fax: 508-228-8012
2021 N Magazine MEDIA KIT
