N 2013
Nantucket Magazine
MEDIA KIT Rates & Schedule
THE LOCAL MAGAZINE READ WORLDWIDE
2013 N Magazine MEDIA KIT
INTRODUCTION N Magazine is Nantucket’s leading lifestyle publication. This award-winning magazine is known throughout the island for its compelling content, stunning photography and exquisite printing. For this reason, N Magazine OLWHUDOO\ ÁLHV RII WKH VKHOI and becomes a collectible in the homes of Nantucket’s summer and year-round residents. Because of N Magazine’s quality and size, it has exceptional retention value and a shelf life longer than any other publication on Nantucket. This makes N the most effective advertising vehicle on the island as ads may be seen repeatedly for months or more. Simply put, from an advertising perspective, N Magazine delivers.
WHO’S READING NANTUCKET MAGAZINE
TOP TEN REASONS TO ADVERTISE IN N MAGAZINE
Our readers and their households spend the following amounts in a 12-month period:
$26,370,000 - Wine, Spirits and Liquor $28,470,000 - Electronics & Photo Equipment $25,623,000 - Jewelry & Watches $65,781,000 - Apparel, Men, Women and Children $52,020,000 - Fine Art & Antiques $101,088,000 - Home Furnishings Nine out of ten readers own their primary residence,
1.
We are expanding our distribution to Boston.
2.
We are increasing our press run.
3.
We’ve created attractive rates for multiple insertions.
4.
We will be producing Nantucket’s ultimate wedding guide in September.
5.
Our exclusive interviews and features will create even more readership of N Magazine.
6.
We are offering free links to all of our advertisers on www.N-Magazine.com’s virtual magazine.
7.
N Magazine has the highest audited readership of any magazine on Nantucket.
8.
We now offer professional marketing consulting services to advertisers who purchase full season contracts.
and three out of four (75%) own additional real estate. 49% of our readers own a boat. 72% of our readers are club members. Readers spend an average of 42 minutes reading an issue and passed along readership in excess of 50,000 per issue. Retention time of N Magazine is in excess of 5 months per issue.
9. 10.
CIRCULATION: 50,000
We will be conducting exciting promotions for the 2013 season! Because advertising in N works.
READER RESEARCH HIGHLIGHTS 52% female 48% male $2.9 million average Nantucket home value $3 million average investment portfolio $7.5 million average total real estate value $968,000 average annual income DATA COMPILED BY MENDELSOHN MEDIA RESEARCH, INC
“We’ve worked with N Magazine for nearly ten years and I can’t say enough wonderful things about our experience. When I look at our annual marketing budget nationwide, our placement in N is the most effective media buy we make without question.” — Lindsey Worster, Vice President, Brand Communications of Vineyard Vines
NANTUCKET MAGAZINE · 508.228.1515 · n-magazine.com
2013 N Magazine MEDIA KIT
CALENDAR ISSUE
RELEASED
AD ARTWORK DUE
1 MAY - WINE FESTIVAL
DAFFODIL WEEKEND
MARCH 15
2 JUNE - ARTS & ENTERTAINMENT
MEMORIAL DAY WEEKEND
APRIL 12
3 JULY - HOME & GARDEN
JULY 4TH WEEKEND
MAY 17
4 AUGUST - OUTDOOR ACTIVITY & ADVENTURE
AUGUST 2ND
JUNE 21
5 SEPTEMBER - FALL
LABOR DAY WEEKEND
JULY 19
6 NOVEMBER - HOLIDAY
THANKSGIVING WEEKEND
OCTOBER 18
Premium Rates apply to ads in June, July and August issues
LOCAL RATES AD SIZES
MAY, SEPT, NOV
JUNE, JULY, AUG
Spread
$6,350
$6,900
Full page
$3,300
$3,650
2⁄ 3 page 1⁄ 2 Page
$2,750
$3,100
$2,100
$2,320
1⁄ 3 Page 1⁄ 4 Page
$1,650
$1,820
$1,300
$1,450
1⁄ 6 Page
$890
$990
PREMIUM PLACEMENT RATES FOR FULL PAGE ADS Back Cover First Right Hand Page Inside Front Cover Inside Back Cover Right Hand Page before Editor’s Letter
$8,000 $5,800 $5,500 $4,500 $4,000
B & W RATES
COLOR RATES
RATES LOCAL RATES AD SIZES
MAY, SEPT, NOV
JUNE, JULY, AUG
Spread
$4,680
Full Page
$2,650
$3,000
2⁄ 3 page 1⁄ 2 Page
$2,100
$2,350
$5,200
$1,480
$1,650
1⁄ 3 Page 1⁄ 4 Page
$1,150
$1,300
$850
$950
1⁄ 6 Page
$580
$650
N
N Nantucket
WATERMEN
National Advertisers pay a 20% premium over local rates.
Beach
FASHION
AR YE
Cycling, Paddling, & Bodybuilding The Real
MAD MAN Staying
HEART HEALTHY Nantucket Magazine August 2012
NANTUCKET MAGAZINE · 508.228.1515 · n-magazine.com
Beauty of the
BEAST Swimming with Sharks
2013 N Magazine MEDIA KIT
AD SPECS INCHES
FILE INFORMATION
Double Page Spread Double Page Spread Bleed Full Page Full Page Bleed 2/3 Page Vertical 2/3 Page Horizontal 1/2 Page Vertical 1/2 Page Horizontal 1/3 Page Vertical 1/3 Page Square 1/3 Page Horizontal 1/4 Page Square 1/6 Page Vertical 1/6 Page Horizontal
19” w x 13” h 19.5” w x 13.5” h* 9.5” w x 13” h 10” w x 13.5” h* 5.4375” w x 11.75” h 8.25” w x 7.75” h 5.4375” w x 8.75” h 8.25” w x 5.75” h 2.625” w x 11.75” h 5.4375” w x 5.75” h 8.25” w x 3.75” h 4” w x 5.75” h” 2.625” w x 5.75” h 5.4375” w x 2.75” h
* Bleed ads: Keep all essential copy 5/8” from trim edge. Book Trim size: 9 1/2” w x 13” h
1/3 Square
1/2 Horiz
1/6 Horiz 1/6 Vert
1/2 Vert
1/4 Square
1/3 Vert
2/3 Vert
1/3 Horiz
When using bleed ads: Keep ALL essential copy 5/8” from trim edge. Book Trim size: 9 1/2” w x 13” h
ACCEPTABLE FILE FORMATS All ads should be saved as high resolution (300 dpi) PDF, accompanied by hard copy color proof. All files and images must be CMYK or Grayscale. All high-resolution images, artwork and fonts must be included when file is saved as PDF; all spot colors must be converted to CMYK.
ACCEPTABLE MEDIA CD-ROM and hard copy proof labeled with client and publication date should be mailed to Fifi Greenberg, N Magazine, 17 North Beach Street, Nantucket, MA 02554. Emailed ads may be sent to fifinantucket@comcast.net but MUST be followed by a hard copy proof to insure against file errors. Nantucket Magazine cannot be held responsible for faithful match if proper proof is not supplied. We cannot guarantee color unless provided a hard copy color proof. We do not return cds and discard all advertising material one year from insertion date.
PRODUCTION CHARGES 2/3 Horiz
“N Magazine has been the sungle most effective media vehicle we have used, period. It has produced more immediate results than magazines ten times it size.”
Nantucket Magazine does not create ads. Any work performed to make ad materials or to correct, update or otherwise prepare disks for output will result in a production charge. Ads requiring production services are due prior to our deadline date.
— Steve Kitchin, Partner, GKFO
NANTUCKET MAGAZINE · 508.228.1515 · n-magazine.com
summer 2010
AD SIZES
2013 N Magazine MEDIA KIT
ADVERTISING CONTRACT PUBLICATION ISSUES:
! #1
LISTING INFORMATION
! #2
! #3
! #6
Payment information is needed to reserve ad space; please select check or fill in credit card, expiration and signature.
PHONE
CONTACT NAME
! #5
PAYMENT INFORMATION
DATE:
COMPANY NAME
! #4
! CHECK
! AMEX ! VISA ! MASTERCARD (Make check payable to Nantucket Magazine)
BILLING ADDRESS STREET OR P.O. BOX
CREDIT CARD # CITY
STATE
ZIP
EXP. _______________ CODE:______________ SIGNATURE______________________________
GRAPHIC DESIGNER
PHONE
# OF ISSUES __________
AD PRICE PER ISSUE __________ SIGNATURE (Required to hold ad space)
TOTAL __________
DATE
DEPOSIT __________
AD SIZE & COLOR
BALANCE DUE __________
AD SIZE
COLOR
B&W
! SPREAD
! 4-COLOR
! BW
! FULL PAGE
! 4-COLOR
! BW
! 2⁄3 PAGE VERTICAL
! 4-COLOR
! BW
! 2⁄3 PAGE HORIZONTAL
! 4-COLOR
! BW
! 1⁄2 PAGE VERTICAL
! 4-COLOR
! BW
! 1⁄2 PAGE HORIZONTAL
! 4-COLOR
! BW
! 1⁄3 PAGE VERTICAL
! 4-COLOR
! BW
! 1⁄3 PAGE SQUARE
! 4-COLOR
! BW
! 1⁄3 PAGE HORIZONTAL
! 4-COLOR
! BW
! 1⁄4 PAGE SQUARE
! 4-COLOR
! BW
! 1⁄6 PAGE VERTICAL
! 4-COLOR
! BW
! 1⁄6 PAGE HORIZONTAL
! 4-COLOR
! BW
AD MATERIALS Please submit ad materials to your ad representative: FIFI GREENBERG 508-685-1685 . fifinantucket@comcast.net AUDREY WAGNER 508-332-0673 . audreywagner5@gmail.com 17 North Beach Street Nantucket, MA 02554 Office: 508-228-1515 Fax: 508-228-8012
CONDITIONS The publishers reserve the right to reject any advertising at any time and are not liable for any cost or damages if, for any reason, they fail to publish an ad. The publishers cannot guarantee that any advertisement will appear on a specific page or at a specific location on a page without preferred placement fees. Advertisers are liable for any claims made against N Magazine as a result of their ad content. Our liability is limited to the cost of your ad. Payment is due upon placing your ad and will be assessed late charges after 30 days.
NANTUCKET MAGAZINE · 508.228.1515 · n-magazine.com
2013 N Magazine MEDIA KIT
CONTENTS INTERVIEWS
DESIGN on Nantucket
With ocean and sunset views, there could be few better places to bathe than in this freestanding soaking tub. Described as a “retreat within a retreat,” by BPC Architecture’s Joe Paul, this master bath has heated tile floors, a large
INTERVIEW BY BRUCE A. PERCELAY
walk-in shower, two sinks and a private water closet. At 140 square feet, the main area is made to seem more spacious
Don Trump Jr. is the eldest son of real estate mogul, Donald Trump, and is a key member of the Trump Organization, which owns, develops and markets real estate around the globe.
by vaulted ceilings and a mirror over the entire south wall that reflects the ocean view. Natural light pours in through northfacing windows that are
Don is also a star on the extraordinarily successful reality show, The Apprentice,
protected from public view.
and is currently focused on developing the company’s world-class golf course in Aberdeenshire, Scotland. He and his family are also frequent summer visitors to Nantucket. Recently, Don Trump shared his thoughts on the real estate market, the island, and the possibility of a Trump presidency. N: You are a self-proclaimed diehard New Yorker, who often finds himself on Nantucket. What is your take on Nantucket, and how do you compare it to what is usually the typical summer haunt of New Yorkers, the Hamptons? TRUMP: So you’re asking me the infamous Nantucket-versus-Hamptons question? While I’m always true to my New York City roots, I can’t always say the same about the Hamptons. What I love about Nantucket is that it is an island. Now that I am married with three children and one on the way, I think being a bit far removed from the twelve million people surrounding New York City is a nice thing. Another advantage to Nantucket for me is that while I know some people here, I don’t know everyone, and so when I come I feel that I can actually relax. N: There is a tremendous focus on real estate on Nantucket. What is your assessment of the direction of the housing market in general and the second-house market in particular? TRUMP: I think that the housing market in general and the luxury market are two very different markets. You look at the high end here in New York City and you see record sales right now—apartments going for somewhere north of $6,000 per
Architect: BPC Architecture
foot. The Hamptons and Nantucket have certain people that can afford high-end
Contractor: Cottage & Castle
homes, and during weak markets, they are not under pressure to sell. This group
Faucet: Rohl Perrin & Rowe Edwardian
does not necessarily mirror the rest of the housing market in the United States.
Sinks: Kohler Caxton
FOOD
Tub: Bain Ultra NAOS
N magazine
105
PHOTO BY NATHAN COE
Toilet: Kohler San Raphael
90
91
FASHION There are unique challenges inherent in creating a new restaurant in the space of an old Nantucket standby. Nostalgia runs deep on the island, and the Rope Walk enjoyed a large and loyal following. So when Jane Stoddard, Carlos Hidalgo, and Erin Zircher took over the waterfront restaurant, they had big shoes to fill. Like its predecessor, Cru is a seafood restaurant, but it is part of a new generation that has transformed the dining experience into something that goes beyond fish and chips and clam chowder. Ingredients are locally and seasonally sourced whenever possible. Every bottle and individual glass of wine or beer, and each cocktail, is selected to pair with dishes on the menu, and attentions are paid to even the most minute design details – from the stylishness of staff uniforms to whether a beachgoer’s legs are likely to stick to the upholstery. The result is a restaurant at the same location, yet miles away from its predecessor. When considering the old Ropewalk, owners Jane Stoddard, Carlos Hidlago and Erin Zircher wanted to be, “Very respectful of the space.” They decided to pay homage to the iconic setting by preserving the
BIKINI, MISSONI @ GYPSY VINTAGE MALIBU SURFBOARD @ COASTAL
exterior and physical layout of the building, as well as retaining the Ropewalk’s casualness. However, the three also wanted to inject the building with new life: a fresh look for this prime location on the
RASH GUARD, LETARTE @ LETARTE BIKINI BOTTOM, H&M
waterfront.
BEAUTY NOTE COLORED SUNSCREENS BY ZINKA @ FORCE 5
CRU WRITTEN BY JEN LASKEY PHOTOGRAPHY BY KIT NOBLE
d’état
102
FOGGY SHEET
FEATURES
N Magzine’s Tenth Anniversary Party
WRITTEN BY JILL EVARTS
PHOTOGRAPHY BY NATHAN COE
M
elanie and Bob Sabelhaus have renovated four houses on Nantucket, and each of these homes has had its own
signature bar. “I love having a fun bar in the home,” said Melanie Sabelhaus, whose husband—a.k.a. Blender Bob—is famous for his mixology. “And when we entertain, we invariably end up at our bar.” For their most recent endeavor, the Sabelhauses collaborated with interior designer, Stiles Colwill, and architect, Lisa Botticelli, to create a bar rivaling all predecessors. The inspiration came from a photo spread in Town and Country magazine featuring a redlacquered den. The homeowners loved the high-gloss finish, and thought the color would work well with the navy and white color scheme of their North Pasture home. Botticelli carved out a bar area from a space that was once a children’s playroom. Sabelhaus found lacquered barstools online, which were then painted to match the bar. And decorator Colwill selected red suede for the walls to contrast with the texture of the lacquer. “It was a team effort,” said Sabelhaus. “But it was so much fun. All our friends love it. When they come over they all say, ‘Oh, my god. I’m going to go home and
FOGGYSHEET
RAISING THE BAR
nantucket
N magazine
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N magazine
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Shower Head: Rohl Master Flow
N magazine
N magazine
Even with incredibly low interest rates, unfortunately many middle-market people can’t get loans or mortgages, and it is this group that is still suffering.
62
lacquer something.’”
To see actual magazine go to: n-magazine.com
NANTUCKET MAGAZINE · 508.228.1515 · n-magazine.com
PHOTOS BY KRIS KINSLEY HANCOCK/NANTUCKET PIX