Best Pharma Companies in India

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A Space Marketing Feature FRIDAY I DECEMBER 17 I 2010

Best Pharma

companies in India

THE INDIAN EXPRESS: AHMEDABAD I CHANDIGARH I DELHI I JAMMU I KOLKATA I LUCKNOW I MUMBAI I NAGPUR I PUNE I VADODARA

THE FINANCIAL EXPRESS: AHMEDABAD I BANGALORE I CHANDIGARH I CHENNAI I HYDERABAD I KOCHI I KOLKATA I LUCKNOW I MUMBAI I DELHI I PUNE

Indian Pharma on the Rise The rise of Indian Pharma industry has been phenomenal since 2004, the domestic market has been growing at 8.9 % per annum. It is expected that India’s total Pharma market (domestic & export) would grow from US$ 7.5 billion to US$ 15 billion plus US$ 5 billion of chemical services by the end of 2010. Domestic markets and export markets are expected to rise to US$ 9 billion and US$ 12 billion respectively by the same period.

H

ad there not been any Pharma companies in the world today, probably we wouldn’t have born to see this world at least in the healthiest condition. Thanks to the world of pharma and biotechnology and to those who initiated early research and development for the mass production of vital drugs to eliminate wide spread and contagious deadly life threatening diseases troubling millions of people across the world. Today, Pharma Industry in India is one among the fastest growing sectors of the Indian economy and has made rapid strides over the years. From being an import dependent industry in the 1950s the industry has achieved self sufficiency and gained global recognition as a producer of low cost high quality bulk drugs and formulations. In the last few years several pharmaceutical companies have demonstrated that they possess the ability to engage in commercially viable research and development activities and become significant players in the world. Healthy growth of Pharma industry was visible in 2004 in the wake of higher exports, increased focus on acquisitions, and exploration of new markets. Indeed, this industry has geared itself well to seize the opportunities in the challenging international environment post 2005. India is one of the top 5 manufacturers of bulk drugs in the world and is among the top 20 pharmaceutical exporters in the world. The industry manufactures almost the entire range of therapeutic products and is capable of producing raw materials for manufacturing a wide range of bulk drugs from the basic stage. In the recently conducted study of ASSOCHAM it has been found that the current world market is US$521 billion with Indian market accounting for US$7.5 billion (inclusive exports). India accounts for 8 percent of world’s production by volume and 1.5 % by value. India’s exports have been growing at a CAGR of 22.9 % and reached US$ 3 billion in FY 2004. The domestic market has been growing at 8.9 % per annum. It is expected that India’s total Pharma market (domestic & export) would grow from US$ 7.5 billion to US$ 15 billion plus US$ 5 billion of 5 billion of chemical services by 2010.

Domestic markets may reach a size of US$ 9 billion by 2010 and exports US$ 12 billion. (inclusive of US$ 4 billion services) The Indian Government has taken measures to

give impetus to domestic production of drugs and formulations, creating an environment conducive for channeling new investment into the pharmaceutical sector. However the industry is of the opinion that new policy initiatives should be announced particularly relating to some research and development (R&D) and pricing regime in order to propel the industry into a high growth track as well as to face the challenges of a WTO led trading system. Some important areas which need immediate attention include, implementation of the recommendations of the Expert committees Report on a comprehensive Examination of Drug regulatory issues including the problems of spurious Drugs. These recommendations are intended to help prepare the Health Ministry to strengthen regulation in this vital industry. Secondly, expeditious strengthening of the physical software and human infrastructure in the patent offices is the need of the hour. Assessing the issue relating to data exclusivity needs to be examined and the role of SSIs in the sector needs clarity and if any steps are required they should be documented and presented to the planning commission. Other important area that needs attention pertains to the issues relating to human capital including setting up of new institutions investment in pharmaceutical R &D has been rising steadily, as the industry has come to realize the importance of R&D and as its gamuts is now spreading across various areas such as, new chemical entities (NCE’s) novel drugs delivery systems (NDDS), Process development activities and Clinical research trials. The R&D investments are projected to rise from Rs 320 crore in 199-2000 to Rs 1500 crore by 2005. At present, R&D spends account for 5 per cent of the pharmaceutical turnover. Research and Development cost in India are much less than those i n

the developed world and it is possible to conduct both New Drug Discovery Research center and novel drug delivery system programmes at competitive rates. Apart from comparative cost advantages Indian R&D efforts are also added by the presence of a well established network of research laboratories and skilled pool of scientific personnel. Right now the Pharmaceutical industry is going through a transition phase. On 1st January 2005, the product patent regime came into force. Drugs patented after January, 1995 will no longer be allowed to be reverse engineered and copied. This means that Indian companies, scientists and researchers have to align themselves to a new environment R&D in the Indian Pharmaceutical industry is gaining momentum, as more and more innovator companies in regulated markets are keen to tap Indian intellectual inputs in this respect, apart from availing of our low cost production capabilities. The next decade will see more global partnership and made in India drugs making their debut on world state. There are immense opportunities in pre-clinical outsourcing and clinical test outsourcing too. Most Indian companies realize that it will be difficult for them to commercialize their discoveries on an international basis on their own. Therefore they are entering licensing deals and strategic alliances with international companies. This way their development costs will get shared and returns will accrue faster in terms of Drug Master File (M/DMF) submission during 1998-2003. India is a clear leader in comparison to china, Italy, Spain and Israel. Further with India garnering highest approval from USFDA for plants outside US it is likely that USFDA would be setting up a permanent office in India. A critical challenge to the Pharma industry is the reduction of the cos t and time frame from discovery to marketing a drug. The increasing cost of drug discovery can be attributed largely to the declining R&D productivity(high attrition rates and cost of failures) and increasing regulatory demands at the USFDA in terms of highest

nu mber of patients in clinical trials) for drug approval. The ap-

plication of new age technology like high throughput screening genomics combinational chemistry and bioinformatics are capable of significantly bringing down the attrition rates and addressing the productivity problems. However competitive advantage would go to firms that best control clinical trials which alone account for a third of the total cost of drug development and almost half the time taken. Many Pharma majors are meeting this challenge by conducting clinical trials for their drugs in developing countries like India, where cost

are one-seventh of that in the EU & USA. The need to reduce the time and cost also explains the increasing trends towards outsourcing research to Contract research organization and partnering and alliances between pharma-pharma and pharmabiotech for joint research and development. Global competitiveness will be the key to growth and survival under the new IPR regime. The greater incentive for original drug discovery will create opportunities for Indian companies to develop new competen-

cies through collaborative research global alliances and will at the same time make India a more attractive destination for global Pharma majors for establishing their R&D bases. The new product processes are getting unbundled as contract research contract manufacturing and clinical trails are expected to create new opportunities for focused service providers. The Indian Pharma Industry is expected to witness a lot of consolidation through M&A activities for promoting economics of size and scale.


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