A book by Nadia Aamer and a visual narrative of her design solutions. Intermittently you will find yourself interrupted by her PERCHIs (perpetual childish instincts) that add a new dimension and offer insight into her thinking process. Nadia is a practitioner of design thinking and interdisciplinary approach to problem solving, value creation and innovation. Contents of Meme Dubai: 1. Introduction 2. The 'Three Ps' 3. Meme Dubai 4. grownfull 5. Cashmere Fruit (group project of MA Design Studies) 6. Hyper Panda 7. Inside Out (group project of MA Design Studies) 8. Mind the Gap