Special Feature
Advertising Feature
Growing relationships Staying relevant to brokers and customers Simon Lindley Chief Development Officer Cambridge & Counties Bank
market, many of which championed technology as a differentiator, leaving customers and brokers spoilt for choice. Those lenders who relied solely on price began to feel the pinch.
Branching out
T
his summer Cambridge & Counties Bank celebrates its 10th anniversary, and it’s a great opportunity to look back on our journey, as well as think about what the future has in store. I feel privileged that I’m in a position to do this since the anniversary marks 10 years for me at the Bank too.
Strong roots When we began, the lending market was a different place in terms of competition, pricing, and outlook. The challenger bank sector was just starting to gain momentum as it grew to fill the void vacated by high street banks in the wake of the financial crisis. At that time, customer service across the industry was a mixed bag, especially for brokers. This made it relatively simple for us to launch a proposition which focused on customers and brokers. Pricing came second. Over time however, the competition grew along with pressure to put pricing centre stage. A few years later, more funders entered the 34 | NACFB
The market continues to evolve but I’m glad to say, what hasn’t changed is that there is still a firm place for funders which put customers and brokers first. And that includes Cambridge & Counties Bank with its locally-based, experienced frontline team, delivering what we say we’ll deliver. A reputation for reliability and delivery is hard won and easily lost, and I am very proud of our record.
“
A reputation for reliability and delivery is hard won and easily lost, and I am very proud of our record
