Brand guidline

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Brand Guidlines


About the Brand Over the past few years I have been watching how low the social and economic state in Egypt has gone, and it’s getting worse not better. I claim that one of our core issues in Egypt is woman’s human rights, and the non-equal treatment that they receive. It’s unfortunate, that we live in a male dominated society in Egypt and I assure you this is the case in most of the world. It’s certainly less common in the civilized world. I believe from the bottom of my heart that the first step towards a better Egypt, and a better world, is to be civil. I am starting this business, to bring products from Egypt hopefully mostly made by Egyptian women and girls, to sell in Canada and the US markets, and donate half the profits to organizations that support little girls education in Egypt. I am hoping this would move the needle a bit, and someday others would open their eyes and realize the wrong in their habits.

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01 THE LOGO the Logo and its usage black and grey scale clearspace minimum sizes and incorrect uses

Table of contents

02 THE TYPOGRAPHY Highlighted font text font

03 COLOR SYSTEM the logo color palette secondary color palette

04 THE STATIONARY Business Card Letterhead

05 ADDITIONAL The pattern

06 THE IMAGERY The Imagery&layout 3


The Logo Design

Our logo is the touchstone of our brand. We must ensure its propeer the Logo and its usage /black and grey scale / clearspace / minimum sizes and incorrect uses

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01


TH E

LOG O

the Logo and its usage The general logo

The Icon

The Icon

The icon also can use it as a logo

The corperate logo presented through the use of colors the curves font.The colors are an Ancient colors combined with arabic diacritics

Arabic Diacritics The word

Dark Version

A variant of use when the background is dark

Light Version

A variant of use when the background is Light colored &matching with the color of the logo like these colors

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Black&white&Grayscale

Sometimes,often due production costs,only one color of ink is available and so the logo must be reproduced using only one color.In this scenario,the logo,logotype,must be used following the convention of using a light color type on a dark background or in a dark color type on a light background

The logotype must be clealy distinguishable from the background color

If necessary,solid colored and gra ysca l e logos can be used 6


Logo construction &Clearspace

The Equilibrium logo requires seperation from the other elements around it.The space required on all sides is roughly eqivalent to the cap heighth of the logo type.It never should be less thaยงn that.The logo must always fit into the clearspace area and can not be intervened by other graphical elements which could hinder legibility of the brand

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x

x

x

x

x

x x

x

x


Minimum sizes &incorrect uses

THE LOGO

Symbol

icon

Minimum Logo sizes There are no predeterminded sizes for the Equilibrium logo.Scale and proportion should be determinded by the available space,function and visibility.In print the minimum size is 34 mm width.for the symbol logo it is 10 mm

34 mm

10mm

16 px

For digital uses the minimum size for the standard logo is 120 px. this is the smallest size a part from when using an ICO.The size for the ICOs is 16 px

Logo : inncorrect use Please note : The logo cannot be changed! Although creativity is appreciated please do not alter the logo in anyway

DON’T rotate the logo

DON’T outline the logo

DON’T add a drop shadow

DON’T use different colors

DON’T stretch the logo

DON’T useit over image expect with the white color logo 8


The Typography

Typography is 95% of design-it’s driving force in all forms of communication art Highlighted font / text font

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The typography

QUICKSAND FONT This font be used in all Equilibrium communications to projet a consistent visual identity.This includes promotional materials, advertising,digital assets,and printed material

aA

aA For text

QUICKSAND BOOK

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()”?

For highlited text

QUICKSAND BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()”? QUICKSAND BOLD OBILIQUE

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()”?

QUICKSAND LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()”? QUICKSAND LIGHT OBLIQUE

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()”?

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Color Sys te m

With 93% customers influenced by colors and visual appearance,make sure you pick the right colors for your company The Logo color palette / Secondary color palette

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03


Color s ys tem

the logo color palette Please respect the refrences below,as they been fine tuned to match the pantone refrences

Primary Colors

Pantone C 34 M 87 W 57 K 47 # 6c2636

10

10

25

25

50

50

75

75

90

90

100

100

Pantone R 108 G 38 B 54

C 83 M 32 W 49 K 20

R 28 G 116 B 116

# 1c7474

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Color s ys tem

the logo color palette Please respect the refrences below,as they been fine tuned to match the pantone refrences

Secoondary Colors

Pantone C 5 M 13 W 57 K 0 # f2d684

10

10

25

25

50

50

75

75

90

90

100

100

Pantone R 242 G 214 B 132

C 31 M 2 W 59 K 0

R 184 G 213 B 139

# b8d58b

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The Stationary

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When it comes to developing the stationary consistency is the key for all layouts and design Business card / Letterhead

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The Stationary

Business Card

The Business card will be uesed for all official contact and communication of our company. These are the approved layout

Dimension: 90 mm x 50 mm Print: 400 g/m fabriano hot press paper 2

Nada Robeen Manager 123 west side Santa Monica.CA00000 www.equilibrium.com M / 01001467697 F / 398765443 E /info@equiibrium.com

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The Stationary

The letterhead

the letterhead feartures the logo in the top left corner and the business contact in the right side down

Dimension: A4 Print: 100g/m offset white 2

M / 01001467697 E /info@equiibrium.com

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The Pattern

When it comes art make sure to give some pattern related for the logo

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Th e p a tter n

Arabic Diacritics

pattern

The pattern made from the arabic diacritics to be related for the logo and matching with the layout of brand overall The pattern made for the decoration of store and also represented on labels ,tickets..etc

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The Imagery

Brand image is the overall impression in consumers’ mind that is formed from all sources The imagery&layout

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The imagery

Arabic Diacritics

The imagery &layout

Good imagery helps to reinforce our beauty and creativity.Any photography needs to be professional in its approach and engaging in tis content. Its is essential for our equilibrium brand,because it creats the beauty The uniqueness of each photo will help to reiterate the independent spirit of our brand

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