Château POWER & AUTHORITY
Welcome to Château Château, is owned by the Quetessentially Group. Château’s royal arts and decorative items from our 500 showrooms across the world. We have been dealing in Luxury items since 1980. A huge proportion of our wide ranging stock can be seen on our website. From our extensive inventory we sell to clients from around the world and apart from being known to have the largest of the Rajput dynasty selection getting sourcing our resources from the finest of wood and labour from artisans in Rajasthan, India. We also specialise in silver-ware, chandeliers, linen, paintings, decorative lights and furniture. We have a vast collection of Art Deco lighting and furniture
Château Project We cater to people with a royal taste & high income
Products
Furniture • Chairs • Dining sets • Tables • Sofa sets • Showcases • Stools • King & Queen size beds • Desks
Home Decor
• • • • •
Lamps Chandeliers Mirror Wall Hangings Wallpaper
Linen
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Bed sheets Cusion covers Carpets Curtains Towels Table cloths
Product Proposition Chateau produces unique, elegant and luxurious furniture products and home decor items.
Core Brand Values Authoritative
Majestic
Royal
Luxurious
Peripheral Brand Values Loyal
Assertive
Stylish
Brand Essence We create a Royal Ambience
Emotional Benefits
“
Every time I associate myself with Chateau I feel powerful, and authoritative.
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Functional 
 Benefits Creating authority through a range of elegant furniture and home decor, making you feel 
 majestic and a leader.
Self Expressive
 Benefits Chateau makes me feel like a King in my own home.
Competitive Proposition Owning Chateau is the best way to experience power and authority
Tone of voice Warm, exquisite, feeling luxurious and powerful.
Brand Identity Use of luxurious corporate tones, which makes you feel regal with a welcoming and polite sta.
Brand Positioning Statement Ideas that help you live like royals
Brand Personality Chateau is a regal brand that never will 
 go out of style.