Bath and body works

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Bath & Body Works Identity Design Proposal



Introduction Bath & Body Works, LLC is an American retailer under the Limited Brands umbrella, along with Victoria’s Secret. It was founded in 1990 in New Albany, Ohio and has since expanded across the United States, Canada, Chile and Peru. In 1997, it was the largest bath shop chain in the United States.It specializes in shower gels, lotions, fragrance mists, perfumes, candles, and home fragrances.

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Table of Contents Company Mark. Company Symbol Stationery Application Souvenir Items Packaging Signage Advertisement Vehicles Website Mobile Application Social Media Disclaimer

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Company Mark Color Rubber ducks are the mascot of the company, Bath and Body Works. Therefore, the re-designed mark was inspired by a duck and it is also used as an ampersand. This new mark can be presented on both black and white background.

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Company Mark B&W This is a black and white version of the mark.

Company Mark

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Company Mark Grayscale This is a grayscale version of the mark.

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Company Symbol This is a symbol only version with color and grayscale.

Company Symbol

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Stationery Application The stationery includes a letter head, an envelope and a business card.



Bath & Body Works

BATH BODY WOR K S

7 Limited Parkway East Reynoldsburg, OH 43068

P. 614 856 6000 F. 614 856 6013

April 24, 2017 Jonathan Swift Vice President of Sales Popular Events and Entertainment Inc. 400, Keele Street Suite 458 Atlanta, GA 30352 Dear Mr. Swift: Introduction paragraph here Unt quam rest enisciate dit atur simaximet quam, utenda et dollabo reptat. Ictest, omnia vid quae officia quiande nonecus dolorro vel et re nonsedis quidendebit autem et utem ullam fugia volest, eaque latectia debis et modicatur? Arupta volum inciisi dipsam fugia simod ex et volorepro dis asinciis maionse remporporpor sequia nectiusam fuga. Bea sit plaut lam, inustis evel minus et ut qui rem rere eate eicatur? Uptaque preniatis sequaspis et fuga. Et et, optatiis aut aut volor res incimaximus exces deligeni cuptat earum ium exerfer undaeptaqui te vendus qui ditiur mo omni iuma. Et es consed ex et este litatquam qui consenimpero dolorrorit harumquo blant ut explatem nos sitias eratiossin es esecuptiae paruptia porpor aut doluptatur restiasimaio con poresectati nonse vel int, sam aliquis entempo recatem quia pe cor aditatam untis que que nonem incidellore nam fuga. Seque pro con re volorro rionsequias es ipsunt verum quiae dolupta tionsendae. Hitatus. Otatiatur? Antet pre dolupis sit, quosame por as et, consequos veleni illesequia et vollabo. Ature endit maximusdaepe quidiscia iunt verupta tiatur maios con porerum atur renit as audiatu sciisitis qui con cum alicips animus, officatur aut que plita velia santio. Vid modi di ad es intio. Natus ex earibus dolores exero consent officid mollab iliquas enet, quidempor simporesequo dolende dio eos maxim eictatios net, exerfero to voles alique pratendant. Ommolor reriti dolorer umquide liquodis si quaspernam id quassi nus. Dolent quae peressin re ella quias cullicipit abo. Endae in elest reptate mporepro blate maio tendeli quuntotas dolorem porepercia nobit utectempos aut molorrovid quo esto consentem hit omni. Sincerely

Mark Spencer Director of Purchasing mspencer@bbw.com

bbw.com

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Bath & Body Works

BATH BODY WOR K S

bbw.com

7 Limited Parkway East Reynoldsburg, OH 43068

Jonathan Swift Vice President of Sales Popular Events and Entertainment Inc. 400, Keele Street Suite 458 Atlanta, GA 30352

Bath & Body Works 7 Limited Parkway East Reynoldsburg, OH 43068 P. 614 856 6000 F. 614 856 6013

Mark Spencer Director of Purchasing mspencer@bbw.com

BATH BODY WOR K S Stationery Application

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Souvenir Items The Store souvenirs include mug, tote bag, notebook, T-shirt and calendars.

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Souvenir Items

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Souvenir Items

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Souvenir Items

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Souvenir Items

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Souvenir Items

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Souvenir Items

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Packaging Box and shopping bag packaging design with the mark.



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Packaging

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Packaging

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Packaging

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Signage

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Signage

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Signage

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Advertisement

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Advertisement

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Chapter Description

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Vehicles

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Vehicles

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Vehicles

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Vehicles

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Website

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Website

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Website

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Website

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Website

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Mobile Application

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Mobile Application

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Mobile Application

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Social Media

Social Media

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Social Media

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Disclaimer The design and materials printed in this proposal book are the sole property of Na Eun Kwon. The contents must not be copied, duplicated, reproduced or used in any way without the permission of Na Eun Kwon..

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