Bath & Body Works Identity Design Proposal
Introduction Bath & Body Works, LLC is an American retailer under the Limited Brands umbrella, along with Victoria’s Secret. It was founded in 1990 in New Albany, Ohio and has since expanded across the United States, Canada, Chile and Peru. In 1997, it was the largest bath shop chain in the United States.It specializes in shower gels, lotions, fragrance mists, perfumes, candles, and home fragrances.
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Table of Contents Company Mark. Company Symbol Stationery Application Souvenir Items Packaging Signage Advertisement Vehicles Website Mobile Application Social Media Disclaimer
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Company Mark Color
Company Mark B&W
Rubber ducks are the mascot of the company, Bath and Body Works. Therefore, the re-designed mark was inspired by a duck and it is also used as an ampersand. This new mark can be presented on both black and white background.
This is a black and white version of the mark.
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Company Mark
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Company Mark Grayscale
Company Symbol
This is a grayscale version of the mark.
This is a symbol only version with color and grayscale.
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Company Mark
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Stationery Application The stationery includes a letter head, an envelope and a business card.
Bath & Body Works Bath & Body Works
BATH BODY WOR K S
7 Limited Parkway East Reynoldsburg, OH 43068
P. 614 856 6000 F. 614 856 6013
7 Limited Parkway East Reynoldsburg, OH 43068
April 24, 2017 Jonathan Swift Vice President of Sales Popular Events and Entertainment Inc. 400, Keele Street Suite 458 Atlanta, GA 30352
BATH BODY WOR K S
Jonathan Swift Vice President of Sales Popular Events and Entertainment Inc. 400, Keele Street Suite 458 Atlanta, GA 30352
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bbw.com
Bath & Body Works 7 Limited Parkway East Reynoldsburg, OH 43068 P. 614 856 6000 F. 614 856 6013
Mark Spencer Director of Purchasing mspencer@bbw.com
Sincerely
Mark Spencer Director of Purchasing mspencer@bbw.com
bbw.com
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BATH BODY WOR K S Stationery Application
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Souvenir Items The Store souvenirs include mug, tote bag, notebook, T-shirt and calendars.
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Souvenir Items
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Souvenir Items
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Souvenir Items
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Souvenir Items
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Souvenir Items
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Souvenir Items
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Packaging Box and shopping bag packaging design with the mark.
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Packaging
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Packaging
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Packaging
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Signage
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Signage
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Signage
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Advertisement
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Advertisement
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Chapter Description
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Vehicles
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Vehicles
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Vehicles
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Vehicles
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Website
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Website
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Website
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Website
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Website
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Mobile Application
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Mobile Application
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Mobile Application
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Social Media
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Social Media
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Social Media
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Disclaimer The design and materials printed in this proposal book are the sole property of Na Eun Kwon. The contents must not be copied, duplicated, reproduced or used in any way without the permission of Na Eun Kwon..
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