Successful Digital Marketing Introduction: What is Digital Marketing? Marketing is a restless, changing and dynamic business activity. Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. Digital marketing is the use of the Internet, mobile devices, social media, search engines, email and other channels to reach consumers.
Assets of Digital Marketing: It simply needs to be a marketing tool you use online. Here are just a few examples:
Your website/URL
Branded assets (logos, icons, acronyms, etc)
Video content (video ads, product demos, etc)
Images (info graphics, product shots, company photos, etc)
Written content (blog posts, eBooks, product descriptions, testimonials, etc)
Online products or tools (SaaS, calculators, interactive content, etc)
Reviews
Social media pages
Strategies of Digital Marketing: Here are some of the strategies most businesses are using:
1. Pay-Per-Click Advertising (PPC): For example, Google AdWords, Facebook ads 2. Paid Search Advertising: Google, Bing and Yahoo all allow you to run text ads on their Search Engine Results Pages (SERPs). 3. Search Engine Optimization (SEO) 4. Paid Social Media Advertising: Most social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest and Snapchat will allow you to run ads on their site. 5. Social Media Marketing: Like SEO, social media marketing is the free, organic way to use social media platforms like Facebook or Twitter to market your business.