Brand Style Guide By: Serena Caramel Nahla Elgizawy
IDENTITY The Brand Identity of S-EXIST has a confidently spirited aesthetic that reiterates the strategy of the programme. The viusal documentation through this Brand Style Guide helps to keep the graphic language of the brand coherent with a consistent identity across all relevant media. The Identity is highly optimistic and at the same time eye-catching and provocative to portray the urgent need for postitive change. We purposely took away the ‘S’ from ‘SEXIST’ to move from sexist ideologies to acknowledge that non-photoshopped real women exist. ENERGETIC // PLAYFUL // CONFIDENT
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COLOR PALETTE Color is integral to the S-EXIST Brand Identity. The palette is created using the most famous neon highlighter colors. Brightly inviting, the colors are to be used consistently throughout the visual communication. The colors are to be used as graphic elements only; Backgrounds, highlights and scribbles. Text is always to be in Black seeing as the neon colors have a low legibility on white backgrounds.
LOGO IDEATION
PROMOTIONAL MERCHANDISE The S-EXIST products are quality keepsakes that you would actually want to use and wear in your daily life, That way, it will not just be a rubber band that you wear one day and store away in a corner of your drawer for the rest of time. Hence, spreading the message proudly and they become great conversation pieces.