Autumn / Winter – 2012/2013
In this edtion: Dusk till Dawn collection Nail facts Nail Art step-by-steps scan for more info
Every six months, Nail Vision publishes a glossy magazine for nail stylists who would like to keep up with the latest fashion. With 25,000 copies selling worldwide, we have in no time become a well-known phenomenon in the industry. In this edition, you will find a number of different Nail Art step-by-steps! We also have something special ready for you: the trend colors this autumn will not only be available in nail varnish, but also in Solid Lac and color gel. Not only handy for you but also for your customers! See page 4 for the complete Dusk till Dawn collection for the coming winter. These are only a few ‘highlights’ of the tips, tricks and information for nail stylists that this glamour magazine has to offer. Would you like to find out more? Wait no longer and be inspired by this Nail Vision. Meanwhile, we are busy preparing the 2013 spring issue! See you next year!
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DA
PRA
Team Nail Vision by Nail Creation
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content 4
Dusk till Dawn Collection
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Matching Solid Lac & Color Gel
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Nail Creation Academy
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Techtalk - Choosing nail tips
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Nail Art - Step-By-Steps
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Nail facts
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Nail Stories
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New products
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Nail Creation on YouTube
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Point-of-Sale
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The trend for this winter: Casual & Romantic
Dusk till Dawn
COLLECTION
The Dusk till Dawn is available in 4 colors, in nail varnish, Solid Lac and color gel. Dawn Winter Day Special Evening Dusk
DIOR
1 2 3 4
2
1
Nail polish set 4 x 15 ml 15 ml 15 ml 15 ml 15 ml
IU
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4 x 6 ml 6 ml 6 ml 6 ml 6 ml
MIU M
Dusk till Dawn Dusk Winter day Special evening Dawn
Match
3
4
EL
AN
CH
PRA DA
Solid Lac Dusk Winter Day Special Evening Dawn
15 ml 15 ml 15 ml 15 ml
Color Gel Dusk Winter Day Special Evening Dawn
5 ml 5 ml 5 ml 5 ml
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NAILCREATION ACADEMY CHOOSE SPECIALIST TRAINING AT THE NAIL CREATION ACADEMY! There are different ways to stand out as a nail stylist among your competitors. One of those is by following specialist training, focused on improving your nail techniques or learning new skills. Would you like to find out more about the Nail Creation Academy specialist training? Here is a brief overview. Perhaps we will see you soon at one of our training locations!
ELECTRIC FILE TRAINING
SPEED & PERFECTION
Do you still file manually? Would you like to be faster
The perfect hands-on day to improve your techni-
and more efficient? Join the electric file training ses-
ques and speed which will increase your business.
sion to save yourself a vast amount of time. Using
Using the latest developments, Nail Creation is able
an electric file is far less labour-intensive and signifi-
to offer Speed & Perfection training at the highest
cantly reduces treatment time. You will learn how to
level. Suitable for the less experienced stylist, though
operate an electric file during this training session.
more experienced stylists will fully refresh their skills.
SOLID LAC
NAIL ART
Thelatest innovation in the nail industry is SolidLac,
Expand your skills and show your customers that
a combination of gel and nail varnish. Solid Lac will
your talents reach further than only styling nails.
hold for a minimum of two weeks, without flaking
This Nail Art training gives you the freedom to let
off and is extra tough. Furthermore, Solid Lac is not
your imagination run wild and create the most fan-
only suitable for artificial nails but also for natural
tastic art using nail art products, stripers and var-
nails, which will appeal to a new target audience.
nish. An exciting change from your regular work.
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TIPS AND TRICKS CHOOSING NAIL TIPS Nail Creation offers you a wide variety of nail tips, though which one is most suitable for the customer that is currently sitting opposite you? To make this decision easier, we have compiled a handy overview for you:
Find the perfect tip Optima Classica Armada Perfect Nature High Speed Perfect Clear Profi French Dolphin Competition French Extra wide
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2
3
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Nail shape: 1 - Normal nails | 2 - Short nails | 3 - Flat nails | 4 - Fan nails 5 - Ski jump nails | 6 - Nail biter | 7 - Clubbed thumb
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nail art step by step 1
2
Tools: 1 + 2 + 3 + 4
TOOLS 3
1 | Nail Art Brush 1 2 | Nail Art Brush 2
3 | Nail Polish: Dusk 4 | Paint It: White
5 | Nail Polish: Winter Day
4
5
RTNEY
STELLA MC CA
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Tools: 1 + 2 + 5 + 6
Tools: 3 + 4 + 5 + 8 DIOR
TOOLS 6 | Paint It: Black
7 | Nail Polish: Dawn 8 | Dotting Tool
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7
Tools: 1 + 2 + 4 + 7
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1
Tools: 1 + 2 + 3 + 4 + 5 + 6 + 8 2
TOOLS 1 | Nail Polish: Special Evening
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2 | Nail Polish: 1 3 | Nail Polish: 22
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4 | Nail Polish: 37 5 | Volcano Small 6 | Paint It: White
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7 | Nail Art Brush 1 8 | Nail Art Brush 2
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9 | Nail Polish: Dusk 10 | Paint It: Lavender
7 8
9 MIU MIU
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Tools: 7 + 8 + 9 + 10 NAIL VISION | 10
on gel and acrylic treatments. Over the The average nail stylist spends most of her time ar. last few years, pedicures have become more popul
known as gel Since the arrival of Solid Lac (commonly in customers; ase polish), the nail stylist has seen an incre on average 10%.
the world 50% of nail stylists across for more have been in the business than 10 years.
The largest group of nail stylists is between 30 and 40 years old = approximately 35%... AND are self-employed without employees.
il Only 4% of all na This stylists is male. ses ea cr in percentage every year.
Most nail stylists are married and have children, about 52%.
s t c a f l i a N
as?
In various are al nail industry figures? Interested in internation overview. Nail Vision gives you an orm.
One in three nail salons has a unif
On average, a nail stylist provides 5 treatments per day.
nts on a calendar or in Most nail stylists write down their appointme st way to remember. a diary. This proves to be the fastest and easie
The price of a full set of acrylic or gel nails greatly depends on the country you live in. The reason being, among others, the economic situation, culture, number of nail salons and how well the product is known by the general public.
Women between the ages of 35 to 45 form the largest audience for nail stylists.
s is extremely successful. A personal Facebook page for nail salon s to be the best method. Though word of mouth advertising still prove
30% of nail stylists across
Top 5 sales products in a nail salon: 1. Nail varnish, 2. Coatings, 3. Hand lotions,
the world sell jewellery.
4. Cuticle oil, 5. Nail hardener. NAIL VISION | 11
In short Name: Ed & Yvonne Voets Beauty centre: Schoonheidinstituut More Beautiful Shop: Master Nails Wholesale in nail products In business: 16 years
Nail Story Story: Master Nails This edition of Nail Story includes an interview with the couple Ed and Yvonne Voets from the company Master Nails in ‘s-Hertogenbosch, the Netherlands. Master Nails is sub-distributor of Nail Creation in the Netherlands. How did you end up in the nail styling business? Yvonne: I was already a beautician when I saw an advertisement for nail training. I considered it a good commercial addition and immediately started with the training. What did you do before? Yvonne: My husband and I owned two clothing shops for more than ten years, but the beauty industry was more appealing to me. Together with my daughter, who is a beautician/nail stylist as well, I started a beauty institute in the centre of Rosmalen.
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A professional approach right away then? Ed: Yes, from day one! We first set about furnishing the shop. Then we started to give speciality treatments, which immediately set us apart from other salons. We do everything that is HOT right now, and the nail salon was doing great within a year! I guess you are not doing everything by yourselves... Ed: No, it would be impossible to do everything by ourselves. We run the institute and the wholesale business together with our daughter, another beautician, a pedicure and two trainees. We also collaborate with a cosmetic physician and with hospitals in the region.. What type of customers do you have? Yvonne: Our target group is the midsegment mostly, young and older people
and career women. An increasing number of men also come to us, especially men with problem nails.
People are also wildly enthusiastic about Solid Lac. It is a great extra product, and people do not want anything else!
How many customers do you have in a week? Yvonne: It varies, but on average we have 70 customers a week.
What are your plans for the future? Would you like to expand your business? Ed: We are currently focusing on putting our nail wholesale business on the map and giving training. We have also just finished our new web shop for nail products (www.masternails.nl). Another beauty salon is not an option right now, but we are setting up a hair removal salon for temporary and definitive hair removal.
What types of treatments are requested most in the salon? Yvonne: Because our range is so extensive, every day is different. It ranges from a standard facial treatment to a speciality, to doing someone's nails. Everything is fun, you should not be in this business if you don't like giving certain treatments. Which nail treatments are the most popular? Problem nails. But the most requested are traditional artificial nails. The most important thing is that it is representative.
Master Nails De Bloemendaal 5 5221 EB ’s-Hertogenbosch Tel: 073 - 522 48 63 info@masternails.nl
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NEW: PLATINUM POWDER SOFT WHITE The Platinum Powder collection has been expanded with a new color, called ‘soft white’. This acrylic powder is perfectly suitable for creating a natural French manicure, as the color is soft white. Of course the Platinum Soft White has the same quality as all the other Platinum Powders.
Also available at our website: www.nailcreation.com
NEW: NAIL CREATION WINDOW LABEL Put this label on the window of your salon. In this way you will not only be recognized as a nail salon, but also as a certified Nail Creation salon.
OFFICIAL STUDIO
Also available at our website: www.nailcreation.com
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NEW: MAGIC TOUCH NAIL POLISH Nail varnish with a ‘magic touch’. Paint your nails in one of the four nail varnish colors and then hold a little magnetic shape closely above your nail for 15 seconds. The Magic Touch nail varnish and magnets are available in a set as well as individually. Available this autumn. Also available at our website: www.nailcreation.com
NAILCREATION ON YOUTUBE The Nail Creation channel on YouTube
yourself, and all this from the comfort of
is visited daily by hundreds of interested
your home! What more could you ask for?
nail stylists worldwide. Are you having trouble creating a certain nail? Or are
Do you have a question after watching
you looking for inspiration for new nail
a video? You are able to ask us directly
creations?
using the YouTube channel. We will try to answer your question as soon as
Our YouTube channel is definitely worth
possible.
a visit. Entirely free, including tutorials on a range of subjects! Easy to train
Enjoy watching!
WWW.YOUTUBE.COM/USER/NAILCREATION
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distributors wanted! Nail Creation is looking for distributors in
Want to know more about the possibilities of
selected countries.
becoming one of our distributors? Let us know by sending an email: export@nailcreation.com
Nail Creation is among the leading high class
or call us: 0031 495 547 409
brands in nail design worldwide and currently available in over 16 countries.
We know you will never regret this opportunity!
As a Nail Creation distributor you will receive the following benefits:
Are you curious how we are
• Distribution rights in your area
represented internationally?
• Full marketing support
Then please take a look on our website:
• Nail Creation training curriculums
www.nailcreation.com
• And many more.. Hope to speak to you soon! Join our winning team NOW!
The Nail Creation Team
THIS NAIL VISION IS SPONSORED BY: NAILCREATION HQ | BURGEMEESTERLAAN 2 | 6002 EG WEERT TEL. +31 495 - 547 409 | FAX. +31 495 - 548 213 | E-MAIL: EXPORT@NAILCREATION.COM NAILCREATION MALTA | BIOCARE COMPANY LTD | 149/151 EUCHARISTIC CONGRESS RTD MOSTA MST9 MALTA | TEL. 00356 2142 44013 | WWW.BIOCAREMALTA.COM
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