What do you need to know before taking the big step and making a social media presence? Read on to learn more.It’s been gaining popularity since its inception. Social media is not a new term to many, and so is its use as a marketing tool. A sweep through Facebook and other social media sites reveals that most companies, established and new, are taking advantage of the new rave in town. However, the same spot check reveals that not all are benefiting. This is not because social media is not as effective, but rather, they are not using it as it should be. The only way you cannot benefit from the wonder of networking is by diving in to what you do not understand since it takes more than just creating a page and waiting.