When choosing a title, focus on solving the reader’s problem and not your marketing problems. The content of article should solve the reader’s needs directly or indirectly. With only a few seconds to impress, don’t waste them by using cocky, cute, or clever words. When you write articles, avoid using inside jokes and jargon the reader may not be conversant with. Positive superlative words in titles provoke emotions. This entices the audience and makes the title more attractive. Your prospects will remain prospects unless you give them a good reason to remain loyal to your material.
