POTATO STUDIO LOGO

Student: Tran Hoai Nam

Module: TGP - Logo

Class: D2111M1

potato studio Student: Tran Hoai Nam

Module: TGP - Logo

Class: D2111M1

ENT

1

Page

02

Story

02 - 15

03

Sketch

05

Grid

07

Save Distace

09

Minimum Size

10

Simlify

11

Colour

12

Background Solution

13

Font

15

Logo Misused

Page

17

Name Card

17-25

19

Staff Card

21

Envelope

23

Letterhead

25

Folder

LOGO AND

2

BRANDING

LOGO & STANDARDS 1

s t o r y story Potato Studio was founded by freelancers in different fields, coming together to create the best food photography. With diligence and unremitting efforts as the focus, potato studio aims at a professional and effective working style.

Coming to Potato Studio, you will meet creative, sociable people and besides it will be a lot of fun when working with us.

2

3

,Q WKH ILUVW URXQG , JR ZLWK WKH FRPSDQ\·V IXQ VSLULW WKURXJK WKH LPDJH RI D SRWDWR

2.Second round I chose the image of the potato being sliced to show creativity of the company.

otato studio

potato studio

3.In the third I proceeded to show the professionalism and creativity through the arrangement of shapes.

Using the yellow color palette helps to be close to the food as well as show the fun and cheerful spirit of the copany.

potato studio 4

potato studio

D G G GR R R III D D G D 5

4x

potato studio

7x

2x

7x

1x 12x

1.5x

4x

1x

9x 14x

potato studio 6x

Vertical

Horizontal 6

1x

SAFE

1/6 Logo

1/6 Logo

potato studio 1/6 Logo

1/6 Logo

The safe distance is the standard space defined so that other object cannot intrude with all situations, it is also the visual space to direct the focus on the object place in the safe area.

MINIMUM SIZE potato studio

2 cm potato studio

2 cm

The minimum size of the logo displayed in full form when printing in length should not be less than 20mm.

When displayed on screen, the minimum length of the logo is 255px. In all case, the logo should be used in a full color version.

9

SIMPLIFY potato studio potato studio

The logo simplification is only used in case of display on website, app, software to show clearly when shrunk beyond the minimum size that allowed.

10

COLOUR

C: 3 M: 26 Y: 96 K:0

C: 1 M: 18 Y: 94 K:0

C: 2 M: 7 Y: 91 K:0

C: 2 M: 7 Y: 91 K:0

R: 255 G: 186 B: 0

R:255 G:209 B:1

R:255 G:235 B:1

R:255 G:235 B:1

HEX: FFBA00

HEX:FFD101

HEX: FFEB01

HEX:FFEB01

PANTONE: P 10-8 C

PANTONE: P 7-8 C

PANTONE: P 4-8 C 80%

PANTONE: P 4-8 C 40%

The color is taken directly from the tones of the potato

potato studio

Black and white background

potato studio

potato studio

Positive and Negative

potato studio

potato studio

potato studio

potato studio

Color background

BACKGROUND

potato studio

FONT

Aa

Symphonie Grotesque Logo, Title Regular,Bold,Italic,Bold Italic

The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog Symphonie Grotesque Font is a sans serif type family of ten weights. It’s designed and shared by Indian Type Foundry. There are five different weights available, ranging from Regular through Heavy. Each weight has an upright and an italic font on offer.

Symphonie Grotesque’s italics are what really set it apart from other neo Grotesque families.

13

FONT

Aa

Helvetica Paragraph

Light, Light Oblique, Regular, Oblique, Bold, Bold Oblique The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog Helvetica (originally Neue Haas Grotesk) is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann.v

14

LOGO potato studio POSITION

potato studio SIZE

COLOR

potato studio

potato studio SCALE

potato studio

BLUR

BACKGROUND

2

BRANDING STATIONERY

CARD Tran Hoai Nam Food Photographer

Nguyen Tat Thanh street Ward 18, District 4, HCM 093-143-6663

FRONT

BACK

Font: Helvetica Size: 8.6x5.4cm Material: Couche 200

STAFF Bui Ly Tien Nguyen Food Stylist

Tran Hoai Nam Food Photographer

Font: Helvetica Size: 8.6x5.4cm Material: Couche 200

Ho Xuan Quynh Food Stylist Assitant

SMALL EVELOPE 504 Nguyen Tat Thanh Street, Ward 18, District 4, HCM 093-143-663

504 Nguyen Tat Thanh Street, Ward 18, District 4, HCM 093-143-663

Size: 12x22 cm Font: Helvetica Material: Couche 200 Spread size: 22x24cm

2003 Sunny Day Drive Los Angeles,CA 90017 714-872-8283

2003 Sunny Day Drive Los Angeles,CA 90017 714-872-8283

BIG EVELOPE Size: 24x34 Font: Helvetica Material: Glossy

Spread size: 28x70cm

LETTERHEAD 504 Nguyen Tat Thanh street, Ward 18, District 4, HCM city potatostudio@gmail.com

Dear Mr. Valencia Fusce scelerisque sem sem, non interdum ligula gravida id. Curabitur sit amet molestie elit. Pellentesque ac congue diam. Duis varius suscipit elementum. Ut ac volutpat arcu, id commodo erat. Suspendisse tempor diam ut nunc egestas finibus. Maecenas quis porttitor dolor, a accumsan odio. Phasellus nisl metus, consectetur ut venenatis sit amet, imperdiet at nunc.

Donec facilisis malesuada ipsum sit amet vulputate. Integer justo justo, fermentum vitae pellentesque feugiat, ullamcorper non velit. Suspendisse molestie volutpat nisl at faucibus. Praesent posuere sodales libero, sed lacinia lacus ultrices eu. Phasellus lobortis, lectus sit amet vehicula hendrerit, risus purus blandit nunc, porttitor dictum arcu nisl varius ipsum. Nam tempus et purus sit amet cursus. Ut nec mauris quam. Integer condimentum quis magna id tempus. Pellentesque et orci scelerisque nisi faucibus egestas et at orci.

Aliquam placerat ultricies erat id tincidunt. Nunc quis justo ipsum. Pellentesque at nisl et nulla posuere sollicitudin vitae vel ex. Vivamus fermentum orci sem.

Phasellus tempor, metus vitae rutrum varius, ex libero mattis sapien, nec dictum enim augue non augue. Vestibulum in orci ut augue iaculis porttitor.

Praesent sit amet augue auctor, ultrices dui eget, pellentesque enim. Vivamus eu elementum odio. Nulla vitae enim porta, posuere tellus in, euismod nulla.

Pellentesque vitae sodales ligula, vitae viverra nunc. Integer tristique sit amet leo vel feugiat.

John A. Powell Marketing Manager

Size: 21x29.7 cm Font: Helvetica Material: A4 Double A 70 Gsm

FOLDER FOL DER

FOL DER

Front potato studio

Size: 23x32 cm Font: Helvetica Material: Glossy

504 Nguyen Tat Thanh Street, Ward 18, Distric 4, HCM 0931436663 tranhoainam29081998@gmail.com

Spread size: 92x34 cm Back

Thanks Ms.Huong Que for your supporting. My work would not be complete without your kind comment.

Student: Tran Hoai Nam

Module: TGP - Logo

Class: D2111M1

Student: Tran Hoai Nam

Module: TGP - Logo

Class: D2111M1