Student: Tran Hoai Nam
Module: TGP - Logo
Class: D2111M1
potato studio Student: Tran Hoai Nam
Module: TGP - Logo
Class: D2111M1
ENT
1
Page
02
Story
02 - 15
03
Sketch
05
Grid
07
Save Distace
09
Minimum Size
10
Simlify
11
Colour
12
Background Solution
13
Font
15
Logo Misused
Page
17
Name Card
17-25
19
Staff Card
21
Envelope
23
Letterhead
25
Folder
LOGO AND
2
BRANDING
LOGO & STANDARDS 1
s t o r y story Potato Studio was founded by freelancers in different fields, coming together to create the best food photography. With diligence and unremitting efforts as the focus, potato studio aims at a professional and effective working style. Coming to Potato Studio, you will meet creative, sociable people and besides it will be a lot of fun when working with us.
2
3
,Q WKH ILUVW URXQG , JR ZLWK WKH FRPSDQ\·V IXQ VSLULW WKURXJK WKH LPDJH RI D SRWDWR
2.Second round I chose the image of the potato being sliced to show creativity of the company.
otato studio
potato studio
3.In the third I proceeded to show the professionalism and creativity through the arrangement of shapes. Using the yellow color palette helps to be close to the food as well as show the fun and cheerful spirit of the copany.
potato studio 4
potato studio
D G G GR R R III D D G D 5
4x
potato studio
7x
2x
7x
1x 12x
1.5x
4x
1x
9x 14x
potato studio 6x
Vertical
Horizontal 6
1x
SAFE
1/6 Logo
1/6 Logo
potato studio 1/6 Logo
1/6 Logo
The safe distance is the standard space defined so that other object cannot intrude with all situations, it is also the visual space to direct the focus on the object place in the safe area.
MINIMUM SIZE potato studio
2 cm potato studio
2 cm
The minimum size of the logo displayed in full form when printing in length should not be less than 20mm.
When displayed on screen, the minimum length of the logo is 255px. In all case, the logo should be used in a full color version.
9
SIMPLIFY potato studio potato studio
The logo simplification is only used in case of display on website, app, software to show clearly when shrunk beyond the minimum size that allowed.
10
COLOUR
C: 3 M: 26 Y: 96 K:0
C: 1 M: 18 Y: 94 K:0
C: 2 M: 7 Y: 91 K:0
C: 2 M: 7 Y: 91 K:0
R: 255 G: 186 B: 0
R:255 G:209 B:1
R:255 G:235 B:1
R:255 G:235 B:1
HEX: FFBA00
HEX:FFD101
HEX: FFEB01
HEX:FFEB01
PANTONE: P 10-8 C
PANTONE: P 7-8 C
PANTONE: P 4-8 C 80%
PANTONE: P 4-8 C 40%
The color is taken directly from the tones of the potato
potato studio
Black and white background
potato studio
potato studio
Positive and Negative
potato studio
potato studio
potato studio
potato studio
Color background
BACKGROUND
potato studio
FONT
Aa
Symphonie Grotesque Logo, Title Regular,Bold,Italic,Bold Italic
The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog Symphonie Grotesque Font is a sans serif type family of ten weights. It’s designed and shared by Indian Type Foundry. There are five different weights available, ranging from Regular through Heavy. Each weight has an upright and an italic font on offer. Symphonie Grotesque’s italics are what really set it apart from other neo Grotesque families.
13
FONT
Aa
Helvetica Paragraph
Light, Light Oblique, Regular, Oblique, Bold, Bold Oblique The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog Helvetica (originally Neue Haas Grotesk) is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann.v
14
LOGO potato studio POSITION
potato studio SIZE
COLOR
potato studio
potato studio SCALE
potato studio
BLUR
BACKGROUND
2
BRANDING STATIONERY
CARD Tran Hoai Nam Food Photographer
Nguyen Tat Thanh street Ward 18, District 4, HCM 093-143-6663
FRONT
BACK
Font: Helvetica Size: 8.6x5.4cm Material: Couche 200
STAFF Bui Ly Tien Nguyen Food Stylist
Tran Hoai Nam Food Photographer
Font: Helvetica Size: 8.6x5.4cm Material: Couche 200
Ho Xuan Quynh Food Stylist Assitant
SMALL EVELOPE 504 Nguyen Tat Thanh Street, Ward 18, District 4, HCM 093-143-663
504 Nguyen Tat Thanh Street, Ward 18, District 4, HCM 093-143-663
Size: 12x22 cm Font: Helvetica Material: Couche 200 Spread size: 22x24cm
2003 Sunny Day Drive Los Angeles,CA 90017 714-872-8283
2003 Sunny Day Drive Los Angeles,CA 90017 714-872-8283
BIG EVELOPE Size: 24x34 Font: Helvetica Material: Glossy
Spread size: 28x70cm
LETTERHEAD 504 Nguyen Tat Thanh street, Ward 18, District 4, HCM city potatostudio@gmail.com
Dear Mr. Valencia Fusce scelerisque sem sem, non interdum ligula gravida id. Curabitur sit amet molestie elit. Pellentesque ac congue diam. Duis varius suscipit elementum. Ut ac volutpat arcu, id commodo erat. Suspendisse tempor diam ut nunc egestas finibus. Maecenas quis porttitor dolor, a accumsan odio. Phasellus nisl metus, consectetur ut venenatis sit amet, imperdiet at nunc. Donec facilisis malesuada ipsum sit amet vulputate. Integer justo justo, fermentum vitae pellentesque feugiat, ullamcorper non velit. Suspendisse molestie volutpat nisl at faucibus. Praesent posuere sodales libero, sed lacinia lacus ultrices eu. Phasellus lobortis, lectus sit amet vehicula hendrerit, risus purus blandit nunc, porttitor dictum arcu nisl varius ipsum. Nam tempus et purus sit amet cursus. Ut nec mauris quam. Integer condimentum quis magna id tempus. Pellentesque et orci scelerisque nisi faucibus egestas et at orci. Aliquam placerat ultricies erat id tincidunt. Nunc quis justo ipsum. Pellentesque at nisl et nulla posuere sollicitudin vitae vel ex. Vivamus fermentum orci sem. Phasellus tempor, metus vitae rutrum varius, ex libero mattis sapien, nec dictum enim augue non augue. Vestibulum in orci ut augue iaculis porttitor. Praesent sit amet augue auctor, ultrices dui eget, pellentesque enim. Vivamus eu elementum odio. Nulla vitae enim porta, posuere tellus in, euismod nulla. Pellentesque vitae sodales ligula, vitae viverra nunc. Integer tristique sit amet leo vel feugiat.
John A. Powell Marketing Manager
Size: 21x29.7 cm Font: Helvetica Material: A4 Double A 70 Gsm
FOLDER FOL DER
FOL DER
Front potato studio
Size: 23x32 cm Font: Helvetica Material: Glossy
504 Nguyen Tat Thanh Street, Ward 18, Distric 4, HCM 0931436663 tranhoainam29081998@gmail.com
Spread size: 92x34 cm Back
Thanks Ms.Huong Que for your supporting. My work would not be complete without your kind comment.
Student: Tran Hoai Nam
Module: TGP - Logo
Class: D2111M1
Student: Tran Hoai Nam
Module: TGP - Logo
Class: D2111M1