Brand Standards Manual
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Table of Contents Our Story
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Logo Standards
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Color Palette
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Typography
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Letterhead
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Business Card
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Envelope
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Store
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Website
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Soical Ad
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Print Ads
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Products
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About Us
Archemis is named after the greek goddess Artemis, who was the goddess of hunt. She was an archer herself. We put together Arch and Artemis to create our name Archemis. The company was created by Nana A. Yor, who was so passionate about archery, she would sneek from her house when she was 10 just to practice her archery skills in the woods. When she became an adult, she didn’t let her dreams fade, she created a store where all people that are so passionate about archery, like Nana was, to come and buy all things archery and some people to take lessons and improve their archery skills. Artemis was so protective and like us, we’re protective of our people who come to us, we’re a family friendly archery store that serves people with archery equipment, clothing or lessons to boost their archery skills. Any age, gender, color, anyone is invited! AIM TRUE SINCE 1956
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Logo Standards green circle with white logo inside
unqiue letterform Dolce vita heavy
Black and White
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Not to use
Color Palette HEX: #4C6241 RGB- 76,98,65 CMYK- 69, 42, 80, 31 PANTONE- 371 U
HEX: #FFFFFF RGB- 0,0,0 CMYK- 0, 0,0, 0
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Typography
Roboto Bold - Header
ABCDEFGHIJKLMNOPQRSTUVWXYZ Roboto Medium Regular - Subtitle
ABCDEFGHIJKLMNOPQRSTUVWXYZ Roboto Regular - Body Copy
ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Letterhead 8.5 inches
0.5542 inches
11 inches
Standard 8.5 by 11 inches letterhead
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Business Card
2 inches
Front
3.5 inches 0.1816 inches
Back
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0.47 inches
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Envelope
Front
9 1/2 inches including the folds
letterform in the front
4 1/8 inches
Back
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Store
Our main headquarter is located in Witchita, Kansas, but our stores are located around the world, just check your locate area for archemis! We don’t just sell archery gears, we also give people leassons about archery, teaching to shoot and hit the target! So if you want to learn more about us, come visit!
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Website
Our easy to find important pages
slides of our important updates/ news
We feature our deals of the week on the homepage
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Social Ad
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Print Ads
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Products
We sell all kinds of archery equipment!
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AIM TRUE 24