Bibliography Sally Dibb , Lyndon Simkin , (2004) Marketing briefs A revision and study guide www.amazon.co.uk/Marketing-‐Briefs-‐ revision-‐study-‐guide/dp/075066200X The Fact Site (2009) The History Of Lucozade www.thefactsite.com/2009/03/history -‐of-‐lucozade Brand Republic (2010) ASA clears 'mental performance-‐ boosting' Lucozade ad www.brandrepublic.com/news/10298 99 About regulation -‐ Advertising Standards Authority www.asa.org.uk/About-‐ASA/About-‐ regulation.aspx
Wendy Helsby (2004) Teaching TV Advertising www.amazon.co.uk/Teaching-‐TV-‐ Advertising-‐Wendy-‐ Helsby/dp/1903663318 Mario Pricken (2004 ) Creative Advertising www.amazon.co.uk/Creative-‐ Advertising-‐Techniques-‐Worlds-‐ Campaigns/dp/0500284768 Marcie Begleiter ( 2001 ) From word to image : storyboarding and filmmaking process www.amazon.co.uk/Marcie-‐ Begleiter/e/B001KCEFP8
Helped me out a lot when working out my market research for my lucozade advert. These notes helped me gain the basic information about how Lucozade started and gave me a intro for the beginning of my presentation pitch Gave me a glance of how ASA have dealt with the mistakes Lucozade has made. Found out the process of what regulations ASA deal with and how they enforce it in relation to my product. Look for complaints and to use their archives as a search engine for Lucozade. Gave good facts that helped me improve my advert.
Didn’t help me out much as most of what was in this book I already knew. Taught me simple facts and what to add in a storyboard and why it will benefit my production.
Author Unknown, (2011) 12 Tips How To Make A Documentary (Online) Available: http://www.filmmakingstuff.com
Unknown Author Making a Quality no budget film. http://film-‐production.knoji.com/ Author / Date Unknown Creating Production Value and Financing for an Independent Film Project http://film-‐production.knoji.com/
Taught me the basics on documentary making that could be incorporated in my advert, might have been in to much depth as I was only looking for a 30 second examples instead of 20 minutes. Taught me the basics in making a low budget video look like allot of production costs were included. Teaches how to make something from a limited budget seem like it wasn’t. Wasn’t a very great article because they only explain what is already known?