PARK DESIGN: ISAMU NOGUCHI
MOERENUMA PARK
SIgN
1-1 MOERENUMA KOEN,SAPPORO, HOKKAIDO,JAPAN
RIeNCE
モエレ沼公園 イサム・ノグチ設計
EXPER DYN AMIC construction began 1988, opened in 2005.
アートパーク 札幌市東区 モエレ沼公園1-1
DES
PARK DESIGN: ISAMU NOGUCHI
MOERENUMA PARK
SIgN
1-1 MOERENUMA KOEN,SAPPORO, HOKKAIDO,JAPAN
RIENCE
TAbLE OF CONTENTS
moerenuma park branding
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introduction
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logo mark
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mark variations
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typography
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color + park marks
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application
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moerenuma koen model, 1998.
moerenuma park branding
photo by koji hiriuchi
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designer
— isamu noguchi
park designed by —
ISAMU NOGUCHI (1904-1988) Isamu Noguchi was an acclaimed American sculptor, furniture designer, and landscape architect. Through a lifetime of artistic experimentation, he created many innovative works. His ventures are subtle and bold, traditional and modern. They set a new standard for the reintegration of the arts. Moerenuma Kōen was Isamu Noguchi’s last work, completed in 2005. The geometric sculptures and architecture distinctly contrast with the natural landscape it rests upon. Each piece lends itself to the surrounding grass, trees, sky and water.
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moerenuma park branding
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park views
relAx There is something serene and laid back in the way every visitor relaxes. Moerenuma is built with the intention of further highlighting the beauty of the nature.
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The park features nature and art in perfect harmony. A place to visit at least once in your lifetime to remember once again how to experience the world through play.
park views
PLAY // INTERACT // EXPLORE
TRAVERSE moerenuma park branding
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“Moerenuma feels like it was meant to be seen from the moon, not explored on a tiny bicycle.�
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You don’t always realize what shape you’re in (literally and figuratively) until you reach the very top, and can look back over the ground you’ve traversed. park views
moerenuma park branding
LOGO
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b//w
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the
logo mark
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the
logo mark
moerenuma park branding
secondary logos
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mark variations
ALTERNATE
moerenuma park branding
secondary logos
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mark variations
ALTERNATE
moerenuma park branding
A B C
velodroma , designed by Jan Charvat is a new display sans serif. Both geometric and spacious, a typeface that communicates a similar visual language as the art park.
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superwide
a b C wide
regular
typography
A B C
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behind the logo mark
O M
GT America thin
GT America Mono thin
GT America regular
GT America Mono regular
GT America medium
GT America Mono medium
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color in the park
Cherry blossoms bloom in the spring, and the fountain and pool facilities are open for a refreshing Sapporo summer. Fall brings foliage, and winter brings cross-country skiing and sledding across a snow covered landscape. The color palette consists of four primary colors that symbolize the nature harmonized in all four seasons.
moerenuma park branding
Fall Foliage
Winter Whiteout
color 
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the color
Summer Scenery Spring Sakura
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Beauty of art and nature harmonized in all seasons.
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y
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application
— welcome banner
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application
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application
— park map
moerenuma park branding
MOERENUMA EXCLUSIVE
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application
— hats
baseball CAPS
moerenuma park branding
TOTE BAGS
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application
— bags
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application
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business card & id
design & photography by nana tabata