Staff and Authors
Nancy Becher
Rachael Cooper
Executive Editor nancy@success4biz.biz
Graphic Designer, Editor rachael@diomed.ca
Magazine Advertising Inquiries
nancy@success4biz.biz
Magazine Subscriptions
701 N. Prairie Street, Sturgis, MI 269.651.3555 smallbizforward.com success4biz.biz
@Smallbizjunkie
/bsucinnector
/nancybecher
Business Success Unlimited
BSU helps small businesses succeed through mentoring projects, networking groups, and entrepreneurial forums. From business knowhow to business networking, BSU has it all. For more information about our one-on-one consulting, business retreats or networking forums contact Nancy.
Contact
701 Prairie Street, 2nd Floor, Sturgis, MI 49091 269.651.3555 nancy@success4biz.biz
Nancy K Becher
As CEO I ensure that BSU is a trusted and caring service provider for the entrepreneur and small business owner in need of marketing and advertising advice, as well as a large networking group of businesses.
Vol. 22 No.6 Small Biz Forward Published monthly by Celebrate Business Publishing, a division of Business Success Unlimited. ISSN 2332-5887 No part of this magazine may be reproduced or transmitted into any form by any means without written consent from the publisher. Unsolicited manuscripts and photographs will be returned only if accompanied by a stamped, self-addressed envelope. All letters sent to Small Biz Forward will be treated as unconditionally assigned for publication, copyright purposes and use are subject to SB unrestricted right to edit and comment.
2
Small Biz Forward
Nancy Becher has run business referral groups,
Jerry Sarno is experienced in Fortune 500
associations since 1983. First in Washington,
izes in Project Management, ecommerce and
training programs, and small business
DC metro area and now throughout Michigan and Indiana with programs in Grand Rapids, Kalamazoo, Niles, and Sturgis, MI as well as South Bend, Mishawaka, Elkhart, Granger, and Fort Wayne, IN.
companies and small enterprises. He specialAccount Management. He managed high
performance teams in applications develop-
ment, CRM and ERP software deployments
and has worked in international project teams.
Barb Nicastro is a problem solver, strategist
Cindy Cohen is a registered nurse with 35 years
analysis of complex documents or factual
hospital. She is recognized as an accomplished
and business executive highly experienced in situations. She uses a pragmatic business
approach to prevent or resolve issues. Extensive leadership, public speaking, negotiation, media and motivational training experience.
Adam G. Fleming is an account rep for
experience from the bedside to CEO of a
author, wellness expert, and corporate wellness
leader. As a health coach and wellness consultant, Cohen is the guiding force behind the C2 Your Health Team in helping others find their way to improved personal and business wellness. Tracy Barse is co-founder of
Worldpay, a leadership coach and coach
FindGreatCompanies.com and
Pebble among the Rocks, and a novel, White
professionally trained Social Media expert
trainer, and is the author of a stage play, A Buffalo Gold, Š 2012 available on Amazon, Kindle and many other platforms.
www.whitebuffalogold.wordpress.com
GrowGreatCompanies.com. She is a
with years of experience helping businesses showcase their message to clients.
Susie Oliverez is the Owner & Senior HR
Rivka Kawano is an author, speaker, and
Discovering Your X Factor.
helping people learn how to build real
Consultant at Iron Sharpens Iron — www.your-x-factor.com
social media consultant specializing in
relationships online that result in real business results. She has worked with businesses in a
variety of industries. When not immersed in the world of social media she is loves yoga, a good cup of tea, and being with family. Ed Becher, Ret. US Marine and Former Chief
Charrise McCrorey is a leading business and
Diplomatic Security Service. Owner of Center
and entrepreneur, who specializes in serving
Instructor, US Dept. of State, Uniformed Branch, for Protection, Security and Personal Safety (The Bodyguard Academy) providing training and
resources to keep you, your staff and clients safe. ed@thebodyguardacademy.com 269.651.3355 Small Biz Forward
leadership consultant, life coach, writer, speaker,
clients all over the world. She is committed to having conversations that matter, encouraging leaders and entrepreneurs to determine what
they really want and how to take bold action. www.coachcharrise.com
3
June 2015 • Vol, 22 No.5
Contents 8 Be Your Own Boss by Nancy Becher
12 Introverts & Extroverts – How to Learn from Each Other in Business by Jerry Sarno
18 Track Your Health – GPS for Success by Cindy Cohen
21 Playing with the Big Dogs by Barb Nicastro
28 The Value of Retreat by Charisse McCrory
11 The Most Basic Policy by Adam G. Fleming
14 Start Your Engines, Get Ready...Get Set...GO! HR – Back To The Basics by Susie Oliverez
16 Security and the Entrepreneur by Ed Becher
4
Small Biz Forward
22 Staying Safe in an Unsafe World by Ed Becher
25 New Business Techniques by Nancy Becher
30 Why Should Someone Go to a Retreat? by Nancy Becher
34 Why Social Media in the Summer? 5 Tips to Keep Your Message Moving by Tracy Barse
36 What you Need to Know to Grow by Nancy Becher
38 Why No One is Coming to Your Facebook Party and How to Fix It by Rivka Kawano
43 Work Now, Grow Now by Nancy Becher
Every Month
6 Resources
7 Moment of Motivation
42 Book of the Month Club
44 June 2015 Events
47 Crossword Puzzle
Small Biz Forward
5
Resources SCORE.org
Has a lot of very good information for small businesses. Whether you’re looking for marketing help, financial advice, or any number of other pieces of information that are so important to your business growth, SCORE is a place place to start. There are also many offices around the country that house SCORE offices: this group, a part of the SBA is run by seasoned executives who have walked the walk and can talk the talk. Most importantly, they are ready, willing and able to help you with your questions.
National Federation of Independent Businesses
NFIB is another organization that has a wealth of information available to you, the small business owner. One of those references is a template for company policies and procedures. If you don’t have something in place (this means written) then you’re asking for trouble when – not if – something happens. It gives you liability protection and fills the void for employee understanding of actions and procedures. Here’s the template: https://www.nfib.com/documents/pdf/faststart/model-employee-handbook.pdf
Templates and Forms
The final resource we’re sharing this month is: http://www.smetoolkit.org/smetoolkit/en/content_type/1271/ Business-Forms. The website has a large number of free templates and forms that help you when you just aren’t sure what’s the best thing to use. It’s a good one to bookmark!
6
Small Biz Forward
Moment of Motivation This is a blog in the shape of a question in the shape of a statement. Who of you are business owners? Do you ever find yourself wanting more, something different, not knowing where to look or what to do? I’m very curious as to what you do when you’re trying to grow your business to the next level. As the publisher of Small Biz Forward, I want to have articles that engage, help people learn and lead them in directions that support their dreams of business growth and endurance. We each have our own strengths and weaknesses, our dreams, goals, and fears. Some of us are great at our financial plans; others (like me) not so much. Some of us our people people -- with the ability of gab like no others, yet still there are those out there that are scared to death to walk up to someone and say Hi. I’m XXX. That’s why there should be no “one size fits all” ways to train and support businesses through their growth stages. Sure there are some things that we all need to know, but even our learning styles differ one from the other. It takes one-on-one hand holding and understanding to truly get through to someone. I think the DISC personality test is one that everyone who is in (or thinking about going into) business should be required to take. This test is a great way to learn about our own personality, how to best work with others around us, and how to deal with things that we really would rather not deal with at all. Please let me know your thoughts...how do you like to learn? What things do you think you need to know to grow your business? What are methods for you to learn, and would any of you be willing to work with a consultant to learn? Thanks, all. Nancy Becher
Small Biz Forward
7
Be Your Own Boss
by Nancy Becher
8
Small Biz Forward
With the economy the way it is these days (yes, I know it’s supposed to be getting better, but …), many people have found themselves needing to find extra income to support themselves and their families. People have lost their jobs, have taken a cut in pay, have found themselves in foreclosure and much more. They are desperate to find ways of generating income. So, what do they do? They turn to what they know best and open their own businesses.
about creating new ideas and energies. But, so far, I’ve only had a handful of visitors, with promises of more to come down the pike. It takes time to build a reputation, to create a bond with your potential customers, and to show them they need what it is you’re offering.
It’s not only about the ability to run a business, though. Something I’ve seen a lot of lately is a belief that when you go into business for yourself, you become the “boss”. You set the hours – there’ll be lots of free time, you only answer to yourself – no more bosses yelling at you to get things done, or watching over your shoulder to see that you do it right. You can set your own pay check, giving yourself a raise. But, I’m sorry to say, that’s just not the case. Many entrepreneurs have never worked so hard in their lives. They are up at the crack of dawn and fall in bed in the deep, dark hours of the night. Unlike an employee where you work a certain number of hours and at the end of a set time period get a paycheck, small business people work and work and work and pray and hope to get a financial reward sometime in the future. A person who starts his or her own business needs to be aware that they are going to work very, very hard without seeing any sort of income for quite awhile.
What I’m getting at here folks, is that if you want a business, not just a hobby, you have to work at it – with patience and determination. Don’t think that a 9 to 5 job is where it’s at. Go to networking meetings, get out there and talk with others in your area, put off that lunch with your best friend (or yes, even think twice about a family outing, at least this time). Realize that you should probably check out the local business Meetups or referral groups. Don’t think that you know everything there is to know about running a business: there’s always some new or different way to think about things, or run business projects. Get involved in the community. Plan for lots of hard work and then, maybe, just maybe, down the road, you’ll have a successful business like my friend.
A friend of mine, who is quite a successful small business person, was talking with me the other day and I asked her how she had gotten to that space. She sells a product/ I repeat, they do what they do best and open their own service in the technology field and it is definitely one of businesses. However, I’m betting what they know best is those areas that people are reluctant to buy until they NOT how to run a business, but how to make the widget, know you. She told me that for the first year she never or balance the checkbook, or cook a wonderful meal. Yet, focused on her sales. Instead, she spent her time writing sadly, this is not the stuff a business is made of. What a blog posts, and newspaper articles, press releases and business is made of is marketing, advertising, customer showing up in chat groups on Facebook and LinkedIn service, branding, finance, employee management, and so – she was showing herself as the specialist that she is. She on and so forth. Making that widget is great, but it’s not didn’t make a dollar that first year (well, not in any grand going to get people in the door buying. There’s a whole sense of the word). But, after people started to recognize other world out there that needs to be considered before her name and think of her as someone who they could you open your door. The factors which are involved in trust and rely on to provide them with proper technology, starting and running a business are multi-faceted; but the she started gaining supporters/followers and now she has number one question that comes to mind is “Can I deliver?” a very successful enterprise.
Nancy Becher
I often run into people who, once they’ve started that business, think that if they open the doors, others will come. Recently, I moved my business into a great new space, full of potential. I was so excited and just knew that it would soon be filled with small business people, excited Small Biz Forward
9
Center for Protection, Security and Personal Safety The Bodyguard Academy SECURITY CONSULTATION SERVICES Travel Security Briefings Is available to assist your business with it’s security and safety consulta�on needs. Travel Security Briengs, Domes�c and Interna�onal Travel Facility Security Audits/Red Teaming Personal Safety Seminars Hos�le Surveillance Detec�on Contact: Center for Protec�on, Security and Personal Safety ed@centerforprotec�on.com 269‐651‐3355 10
Small Biz Forward
The Most Basic Policy by Adam G. Fleming
When the editor asked me to write about policy, I almost said I don’t have anything for you this month. I’m not much of a policy and operations management type of person.
He did not have an emergency. He had just overbooked himself with too much to do in too little time, and his coaching session was the bit that got thrown out. Some might ask whether he’s getting much value out of a Then I remembered a discussion with coaching relationship if that’s the a client who missed an appointment thing he forfeits when the schedule last week. Typically in my contract I gets too intense. But the reality is that let my clients know that if they cancel he told me “I would have taken it at the last minute without an emermore seriously if I’d known I was gency, their pre-paid session is going to lose money.” That’s actually a considered used. I can’t re-schedule good reason for the policy – it billable hours on a moment’s notice. protects and preserves my billable Someone said: hours. My goal is not to keep someone’s money for an hour of services I “Your failure to plan is didn’t perform! It’s to remind people not my emergency.” that the services I perform are valuable to them, because my real goal Here’s where I made my mistake. This is to serve. client had been a client some years before. At that time, I signed the client There’s the reason for policy. It’s not to a coaching agreement and the that the coaching is take-it-orclarity for this policy was in writing. leave-it for him. In fact, we had a session this morning that I’m confiThis time around, the guy called me dent was deeply impacting, so if up and scheduled several meetings, anything, the policy helps the client sent a check, and we began working remember that they’re losing money together. I made the mistake of and impact when they miss a meeting. assuming that he knew the drill. And in fact he does know the drill, but I Bottom line is this: I may be a hadn’t asked him for a renewed visionary, not an Ops guy. I may not agreement, I just started working with have a lot of things organized to the him again. So I didn’t have a lot of hilt, but certain things are critical. It ground to stand on ethically (let alone behooves me as the seller in the legally) to ask him to pay for the relationship to bring clarity to what session he missed. I told him I I’m selling. I’m the one who risks assumed that he remembered “the damaging the relationship if I don’t drill” from earlier, but really it had do it, and that’s just stupid when been several years. you’re the seller. It’s your opportunity to learn from my mistake. Small Biz Forward
Know what’s critical for your business, what your customers need so they can purchase without confusion, and give it to them. A contract or agreement with expectations for your work together is the most basic of all policies. Some things to consider: Do you need to be paid in advance? Is there anything you can repossess? Because if it’s a service like coaching you really have no way of retracting the value you delivered. What is your client expected to do? What’s expected of you? What’s the agreed-upon recourse if one of you cannot meet the expectations or deadlines? What are the limitations of your expectations, and where does additional pay come in for added services or value? If you offer a money-back guarantee, you’d best have the money set aside somewhere! If you were the client, what other clarity would you appreciate? Adam G. Fleming
11
Introverts & Extroverts How to Learn from Each Other in Business by Jerry Sarno When asked, many extroverts describe introverts as being shy, unsocial or downright rude. Introverts, by that same token, describe extroverts as loud, aggressive and domineering. Each group casts the other in a negative light, rather than embracing and learning from their differences. The way to value one personality type is not to de-value the other. An introvert’s need for quiet, or an extrovert’s need for interaction, are not flaws. Instead of vilifying personality types that differ from our own, we should embrace these differences as the yin to our personality’s yang. Although introverts and extroverts seem like
two very disparate types of people, learning to work together and appreciate each other’s best qualities will lead to a much happier work environment for all.
Understanding the Difference
The best way to begin to understand the unique strengths of introverts and extroverts alike is to examine the science. The terms Introversion and Extraversion were popularized by psychologist Carl Jung, and are now commonly viewed as the opposite ends of a single continuum. While some people fall directly in middle of the spec-
trum – which is referred to as ambiversion and is arguably the best of both worlds – the majority of the population would categorize themselves as either having more predominantly introverted or extroverted traits. The main difference between introverts and extroverts is how they use energy. As Susan Cain writes in her book Quiet: the Power of 12
Introverts in a World That Can’t Stop Talking, “Introverts recharge their batteries by being alone; extroverts need to recharge when they don’t socialize enough.” Introverts feel most alive and capable when they are in low-key environments and are easily over-stimulated, whereas extroverts feed off of social interaction and require more stimulation from the world to keep them feeling alert and awake. An introvert can adopt extraverted qualities for tasks or people they are truly passionate about, but these acts will inevitably drain an introvert of energy that can only be replenished through solitude. Similarly, extroverts can find great benefit in self-reflection and independent work, but will eventually require human interaction to restore their energy supply. While it can prove beneficial for both introverts and extroverts to push beyond their individual comfort zones, it is also extremely important to remember that their energy is drawn from very different places.
Office Collaboration
Western society tends to favour a man of action over a man of contemplation. The migration of people from smaller agricultural towns to the big city during the 20th Century created a culture of personality, as individuals needed to prove themselves to strangers. Charisma Small Biz Forward
became the most sought after trait, and exceptional salesmen were viewed as role models within society. Social skills and teamwork will always be vitally important in business, but more freedom must be given to all personality types to be who they truly are. Since introversion and extraversion is a spectrum, we need to find more of a balance between these types, especially as it relates to creativity and productivity. Schools and workplaces are designed to cater to extroverts and their need for large amounts of stimulation, as is evident in the trend towards open plan offices. At least 1/3 to 1/2 of the world’s population are introverts, so finding a new way to allow all personalities to flourish in their ideal environments is critical. For example, if an introvert is spending all of their time and energy working in a group setting and trying to be more outgoing, they may not have the opportunity to find unique solutions to problems in their own time. By that same token, if an extrovert is made to stay in their office all day, they might not have the interactions needed to spark a new idea and keep them productive. Collaboration among colleagues is important, but solitude matters. For about half of the population, solitude is absolutely essential. The trend of constant group work needs to come to an end. Studies have shown that groups begin to mirror the opinions of the most dominant person in the room, regardless of the quality of their ideas. Susan Cain has said, “There’s zero correlation between being the best talker and having the best ideas.” Ideas should be generated separately and then discussed as a team in a well managed environment, giving both introverts and extroverts a chance to shine. The ideal combination is an office that provides Small Biz Forward
autonomy and privacy, while also encouraging spontaneous chatter and casual interaction.
Networking
A common misconception about introverts is that they are shy. Shyness is about fear of social judgement and is emotionally painful. Introversion is simply a matter of how people respond to stimulation. While many introverts loathe small talk, they enjoy engaging in deep conversations, especially in a one-on-one environment. Extroverts love to talk, so it’s easy to assume that interacting with large groups of people would be a snap for them. However, their desire to talk can sometimes overshadow their ability to listen and make valuable connections. When it comes to networking, introverts and extroverts can learn from each other to improve their own skills. Large gatherings are not necessarily an ideal environment for networking. When introverts encounter a crowd of people they can easily become overwhelmed due to the large amount of stimulation, and will instinctively seek out a quiet space. When extroverts encounter a crowd of people, they can become so energized that their social nature will prohibit them from stopping long enough to have a meaningful conversation with any one person. Smaller groups will put an introvert at ease, and focus an extrovert’s energy. Emphasizing the quality of interactions rather than the quantity will allow for meaningful and memorable conversations to be had, and true connections to be formed.
and some topics of conversation is crucial. Extroverts love impromptu conversation and tend to think out loud, but taking the time to prepare some valuable questions ahead of a business gathering can prove equally beneficial. This will ensure any lulls in conversation can be filled with a thoughtful question or comment, rather than prompting an introvert to shut down or an extrovert to fill the silence with empty words. If an introvert consciously prepares to say more, and an extrovert decides to ask more questions and listen more, increased success will be derived from networking. Introverts and extroverts can seem like polar opposites, from how they communicate to what they like to do on a Saturday night. They derive their energy from very different places, but should be looked at as the true compliment of the other. By taking the time to understand and recognize our differing personality types, we can begin to work to highlight each other’s strength and diminish our weaknesses. Nothing new would ever be created if we were all the same. As author E.E. Cummings said, “It takes courage to grow up and become who you a really are.” This is as relevant to your work life as it is to your personal life. So, let’s all be courageous and embrace our own uniqueness, along with the uniqueness of others. Be happy with who you are, and stop focusing on what you “should” be. That is where true happiness, innovation and success lies. Jerry Sarno
Before going into any networking setting, be sure to prepare. Introverts dislike surprises and think inside their heads, so taking time before a networking event to plan an introduction 13
Start Your Engines, Get Ready...Get Set...GO!
HR – Back To The Basics 4 by Susie Oliverez
Ever wonder what are the basics to keep up with your Human Resources functions. Trust me, we all do. How many of us put this role and function of our business to the wayside or add it on to another person’s responsibility to include the owner or the accountant? Everyone has a purpose and Human Resources isn’t something to put off. Here are a few basics that I recommend to follow annually to keep up with HR in your company.
1
Conduct an I-9 audit. Bring someone in for this if you don’t know what you are looking for. You can also send an employee to trainings for I-9’s and what to look for. This is important policy to have. Did you know that each individual form not filled out correctly could cost you over $1000 when audited? Now multiply that by the number of employees you have. It’s a LARGE number and one that we don’t want to mess with!
2
Review your employee files. Personnel files are to be separate from medical files and I-9’s need to be filed separately too – how many of you have everything together in one file and in one cabinet? Yes – I said same cabinet, separate them! This is another function that I would suggest to hire out if you are not well equipped to understand what goes where. This is another fine that we don’t want to mess with!
3
Meet with an attorney to review your forms – this is important as you create policies and procedures or any type of contract, you want to have an attorney review the documents. This is an important relationship to build! Be sure the lawyer you select knows HR Law. There is a difference between lawyers and you don’t want to get one that doesn’t understand HR law. Be sure to ask!
5
Lastly, it’s important to meet with your team to discuss future goals, what are you looking to accomplish as a team and what are they looking to accomplish individually. Once you have a common goal, write it down and help each other. My favorite thing to do with my team is to create a “Vision Board” where we cut out pictures from magazines that match what our vision and goals are for the year. We then post them in our office as a constant reminder. It helps us to achieve our goals quicker! I know it will help your organization out too!
These are the basic tips to keep you up to date each year. Human Resources is a BIG function in any organization, it is important to know the basics and the most up to date information for this section of your company. Susie Oliverez
Review handbook and all policies/procedures for your company. It’s important to stay up to date on this information. Do you have the most recent policy? Do you have the most recent forms – this includes W-2 and all state and federal forms for employees to fill out as new hires. Did you know you can have an attorney review your handbook? There are also professionals out there that can create a handbook for you based on your needs and what the federal and state governments ask you to include. 14
Small Biz Forward
Inspiring Change You can tell who the strong women are. They’re the ones you see building each other up instead of tearing each other down. Women’s Business Bureau Open a chapter near you! 269.389.0556 womensbusinessbureau.com
Small Biz Forward
15
Security and the Entrepreneur by Ed Becher
Whether you are a one man operation or one that employs thousands, you should have some form of written policies, procedures, checklists and audits in place both for your legal protection but also for the safety of your employees and visitors. While many small business owners work out of their homes, there are some of us who are actually brick and mortar. Having just moved my business to a new office location (back still hurts), it’s surprising what one will find in the move.
Policies
Policies are and should be written down and document certain things and how they should be handled,
16
such as fire alarms, computer passwords and breaches, and let’s not forget key control. These policies will help you protect you and your firm if something happens and if you follow them. Yes even you the boss must follow them, just because you wrote them does not make you not responsible to follow them. One we have in our office is an office close up policy, things we do each night prior to leaving the office. Lights off, coffee pot turned off doors locked, cats have food and water, (LOL). This is to ensure that we have no surprises the next day we show up for work. Another one that each and every one of us should have is a WiFi policy.
This policy should at a minimum state who is given access to your secure WiFi system and how often you change your password. Having just moved we will be changing ours to something new and if you all know Nancy, unique. Knowing who has your WiFi password should be documented and a list maintained and reviewed to determine if they still need them. Keys should not be given out freely to your storefront or office. You do not just give out keys to your home so why would you just pass them out for your business. Not every employee needs 24/7 access into your business. You want and need to know who is
Small Biz Forward
coming and going and so you can ensure that your close up policy is followed. Each employee given a key should have to sign for the key(s) given to them.
They should be simple to follow and understand, and kept to one page. If they are too complex or lengthy they will not be followed. Remember KISS, Keep it Simple Stupid.
Procedures
Audits
Now a procedure is a set way things are done and accomplished. Let’s look at procedure in case of fire. What should be done first if a fire is discovered within your business during working hours? Evacuation and if it is small enough -- small trash can -- possibly an attempt to extinguish it if the proper extinguisher is close by. Notification of the fire department and once everyone is out someone needs to notify senior management, that’s you. This should also be in writing and each employee should have read it and it should be displayed so everyone knows it.
Checklists
Now a checklist: this can be used so you and employees (if you have any) can follow them for things like office closing at night, bomb or phone threats or whatever you feel you need one for. Small Biz Forward
On to one of the things that the Center for Protection, Security and Personal Safety does for our clients, audits; audits of security, safety and risk. As a business owner you have a desire to make sure that you, your family, employees, visitors and clients remain safe when they visit you or are hard at work for you. By conducting audits you get to see if policy and procedures are being followed and ways that can be implemented to fix problems found. You do not need to hire an outside contractor to conduct these audits you or one of your staff can conduct simple ones yourself. Ask questions of your employees, do they know the policy for locking up at night, do they know the proper procedure to follow if someone gets injured in the workplace. There are some audits with which you may look at bringing in an outside firm to
conduct the audit or one may be conducted by your insurance carrier to make sure that the risk they are covering is both within the limits of your policy and that policy you have is sufficient to cover all risks that may be encountered. Your insurance company does have an investment in your firm, that of ensuring you do not have a significant loss. And remember loss is not something any of us want. Ed Becher
17
Track Your Health
– GPS for Success
by Cindy Cohen
It seems many of us live minute by minute. Planning for the week would be considered long range planning. So much information is constantly coming at us solving one problem after the other, it’s hard to discern what’s urgent from what’s important: moving from one crisis to another causing chaos in our life making everything seem like a crisis. You might want to stop for a second, take a breath then ask yourself “Is my health important to me and is it important enough to me to plan for?” I will never forget the day I was sitting across from a health coaching client when they said “No, my health is not a priority to me.” Really? You have got to be kidding! You plan for your health now or plan for your medical bills later. You either make your health a priority or your health will become a priority for you when you develop sickness that keeps you from enjoying your family, working on your job and takes your money.
GPS keeps you on track helping you reach your destination. Most experts agree these are the top five most important influencers on your health and well-being:
1 2 3 4 5
The quantity, quality and frequency of your food choices. How much and what type of activity you experience.
Sleep quality and duration.
How you manage family, financial and job stress. Water quality and frequency of consumption.
Track your Food and Mood
A big influencer around food choices is how you are feeling. Food choices are made for many reasons besides hunger and these hide in your daily actions. When making food choices such a types of foods and when you are choosing to eat write it down. Writing down what you eat in detail within 15 minutes of your meal increases your ability to stick with your daily food and calorie goals. Keep a mini pad with you so you won’t have any excuses after you eat. It’s important to bring eating into your awareness. Noticing patterns in foods choices and behaviors will help you make better decisions in the future. Not sure what to eat? The USDA can help: www.choosemyplate.gov.
So what’s the plan? What are your health goals? Do you know? If you have not thought it over in a while now is a great time. The rules are the same when it comes to planning your vacation, your business and your health. The more time you spend planning the more fun and prosperity you’ll experience. Once you have a plan in place then to insure success you will need to keep track of what’s important, like your care 18
Small Biz Forward
Track your Successes
Don’t limit yourself in how you measure success. The scale is only one way and maybe not the best because the weather and food additives will cause the scale to fluctuate. Monitor your clothing size, measure your waist, legs, and arms, and monitor how tight or loose your clothes feel.
Keep track of your food choices too. How many fruits, vegetables and whole grains are you eating? Not enough? Check this out www. YourJuicePlus.com. Most importantly monitor how you feel and how your body is working. With better food choices comes energy, better sleep, improved digestion, lower blood pressure, weight loss and many other health benefits.
Track your Goals
While your long-term goal may be to lose 10, 25, 50 or more pounds, you need small goals to keep your motivation up. Focus on improved health and vitality. Being skinny in your casket really isn’t what you are shooting for. You can’t control your weight but you can control your habits. Make goals you have control of such as eat 1 more fruit and veggie per day, exercise 30 minutes and go
Small Biz Forward
to bed early enough to get 8 hours of sleep.
Track your Motivation
To stay motivated you must have a clear reason to make healthy lifestyle changes. Is it to spend more time with your family, lower your medical bills and / or most importantly because you deserve health and vitality? Whatever the reason, write it down and keep it in front of you. Your why will keep you motivated when you hit the bumps in the road of your healthy life journey. So what’s your health GPS set for? When you look down the road what do you see in your future? If It’s not health then you still have time. It’s never too late to get started down the road to better health. Your partner in health, Cindy Cohen
19
BEFORE
20
AFTER
Small Biz Forward
Playing with the Big Dogs I’ve never been a big dog. But in my business career as owner of a law firm and a solo practitioner, I worked with . . . and against many big dog firms. And competed with them for clients. Here’s what I’ve learned.
Be really good at what you do
My entry into private practice followed 14 years as Justice Department attorney. That experience – and the contacts I made – gave me the confidence and training to handle sophisticated litigation, to get along with and handle different groups of entities/people, and to know how to get results. And how to treat people. The same works in private industry. Get your training from the best, and then go start your business.
Don’t burn bridges
Two mottos from my Justice days were “strike hard blows but not foul ones” and “it’s not personal; it’s business.” Both have been invaluable in my business career. Be assertive, be confident, but be honest and ethical. Create a good reputation and others will remember you favorably as a person with whom they would like to do business.
Small Biz Forward
Make your size work in your favor
by Barb Nicastro
Losing sometimes begets winning
Another valuable source of clients has My small business footprint allows me been from lawyers against whom I’ve to charge far less than an attorney of fought over issues or who may have comparable experience in a large firm. beaten me out for a business opporI don’t have the overhead, the staff, the tunity. Such sources are great referrals “accoutrements” of big business, but I because they can personally vouch for do have the knowledge, talent and your abilities. contacts. I also provide a far more personalized practice than do my larger Cooperation competitors. And, most importantly, Another tactic is to reach out to your when you hire me, you get me, not competitors to see if both of you, some junior person who reports to me. working together, can be more attractive You can find similar ways to make your to certain types of clients. If you’re a business unique and attractive to minority or woman-owned company, mid-tier and smaller clients. you have the ability to compete for preferences in governmental bidding You don’t really have to compete and contracts. Join forces with a “majorYou just have to make your niche ity” company to make both of your valuable enough to coexist. One of my more attractive to the customer. Their largest sources of referrals has been size and your status will often get your from big firm attorneys who either foot into the door of an entity who send me clients who don’t fall into their might hire you directly in the future. areas of interest (e.g., employees versus employers), or who refer their existing Bottom line clients to me for work in my areas of Size doesn’t equal success. There’s expertise because the big firms would more than enough room in the dog charge too much to do the work. I don’t park for everyone! “steal” their clients; I just “borrow” them for selected periods of time/work tasks. Barb Nicastro
21
Staying Safe in an Unsafe World by Ed Becher
One look at today’s news and some Here is where the world of technolof us might be too scared to venture ogy and maintaining our homes will out of our homes. The amount of help keep us safe. Let’s not forget our violence we see worldwide makes one four legged friends. wonder what is happening and what the root cause of all of it is. Even Technology is out there to help us small towns have seen an upsurge. and make us stay safe. There are large Law enforcement officers are being numbers of electronic security targeted and attacked just for wearing companies out there, and there are the uniform. Home invasions are in always ways which give us alerts to the news with outcomes that none of our emails when loud noises or us would like to become a part of. motion is detected. While we do not monitor it all the time it permits us When writing my articles for Small to keep track of what is going on in Biz Forward, a magazine devoted to areas we cannot see while we are the entrepreneur, I stress situational there. Available also are motion awareness is almost every article. For detectors, door alarms and more. some of us staying in the ‘Yellow’ is an everyday activity. We have all seen Our four legged friends can also be people oblivious to the world around both a deterrent and an early warning them, living in the ‘White’. A couple to danger. We have seen animals alert days ago, I was the guest speaker at a their masters to intruders, fire and women’s networking group. Due to a more, along with defending their mix up, they had to change meeting families in times of trouble. Now locations at the last minute. While these pets do not just have to be dogs, waiting for one of the group’s leaders then can be cats as well. While they to show, we stayed to direct others to may not defend as well as a German the new location. One of the women Shepard, they can alert to changes in walked past us, my wife called out to environment. I have seen my cats her and scared her to the point of alert to strange noise before we almost dropping what she was detected something wrong. carrying. This was a great example of being in the ‘White’. Our ability to maintain our situational awareness not only while we It is hard for any of us to maintain are out and about but also while we being in the ‘Yellow’ 24/7, we do are home with our families. This is need to sleep. So how can we mainthe time when being in that ‘Yellow’ tain our awareness while resting? is just as important. Our families are 22
equal in importance as our staff if not more so. They are our rocks, they keep us motivated and stand behind us when we are down. So we need to keep them safe when we are home, and we need to instruct them in situational awareness as well. They have to have the same skills we do. They need to know the dangers of social media, that what they put out there on their social media is sometimes not just seen by those on their friends list. Quite a bit has been happening over the last couple of weeks. Violent protests and riots in Baltimore and somewhat peaceful protests in other major cities with numerous arrests occurring in those cities affected by the protests. As business owners how do we protect our investment and both our clients and employees during times like this. We have an obligation to ensure the safety of our clients while they are visiting our locations. With some of us being protectors of our clients we need to ensure that same safety of our clients (principles) while they are visiting sites that may be in or close to areas affected by these events. Here is where situational awareness, good protective intelligence and good advance work and planning pay off. This does not and should not just happen during times like this but Small Biz Forward
should be on-going every time we have meetings scheduled away from home base. Protective intelligence and due diligence should happen even for those meeting at home base. Do we know the client well enough or is this a first time meeting? Is the meeting happening at our location, theirs or in a public setting? What is the environment and atmosphere like at the chosen meeting location? Last week would not have been a good time to be holding a meeting in Baltimore unless you could be positive of 100% security at the chosen location. Same holds true at all locations you plan on holding a meeting, whether this be your office, a client’s, or even a local Starbucks. After the active shooter incident in Garland, Texas in May, we now need to take these skills, and up them even more. When the military takes steps to increase security we should all follow suit and do the same. Till next time, stay safe, stay vigilant. Ed Becher
Small Biz Forward
23
Now that you realize your potential after reading some of this magazine, you need to narrow your focus to compete with the larger companies. But know that you are closer to your clients than others and that gives you an advantage! For example, look how I can help you create the perfect atmosphere for your office to become the more proficient and profitable! Work with me today!
24
Small Biz Forward
New Business Techniques by Nancy Becher
I got an email today that has gone the rounds many times before, but I actually took the time to read it today and was amazed at what it had to say. You know the one… kids in high school today never knew a world without cell phones and mp3 players… that email. It was full of really interesting information; things that I grew up with that my folks didn’t have (yeah, the story “when I was your age I walked 10 miles to school each day and it was uphill both ways), and things that were new in their time. Our world is an amazing place. Unfortunately, recently I’ve come across an attitude that scares me a bit as it is the antithesis of this email. It is an attitude of “I don’t want to change”. “I’ve done it this way for 18 years, why should I change now”. True not only for personal lives, but for us in the business world as well. I understand that with the world in such a precarious spot right now (and with the economy still in turmoil), we
take comfort in doing the things that we’ve done in the past. Things we know how they’ll turn out. But, one thing I can attest to is the fact that we do not live in stagnation. From looking at the email I saw clearly that the world is not standing still. There are enormous changes that have occurred in the near past and many more that will be happening in our futures. Just because we did something one way before, doesn’t mean that it will have the same impact tomorrow. For example, a great many of us grew up without the benefit of computers, tablets or iPods. Yet, today who among us doesn’t have a cell phone (many holding smartphones where they access their emails, the web and many apps for different things). I know I couldn’t get along without my iPhone. Laptops are everywhere: McDonalds, Starbucks, even hospitals have wi-fi for folks to log onto and surf while waiting for tests, or loved ones’ surgeries and more. It’s just not our parents’ world any more.
The world is moving ahead at tremendous speeds – and if we don’t jump on board we’re going to be left in the dust. For businesses, that might be all right if you have all the customers you want, and if you’re happy with where you are on the success ladder. But for many people who say, “I’ve been doing it this way for X years”, when the question is asked – How’s it working for you? The answer is, “I really need to get more business coming in the door.” If what you’ve been doing for X years isn’t bringing in the work that you want it to, then perhaps it’s time to think about looking at new ways and new techniques. Why not find a business support group that will share ideas, leads, contacts? How about being part of a program that connects you with the community, getting out and helping others while building your own reputation and brand. There’s a lot to be said for groups like the Chamber of Commerce, the Downtown Business Association and Business Success Unlimited. They’re all there to help businesses in the community grow and prosper, and perhaps, by looking at things a bit differently than you have in the past, you will grow and prosper too. Nancy Becher
Small Biz Forward
25
Internship Reporting to the Executive Director, the public relations intern will actively participate in a variety of special projects related to public communications as an educational experience.
Essential Job Function:
Skills
• Provide tactical media relations support
• Looking for a self motivator with high energy.
as necessary including arranging media interviews,
• responding to editor requests, preparing press releases and other publicly disseminated materials.
• Leverage content for online press room (Internet and Intranet) and assist in the management of posting materials and routine maintenance.
• Ability to multi-task and work under tight deadlines. • Ability to write clear concise content. • Strong proofreading skills. • Attention to detail and organization skills a must. • Strong computer skills, including Microsoft Outlook, MS Office Applications (Word, PowerPoint, Excel, and other software needed for job).
• Update and maintain PR Image library. • Monitor traditional and non-traditional media (online and offline) for BSU news.
• Assist with external distribution of press releases and assist in the management of media contact lists.
• Assist in organizing and maintaining the PR
This position is a “for credit, non-paid” internship of 15 hours per week for the semester.
Shared drive.
• Work closely with PR team to support tradeshows and special projects
• Provide general support including creating press kits, ordering materials, answering phones, photo copying, filing securing conference rooms, arranging meetings, etc.
701 Prairie Street| Sturgis, MI |269-651-3555 | nancy@success4biz.biz 26
Small Biz Forward
Visual communication is a powerful medium. Small businesses don’t have in-house graphic designers at their beck and call. However, you can still afford designed materials to promote your business by hiring a freelancer. Whether you need a big branding project done, or something small that just needs to be fixed, I’m your answer.
Contact rachael@diomed.ca 403.606.2572
Small48 Biz Forward
Portfolio www.diomed.ca
Small Biz Forward 27
The Value of Retreat
by Charisse McCrory
For years now, I have understood the value of retreat. There were many years before I participated in my first retreat, when I didn’t take time out and I had no idea how helpful it would be. I was busy raising children, working big jobs, and doing my share of the work at home. How could I possibly step outside of my responsibilities? Wouldn’t that be indulgent and frivolous?
Though it’s common to feel guilty for needing time away, it’s vital to our well-being. It returns us to our spiritual center. It connects us back to ourselves, and to others.
I didn’t always understand the value of taking care of myself – physically, spir itually, emotionally. I crashed and burned as a result, and I have known many others who’ve had the same experience. Why do we wait for a crisis to do what we know we need to do? What do we make more important than our own nurturance of self, at the expense of our health and/or our best work?
Why is Retreat Important?
It’s why I’m so driven to provide others with this customized, heart-centered opportunity to get re-aligned with purpose and passion.
Executive Retreat
It’s easy to see why it’s important for executive teams to get away from the day to day for strategic planning sessions and team building. Big ideas come from such events. Team mates find new ways to collaborate, and Now I know how life-altering it is to become more compassionate for one give myself the gift of time and space another. Real work gets done. New – out of the whirlwind of everyday life. possibilities come to light, and action This sacred time away has literally plans get created. Visit the page changed the course of my life several dedicated to Executive Retreat here. times. Retreat has simply helped me to see things more clearly and given Personal Retreat me much needed perspective. It’s perhaps less common for CEO’s to see the value of getting away for I’ve learned how difficult it is to get personal retreat, and yet invaluable for committed to taking time away from independent thinking time, re-centerwork or everyday life. It can be terri ing and recalibrating. It gets very fying to imagine the sort of chaos that lonely sometimes.Visit the page might happen if others must carry on dedicated to VIP Liberation Day here. without us for a few days. Personal retreat is also vital for The irony is that I’ve never been with someone in transition — to take a anyone on retreat who wasn’t extraor- step away from what they’ve always dinarily grateful that they allocated known and believed to be true, and to the time, after having experienced it. gain access to other ways of working Nobody ever regrets it. and creating their best life. 28
Peer Retreat
So much is gained when peers get connected with others who are in similar roles or positions. We all need support systems, and peer retreats provide phenomenal space for networking and sharing at deep levels with others who understand what we’re facing, because they face it too. Visit the page dedicated to peer retreat here. Whatever our purpose, facilitated retreat providing time away from our whirlwind is time well-spent.
What Will Your Experience Be? Being a part of a retreat provides: • A heart-centered process, learning what is really possible. • Beautiful surroundings, connecting with nature. • Creativity, as a tool to create whole brain thinking. • Sacred, safe and magical space. • Results beyond the ordinary. • Creative problem solving. • Facilitated growth strategies. • Clear action plan. You’ll be surprised at what gets done from this place of openness, creativity, and clear-headedness. Wouldn’t it be worth it to you to find out? Charisse McCrory
Small Biz Forward
Small Biz Forward
29
Why Should Someone Go to a Retreat? Small businesses employ over 50% of all employees and have created 65% of the new jobs since 1995. SBA defines small business as under 500 employees. Retreats are great ways for these businesses to focus on where they are heading and what they need to do to get from Point A to Point Z. They are powerful when they bring the right people together at the right time for the right reasons, allowing us to step away from our daily responsibilities and see each other, our assumptions and our work with a wider lens and a different perspective. Retreats can enable us to access different parts of our minds, create new curiosity, generate momentum and good will, and move our work forward in powerful ways, away from the status quo. A retreat is a meeting that is typically designed and organized specifically to facilitate the ability of a group to step back from their day-to-day demands and activities for an extended period of concentrated discussion, dialogue, and strategic thinking about their organization’s future or about specific issues. By leaving the office behind, business owners find they are creating the right environment for themselves to take their business relationships to a new level. A retreat helps them create more trust, enhance their relationships 30
with other like-minded businesses, and helps them build deeper loyalty to each other. It is a time to get inspired, generate ideas to grow your business and to find new resources to launch new levels of success. Do you have a team that you would like to have training, but don’t want to conduct your own retreat? Now’s the time. Take your BIG dream (and great business ideas) and turn them into something amazing. The Dream BIG Retreat is Business Success Unlimited’s 6th annual retreat in the Michiana area, and will be bigger and better than ever before. The reason for holding these retreats, according to Nancy Becher (CEO and Founder of BSU) is that small businesses often find themselves as the “Chief Cook and Bottlewasher” doing everything for the business, spending all of their time working in the business and not enough time planning, and thinking about how they are going to move ahead, why they should move ahead, or which direction they want to move. By getting away for a day or two, in an entirely different environment, filled with energy and ideas from others who find themselves in similar situations, thoughts begin to flow. The panic over “this needs to be done today” starts to evaporate and excitement over what the future may look like starts to take hold. It is a magical time with people coming back year after year. Small Biz Forward
This year the event moves from a jam-packed one day program to a day and one-half with Saturday being the day to take everything learned on Friday and apply it to their own businesses. So, if someone feels like they want to start implementing a social media program, the social media experts will be there to answer questions and guide them in the creation of their plans. The same will be true for all the different topics planned. While the weekend is full of excellent information, workshops and training programs, there is also time built in for the attendees to network, to share their thoughts and ideas, perhaps to find a new vendor or customer, and even have a lot of fun. In fact, it is highly recommended that if they can, those coming should bring their families who can visit a true Amish farm, go for buggy rides and see the crafts made by Amish men and women. There’s a very interesting history museum and a cheese factory locally. Many beautiful crafts stores and theatres are within miles of the
Small Biz Forward
resort, so that while the business owner is working the rest of the family can have a great excursion for the weekend. The food is fantastic and the hotel has a pool and other amenities for those staying there. Friday evening, there will be a reception, hosted by The Center for Protection, Security and Personal Safety, where the entire family can come for something to eat, something to drink and a way to continue the relationship building process started earlier that day. While there will be a lot to think (and talk about) it will be done in a relaxed and friendly environment. And, then, of course Saturday, it starts all over again. The two day agenda is directly after this article ‌ Check it out and see how valuable the information is going to be. Turn the page to see the Dream BIG Retreat schedule.
31
Dream Big Retreat Essenhaus Conference Center, Middlebury, IN October 2 & 3, 2015 Nancy Becher, Retreat Host, Owner of Business Success Unlimited consulting company and Publisher of Small Biz Forward magazine, believes that “our best work is done when we are relaxed and able to think out of the box”. To that end, the 6th annual Dream BIG Retreat is a unique event bringing together speakers who have “been there and done that” and have a wealth of knowledge and first-hand experience to share within a business retreat format that lends itself to learning, unlocking creativity and guiding participants to effective, business-building transformation. Speakers & Workshop Facilitators Deb Sanderson, Co-Owner of Treadstone LLC,. a multi-million dollar company, and brand partner in one of the fastest growing beauty consultant businesses in the world. Kim Bontrager, President of Locey CPA and former Vice President of Finance for Lincoln Memorial University, who’s annual revenue growth went from 50 million to 100 million during her tenure. Jason Rasado, Business Coach, Motivational Speaker and Owner of Distinctive Coaching for Business Success, earning the title, the Business Breakthrough Coach. Mary Lu Saylor, Grow Great Companies of Virginia, an Emmy-award winning journalist with thirty years in the television news business. Rivka Kawano, internationally-known social media expert Robert Mannino, Numax Media of New York, Marketing and Branding Consultant Trudy Menke, CEO of Reframing Leadership, an expert in Leadership and Sales (John Maxwell) Karen Bachert, Owner of K Enterprises & Your Business Needs Fans, an accomplished Group Facilitator, author, entrepreneur and founder of “Voice of Your Business’ Speakers Group. Agenda Friday, October 2, 2015 8:00-9:00 9:00-9:30 9:30-10:15 10:15-11:45
11:45-1:00 1:00-1:15 1:15-2:45
2:45-3:00 3:00-4:30 4:30-5:00 5:00-6:30 6:30-9:00
Breakfast Buffet and Networking Welcome, Introductions, Prayer Keynote, “From Rags to Rubber to Riches” Deb Sanderson Breakout Sessions I: Would You Consider Driving Your Car without a Steering Wheel, Kim Bontrager Positioning Yourself as a Media Expert, Mary Lu Saylor 5X Your Effectiveness, Jason Rosado Lunch and Table Top Discussions Break Breakout Sessions II: Social Media, Rivka Kawano Marketing and Branding, Robert Mannino Keeping Your Employees Engaged, TBD Break Lessons Learned, Karen Bachert Day One Closing Remarks Dinner on Your Own Hospitality Suite for Open Networking and Relaxation (Bring the family)
Saturday, October 2, 2015 8:00-8:45 8:45- 9:15 9:15-11:00 11:00-11:45
11:45-12:00
Breakfast and Networking Motivational Speech: 5 X Your Effectiveness, Jason Rasado Working On YOUR Business Motivational Speech: Putting All the Pieces Together, Trudy Menke
Closing Remarks, Nancy Becher, Retreat Host
For more information, and to register, contact Nancy Becher, at 269-651-3555, nancy@success4biz.biz or http://dreambigretreat.eventzilla.net
32
Small Biz Forward
Sponsorship Levels & Application Diamond level, $1000 1. 2. 3. 4. 5. 6. 7. 8.
To be the title sponsors; only two positions available or one position @ $2000 Recognition in title of the event in all advertising- printed and on-line Recognition in all our internet marketing ads on Facebook, LinkedIn, and Twitter Opportunity to speak during the opening ceremony Introduction at Hospitality Suite Three free tickets to the event A full-page ad in Small Biz Forward (value $400) Your logo on event banners
Gold level, $500 1. 2. 3. 4. 5.
Recognition in all printed materials Recognition in all our internet marketing ads on Facebook, LinkedIn, and Twitter Publicly recognized with a “thank you” at the beginning and closing ceremonies Half-page ad in Small Biz Forward (value $75) Two free tickets to the event
Silver Level, $250
1. Recognition in all printed materials 2. Recognition in all our internet marketing ads on Facebook, LinkedIn, and Twitter 3. One free ticket to the event ____ Yes, we’d like to be a sponsor of the “Dream BIG” event. Sign us up at the level noted. ____ Diamond @ $1000 ____ Gold @ $500 ____ Silver @ $250 Company name ____________________________ Phone number ______________________ Company address ____________________________________ State____ Zip ___________ Contact person _________________________________________________________________ Method of Payment ____ Credit Card Name on Card ______________________________ Exp date ____/ ____ Card number ______ ______ ______ ______ Security code _______ ____ Paypal (we’ll send an invoice; email address ___________@ ________. ______) ____ Check. Makes payable to Nancy Becher. Send to : Business Success Unlimited, 105 S. Maple, Sturgis, MI 49091
Small Biz Forward
33
Why Social Media in the Summer? 5 Tips to Keep Your Message Moving
by Tracy Barse
It’s just about that time to enjoy warm summer days, gardening, cook-outs, summer sporting events, time at the pool, a get away to the lake, summer vacations... to just name a few. We love summer and we are making preparations to enjoy all of these things that we can, but, making sure we don’t lose momentum with Social Media for our business. What we do in the summer will have a big effect on how prepared and successful we are in the fall and winter months. Social Media is a year round must for all of us. However, instead of stressing about this – let’s discuss some ways we can make this possible and still enjoy our love for summer!
Plan Ahead
Right now at FindGreatCompanies.com and GrowGreatCompanies.com we are preparing for the summer months. We know we want to thoroughly enjoy them so we are creating a plan. We are outlining the top 3 to 5 most important things we want to accomplish this summer and focusing on those things. Once you can identify those key areas, write them down in your planner or a journal. This will keep them close at hand and you can make notes on the fly by. You can even use your smart phone to keep 34
these areas of focus right in front of you at all times. Planning is key! Remember, you truly want to keep your goals and dreams alive even during the summer!
Use Your Smart Phone
While we spend a lot of time on our laptops and tablets during the year, summer is a time you can take advantage of doing so many things right from your smart phone in just minutes! You will most likely have your smart phones with you most of the time so make it a point to check in on a regular basis so you can engage with your fans, share posts and keep up to date on the latest trends and topics. This just takes minutes and you really only have to check in a couple times a day. The rest of the time – go have fun! Discipline yourself when checking in to not get distracted with all of the happenings on Social Media, but to stay focused on what you need to do to serve your fans, your clients and your business. You want to stay connected! You don’t want to have to re-connect with everyone and build new relationships at summers end because you didn’t take advantage of key opportunities in the summer.
Social Media Group Participation
Choose 3 to 5 groups that you participate in and connect with your ideal clients. Make sure to check-in with those groups, post according to group rules and make connections. Groups are invaluable and oftentimes people do not take advantage of such an incredible opportunity! These are your ideal clients and networkers. Maybe you don’t have time for coffee right now, but it sure makes them feel good to know you are still alive and want to engage with them on a regular basis. Interacting with a post and comments at least once a week (and even from your smart phone) can make all the difference in the world for not only keeping you focused and on track – but for creating some of the most amazing real relationships ever. Don’t miss this blessing!
Schedule Posts
Take advantage of the many tools out there that are available to schedule your posts to social media. This saves so much time and you can be sure that all of your social media platforms are active on a regular basis. You can take time once a week or every few days to schedule quality posts and custom created graphics. Small Biz Forward
The Journey Begins
procedures to help you understand things like who is your target market – and no, not everyone wants or needs Do you have a big vision for your what you sell, you can narrow in and home-based or small business but are focus on who really to sell to, and hitting roadblocks? Do you really that helps you focus your advertising, understand what you provide to the and your prices and a whole lot more. customer? It’s all about the value, not the product. Who are your potential Find someone that can mentor you, customers? Is everyone in the world a or train you in these areas, for it is potential client? What are your goals? only when you have these things in Are they reasonable, timely, doable? place that you truly can grow and be successful. These are all questions that need to be answered in order to truly grow your Tracy Barse Even those of us in business for many business. The first thing you have to years (and those with college degrees know, is what is your idea of success? in business administration, etc.) can Where do you see yourself in five use the support of others who have years? Are you comfortable being a similar goals and dreams. It’s nice to hobby business or do you really want have a group of people who you know, to grow and prosper. The definition like and trust, where you can brainof being in business is “a sustainable storm and share ideas, resources, income”. Are you there? Do you want advice and even partner on projects. to be there? If not, how do you get That’s the beauty of mastermind there? By creating policies and groups. They bring together a small group of like-minded businesses (these can either be in similar professions or not) who are ready to roll up their sleeves and get to work, focused on achieving and doing great things. For over 35 years I’ve worked my business. Sometimes I’ve had great success, and others – not so much. I’ve asked questions like “how should I do this” or “does anyone know what’s the best to do…” but it was often like shouting into the forest. Could anyone else hear me? Not usually. So, then I would sit down at the computer, or go to the library and start digging into the whys and how fors of creating something beneficial for me and for my business.
gets done, relationships formed, money made and success happens.
Entrepreneurship can get lonely and tough, but with the connections that are formed in these groups, business
Small Biz Forward
35
do a SWOT? Why do I Need to re better than the competition? u’ t to know how yo Wan better than you? What do they do portunities exist? Where do your op ? know these things Why should you
hreats pportunities
eaknesses rengths
T O W S
What you Need to Know to Grow by Nancy Becher
A SWOT analysis is a tool to help businesses work on their strategies and can help determine the likely risks and rewards. SWOT, which stands for Strengths, Weaknesses, Opportunities and Threats, is an analytical framework that can help your company face its greatest challenges and find its most promising new markets. Using the four quadrants, fill in the blanks by answering the questions of what are your business (and in some aspects your personal) strengths, weaknesses. Then look to outside influences and answer what are the threats from others in your market and what opportunities do you have that others may not be aware of or have access to. Once you figure out the answers to these questions, you’ll have the beginning of a plan for progress and for success. 36
Small Biz Forward
Strengths
Weaknesses
Opportunities
Threats
Small Biz Forward
37
Why No One is Coming to Your Facebook Party and How to Fix It by Rivka Kawano
Ever host a party, send out all the invitations, make some cute appetizers, and then no one shows up? Or almost worse a couple people show up who then get to see the joke that is your party? Yeah. No fun. What is also no fun is that many of us end up feeling exactly like that on Facebook. We made our page like all the gurus told us to. What gives? Why is no one joining the party?
that anyone would want, regardless of whether they are interested in my product or service? A good example is an iPad. Pretty much everyone would like an iPad, so just about everyone will enter. The problem comes when the contest is over and they don’t care about anything else that you have to say. You are much better off doing a contest giving away one of your own products or services, or something that is very specific to your audience and niche. Then the only people who will be interested enough to sign up for the contest are the same people that will want to buy from you later.
Just like that house party, there are probably a few key factors that are dragging us down into social media obscurity. These are all fixable - whether you have been going at this Facebook thing unsuccessfully for a while or The Invitations Never Arrived are just realizing that no one else is showing up at the door. It is not true “if you build it they will come.” You need to make sure that you are proactively reaching out to people. You Invited the Wrong People Invite your personal friends that are in your target cusOn Facebook especially, it is not just about how many tomer demographic. Be sure to put your Facebook page likes you have - it is about the quality of those likes. If url on your print materials such as your business cards. you have a lot of people who like your page but aren’t Invite them to share the page with the ir friends. Use your actually interested in what you do then no one will other established social media channels to invite people engage. And no engagement means no organic reach. to your Facebook page. And no organic reach means that you have to pay for every view your page gets. You may even want to consider Facebook advertising to get the word out about your page. There are two common ways that you get the wrong people to like your page. The first one is when you buy The main thing to remember is that you need to take the likes. This is not the same as an ad campaign to get more first step to make sure people know your page is there. likes for your page - that can be a good plan when well executed. But if you see a website that offers hundreds of No One Realized it Was a Party fans for $5, run as fast as you can. These are most likely not Are you engaging people in conversation on your page or even real accounts or people, and are just spam accounts. just talking at them? People tend to tune out advertisements, and people who go on about themselves for too The second way is by doing a contest. Again, the right long. Just like in real in person relationships, if you want kind of contest can be a wonderful way to grow your page. an active and engaged fan page on Facebook, you have to What is the difference? Ask yourself, is this something ask questions and respond to the answers. 38
Small Biz Forward
Make your page a fun place to hang out. Give great resources, content, and information. Ask questions. Use multimedia such as images and video. Think about what kinds of content gets you interested.
You Forgot to Turn the Lights On
If you drove by a business in town with the lights off, the sign hanging crooked, and some trash around the outside, chances are you would assume it was closed. And whether you thought it was closed or not, you probably would not feel compelled to go in.
The same thing is true on Facebook. If you have a page make sure that you have a image header that is sized correctly and inviting (Canva.com is a great free tool to design your header). Take the time to respond to comments, delete spam, and post regular content. When someone comes to your page what will be their first impression of you and your business?
Your Last Party Was Horrible
This is the most challenging one to come back from. If you have already done a lot of the things wrong that we talked about above (bad content, talking at people rather than with them, bad graphics, ignoring comments, buy followers), then it will take time to rebuild trust. Right away, start fixing what you have done wrong. That may even mean deleting fans from your page who are clearly fake or spam accounts. It may even mean starting all over with a new page. In some cases, it is even worthwhile to admit you goofed up and let people know how things are going to be different. And again, this is where a great advertising campaign can help attract new people to give you a fresh start.
Have Fun!
Ready to join the Facebook party? Facebook is still the biggest social media network out there, and used correctly can be an amazing networking tool. Good luck! Rivka Kawano
Small Biz Forward
39
40
Small Biz Forward
Small Biz Forward
41
Book of the Month Club This month we’re posting a review by 800ceoread. Who out there has never heard of Guy Kawasaki? He and his writings have had a major impact on a large part of this society over the past several years. The Art of the Start is his latest book, and here is the 800ceoread’s commentary on the book. Fully revised and expanded for the first time in a decade, this is Guy Kawasaki’s classic, bestselling guide to launching and making your new product, service, or idea a success. Whether you’re an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there’s no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki’s decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest
insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.
About the Author
Guy Kawasaki is the former Chief Evangelist of Apple and cofounder of Alltop.com. He is the author of Guy understands the seismic changes 11 other books, including: in business over the last decade: “Enchantment”, “Reality Check”, Once-invulnerable market leaders are “The Art of the Start”, “Rules for struggling. Many of the basics of Revolutionaries”, “How to Drive getting established have become Your Competition Crazy”, and “The easier, cheaper, and more democratic. Macintosh Way”. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that’s more art than science - the art of the start.
See more at: http://800ceoread.com/products/art-of-the-start-2-0-guy-kawasaki-english?selected=49527 42
Small Biz Forward
Work Now, Grow Now by Nancy Becher
We are now coming into the 6th month of the year and it’s time to see where this year has taken us. It is also time to realize that we’ve still got a whole lot of time to get where we want to be by the end of the year. Are you going to be in the same place you are now, or are you going to be in a totally new, expanded, life – where you’ve had great experiences and wonderful advancements? It’s up to you… you hold your success in your hands.
in fear? Is your price higher than the competition, or lower? All of these answers help you understand how to focus your marketing efforts?
2
Where would you like to see your business in six months? A year? Financial figures for fixed costs, average expenses, revenues – how much do you want to be making profit-wise? In order to figure out where you want to be, you need to know where you are so One of the most important things you that you can adjust for the future. can do for your business is to create a plan, but it is also one of the most If you have big differences you difficult because it takes thought and want to see take place from consideration on your part. And then, now to then, what do you need oh my, once you get the plans made, to implement to get from point A then the hard part comes into play… to point B? For instance, say you you have to act on those plans. That want to go from $20,000 a year to means you have to start yourself out $100,000 a year? First, is that even with a push, and then once the momen- reasonable? Yes, then what do you tum starts, you’re well on your way. have to do to get to that point? Make more product? Find new Since you’re doing some heavy lifting customers? Increase marketing? on the plans for your business, you How are you going to should probably do a full-scale plan get $80,000 in which includes the whole year, and additional then work back from there. Here are revenue a few questions for you to think about coming in? as you’re building this guide for success. And don’t forget, Describe your business today. you’ll Who are your customers, what probably have are your revenues, what do you to increase your sell and why do you sell it? Get the expenditures as idea? Look at your customer base. well. Don’t leave What is the purpose that they buy that part of the from you? Is it a need, a “want”? math out. Does it make them feel great, or less
3
4
Finally, what barriers are you going to find when you start working these issues? The threats to your advances are just as important as the opportunities. Make sure you have those covered as well.
That’s a lot of work, I know. But, it’s very important work. If you’ve been in business for a while, but haven’t seen much advancement in that time, it could be because you haven’t take the time to think about your goals, your strategies, your plans. Since its June, there’s only six months left to do it this year. Stop putting off ‘till tomorrow what you can and should do today. Nancy Becher
1
Small Biz Forward
43
June 2015 Events Sunday
Monday
Tuesday
1 Georgetown Plus
Wednesday
2 Premier Women’s
Northeast Innovation
9
10 Exit 25 Networking
Center, Fort Worth, IN
Center, Fort Worth, IN Hob Nob, Niles
Northeast Innovation
11:30am
6
11
12
13
18
19
20
25
26
27
Premier Women’s
Network Michiana
11:30am
15 Georgetown Plus
5
11:30am
Georgetown Plus
Northeast Innovation
4
Center, Fort Worth, IN
Northeast Innovation
14
Saturday
Northeast Innovation
11:30am
8
3
Friday
Exit 25 Networking
Network Michiana
Center, Fort Worth, IN Premier Fort Wayne
7
Thursday
16 Premier Women’s
17 Exit 25 Networking
Network Michiana
Northeast Innovation
Center, Fort Worth, IN Premier Angola/Auburn Center, Fort Worth, IN 11:30am
21
Premier Warsaw
22
11:30am
23
24
Georgetown Plus
Exit 25 Networking
Center, Fort Worth, IN
Center, Fort Worth, IN
Northeast Innovation
Northeast Innovation
11:30am
28
11:30am
29 Georgetown Plus
Northeast Innovation
30 Premier Women’s
Network Michiana
Center, Fort Worth, IN Premier Mishawaka 11:30am
44
Small Biz Forward
Business Success Unlimited
Just A Reminder… The BSU MastermindProgram has started back up online the 2nd and 4th Wednesday of the Month.
Every Monday
Georgetown Plus Networking, Northeast Innovation Center, Forth Worth, IN
• Meets every Monday at 11:30am • Join us for free lunch and a new way of networking • $3 and 2 Business Cards gets you in! • Bring promotional materials and be ready to share about your business! • RSVP for a display table for $15 during the group, contact Randi at 260.312.7862 • Come Early & Stay late & NETWORK
Every Wednesday
Exit 25 Networking, Agaves (Exit 25), Fort Worth, IN
• Meets every Wednesday at 11:30am • Join us for RELATIONAL Networking & Promote each other to Success! • $3 & 2 Business Cards gets you in! • Bring promotional materials and be ready to share about your business
Premier Women’s Network Michiana
• Premier Fort Wayne, 1st Tuesday • Hob Nob, Niles, 2nd Thursday • Premier Angola/Auburn, 3rd Tuesday Premier Warsaw, 3rd Tuesday • Premier Mishawaka, last Tuesday • Contact Mary Jo Smith at 574.514.5193
Women’s Business Bureau
• Kalamazoo Country Cub, MI 49006 • Contact Jan Murphy at 334.560.6955
Small Biz Forward
45
Crossword Puzzle
46
Small Biz Forward
6/2/2015
Word Search Generator :: Make your own printable word searches @ A to Z Teacher Stuff
MAKE YOUR OWN WORKSHEETS ONLINE @ WWW.ATOZTEACHERSTUFF.COM
NAME:_______________________________ DATE:_____________
Strategic Plans N H X F H I N R G P Q T V G V
Z A A K N Q B N Y V H M V R R
B I L U D O I E C N A N I F H
A F L P E T R T U B C U H E W
C W F X E R A P O L I C I E S
K J M K V R F V Z I V X G I Q
U I R Y G E T A R T S D L C T
P A E E R A W T F O S E I T I
M G T Z T A Q W V X V Q X H K
S T N E M U C O D X O J P O E
C M P S E R U D E C O R P T L
Q H B U S I N E S S A Y A D I
E V U G O A L S Z D Q E F B B
O H A N D B O O K Z R R X M P
F S P T S I L C Y C I A H L G
STRATEGY PLAN BUSINESS POLICIES PROCEDURES FINANCE TARGET MARKETING SOFTWARE GOALS CREATE LIST HANDBOOK BACKUP DOCUMENTS
acher Stuff
.COM
_____ Make your own worksheets online at www.atozteacherstuff.com Small Biz Forward
47
Small Biz Forward Advertising Rates
48
Months
One
Three
Six
Nine
Twelve
Banner
$125.00
$337.50
637.50
$900.00
$1,125.00
Full Page
$400.00
$1,080.00
$2,040.00
$2,880.00
$3,600.00
Half Page
$240.00
$648.00
$1,224.00
$1,728.00
$2,160.00
Quarter Page
$125.00
$337.50
$637.50
$900.00
$1,125.00
Business Card
$25.00
$67.50
$127.50
$180.00
$225.00
Event
$15.00
$40.50
Small Biz Forward