There was a time when having an online business presence was shocking and surprising but now it is very common. Almost every business has an online presence. This makes SEO more important than ever. People are interested in shopping online like never before.
Some people confuse search engine optimization with internet marketing. We would say that SEO is one of the tools in your internet marketing tool kit. SEO itself is not internet marketing but it can be a very important part of your over all internet marketing campaign.