“Rescheduled to tomorrow” “We are open until 7 pm”
“Is that meeting still on today?”
“What time is the bank open till?”
2. Solution Components Ad Chat Blue Cloud Computing
Media Display Banner (Rich Media) Coupon Offer
Channels Media Online
THE NEED THE NEED Engage consumers using cause marketing to enhance brand perceptions. The Colgate Cares campaign asked users to engage by pledging their support for oral health. Interaction or engagement online, although increasingly targeted, continues to be a one-to-many strategy. A rich experience where consumers truly engage with a brand online has been technically challenging, until now.
BlueMessaging developed a dialogue-based approach for Colgate’s World of Cares digital campaign. This innovative approach to digital marketing provided consumers with a unified, enriched and personalized experience.
The digital campaigned achieved the highest redemption rate among all channels. Click Through Rates were above industry averages.
THE BENEFIT
3.
Mobile
Online
IMPRESSIONS CLICKS
CTR
ENGAGEMENT
ENGAGEMENT RATE
5. IMPRESSIONS IMPRESSIONS CIFRA O %
Mobile Banner
4,162,941
In the graphic below its shown the graphic results of impressions of Mobile Banner and Desktop Banner
Desktop Banner
7,901,746
BLUE MESSAGING POINT OF VIEW:
CLICKS CLICKS
2,643
CIFRA O %
102,968
Desktop Banner
Mobile Banner In the graphic below its shown the graphic results of impressions of Mobile Banner and Desktop Banner
BLUE MESSAGING POINT OF VIEW:
6. CTRCTR 2.47%
ONE OF THE MOST %
In the graphic below its shown the graphic results of impressions of Mobile Banner and Desktop Banner
0.03%
BLUE MESSAGING POINT OF VIEW:
ENGAGEMENT ENGAGEMENT In the graphic below its shown the graphic results of impressions of Mobile Banner and Desktop Banner
CIFRA CON % Mobile Banner
38,345 Desktop Banner
1,059
BLUE MESSAGING POINT OF VIEW:
7. ENGAGEMENT RATE In the graphic below its shown the graphic results of impressions of Mobile Banner and Desktop Banner
CIFRA CON %
37%
40%
In the graphic below its shown the graphic results of impressions of Mobile Banner and Desktop Banner
BLUE MESSAGING POINT OF VIEW: