GUIDE TO A GREAT CAREER WEBSITE
Job seekers and employers now prefer online job search and online recruitment, over traditional methods, to bring in efficiency and save time. In purview of these developments, acareer website is essential for a company to establish a reliable web presence. Given the importance of a career page, below are the few things to be considered while creating a career page. Look and Feel A career portal is an organization’s first impression on potential employees. It is essential to determine the look, style of writing and content such that the culture of the organization is reflected. For example, a quirky career page with animations, humor and color can be used to communicate a vibrant and informal culture at office. Accessibility Despite companies proclaiming their workforce to be their prime asset and competitive advantage, they make the mistake of displaying thecareers tab at the end of their webpage or tucked under other subheading. If attracting and hiring the best human resource for your organization is the objective, then why not make the careers tab more conspicuous? Convenience It would be a blunder to not take steps to make career websites mobile friendly. It is reported that in less than a year 9 in 10 people would use mobile for job search. Make use of HR applicant tracking systems which provide customized career pages which can backlinked to your website. These career pages are optimized to be accessed on any device with internet connectivity.
What’s better is, the applications received through these career pages can be easily tracked and managed by your organization. Social media A vast majority of applicants are using social media to search for job opportunities. Make sure to include links to your social media pages on your career portal and vice-versa. Social media pages allow the candidates to get an idea about how the company communicates with all its stakeholders. Time A user-friendly career website allows focused job seekers to turn in to find job opportunities and use resources targeted to his field of interest. Don’t jeopardize your chances of attracting good talent by creating hurdles in the form of inefficient profile search and long application forms. Rich Media 90% of web page engagement is driven by visual appearances. Rich media like photos and videos are more enticing for viewers and can be used more effectively than plain text to communicate. Informative videos and employee testimonials can be added to make the web page more appealing.