GoinGreen

GOINGREEN Project by : Nandita Ganesh, Snehal Mehta, Pallavi Kalra, Mehmet Gumus, Oravee Phomai Project leader : Claudio Marenco Mores Project mentor : Nikolaos Koronis Project advisor : Elisa Chiodo Project assistant : Fabio Pugliese

Experience Design in conjuction with 10 Corso Como

“Everybody wants to be us.”

-Devil Wears Prada

Luxury Stores

What do luxury retails offer ?

Style Elegance Masterpiece Excellence Rarity

Introduction to 10 Corso Como

1o Corso Como 10 Corso como is a collage of cultural and commercial entities from fashion to design, including music, lifestyle, art and photography and it marks the beginning of total shopping. A radical new union of culture and commerce.

Introduction to 10 Corso Como

Experience by 10 Corso Como Variety Class Diversity Design Culture

10 Corso Como customers

1o corso como Customers Corso como has customers ranging from young

adults to professionals.

They belong to different age groups and categories.

Corso como caters to each catergory according to their style

61 - 80 Yrs

or perference.

28 - 45 Yrs

46- 60 Yrs

AGE GROUP

URBAN POOR

HIGHER URBAN

URBAN MIDDLE

CLASS OF PEOPLE

Customer expectations

Customers expectation Act of buying, can be a force of good Visual experience Exploration Tactile experience Technological advancement

Luxury store + Eco Friendly

Concept & Research

Luxury Retail stores that follow trends

Main trends Some of the most emergering trends Include contributing to the soceity in many ways.

The trends include : Usage of Eco friendly Products that can be recycled and that consume less plastic.

Sustainable

use of garments and awareness about ecological effects.

Fabrics that are recyclable and appreciation worthy of its

Craftmanship.

Healthy choices, that support Luxury and are also Ethical.

Food choices to Detoxify your system and to increase your metabolism.

GoinGreen

Green Carpet Challenge Eco-Age launched the inaugural Green Carpet Capsule Collection at London Fashion Week in Septem-

Eco Friendly Five of Britain’s top designers ber 2013 at Apsley House.

were chosen personally to take part in designing eco-friendly range of products Quite a breakthrough moment in global fashion, as none of the designers or brands had previously embraced a sustainable vision in their collections

GoinGreen

Green Carpet Challenge Eco-Age launched the inaugural Green Carpet Capsule Collection at London Fashion Week in September 2013 at Apsley House.

Five of Britain’s top designers were chosen personally to take part in designing eco-friendly range of products Quite a breakthrough moment in global fashion, as none of the designers or brands had previously embraced a sustainable vision in their collections

GoinGreen

Green Carpet Challenge GCC catapults sustainable style into the spotlight at the world’s most high profile events.

Collaborations and Collections include: 1.The Gucci for the GCC Handbag Collection 2.Chopard’s Journey to Sustainable Luxury 3.The Green Carpet Collection of 4.Luxury Accessories by Sergio Rossi

Brand with a cause

Stella Mccartney Luxury

Vegetarian always.

The designer does

not use leather or fur or for his creations.

Stella McCartney collections ranging from ready to wear women, accessories, and lingerie, eyewear, perfumes up to a line for children.

Brand with a cause

Stella Mccartney

Vegetarian always.

The designer does

not use leather or fur or for her creations.

Stella McCartney collections ranging from ready to wear women, accessories, and lingerie, eyewear, perfumes up to a line for children.

Brand with a cause

Toms Gift of Shoes - One for one shoes

Sustainable Water-

Eyes - helps restore sight

support water systems in seven countries - in the same regions where they source our coffee beans.

Birth-provide training for skilled birth attendants and the vital materials needed to help a woman safely give birth.

Kindness-provide the training of school staff

and crisis counselors to help prevent and respond to instances of bullying.

Brand with a cause

Toms Gift of Shoes - One for one shoes Eyes - helps restore sight

Water-support water systems in seven countries - in the same regions where they source our coffee beans.

Birth-provide training for skilled birth attendants and the vital materials needed to help a woman safely give birth.

Kindness-provide the training of school staff

and crisis counselors to help prevent and respond to instances of bullying.

Brand with a cause ‘s world

Marni In an ongoing dialogue with the art world,Marni involves artists, both established and up and Upcoming, in special projects for both

Craftsmanship

retail and product initiatives.

Since 2000,

innovative, unique and non-standard as the clothes on display.

Marni is

Marni’s success is built on a signature that is both elusive and unmistakable. It is a celebration of individuality, instinct and personality, with a sense of pragmatism and

borderless artistic invention.

Brand with a cause ‘s world

Marni In an ongoing dialogue with the art world,Marni involves artists, both established and up and Upcoming, in special projects for both retail and product initiatives.

Since 2000,

innovative, unique and non-standard as the clothes on display.

Marni is

Marni’s success is built on a signature that is both elusive and unmistakable. It is a celebration of individuality, instinct and personality, with a sense of pragmatism and

borderless artistic invention.

Eco Friendly

Luxury

GoinGreen The idea

Sustainable

Craftsmanship

For new designers

To Create 10 corso como + Ecofashion brands to create awareness of ecological steps taken by the existing brands and add new eco luxury brands.

Such as Zeus+ Dione, VogueVert, Edun & Donna Karan.

Luxury + Eco Friendly fashion

How? Hight brand Companies

Collaborate :

Highlight / Display by :

with Hight Brand companies to create competitions for designers making new collection

- Create event (fashion) - Social media - Display in GREEN AREA at outlet and main store with story of assemblies

Enjoy drinks!

Resell at outlet with existing products

Designers

Press

Display and sell at Main Store

Luxury + Eco Friendly fashion

How? Hight brand Companies

Designers

Press

Collaborate :

Highlight / Display by :

with Hight Brand companies to create competitions for designers making new collection

- Create event (fashion) - Social media - Display in GREEN AREA at outlet and main store with story of assemblies

Enjoy drinks!

Resell at outlet with existing products

can act individually on this concept

Display and sell at Main Store

Existing ENTRANCE

LookBook

FRONT DOOR

Existing ENTRANCE

FRONT DOOR

Zoning Woman

CIBO display

Man

Green zone

ENTRANCE

EXIT

Fitting rooms Cash desk

FRONT DOOR

Circulation

circulation is defined in such a way that the visitor is made to follow a particular pattern.

Cibo ( Juice zone) and GoinGreen In focus.

Keeping our

Cibo

Interior Equipments

Small Shelf

Interior Equipments

Long Shelf

Small Shelf

Interior Equipments

Mirror

Long Shelf

Small Shelf

Interior Equipments

Cloths Rack

Mirror

Long Shelf

Small Shelf

Interior Equipments

Cloths Rack (Dresses)

Cloths Rack

Mirror

Long Shelf

Small Shelf

Interior Equipments

Fitting Room + Mirror

Cloths Rack (Dresses)

Cloths Rack

Mirror

Long Shelf

Small Shelf

Interior Equipments

Hang from ceiling

Cloths Rack (Dresses)

Fitting Room + Mirror

Cloths Rack (Dresses)

Cloths Rack

Mirror

Long Shelf

Small Shelf

Interior Equipments

Decorate Elements

Hang from ceiling

Cloths Rack (Dresses)

Fitting Room + Mirror

Cloths Rack (Dresses)

Cloths Rack

Mirror

Long Shelf

Small Shelf

Interior Equipments

Mannequins

Low Tables

Decorate Elements

Hang from ceiling

Cloths Rack (Dresses)

Fitting Room + Mirror

Cloths Rack (Dresses)

Cloths Rack

Mirror

Long Shelf

Small Shelf

Interior Equipments

Mannequins

Low Tables

Fitting Room + Mirror

Small Shelf

Cloths Rack (Dresses)

Mirror

Long Shelf

Decorate Elements

Cloths Rack

Hang from ceiling

Cloths Rack (Dresses)

Interior Equipments

Mannequins

Low Tables

Small Shelf

Long Shelf

Mirror

Cloths Rack

Cloths Rack (Dresses)

Fitting Room + Mirror

Hang from ceiling

Cloths Rack (Dresses)

Decorate Elements

Interior Equipments

Strategies

What else?

Supporting brand strategi̇es for Goi̇nGreen:

Strategies

Information

About designer garments

Products

By corso como

Marketing

Ci̇bo,Events Tasting Seed project

Strategies

What else?

Supporting brand strategi̇es for Goi̇nGreen:

Information

About designer garments

Products

By corso como

Marketing

Ci̇bo,Events Tasting Seed project

GoinGreen

GoinGreen Mock-up Alexander McQueen

Products by Designers such as Alexander McQueen who are taking considerable steps to go green.

GoinGreen

Craftsmanship Mock-up Marni

Products by Designers such as Alexander McQueen who are taking considerable steps to go green.

GoinGreen

10 Corso Como For Cotton & Paper Products Hemp is a miracle cash crop that can be used to make a wide variety of materials used for many different purposes. Hemp’s methods correlate to our level of consciousness,

Its fast growth makes it an excellent crop for producing many different things including paper.

The fastest growing species of tree takes at least ten years to reach maturity. Hemp only takes three months.

10 Corso como

10 Corso Como For Plastic & Metal Products Ethical + sustainable living made stylish.

To live and create with sustainability in mind.To use contemporary products that are well made using

sustainable materials and practices.

To make our business as eco-friendly as possible.

To use organic and sustainable textiles in the range of luxury items.

We use products that are made from

chemically recycled polyester.

Both the zipper chain and slider are made from recycled materials.

Organic Health juices by 10 corso como to promote Green life not just on the outside

10 Corso como

Food Events

As Promotional events for the GoinGreen Project.

10 Corso como

Seeds + Bills

Seeds to go with every recycled paper bill to promote eco life and sustainability.

Conclusion