GOINGREEN Project by : Nandita Ganesh, Snehal Mehta, Pallavi Kalra, Mehmet Gumus, Oravee Phomai Project leader : Claudio Marenco Mores Project mentor : Nikolaos Koronis Project advisor : Elisa Chiodo Project assistant : Fabio Pugliese
Experience Design in conjuction with 10 Corso Como
“Everybody wants to be us.” -Devil Wears Prada
Luxury Stores
What do luxury retails offer ? Style Elegance Masterpiece Excellence Rarity
Introduction to 10 Corso Como
1o Corso Como 10 Corso como is a collage of cultural and commercial entities from fashion to design, including music, lifestyle, art and photography and it marks the beginning of total shopping. A radical new union of culture and commerce.
Introduction to 10 Corso Como
Experience by 10 Corso Como Variety Class Diversity Design Culture
10 Corso Como customers
1o corso como Customers Corso como has customers ranging from young
adults to professionals.
They belong to different age groups and categories. Corso como caters to each catergory according to their style
61 - 80 Yrs
or perference.
28 - 45 Yrs
46- 60 Yrs
AGE GROUP
URBAN POOR
HIGHER URBAN
URBAN MIDDLE
CLASS OF PEOPLE
Customer expectations
Customers expectation Act of buying, can be a force of good Visual experience Exploration Tactile experience Technological advancement
Luxury store + Eco Friendly
Concept & Research
Luxury Retail stores that follow trends
Main trends Some of the most emergering trends Include contributing to the soceity in many ways. The trends include : Usage of Eco friendly Products that can be recycled and that consume less plastic.
Sustainable
use of garments and awareness about ecological effects. Fabrics that are recyclable and appreciation worthy of its
Craftmanship.
Healthy choices, that support Luxury and are also Ethical. Food choices to Detoxify your system and to increase your metabolism.
GoinGreen
Green Carpet Challenge Eco-Age launched the inaugural Green Carpet Capsule Collection at London Fashion Week in Septem-
Eco Friendly Five of Britain’s top designers ber 2013 at Apsley House.
were chosen personally to take part in designing eco-friendly range of products Quite a breakthrough moment in global fashion, as none of the designers or brands had previously embraced a sustainable vision in their collections
GoinGreen
Green Carpet Challenge Eco-Age launched the inaugural Green Carpet Capsule Collection at London Fashion Week in September 2013 at Apsley House.
Five of Britain’s top designers were chosen personally to take part in designing eco-friendly range of products Quite a breakthrough moment in global fashion, as none of the designers or brands had previously embraced a sustainable vision in their collections
GoinGreen
Green Carpet Challenge GCC catapults sustainable style into the spotlight at the world’s most high profile events.
Collaborations and Collections include: 1.The Gucci for the GCC Handbag Collection 2.Chopard’s Journey to Sustainable Luxury 3.The Green Carpet Collection of 4.Luxury Accessories by Sergio Rossi
Brand with a cause
Stella Mccartney Luxury
Vegetarian always.
The designer does
not use leather or fur or for his creations.
Stella McCartney collections ranging from ready to wear women, accessories, and lingerie, eyewear, perfumes up to a line for children.
Brand with a cause
Stella Mccartney
Vegetarian always. The designer does
not use leather or fur or for her creations.
Stella McCartney collections ranging from ready to wear women, accessories, and lingerie, eyewear, perfumes up to a line for children.
Brand with a cause
Toms Gift of Shoes - One for one shoes
Sustainable Water-
Eyes - helps restore sight
support water systems in seven countries - in the same regions where they source our coffee beans.
Birth-provide training for skilled birth attendants and the vital materials needed to help a woman safely give birth.
Kindness-provide the training of school staff
and crisis counselors to help prevent and respond to instances of bullying.
Brand with a cause
Toms Gift of Shoes - One for one shoes Eyes - helps restore sight
Water-support water systems in seven countries - in the same regions where they source our coffee beans.
Birth-provide training for skilled birth attendants and the vital materials needed to help a woman safely give birth.
Kindness-provide the training of school staff
and crisis counselors to help prevent and respond to instances of bullying.
Brand with a cause ‘s world
Marni In an ongoing dialogue with the art world,Marni involves artists, both established and up and Upcoming, in special projects for both
Craftsmanship
retail and product initiatives. Since 2000,
innovative, unique and non-standard as the clothes on display.
Marni is
Marni’s success is built on a signature that is both elusive and unmistakable. It is a celebration of individuality, instinct and personality, with a sense of pragmatism and
borderless artistic invention.
Brand with a cause ‘s world
Marni In an ongoing dialogue with the art world,Marni involves artists, both established and up and Upcoming, in special projects for both retail and product initiatives. Since 2000,
innovative, unique and non-standard as the clothes on display.
Marni is
Marni’s success is built on a signature that is both elusive and unmistakable. It is a celebration of individuality, instinct and personality, with a sense of pragmatism and
borderless artistic invention.
Eco Friendly
Luxury
GoinGreen The idea
Sustainable
Craftsmanship
For new designers
To Create 10 corso como + Ecofashion brands to create awareness of ecological steps taken by the existing brands and add new eco luxury brands. Such as Zeus+ Dione, VogueVert, Edun & Donna Karan.
Luxury + Eco Friendly fashion
How? Hight brand Companies
Collaborate :
Highlight / Display by :
with Hight Brand companies to create competitions for designers making new collection
- Create event (fashion) - Social media - Display in GREEN AREA at outlet and main store with story of assemblies
Enjoy drinks! Resell at outlet with existing products
Designers
Press
Display and sell at Main Store
Luxury + Eco Friendly fashion
How? Hight brand Companies
Designers
Press
Collaborate :
Highlight / Display by :
with Hight Brand companies to create competitions for designers making new collection
- Create event (fashion) - Social media - Display in GREEN AREA at outlet and main store with story of assemblies
Enjoy drinks! Resell at outlet with existing products
can act individually on this concept
Display and sell at Main Store
Existing ENTRANCE
LookBook
FRONT DOOR
Existing ENTRANCE
FRONT DOOR
Zoning Woman
CIBO display
Man
Green zone
ENTRANCE
EXIT
Fitting rooms Cash desk
FRONT DOOR
Circulation
circulation is defined in such a way that the visitor is made to follow a particular pattern.
Cibo ( Juice zone) and GoinGreen In focus. Keeping our
Cibo
Interior Equipments
Small Shelf
Interior Equipments
Long Shelf
Small Shelf
Interior Equipments
Mirror
Long Shelf
Small Shelf
Interior Equipments
Cloths Rack
Mirror
Long Shelf
Small Shelf
Interior Equipments
Cloths Rack (Dresses)
Cloths Rack
Mirror
Long Shelf
Small Shelf
Interior Equipments
Fitting Room + Mirror
Cloths Rack (Dresses)
Cloths Rack
Mirror
Long Shelf
Small Shelf
Interior Equipments
Hang from ceiling
Cloths Rack (Dresses)
Fitting Room + Mirror
Cloths Rack (Dresses)
Cloths Rack
Mirror
Long Shelf
Small Shelf
Interior Equipments
Decorate Elements
Hang from ceiling
Cloths Rack (Dresses)
Fitting Room + Mirror
Cloths Rack (Dresses)
Cloths Rack
Mirror
Long Shelf
Small Shelf
Interior Equipments
Mannequins
Low Tables
Decorate Elements
Hang from ceiling
Cloths Rack (Dresses)
Fitting Room + Mirror
Cloths Rack (Dresses)
Cloths Rack
Mirror
Long Shelf
Small Shelf
Interior Equipments
Mannequins
Low Tables
Fitting Room + Mirror
Small Shelf
Cloths Rack (Dresses)
Mirror
Long Shelf
Decorate Elements
Cloths Rack
Hang from ceiling
Cloths Rack (Dresses)
Interior Equipments
Mannequins
Low Tables
Small Shelf
Long Shelf
Mirror
Cloths Rack
Cloths Rack (Dresses)
Fitting Room + Mirror
Hang from ceiling
Cloths Rack (Dresses)
Decorate Elements
Interior Equipments
Strategies
What else? Supporting brand strategi̇es for Goi̇nGreen:
Strategies
Information
About designer garments
Products
By corso como
Marketing
Ci̇bo,Events Tasting Seed project
Strategies
What else? Supporting brand strategi̇es for Goi̇nGreen:
Information
About designer garments
Products
By corso como
Marketing
Ci̇bo,Events Tasting Seed project
GoinGreen
GoinGreen Mock-up Alexander McQueen
Products by Designers such as Alexander McQueen who are taking considerable steps to go green.
GoinGreen
Craftsmanship Mock-up Marni
Products by Designers such as Alexander McQueen who are taking considerable steps to go green.
GoinGreen
10 Corso Como For Cotton & Paper Products Hemp is a miracle cash crop that can be used to make a wide variety of materials used for many different purposes. Hemp’s methods correlate to our level of consciousness,
Its fast growth makes it an excellent crop for producing many different things including paper. The fastest growing species of tree takes at least ten years to reach maturity. Hemp only takes three months.
10 Corso como
10 Corso Como For Plastic & Metal Products Ethical + sustainable living made stylish. To live and create with sustainability in mind.To use contemporary products that are well made using
sustainable materials and practices. To make our business as eco-friendly as possible.
To use organic and sustainable textiles in the range of luxury items. We use products that are made from
chemically recycled polyester. Both the zipper chain and slider are made from recycled materials.
Organic Health juices by 10 corso como to promote Green life not just on the outside
10 Corso como
Food Events
As Promotional events for the GoinGreen Project.
10 Corso como
Seeds + Bills
Seeds to go with every recycled paper bill to promote eco life and sustainability.
Conclusion