Sand Table Shanghai
Sand Table Shanghai Proposal Prepared for: NYU Shanghai Prepared by: ST Shanghai Board Issued: 23 October 2015
Table of
Content Abstract 01 | Event Description
02
02 | Event Programme
03
Workflow 01 | Board Structure
08
02 | Executive Summary Key Time Nodes Tracking
09
03 | Marketing
13
04 | Co-university Collaboration
15
05 | Human Resources
17
06 | Brand Promotion
23
07 | Media
25
08 | Finance Budgeting and Purchasing
27
ABSTRACT Event Description Programme
Sand Table Shanghai
01
Event Description Objective
ST Shanghai, host and initiated by New York University Shanghai, is a regional businessassociated intellectual competition among top colleges in Shanghai. The competitors, wan internationally applied business model “Sand Table� to imitate real corporate operation and market place.
Goals
ST Shanghai aims at gathering, as well as connecting excellent students, who are equipped with outstanding senses of marketing and strategic management. With English as its official language, ST Shanghai encourages integrations, involvements, and communications of students from different majors, colleges, cultural backgrounds and nationalities.
Impact
In collaboration with Golden Finance, one of the most established financial education agency in China, ST Shanghai is also supported by numerous enterprises, banks and corporates, including PWC, Ernst&Young, KPMG, SCB(Standard Chartered Bank), etc. We also invite media participation to report and record the whole activity process. ST Shanghai is bound to impose a great as well as positive impact both on the student body and on the society. Also, students involved are bound to witness individual progresses in their future academic and career performances.
Breakthrough
This is the first time that Sand Table will be used in the field of student education, enlightenment and inspiration. Also, it serves as a breakthrough that students are encouraged to participate in a business competition, not only theoretically but also practically. It is going to be a concentration of team spirit, individual capability, and business application, as well as a platform of major-level, university-level, and culturallevel exchange.
Sand Table Shanghai
02
Event Programme The First Day (Saturday) Time
Content
Place
Overall Respionsble Person
8:30-9:15
Check In & Breakfast
3F Outside of the Auditorium
Lily Liu
9:15-9:20
Entering the Venue And Seating
3F Auditorium
Lily Liu
Guidance: Nancy Zhao
Microphone * 2
9:20-10:00
Opening Ceremony
3F Auditorium
Lily Liu
Microphone * 2
Going From 10:00-10:10 The Auditorium To B1
Host: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang
B1 Open space
Lily Liu
Guidance: Nancy Zhao
10:00-12:40
Ice Breaking
B1 Open space
Angel Wu
Guidance: Nancy Zhao Host: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang
Microphone * 3
12:40-13:30
Lunch
B1 Cafeteria
Angel Wu
Guidance: Nancy Zhao Lunch Distribution: Lewis Lu
Lunch * 200
Angel Wu
Corporate A: Murphy Li & Angel Wu Corporate B: Jack Zhu & Lily Liu Corporate C: Colleen Jin & Tina Xu Corporate D: Nancy Zhao & Lewis Lu Photography: Dannie Wang & Nan Zhao
13:30-17:30
Corporate Visits
Sand Table Shanghai
Corporates
Mandate Holders
Supplies
Guidance: Nancy Zhao Registration Form * 3 Check In: Lewis Lu Breakfast(Sandwich) Breakfast Distribution: Lewis Lu * 200
03
The Second Day (Sunday) Overall Respionsble Person
Time
Content
Place
8:30-9:15
Check In & Breakfast
3F Outside of the Auditorium
Lily Liu
9:15-9:20
Entering the Venue And Seating
3F Auditorium
Lily Liu
Guidance: Nancy Zhao
Microphone * 2
9:30-10:45
Accounting Course
3F Auditorium
Lily Liu
Screening: Nan Zhao Photography: Dannie Wang
Microphone * 2
10:45-10:55
Recess
3F Auditorium
Lily Liu
10:55-12:10
Marketing Course
3F Auditorium
Lily Liu
Screening: Nan Zhao Photography: Dannie Wang
Microphone * 2
12:10-13:00
Lunch
B1 Cafeteria
Angel Wu
Guidance: Nancy Zhao Lunch Distribution: Lewis Lu
Lunch * 200
13:00-14:00
Competition Process And Rules Introduction
3F Auditorium (Chinese Section) Classroom (English Section)
Lily Liu (Auditorium) Tina Xu (Classroom)
Guidance: Nancy Zhao Photography: Dannie Wang
Microphone * 3
14:00-14:15
Entering The Specified Classroom
3F Four Classrooms
Tina Xu
Guidance: Nancy Zhao
Tina Xu
Classroom 1: Lewis Lu Classroom 2: Colleen Jin Classroom 3: Murphy Li Classroom 4: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang
Microphone * 3 Classroom Arrangement Schedule * 5
14:15-18:14
Simulation Of The Competition
Sand Table Shanghai
3F Four Classrooms
Mandate Holders
Supplies
Guidance: Nancy Zhao Registration Form* 3 Check In: Lewis Lu Breakfast(Sandwich) Breakfast Distribution: Lewis * 200 Lu
Microphone * 4 One Per Classroom
04
Event Programme The Third Day (Saturday) Time
Content
Place
8:30-9:15
Check In & Breakfast
3F Outside of the Auditorium
9:15-9:30
Entering The Specified Classroom
3F Four Classrooms
Overall Respionsble Person Lily Liu
Tina Xu
9:30-12:30
Competition
3F Four Classrooms
Tina Xu
12:30-13:30
Lunch
B1 Cafeteria
Angel Wu
13:30-16:30
Competition
Score Calculation 16:30-17:30 & Review By The Teachers
Sand Table Shanghai
3F Four Classrooms
Tina Xu
3F Four Classrooms
Tina Xu
Mandate Holders
Supplies
Guidance: Nancy Zhao Registration Form* 3 Check In: Lewis Lu Breakfast(Sandwich) Breakfast Distribution: Lewis * 200 Lu Guidance: Nancy Zhao
Microphone * 3 Classroom Arrangement Schedule * 5
Classroom 1: Lewis Lu Classroom 2: Colleen Jin Classroom 3: Murphy Li Microphone * 4 Classroom 4: Jack Zhu One Per Classroom Screening: Nan Zhao Photography: Dannie Wangg Guidance: Nancy Zhao Lunch Distribution: Lewis Lu Classroom 1: Lewis Lu Classroom 2: Colleen Jin Classroom 3: Murphy Li Classroom 4: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang Classroom 1: Lewis Lu Classroom 2: Colleen Jin Classroom 3: Murphy Li Classroom 4: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang
Lunch * 200
Microphone * 4 One Per Classroom
Microphone * 4 One Per Classroom
05
The Fourth Day (Sunday) Overall Respionsble Person
Time
Content
Place
8:30-9:15
Check In & Breakfast
3F Outside of the Auditorium
Lily Liu
3F Auditorium
Lily Liu
Guidance: Nancy Zhao
Microphone * 2
3F Auditorium
Lily Liu
Host: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang
Microphone * 6
9:15-9:20
9:20-12:20
Entering the Venue And Seating Group Presentation & Question By The Judges
Mandate Holders
Supplies
Guidance: Nancy Zhao Registration Form* 3 Check In: Lewis Lu Breakfast(Sandwich) Breakfast Distribution: Lewis * 200 Lu
12:20-12:50
Review By The Judges
3F Auditorium
Lily Liu
Host: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang
Microphone * 6
12:50-13:50
Lunch
B1 Cafeteria
Angel Wu
Guidance: Nancy Zhao Lunch Distribution: Lewis Lu
Lunch * 200
13:50-15:30
Group Investment
3F Auditorium
Lily Liu
Host: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang
Microphone * 6
15:30-16:00
Recess
3F Auditorium
Lily Liu
16:00-17:30
Closing And Awards Ceremony
3F Auditorium
Lily Liu
Host: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang
Microphone * 2
Sand Table Shanghai
06
WORKFLOW Board Structure Executive Summary Marketing Co-university Corporation Human Resource Brand Promotion Media Finance Sand Table Shanghai
07
Lin LIU
Haoyu WU
Tianyu XU
Executive Board
Executive Board
Executive Board
ll2732@nyu.edu 134-8266-2001
hw1125@nyu.edu 183-2165-5831
tx315@nyu.edu 136-8578-7008
Board Structure Dian JIN
Hua ZHU
Zijia LU
zl1052@nyu.edu 185-6282-7668
hz800@nyu.edu 138-1819-7956
Yan ZHAO
Marketing
Co-university Collaberation
Human Resources
Nan ZHAO
Danni WANG dw1635@nyu.edu 150-0085-2944
Mufei LI
ml4468@nyu.edu 158-0055-4725
Brand Promotion
Media
Finance
dj928@nyu.edu 186-5722-3477
nz591@nyu.edu 136-7176-7094
Sand Table Shanghai
yz2187@nyu.edu 138-1668-7037
Budgeting and Purchasing
08
Executive Summary
Key Time Nodes Tracking form
Sand Table Shanghai
09
Project
Category
Assigned To
Est.Start
Est.Finish
Est.Duration (in days)
Obtain quote from suppliers
Finance
Murphy Li
9/26/15
10/3/15
7d
Revise the proposal
All departments
All People
10/3/15
10/15/15
12d
Logo and style
Brand Promotion
Nan Zhao
10/6/15
10/10/15
4d
Hand In the proposal
All departments
All People
10/25/15
10/25/15
0d
Finance
Murphy Li
11/6/15
11/15/15
9d
Outreach
Jack Zhu
11/6/15
11/8/15
2d
Video (storyboard)
Brand Promotion
Nan Zhao
11/6/15
11/10/15
4d
Video (information preparation)
Brand Promotion
Nan Zhao
11/6/15
11/10/15
4d
Negotiation with Golden Finance Part 1
Marketing
Angel Wu
11/7/15
11/8/15
1d
Nan Zhao
11/10/15
11/12/15
2d
Reimbursement for employing the production team Notice potential supervisors from each school of this contest, and send them the proposal
Website preparation Brand Promotion Video (equipment confirm)
Brand Promotion
Nan Zhao
11/10/15
11/15/15
5d
Video (characters confirm)
Brand Promotion
Nan Zhao
11/10/15
11/15/15
5d
Poster
Brand Promotion
Nan Zhao
11/12/15
11/20/15
8d
Pamphlet
Brand Promotion
Nan Zhao
11/12/15
11/20/15
8d
Banner
Brand Promotion
Nan Zhao
11/12/15
11/20/15
8d
Website building
Brand Promotion
Nan Zhao
11/12/15
11/25/15
13d
negotiation with Apple Inc. Shanghai
Marketing
Angel Wu
11/14/15
11/20/15
6d
Video (shooting and Brand Promotion recording)
Nan Zhao
11/15/15
12/10/15
25d
Reimbursement for the website
Finance
Murphy Li
11/15/15
11/22/15
7d
Finance
Murphy Li
11/20/15
11/27/15
7d
Marketing
Angel Wu
11/21/15
11/22/15
1d
Print posters, pamphlets and banners Negotiation with Golden Finance Part 2
Sand Table Shanghai
10
Category
Assigned To
Est.Start
Est.Finish
Est.Duration (in days)
Outreach
Jack Zhu
12/5/15
12/20/15
15d
Marketing
Angel Wu
12/5/15
12/6/15
1d
Video (editing)
Brand Promotion
Nan Zhao
12/10/15
12/20/15
10d
Contact each supervisor on a regular basis
Outreach
Jack Zhu
12/20/15
2/10/16
50d
Video (voice recording)
Brand Promotion
Nan Zhao
12/20/15
12/25/15
5d
PPT for advertising (appearance)
Brand Promotion
Nan Zhao
12/25/15
12/26/15
1d
Brand Promotion
Nan Zhao
12/26/15
12/28/15
2d
Name tag
Brand Promotion
Nan Zhao
1/1/16
1/10/16
9d
Certification
Brand Promotion
Nan Zhao
1/1/16
1/10/16
9d
Hold info sessions in every school
Outreach
Jack Zhu
1/5/16
1/15/16
10d
Applications for participants
Human Resourse
Lewis Lu
1/5/16
1/25/16
20d
T-shirt
Brand Promotion
Nan Zhao
1/10/16
1/20/16
10d
Making name tags
Finance
Murphy Li
1/11/16
1/18/16
7d
Making certifications
Finance
Murphy Li
1/11/16
1/18/16
7d
Making T-shirts
Finance
Murphy Li
1/21/16
1/28/16
7d
Interviewees confirmed, Preparing for interview questions
Human Resourse
Nancy Zhao & Lewis Lu
2/1/16
2/3/16
2d
Music preparation
Brand Promotion
Nan Zhao
2/1/16
2/5/16
4d
PPT for the event (appearance)
Brand Promotion
Nan Zhao
2/1/16
2/5/16
4d
Phone Interview
Human Resourse
Nancy Zhao & Lewis Lu
2/3/16
2/6/16
3d
Participant groups confirmed
Human Resourse
Lewis Lu
2/7/16
2/7/16
0d
Project Meet each school’s supervisors in person to communicate the upcoming agenda Negotiation with Golden Finance Part 3
Sand Table Shanghai
11
Project
Category
Notifiying all applicants of results Human Resourse and paticipants of details Do a trial instruction on sand tables Outreach to each school’s supervisors
Assigned To
Est.Start
Est.Finish
Est.Duration (in days)
Nancy Zhao
2/8/16
2/8/16
0d
Jack Zhu
2/15/16
2/16/16
1d
Applications for volunteers
Human Resourse
Nancy Zhao & Lewis Lu
2/15/16
2/22/16
7d
Contacting public affairs department
Media
Dannie Wang
2/15/16
2/15/16
0d
Public Media － Invitation
Media
Dannie Wang
2/16/16
2/17/16
1d
Info session for students interested in volunteering
Human Resourse
Nancy Zhao & Lewis Lu
2/17/16
2/17/16
0d
Facilities Renting
Media
Dannie Wang
2/19/16
3/3/16
14d
Purchase awards
Finance
Murphy Li
2/20/16
2/26/16
6d
Public Media － confirm
Media
Dannie Wang
2/22/16
2/23/16
1d
Purchase water and snacks
Finance
Murphy Li
2/24/16
2/26/16
2d
Volunteer tasks confirmed
Human Resourse
Nancy Zhao & Lewis Lu
2/25/16
2/25/16
0d
Volunteer training
Human Resourse
Nancy Zhao
3/2/16
3/2/16
0d
Order food
Finance
Murphy Li
3/4/16
3/13/16
9d
Settlement
Finance
Murphy Li
3/21/16
3/31/16
10d
Sand Table Shanghai
12
MARKETING
Introduction Targeting the negotiation with Golden Finance and the relevant publicity with sponsors.
Job Arrangement Making contracts with sponsors (Specific content will be discussed with the ministry of law in NYU Shanghai).
Sponsorship Layer Division Exclusive sponsor: Golden Finance Main sponsor: Accounting: Accounting firm ,KPMG Banking: SCB (Standard Chartered Bank) Enterprise: Apple
Sand Table Shanghai
13
Classification for Different Sponsors Gold Level: over 10w Silver level: 5 w to 10 w Brass level: 1w to 5 w Supporting level: below 1w
Agenda Company
Time
Golden Finance
11.07-11.08; 11.21-11.22; 12.05-12.06
Apple company
11.14-11.20
Eaton Partners, LLC
11.15-11.18
Red Fortune Shanghai
11.10-11.11
CRCC Asia (Education Management)
11.01-11.06
AJ Securities
12.01-12.03
MSL Group
11.21-11.25
Sand Table Shanghai
14
CO-UNIVERSITY CORPORATION Goals Share of resources: make the best use of each school’s resources to expand the scale of the contest. Arrangement of the info session: reach a certain level of students’ awareness of the contest in each school. Communication integration: assure prompt communication between students participating and their school’s supervisors and smooth flow of information through all levels.
Schools In Collaboraton Fudan University
East China Normal University
Shanghai Jiaotong University
Shanghai International Studies University
Tongji University
Shanghai University of Finance and Economics
* If the collaboration goes on well, there should remain the possibility of further collaboration with other schools.
Sand Table Shanghai
15
Co-university supervisor Each school will have 2-3 co-university supervisors, who may be the president of a business-related student club, a on-campus organization or a department within school’s Student Government. All co-university supervisors will be on the board of this contest: Sand Table Shanghai. There should be regular communication among all co-university supervisors, to share progress they have made, problems they have met and the need they see.
Agenda Starting at
Person in charge
Schedule
Goal
Jack Zhu Hua
Notice potential supervisors from each school of this contest, and send them the proposal.
Mid Dec. 2015
Jack Zhu Hua
Meet each school’s supervisors in person to communicate the upcoming agenda.
Dec. 2015 - Feb. 2016
Jack Zhu Hua
Contact each supervisor Follow up on each on a regular basis. school’s progress.
Early Jan. 2016
Jack Zhu Hua
Hold info sessions in every school.
Mid Feb. 2016
Jack Zhu Hua
Do a trial instruction on sand tables to each school’s supervisors.
Nov. 6th 2015
Sand Table Shanghai
Get the list of each school’s supervisors confirmed ASAP. 1.Suggest a tentative number of participants for each school. 2.Set a time for a info session at each school.
16
HUMAN RESOURCE Introduction The work of HR mainly consists of three parts: Competition Ambassadors Recruitments and Training, Selection of participants and the organization of the ST Competition. Two HRs and their assistants are in charges of the general process of ST competition, while Competition Ambassadors will each lead a group of participants and be responsible for the affairs of his or her group in the duration of the two weeks. Competition Ambassadors also help handling some trivial things while they don’t have much work about their groups.
Member Directors: Yan ZHAO, Zijia LU Assistants: will be decided after the commitment. Competition Ambassador: 20 people, will be decided after the commitment.
Sand Table Shanghai
17
Agenda Preparation Stage Time
Goal
Duty Person
Memo 1.This time schedule is not final version.It can be postponed but time intervels would not be changed in general.
1.25
Applications for participants close
HR:Lewis
2.1
Interviewees confirmed, Preparing for interview questions
HR:Lewis,Nancy
2.8
Notifiying all applicants of results and paticipants of details
HR:Lewis
2.15
Applications for volunteers start
HR:Nancy
2.17
Info session for students interested in volunteering
HR:Lewis,Nancy
2.22
Applications for volunteers close
HR:Nancy
2.25
Volunteers and their tasks confirmesvd
HR:Nancy
Training session for volunteers
HR:Lewis,Nancy
3.2
Sand Table Shanghai
Each apataments should confirm the accuracy of this email.
18
Competition Stage The First Day (Saturday) Time
Content
Place
Overall Respionsble Person
8:30-9:15
Check In & Breakfast
3F Outside of the Auditorium
Lily Liu
9:15-9:20
Entering the Venue And Seating
3F Auditorium
Lily Liu
Guidance: Nancy Zhao
Microphone * 2
9:20-10:00
Opening Ceremony
3F Auditorium
Lily Liu
Microphone * 2
Going From 10:00-10:10 The Auditorium To B1
Host: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang
B1 Open space
Lily Liu
Guidance: Nancy Zhao
10:00-12:40
Ice Breaking
B1 Open space
Angel Wu
Guidance: Nancy Zhao Host: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang
Microphone * 3
12:40-13:30
Lunch
B1 Cafeteria
Angel Wu
Guidance: Nancy Zhao Lunch Distribution: Lewis Lu
Lunch * 200
Angel Wu
Corporate A: Murphy Li & Angel Wu Corporate B: Jack Zhu & Lily Liu Corporate C: Colleen Jin & Tina Xu Corporate D: Nancy Zhao & Lewis Lu Photography: Dannie Wang & Nan Zhao
13:30-17:30
Corporate Visits
Sand Table Shanghai
Corporates
Mandate Holders
Supplies
Guidance: Nancy Zhao Registration Form * 3 Check In: Lewis Lu Breakfast(Sandwich) Breakfast Distribution: Lewis Lu * 200
19
The Second Day (Sunday) Overall Respionsble Person
Time
Content
Place
8:30-9:15
Check In & Breakfast
3F Outside of the Auditorium
Lily Liu
9:15-9:20
Entering the Venue And Seating
3F Auditorium
Lily Liu
Guidance: Nancy Zhao
Microphone * 2
9:30-10:45
Accounting Course
3F Auditorium
Lily Liu
Screening: Nan Zhao Photography: Dannie Wang
Microphone * 2
10:45-10:55
Recess
3F Auditorium
Lily Liu
10:55-12:10
Marketing Course
3F Auditorium
Lily Liu
Screening: Nan Zhao Photography: Dannie Wang
Microphone * 2
12:10-13:00
Lunch
B1 Cafeteria
Angel Wu
Guidance: Nancy Zhao Lunch Distribution: Lewis Lu
Lunch * 200
13:00-14:00
Competition Process And Rules Introduction
3F Auditorium (Chinese Section) Classroom (English Section)
Lily Liu (Auditorium) Tina Xu (Classroom)
Guidance: Nancy Zhao Photography: Dannie Wang
Microphone * 3
14:00-14:15
Entering The Specified Classroom
3F Four Classrooms
Tina Xu
Guidance: Nancy Zhao
Tina Xu
Classroom 1: Lewis Lu Classroom 2: Colleen Jin Classroom 3: Murphy Li Classroom 4: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang
Microphone * 3 Classroom Arrangement Schedule * 5
14:15-18:14
Simulation Of The Competition
Sand Table Shanghai
3F Four Classrooms
Mandate Holders
Supplies
Guidance: Nancy Zhao Registration Form* 3 Check In: Lewis Lu Breakfast(Sandwich) Breakfast Distribution: Lewis * 200 Lu
Microphone * 4 One Per Classroom
20
The Third Day (Saturday) Time
Content
Place
8:30-9:15
Check In & Breakfast
3F Outside of the Auditorium
9:15-9:30
Entering The Specified Classroom
3F Four Classrooms
Overall Respionsble Person Lily Liu
Tina Xu
9:30-12:30
Competition
3F Four Classrooms
Tina Xu
12:30-13:30
Lunch
B1 Cafeteria
Angel Wu
13:30-16:30
Competition
Score Calculation 16:30-17:30 & Review By The Teachers
Sand Table Shanghai
3F Four Classrooms
Tina Xu
3F Four Classrooms
Tina Xu
Mandate Holders
Supplies
Guidance: Nancy Zhao Registration Form* 3 Check In: Lewis Lu Breakfast(Sandwich) Breakfast Distribution: Lewis * 200 Lu Guidance: Nancy Zhao
Microphone * 3 Classroom Arrangement Schedule * 5
Classroom 1: Lewis Lu Classroom 2: Colleen Jin Classroom 3: Murphy Li Microphone * 4 Classroom 4: Jack Zhu One Per Classroom Screening: Nan Zhao Photography: Dannie Wangg Guidance: Nancy Zhao Lunch Distribution: Lewis Lu Classroom 1: Lewis Lu Classroom 2: Colleen Jin Classroom 3: Murphy Li Classroom 4: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang Classroom 1: Lewis Lu Classroom 2: Colleen Jin Classroom 3: Murphy Li Classroom 4: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang
Lunch * 200
Microphone * 4 One Per Classroom
Microphone * 4 One Per Classroom
21
The Fourth Day (Sunday) Overall Respionsble Person
Time
Content
Place
8:30-9:15
Check In & Breakfast
3F Outside of the Auditorium
Lily Liu
3F Auditorium
Lily Liu
Guidance: Nancy Zhao
Microphone * 2
3F Auditorium
Lily Liu
Host: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang
Microphone * 6
9:15-9:20
9:20-12:20
Entering the Venue And Seating Group Presentation & Question By The Judges
Mandate Holders
Supplies
Guidance: Nancy Zhao Registration Form* 3 Check In: Lewis Lu Breakfast(Sandwich) Breakfast Distribution: Lewis * 200 Lu
12:20-12:50
Review By The Judges
3F Auditorium
Lily Liu
Host: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang
Microphone * 6
12:50-13:50
Lunch
B1 Cafeteria
Angel Wu
Guidance: Nancy Zhao Lunch Distribution: Lewis Lu
Lunch * 200
13:50-15:30
Group Investment
3F Auditorium
Lily Liu
Host: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang
Microphone * 6
15:30-16:00
Recess
3F Auditorium
Lily Liu
16:00-17:30
Closing And Awards Ceremony
3F Auditorium
Lily Liu
Host: Jack Zhu Screening: Nan Zhao Photography: Dannie Wang
Microphone * 2
Sand Table Shanghai
22
BRAND PROMOTION Introduction Brand promotion department aims to help ST Shanghai to design its branding and at the same time create, plan, and handle advertising to improve the social influence.
Outline Branding Logo Style(Color, Font) Website Collateral Designs(T-Shirts, Invitations, Posters, Banners, etc.) Social Media ( Wechat, Weibo, etc.)
On-Line Propaganda
Banner Pamphlet Poster Video
During the competition
Name tag For participants For volunteer For companies Certification For winners For volunteers T-shirts
On-site Assistance Music and Screening
Sand Table Shanghai
23
Agenda Goal
Person in change
Partener
Time
Other
Beforehand Preparation Logo and style
Nan
11.6-11.10
Website preparation
Nan
11.10-11.12 Promotion Preparation Off-line
Poster
Nan
Jack, Murphy
11.12-11.20
Pamphlet
Nan
Jack, Murphy
11.12-11.20
PPT appearance
Nan
Jack
11.25-11.26
Banner
Nan
Jack, Murphy
11.12-11.20
Video*
Nan
hand to Murphy to produce hand to Murphy to produce
hand to Murphy to produce
11.6-12.25 On-line
Website building
Nan
NB
11.12-1.25
Wechat Subscription
Nan
Dannie, Lewis
12.26-12.28
social media(Weibo)
Nan
Dannie
12.26-12.28
Video* storyboard
Nan
11.6-11.10
Information preparation
Nan
Board
11.6-11.10
Equipment confirm
Nan
Lily
11.10-11.15
Characters confirm
Nan
Lily
11.10-11.15
Shooting and recording
Nan
Dannie, NB, (David)
11.15-12.10
Editing
Nan
NB, (David)
12.10-12.20
Voice recording
Nan
12.20-12.25 Preparation for the competition
Name tag(3 versions)
Nan
Murphy
1.1-1.10
Certification(2versions)
Nan
Murphy
1.1-1.10
PPT(appearance)
Nan
Jack, Lily
2.1-2.5
music preparatioM
Nan
T-shirt
Nan
Sand Table Shanghai
hand to Murphy to produce hand to Murphy to produce
2.1-2.5 Murphy
1.10-1.20
hand to Murphy to produce
24
MEDIA
Introduction Media Department aims to help ST Shanghai to record the whole process and propagandize it afterwards. This department will be responsible to record the preparation for the program and the whole process of the competition. It will cooperate with the Public Affairs Department of NYU Shanghai to take charge of the propaganda work on campus. Also, it will cooperation with the social medias to promote ST Shanghai to the public in order to create an significant influence.
Outline Volunteer Recruitment Training
Facilities Public Affair Department Public Media
Sand Table Shanghai
25
Agenda Goal
Person in charge
Volunteer Recruitment
Danni, Lewis
Class presentation
Lewis, Nancy
Volunteer training
Danni
3.2
Danni
2.19(Order) 3.3(Fetch)
Public Affairs
Danni
2.15
Public Media － Invitation
Danni
2.16
Public Media － Check
Danni
2.22
Facilities
Sand Table Shanghai
Partener
Time(DDL) 2.15
Danni
2.17
26
Finance
Introduction Media Department aims to help ST Shanghai to record the whole process and propagandize it afterwards. This department will be responsible to record the preparation for the program and the whole process of the competition. It will cooperate with the Public Affairs Department of NYU Shanghai to take charge of the propaganda work on campus. Also, it will cooperation with the social medias to promote ST Shanghai to the public in order to create an significant influence.
Agenda Goal
Person in charge
Obtain quote from suppliers
Murphy
Hand in proposal of the department
Murphy
Lily
2015.10.03
Revise the proposal
Murphy
Lily
Around 2015.10.15
Murphy
Nan, Angel
2015.11.06
Murphy
Nan
2015.11.19
Murphy
Nan
2015.11.19
Murphy
Nan
2015.11.19
Get certificates
Murphy
Nan
2016.1.8
Get T-shirts
Murphy
Nan
2016.1.17
Purchase water and snacks
Murphy
One week before the event
Purchase awards
Murphy
One week before the event
Purchase awards
Murphy
One week before the event
Order food
Murphy
One week before the event
Settlement
Murphy
Reimbursement for employing the production team Print posters, pamphlets and banners Reimbursement for the website Get name tags of four versions
Sand Table Shanghai
Partener
Time(DDL) 2015.10.03
Board
Two weeks after the event
27
Budget Plan A (If NYU Shanghai could introduce its video-shooting team to us) Categories
Unit
Unit Cost
Number
Total cost
Breakfast
12
180*4
8640
Lunch
25
180*4
18000
Water
1.5
180*4
1080
Snacks
300
2
600
Name tags
1.8
200
360
T-shirts
35
200
7000
Certificates for attendance
1.4
180
252
Certificates for awards
2.4
24
57.6
Website
1200
1
1200
Roll-up banners
80
2
160
Posters
5
25
125
Pamphlets
1
300
300
Video
25000
1
25000
Reimbursement for metro
5
150*8
6000
Kindle
500
8
4000
iPod Shuffle
200
8
1600
USB flash disk
100
8
800
2000
8
16000
1000
8
8000
500
8
4000
Food
Conference Materials
Advising
Transportation
Awards
Voucher for tuition
Total
Sand Table Shanghai
103174.6
28
Plan B Categories
Unit
Unit Cost
Number
Total cost
Breakfast
12
180*4
8640
Lunch
25
180*4
18000
Water
1.5
180*4
1080
Snacks
300
2
600
Name tags
1.8
200
360
T-shirts
35
200
7000
Certificates for attendance
1.4
180
252
Certificates for awards
2.4
24
57.6
Website
1200
1
1200
Roll-up banners
80
2
160
Posters
5
25
125
Pamphlets
1
300
300
Reimbursement for metro
5
150*8
6000
Kindle
500
8
4000
iPod Shuffle
200
8
1600
USB flash disk
100
8
800
2000
8
16000
1000
8
8000
500
8
4000
Food
Conference Materials
Advising
Transportation
Awards
Voucher for tuition
Total
Sand Table Shanghai
78174.6
29