NYUSH At Glance

Page 1

POSTCARD OF NYUSH DESIGNED BY NAN ZHAO


CONTENTS GENERAL INTRODUCTION PURPOSE PERFORMANCE

DESIGN VISUAL DESIGN CHARACTERISTICS

SPECIFICATION MATERIALS SIZE WEIGHT

CREDIT TO NAN ZHAO


GENERAL INTRODUCTION PURPOSE My gift is basically about 2 sets of postcards with envelopes. This gift can be viewed as a souvenir of NYU SH, which suits of the target recipient of community leaders, entrepreneurs, and leading academics. Also, it can be used as a real postcard to show our respect and hope for this university to our friends, teachers and family.

PERFORMANCE It is obvious to see that this gift, postcard, is used to be posted to people’s friends or family as a kind of memory or souvenir.

CREDIT TO NAN ZHAO


DESIGN 1 VISUAL DESIGN

10.4 cm

14.3 cm CREDIT TO NAN ZHAO


DESIGN 1 VISUAL DESIGN

7cm

11cm

15 cm

CREDIT TO NAN ZHAO


DESIGN 1 CHARACTERISTICS

In each postcard in this set, there is a quarter of the school badge and each of them has a certain style. This set has watercolor style, sketch style, calligraphy style and oil painting style, which come from both Chinese art and Western art. I use these elements to indicate an idea that in NYU SH, although we come from different culture backgrounds, we can be together as a big family. CREDIT TO NAN ZHAO


DESIGN 2 VISUAL DESIGN

CREDIT TO NAN ZHAO


DESIGN 2 VISUAL DESIGN

10.4 cm

14.3 cm

CREDIT TO NAN ZHAO


DESIGN 2 VISUAL DESIGN

7cm

11cm

15cm CREDIT TO NAN ZHAO


DESIGN 2 CHARACTERISTICS

In this set, I used some location scenes in our school, which are places almost every member of NYUSH familiar with. Also, I edited these photos to make them a kind of sketch feeling, so that these postcards can arouse people’s love and memory of NYU SH in a more classical way.

CREDIT TO NAN ZHAO


SPECIFICATION MATERIALS For the postcards, the material is ultra-thick 16-point paper stock. For the envelopes, the material is black and white craftpaper.

SIZE The size of postcards is 10.4 cm x 14.3 cm. The size of envelopes is 11cm x 15cm.

WEIGHT A postcard’s weight is about 3g. An envelope’s weight is about 1g.

CREDIT TO NAN ZHAO


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