BRAND STORYBOOK
1
RESEARCH AND STRATEGY
01
INTRODUCTION Blockbuster LLC (formerly Blockbuster Entertainment, Inc., also known as Blockbuster Video or just Blockbuster) was an American-based provider of home movie and video game rental services through video rental shops, DVD-by-mail, streaming, video on demand, and cinema theater. Blockbuster became internationally known throughout the 1990s. At its peak in 2004, Blockbuster employed 84,300 people worldwide, including about 58,500 in the United States and about 25,800 in other countries, and had 9,094 stores. Competition from the Netflix mail-order service, Redbox automated kiosks, and video on demand services were the major factors that led to Blockbuster’s eventual demise. Blockbuster began to lose significant revenue during the 2000s, and in 2010, the company filed for bankruptcy protection.The following year, its remaining 1,700 stores were bought by satellite television provider Dish Network. While the Blockbuster brand has mostly been retired, Dish still maintains a relatively small number of Blockbuster franchise agreements, which allows some stores to remain open in a few markets.
2
HISTORY The remnants of the once-ubiquitous US video rental chain, now a subsidiary of Dish Network Corp., will shut its roughly 300 US retail stores as well as close its by-mail DVD distribution business. A reported 2,800 employees will lose their jobs. It’s notable that Blockbuster even still has 300 video stores, given how far consumer entertainment has come. But then, it wasn’t that long ago when Blockbuster appeared the unbeatable behemoth of the industry. In fact, it was less than a decade ago that the company was operating at full strength, with about 9,000 retail outlets. Here’s a brief history. In the midst of a sharp downturn in the oil and gas industry to which he sold software founder David Cook opens the first Blockbuster store in Dallas. Blockbuster is sold to a trio of investors, including Waste Management Inc. founder Wayne Huizenga, for $18.5 million. Blockbuster is the undisputed video rental leader, with over 2,800 stores worldwide. The company’s growth is driven by acquisitions of other retailers such as Britain’s Ritz and US chains Major Video and Erol’s Video.
RESEARCH AND STRATEGY
BRAND SOUL
Entertainment without leaving the comforts of home.
BRAND MISSION
Bringing new entertainment experiences home.
RESEARCH AND STRATEGY
BRAND TIMELINE 1978 Cook Data Services, that was founded by David Cook
1987
1994
The company won a court case against Nintendo, which paved the way for video game rental
After both companies’ stocks tumbled in 1994 Viacom purchased Blockbuster for only $8.4 billion
2010
2000
News media reported that Blockbuster was planning to file a pre-packaged Chapter 11 bankruptcy in mid-September
Blockbuster turned down a chance to purchase the still fledgling Netflix for $50 million
1985
1990-2
1996
2004
2017
Cook sold his oil and gas software to it’s managers and that’s when he founded Blockbuster Video
Blockbuster bought mid-Atlantic, Sound Warehouse and Music Plus music retail chains and they created Blockbuster Music
Blockbuster Entertainment Corporation was shortened and renamed Blockbuster Entertainment Inc.
At its peak Blockbuster
The number of franchise owned stores remaining in operation in the U.S. is 10 according to the official website.
had more than 9,000 stores in the U.S
VISUAL DEVELOPMENT
02
LOGO DEVELOPMENT The logo for the new Blockbuster had to be fresh, bold and vibrant to reach all of our target audiences. The logo is to let you know we are your one stop shop when it comes to home entertainment. We want to remind our audience that it’s still cool to hang out at home with your family and friends. You do not have to leave the comforts of your home to have fun!
VISUAL DEVELOPMENT
SKETCHES
VISUAL DEVELOPMENT
COMPUTER COMPS
blockbuster
FINAL LOGO
BRAND GUIDELINES
03
BRAND GUIDELINES Re-branding is always tough but keeping our new brand mission and soul in mind we wanted to create a logo and system that was fresh and could keep up with the way entertainment has changed throughout the years. We no longer have to leave our house to get the hottest and newest movies, everyone has the Internet. It is our job to bring quality entertainment to you!
BRAND GUIDELINES
LOGO
SIGNATURE
Our logo is important to our rebranding process and reintroducing the world to Blockbuster. It is the key to our identity, our main visual element that represents us. The signature is a combination of the symbol itself and our company name. The way the are positioned should NEVER be change in any way under any circumstances.
Mark
Mark
Wordmark Wordmark
CLEAR SPACE
PRIMARY
1.5x 1.5x
1x .25x
3.5x
1.5x 1.5x
SECONDARY
1.5x
.2x
1.5 x 1x
1.5x 1.5x
4x
BRAND GUIDELINES
LOGO BACKGROUND
UNAUTHORIZED USES
It is important that when you are placing the logo on certain backgrounds that all colors are shown bright. When Logo is placed on either green or black change effected color white. Logo is only to be used on approved colors and black, white and gray.
You are to used the logo as stated, and not stretch, change font, placement of elements and or change to an unapproved color.
BLOCKBUSTER
COLOR Color for the new Blockbuster will be bold colorful to represent the audience. We went with blue to remind the customers that we are the brand they first fell in love with. Green and orange compliment the primary color blue but they are not to be used in excess.
Pantone 2736 C C=85.16 M=77.44 Y=0 K=0 R=43 G=0 B=255 HEX: 2b00ff
Pantone 802 C C=72.46 M=0 Y=100 K=0 R=23 G=204 B=20 HEX: 16cc14
Pantone 1505 C C=0 M=68 Y=100 K=0 R=255 G=115 B=8 HEX: ff7207
BRAND GUIDELINES
TYPEFACE Helvetica Neue is the primary typeface that is being used with the new Blockbuster brand. It is paired with Helvetica Rounded whiich serves as the font used for the headers
Aa
Aa HELVETICA NEUE
REGULAR
BOLD
THIN
LIGHT
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ1234567890@#$!%^&*
HELVETICA ROUNDED BOLD
abcdefghijklmnopqrstuvwxy zABCDEFGHIJKLMNOPQRS TUVWXYZ1234567890@#$! %^&*
BLACK
abcdefghijklmnopqrstuv wxyzABCDEFGHIJKLMNO PQRSTUVWXYZ12345678 90@#$!%^&*
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ1234567890@#$!%^&*
abcdefghijklmnopqrstuvwxy zABCDEFGHIJKLMNOPQRS TUVWXYZ1234567890@#$!% ^&*
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ1234567890@#$!%^&*
APPLICATIONS When you see the three colors that are apart of our brand we want you to know that this is the new face of Blockbuster.
Letterhead & Cover 123 Meadow Drive Philajersey, NY
Business Card (front and back) Jane Doe
Director of Marketing 123 Meadow Drive Philajersey, NY
m 267.314.8888 c 325.235.6777 JaneDoe@blockbuster.com www.comfortentertainment.com
Envelope (front and back)
123 Meadow Drive Philajersey, NY
BRAND GUIDELINES
UNIFORMS Whether you need tecnical help with your streaming service or you are at one of our entertainment centers, our employers will have either a black or white polo shirt with one of our logos in the upper left hand corner.