UK Digital Handbook 2010 by Naomi Roberts

UK Digital Out of Home Handbook 2010

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Contents Introduction That was 2009 This is 2010 Digital Research About Kinetic & Grand Visual Accelerator How to use this guide Glossary 01 Roadside 02 Transport (London) 03 Retail 04 City Centre 05 Airports 06 Healthcare 07 Mobile Media 08 Bar 09 Sport 10 Leisure 11 Education & Workplace

Appendix A London Underground Digital OOH B Digital LED 48 Sheets C Transvision & D6 London Station Map

This handbook has been published for information purposes only and the rates quoted are subject to negotiation and availability. The opinions expressed do not necessarily represent the views of Kinetic Worldwide and it should not be taken as a recommendation by Kinetic Worldwide that you take action based on the information. Additionally, Kinetic Worldwide cannot be held responsible for any omissions or errors contained herein. Published July 2010

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com [+44] 020 7544 4600

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Introduction

Kinetic is pleased to launch its second annual digital Out of Home handbook, again produced in conjunction with digital production company Grand Visual. The handbook is intended to be a reference point for all those involved in the planning, creation and execution of advertising across screens in all environments in the evolving digital OOH sector. Digital continues to offer the real benefits of flexibility, creativity and time-based targeting. Whilst last year saw economic restrictions impair the momentum seen previously, the market has still evolved in that time and in 2010 we are already seeing growth, development and investment in the medium. 2010 is a year that offers great potential for the medium; the major players are beginning to increase their focus on digital and growth is expected in malls and other environments. The market is inevitably fragmented, making a publication of this type indispensable. Whilst different opportunities persist by format, location and technical specification, digital OOH offers a unique opportunity for creative and media integration and it is in this area that we should seek to continually emphasise the relevance and advancement potential of the medium. Digital truly represents the pinnacle of the Out of Home mediumâ&#x20AC;&#x2122;s ability to target people by lifestyle in environments relevant to their context, mood and activity. The handbook will give you an insight into every category; from digital billboards, to place-based networks and niche opportunities. Information provided on each format includes a technical specification and a Kinetic View â&#x20AC;&#x201C; our opinion of how this medium can be best utilized for effective advertiser communication. In the context of all this information, we should look towards how we can make the medium more relevant and effective. Investment, the wider use of content and more flexible advertiser campaigns are all paramount. We hope this insight can help ensure digital environments are used to fully integrate with other media and communication offerings so that digital OOH can fulfill its obvious creative and media potential and help fully broaden the appeal of our oldest communications medium.

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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That was 2009

2009 was a difficult year for media. Digital OOH bucked the trend, increasing revenue by over 10% and its share of the OOH market to 9.4%, although its previously exponential growth may have been clipped. Inevitably 2009 did see the loss of a number of digital screen networks. Tesco TV, Screen FX, Avanti and Streetbroadcast all disappeared from the digital OOH landscape. Invariably though, there have been other reasons for these failures; audience data was inflated and panels were poorly positioned, carrying TV style ads not easily consumed by people on the move in distracting environments. In many cases there were superior alternative OOH solutions. In spite of economic barriers, however, there were new developments and also continued investment in some already established environments. Ocean brought some exceptional quality and unique additions to the London roadside market, Clear Channel and Titan expanded their successful mall digital 6 sheet network further and JCDecaux Airport built on their achievements at T5 with the introduction of impressive digital networks targeting the Heathrow Express audience. The emergence of Digicom as sales aggregators for the AMScreen portfolio of screen networks across forecourt convenience stores, GP surgeries and football centres, with strong emphasis on accountability and compliance, was also welcomed. 2009 saw significant inroads being made into proving digital OOH’s worth and return on investment. Kinetic’s eye tracking study compared consumption of digital vs. static inventory in the rail environment and also uncovered some preliminary findings regarding the effect of animation. JCDecaux, CBS, Digicom and Eye also invested in much needed, innovative research, helping us to understand better some of the unique issues presented by the medium. See our review of this later in this section. Digital OOH has long been hailed as the vehicle to bring much needed flexibility to the Out of Home market and 2009 saw some progress in this area with more advertisers seizing on the medium’s ability to generate targeted time-based messages, and tactical non-standard campaigns. The number of advertisers experimenting with dynamic copy and live feeds increased in 2009, but there is certainly room for new techniques and technologies to be more widely embraced.

For further information on audiences and the media please contact your Kinetic or agency account team.

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This is 2010

2010 is turning into a year of consolidation and growth for the major UK media owners, following heavy investment in digital in recent years. With renewed optimism in the market and increasing understanding of the medium’s benefits, however, we do anticipate that revenue will grow to around £82m this year, an increase of 12% on 2009. The roadside digital billboard market remains London-centric and we do not anticipate site numbers to increase dramatically here. There is certainly appetite for growth outside the capital and we are seeing signs of the emergence of smaller independent players (eg Super-novae and LED Screen media) in the digital roadside/city centre market in major cities. From a transport perspective, CBS will not be investing further in digital OOH in 2010, but with JCDecaux broadening their digital portfolio, following the take-over of Titan, we expect to see rail digital 6 sheets roll out nationally. There will also be the digital development of smaller transport networks, namely the Glasgow underground and Newcastle metro. With the result of the BAA tender now known we will inevitably see increases in digital advertising in airports across the country too. Digital opportunities within the retail environment, including digital 6 sheets in malls and shopping centres and forecourt screens, will continue to proliferate and we will see growth in temporary digital displays using interactive technologies and shop-front dominations. After the demise of a number of screen networks in the bar environment in 2009, it is likely that Clear Channel will launch their long-awaited premium “Socialite” product in bars in the latter half of the year. Interactive technologies should really take off this year. Any technology that interrupts linear advertising, allowing a one-to-one communication, will become more widespread across screens in environments with dwell time such as malls and airports and will further demonstrate the medium’s ability to captivate and engage.

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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Digital Out of Home Research gv_template2.indd 6

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Digital OOH research - latest insights

Background Since 2008, the industry has invested in pioneering eye-tracking research to understand how consumers interact with digital OOH media. Spanning airports, rail, and shopping mall environments, verifiable trends have begun to emerge. Generally there have been two main approaches - passive and active eye tracking - each with their own strengths. A brief summary that outlines the most important findings across each one follows.

Active eye tracking Active eye tracking records individual eye movements of a small representative group of consumers in a given environment. Both JCDecaux Airport and Eye have invested heavily in this technique. Specialist glasses record each participant’s view of their surroundings, while pupil position is collected by a second camera. The two feeds overlay to give an accurate idea of the consumer’s saccadic view of the world (i.e. glance-by-glance, split-second) and where each glance was positioned. This technique is commonly used in retail planning and is increasingly used to improve the usability of websites and software. Airport users were given the glasses as they began their journey through the location (either departing or arriving). This methodology offers a fresh insight into the unintended glances that unwittingly contribute to brand recognition and shape perception, whilst allowing us to measure how consumers experience the environment.

Headline results Eye’s research, conducted in Manchester and Singapore, evaluated the differences between their formats and the collective reach they offer. Eye found that each poster seen by participants was looked at twice on average with each exposure just under two seconds – well above levels expected to result in the message being retained. The JCDecaux study (at Heathrow’s all-digital environment at T5) found respondents saw an average of 1.1 ad impacts per panel they had an opportunity to see. A key area of JCDecaux’s study was the arrangement of screens along a walkway, such as those found in Terminal 5. Where participants noticed the same ad or series of ads being shown across several screens, the dominant behaviour was to assemble their understanding of the message from short views of several screens. By varying artwork slightly from screen to screen, or spanning the message across them, the pay-off to advertisers comes in increased engagement time. Another significant JCDecaux learning was that among groups of perceived low engagement, such as business travellers and arriving passengers, these groups consumed more advertising than expected. They spent less time moving through

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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Digital OOH research

the airport, but were more alert due to their attentive state of mind and desire to navigate the process as swiftly as possible. These first forays into studying airport media consumption at glance level have confirmed many of the benefits media owners have touted. Digicom has also conducted some face tracking research for AMScreen in garage forecourt environments finding higher passages past screen to till transactions and a strong contact incidence.

Passive eye tracking by Kinetic In 2009, Kinetic worked with Titan Outdoor to probe the incremental effects of digital panels in the transit environment over existing advertising units. Using technology developed by audience measurement specialists Tru Media, the study identified how people look at digital and static creative executions in a real environment. Cameras tracking the number of eyes on the panels were mounted above the sites themselves and so measured the attention of moving people. Cameras were also used to measure footfall and direction of passers-by. We also experimented with different levels of animation to understand how this impacts engagement. The test environment was London Bridge rail station: a location was identified with a digital and paper site on the same line of sight. A test advertiser was recruited for both panels and varying animation levels of the same advertisement were engineered by Grand Visual. Variations ran across an eleven-day period. The headline finding was to prove that digital executions attract more attention for longer periods of time than printed panels. Twice as many people looked at the digital panel for an average of 60% longer than a static poster. At times, this figure rose to three times as many people looking for twice as long. Three different versions of the digital poster were run: the first was static, the second with the text and packshot animated and the third where all elements had movement. While basic animation (the second version) increases the number of people viewing the poster by almost 30%, further animation (the third version) does not necessarily lead to further engagement. Furthermore, a loop of advertisers attracts the most glances for the longest time, suggesting that a regular change in creative style and content keeps people interested.

2010 face tracking In 2010, Kinetic partnered with Clear Channel Outdoor to pioneer face tracking research into consumer moods and engagement with digital OOH in the shopping mall environment. The study reveals new insights into footfall and contacts, optimum animation levels of digital advertising and â&#x20AC;&#x201C; a new departure expression mood ratings, in an OOH first. Cutting-edge face tracking technology from Germanyâ&#x20AC;&#x2122;s Fraunhofer Institute, inventors of the MP3 audio format, tracked eye and face contact with advertising displayed at the Westfield mall in Tunbridge Wells. An HD camera was placed on a digital screen, providing contact data, demographic and facial expression records.

For further information on audiences and the media please contact your Kinetic or agency account team.

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Digital OOH research

The first notable finding was that ad contacts were strongly correlated to footfall, indicating there was a general predisposition to see the panel. Interestingly, peopleâ&#x20AC;&#x2122;s relaxed weekend mindset led them to give more attention to advertising through longer contact duration. The study also backed up findings on provided insights into the performance of moving versus static content. While animation and scrolling copy worked better than static copy, the degree of animation was crucial to attracting attention. Use of full video or over-elaborate animation had very little additional impact. There were also interesting findings that reinforced traditional Out of Home creative learnings, such as using bold welcoming colours and a short headline. The face-tracking camera also revealed that shoppers were three times as likely to be happy than sad in a mall environment. Younger audiences were also found to look at the advertising for longer, while older audiences were the most expressive group. Perhaps unsurprisingly, women were found to be happier than men in malls, but men were more engaged by animated campaigns. Men were also more engaged on a Monday and Saturday, while women were most engaged on a Thursday, reinforcing the idea that less stressful late shopping is treated as a leisure activity. The research conducted across each environment has helped inform improved use of the message and degree of animation, whilst reiterating that the consumer will generally react to digital advertising and movement differently in each environment. This insight helps advertisers understand the complexities of the moving message and reinforces that digital OOH should be used as a medium in its own right and not as a surrogate for TV commercials.

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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About Kinetic Worldwide

Kinetic Worldwide is the global leader in understanding how brands can connect with peopleâ&#x20AC;&#x2122;s lifestyles and the environments they engage with when away from the home. Our expertise and insight allows us to deliver solutions for our clients that achieve brand and marketing goals. If there is an effective way to communicate with people outside of their homes and on the move, we will seek to find it. Digital screens are now an important communication opportunity to supplement roadside posters, travel and leisure locations and all kinds of interactive experiences. Some of these may involve mobile phones; others, simple calls to action or time and location-based messaging. We have an ongoing commitment to understanding and engaging with people on-the-go. Kinetic has developed centres of excellence in digital and aviation media, research, insight and data, mobile marketing and OOH printing and production. We seek to maximize the impact of our clientsâ&#x20AC;&#x2122; investments through strategic thinking, proprietary tools, and the intelligent application of scale. Kineticâ&#x20AC;&#x2122;s network reaches across the globe. From offices in 33 cities in 23 countries, we offer dedicated expertise in consultancy, planning and buying solutions and have developed strong partnerships with clients, agencies, suppliers, media owners and technologists. Our specific connection to digital OOH extends to unrivalled expertise and objectivity in this expanding environment in our medium across the UK and Europe. For more information about Kinetic, please go to www.kineticww.com

For further information on audiences and the media please contact your Kinetic or agency account team.

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About Grand Visual

Grand Visual is a digital production company focused on delivering communication ideas through intelligent execution and relevant technology. At the heart of Grand Visual’s approach is a belief in the power of appropriate and intelligent digital technique - unlocking the potential of digital platforms for agencies and their clients. Grand Visual started life in 2005 to explore the promise of emerging digital outdoor formats - a revolution in the communication potential of “the last true broadcast” medium. As the market-leading practitioner in this field we have won awards, delivered a number of “media firsts” and continue to push the boundaries in what is an exciting area for digital media. Grand Visual’s expertise lies in creative consultancy, technology specification, production and campaign management across four distinct types of digital out-ofhome activity: linear copy campaigns, dynamic ‘near live’ campaigns, interactivity on fixed formats as well as experiential installations. Grand Visual’s work has won ‘Best Digital Poster’ at the Campaign Poster Awards 2007, ‘Best Out of Home Moving Advertisement’ at the British Television Advertising Awards 2008, and our animation work for M&C Saatchi’s Transport for London digital poster campaign achieved Silver Honours at the Creative Circle Awards 2008. An innovative campaign in 2009 saw Grand Visual, working with Wieden+Kennedy to produce and manage the launch of the Nokia N97 smartphone across multiple digital Out of Home formats. The campaign featured constantly updated Reuters and Facebook feeds with compliance and publishing controlled through Grand Visual’s proprietary content management engine. The Grand Visual team is led by founder, Neil Morris and Digital Director, Dan Dawson based in London’s West End. For more information about Grand Visual, please go to www.grandvisual.com

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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Accelerator gv_template2.indd 12

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Accelerator

Kinetic Worldwide and Grand Visual, have joined forces to launch Accelerator; a dedicated online workflow tool for managing the copy production process and distribution of digital Out of Home campaigns. Accelerator is designed to facilitate the entire creative and production process from campaign specification and copy validation, through to final delivery. Accelerator simplifies this process by handling the workflow and communicating with all stakeholders involved at each stage in the digital OOH ad cycle. It manages the initial communication of campaign formats and dates, the compliance process required by certain networks and then validates the final copy against the format specifications for each scheduled network. If necessary, Accelerator is also capable of adjusting, reformatting and converting incorrectly submitted files. Finally, Accelerator distributes the approved copy to the relevant media owners complete with detailed play out instructions whilst providing a full audit trail for clients and agencies. For more information on trafficking copy for DOOH networks please go to www.acceleratorww.com

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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How to use this guide

Types of DOOH Classifications Transit

In transit environments people are on the move, driving, walking or commuting. Consumers in transit environments are still very receptive to dynamic engagement through animation and entertainment.

Microdwell

In microdwell environments people have more time to consume and absorb screen content. This could be by interacting with a screen or simply slowing down as they pass.

Dwell

The audience in a dwell environment has the time to consume longer portions of content and often have the chance to follow a more complex story or communication.

NB Dwell time refers to the average time people spend consuming advertising in the defined space

Types of DOOH Formats DB = Digital Billboard The DB format is categorised as a TRANSIT exposure. The DB format typically comprises a 7 or 10 second spot rotated with other advertisers as part of a loop. Creative should

On some DB formats creative can be

• • • • •

Be consumable and legible at a glance Be static Incorporate a call to action Be limited to one sentence of copy Feature either the brand or logo throughout

Updated throughout the day Location specific An idea that uses multiple slots in one loop Delivered dynamically in an ‘as live’ manner over IP Feature either the brand or logo throughout

NB Approval by Media Owner or Site Owner is generally required for copy

Examples JCDecaux LED 48 Sheet • Clear Channel LED 48 Sheet • Ocean Hammersmith Towers

DB+ = Digital Billboard PLUS [using motion] The DB+ format is categorised as a TRANSIT exposure. The DB+ format typically comprises a 7 or 10 second spot rotated with other advertisers as part of a loop. Creative should

On some DB+ formats creative can be

• • • • •

• • • •

Be consumable and legible at a glance Use motion to bring the piece to life without destroying legibility Feature either the brand or logo throughout Incorporate a call to action Be limited to one sentence of copy

Updated throughout the day Location specific An idea that uses multiple slots in one loop Delivered dynamically in an ‘as live’ manner over IP

NB Approval by Media Owner or Site Owner is generally required for copy - Disorientating and disturbing imagery should be avoided.

Examples Manchester City Gateway • Clear Channel Piccadilly Lite • Ocean LED Media Wall

For further information on audiences and the media please contact your Kinetic or agency account team.

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How to use this guide

DP = Dynamic Posters The DP format is categorised as a TRANSIT exposure. In certain environments this expands to MICRODWELL. The DP format normally comprises a 5, 10 or 20 second spot rotated with other advertisers as part of a loop. Creative should

On some DP formats creative can be

• Be consumable in a few seconds from any point in the piece • Use motion intelligently to engage the viewer • Incorporate ‘cue to view’ moments for key elements like the call to action • Be viewable at close quarters as well as from a distance • Feature the brand or logo either throughout or at a ‘cue to view’ moment

• Updated throughout the day • Location specific • A single execution played out simultaneously on all screens • An idea that works across multiple screens • Delivered dynamically in an ‘as live’ manner over IP

NB Approval by Media Owner or Site Owner is generally required for copy - Disorientating and disturbing imagery should be avoided.

Examples CBS DEP and LCD 6 Sheet • JCDecaux LCD Digital airport panels • Clear Channel LCD 6 Sheet • JCDecaux Digital 6 Sheet

OOH TV = Out Of Home Television The OOH TV format is categorised as a DWELL exposure. The OOH TV format normally comprises a 10, 20 or 30 second spot rotated with other advertisers as part of a loop. OOH TV formats normally contain editorial or feature content and this can often be sponsored or branded. Creative should

On some OOH TV formats creative can be

• Be consumable from any point in the piece. • Incorporate a call to action • Feature the brand or logo either throughout or at a ‘cue to view’ moment • Deliver a simple narrative • Assume the audience will be present for the full duration copy

• • • • • •

Updated throughout the day Location specific ‘infotainment’ Used to tell a story using several sections of the loop Delivered dynamically in an ‘as live’ manner over IP Motion graphics and full motion video

Examples Zoom media’s Gym TV • Digicom’s Salon Media

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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Glossary

OOH

Out of Home. Traditionally posters and billboards were generically called Outdoor. All media OOH is not outdoors.

In-charge

Period during which an OOH campaign will be displayed. Also denotes the start date of a booked campaign.

Out-of-charge

Date at which a campaign will stop being displayed. Also a period when location is not available for advertising, in order to be refurbished, for example.

Digital Billboard. Nearly always large format LED billboards, positioned roadside. No animation is normally possible.

DB+

Digital Billboard Plus. Same as a digital billboard with the added benefit of allowing for full motion creative copy.

Dynamic Poster. An electronic poster, normally in portrait format, able to display full motion video. Primarily located where people are on-the-move.

OOH TV

Out of Home TV. Screens delivering content, including advertising slots, aimed at entertaining and informing the audience, with or without sound.

LED

Light Emitting Diode. In the digital OOH context the only technology currently capable of displaying high intensity images in daylight, outdoors.

LCD

Liquid Crystal Display. Screens capable of displaying high quality Images with acceptable brightness even with quite high levels of ambient light.

Loop

Many networks run content that repeats itself at regular intervals. This is commonly called the loop length. Even where there is changing editorial content this will normally be on a loop with the advertising repeating on each successive loop.

Primary Audience

Simplistically the predominant audience to the format. Many networks attract different audiences depending on day and time of day or are applicable to a number of niche audiences.

Standard Campaign Cost

The cost of booking a standard campaign as summarised in the media section of the format listings. Normally this is for a fixed number of spots on a loop, all times of day, for 2 weeks. For other package costs, please consult your Kinetic account team.

Gross 2 week period

The total number of people expected to pass the panel or network of panels in an average 2 week period.

For further information on audiences and the media please contact your Kinetic or agency account team.

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Glossary

Estimated net audience

The number of actual individuals reached by advertising on the panels in a 2 week period. Normally used in conjunction with the average number of times they pass the locations (average OTS)

OTS

Opportunity To See. A media term used to identify the fact a person was within view of a panel on one occasion. Average OTS determines the average number of times people are exposed to the advertising during a campaign.

Buying Flexibility

Traditional OOH media normally has fixed 2 week periods where advertising can be booked in specified packs. Buying flexibility identifies in which ways the sales company allows the media to be bought, for example by time-of-day.

Expansion Plans

What plans there are, if any, to increase the number of locations where the network has screens.

Sales

The company responsible for selling and delivering advertising campaigns on the screens or network. Nearly always the sales contract is exclusive to one company.

Portrait

The format aspect where the height is greater than the width.

Landscape

The format aspect where the width is greater than the height, similar to a TV screen.

LED Strip

LED format where the aspect is long and thin horizontally.

Skyscraper

Long, narrow, tall format. Similar in aspect to an online skyscraper banner.

96 Sheet

Standard billboard size. Largest of the standard landscape formats.

48 Sheet

Standard billboard size. Landscape, half the size (length) of a 96 sheet.

6 Sheet

Standard portrait poster size. Most common format in the UK, commonly seen on bus shelters and roadside.

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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2010 Digital Environments gv_template2.indd 19

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For further information on audiences and the media please contact your Kinetic or agency account team.

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09/07/2010 18:53

Roadside gv_template2.indd 21

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01 Roadside | LED 48 Sheet

LED billboards located roadside in central London JCDecaux, Clear Channel, Primesight

Kinetic view These LED screens are located in areas of high dwell time on London’s arterial routes and bring another dimension to a standard OOH 48 sheet campaign in offering time-based messaging and copy change flexibility. Combine JCDecaux, Clear Channel and Primesight’s panels for the best distribution.

Media Audience Vehicular ABC’s Avg. exposure 75s (Peak traffic); 45s (Off peak)

JCDecaux Loop 60 seconds

No. locations 32

Editorial 7.5 sec (JCD only) Editorial 1 x 7.5s Ads 7 x 7.5s

Standard campaign cost (2 weeks) £64,000

Standard campaign 1 x 7.5s per 60 second loop

Gross 2 week audience 8.3m Estimated net audience 800,000 @ 10.4 OTS Buying flexibility On request Expansion Plans Clear Channel may add some additional locations during 2010

Editorial n/a Clear Channel & Primesight Loop 60 seconds

No editorial Ads 8 x 7.5s Standard campaign 1 x 7.5s per 60 second loop

Notes No animation currently allowed. JCDecaux and Clear Channel sold in packs

For further information on audiences and the media please contact your Kinetic or agency account team.

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01 Roadside

Technical

Creative

LED 48 Sheet (JCDecaux & Clear Channel) Aspect Ratio

16:9 Landscape

Audio

Mute

Definition

Standard

Screen Size

6m x 3m

Screen Resolution

616 x 330

Still

Creative should • • • • •

Be consumable and legible at a glance Be static Incorporate a call to action Be limited to one sentence of copy Feature either the brand or logo throughout

Creative can • • • •

Video Flash Dynamic Update

This format normally comprises a 7.5 second spot rotated with other advertisers as part of a loop. This format is categorised as a TRANSIT exposure.

Be updated throughout the day Be location specific Be an idea that uses multiple slots in one loop Be delivered dynamically in an ‘as live’ manner over IP

Approval by media owner or site owner is generally required for copy. Optimal Viewing Distance is 10m - 80m

LED 48 Sheet (Primesight) Aspect Ratio

16:9 Landscape

Audio

Mute

Definition

Standard

Screen Size

6m x 3m

Screen Resolution

864 x 432

Still

Video Flash Dynamic Update

616

330

864 432

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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01 Roadside | M4 Torch

LED Portrait billboards next to the M4 in central London JCDecaux

Kinetic view These high quality LED panels tower above the M4, adding stature to any campaign and delivering a large audience coming into and out of central London.

Media Audience Vehicular ABCâ&#x20AC;&#x2122;s

Editorial n/a

Avg. exposure 35s No. locations 1 Standard campaign cost ÂŁ25,000 (2 weeks) Gross 2 week audience 1.6m Estimated net audience n/a Buying flexibility On request Expansion Plans None scheduled

No editorial

Loop 2 minutes

Ads 4 x 30s Standard campaign 1 x 30s per 2 minute loop

Notes No animation currently allowed. New screens to be installed September 2010

For further information on audiences and the media please contact your Kinetic or agency account team.

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01 Roadside

Technical

Creative

Aspect Ratio

4:3 Portrait

This format normally comprises a 30 second spot rotated with other advertisers as part of a loop. There are 2 screens mounted back to back. This format is categorised as a TRANSIT exposure.

Audio

Mute

Creative should

Definition

Standard

Screen Size

4.49m x 6.60m

Screen Resolution

272 x 400

Still

M4 Torch

Video Flash Dynamic Update

• • • • •

Be consumable and legible at a glance Be static Incorporate a call to action Be limited to one sentence of copy Feature either the brand or logo throughout

Creative can • • • •

Be updated throughout the day Be location specific Be an idea that uses multiple slots in one loop Be delivered dynamically in an ‘as live’ manner over IP

Approval by media owner or site owner is generally required for copy. 272

Optimal Viewing Distance is 10m - 100m

400

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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09/07/2010 18:18

01 Roadside | Holland Park Roundabout

3 x LED 96 sheet billboards at Holland Park Roundabout, London Ocean Outdoor

Kinetic view Located at one of central London’s busiest roundabouts, within close proximity to Westfield. One advertiser occupies all three screens at any one time and careful creative use can boost its considerable impact even further.

Media Audience Vehicular ABC’s

Editorial n/a

Avg. exposure 30s No. locations 1 Standard campaign cost £45,000 (2 weeks) Gross 2 week audience 2.8m Estimated net audience n/a Buying flexibility On request Expansion Plans None scheduled

No editorial

Loop 40 second

Ads 4 x 10s Standard campaign 1 x 10s per 40 second loop

Notes For extra impact the entire site can be wrapped (additional costs apply)

For further information on audiences and the media please contact your Kinetic or agency account team.

gv_template2.indd 26

www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:18

01 Roadside

Creative

Technical

Aspect Ratio

Bespoke Landscape 4:3 Portrait

This format normally comprises a 10 second spot rotated with other advertisers as part of a loop. There are 3 screens mounted side by side. This format is categorised as a TRANSIT exposure.

Audio

Mute

Creative should

Definition

Standard

Screen Size

3 x 12mx x6.60m 3m 4.49m

Screen Resolution

768 272 x 192 400

Still

• • • • • •

Video

Creative can

Flash

Dynamic Update

Y N

Holland Park Roundabout

768

192

768

• • • • • 192

768

192

Be consumable and legible at a glance Be static Incorporate a call to action Be limited to one sentence of copy Feature either the brand or logo throughout Utilize the 3 screen width

Be updated throughout the day Be location specific Be an idea that uses multiple slots in one loop Use 3 different panels for the same advert Be delivered dynamically in an ‘as live’ manner over IP

Approval by media owner or site owner is generally required for copy. Optimal Viewing Distance is 10m - 100m

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

gv_template2.indd 27

09/07/2010 18:18

01 Roadside | The Bridge

2 x LED screens on West Cross Route, A3220 Bridge (Northbound and Southbound), London Ocean Outdoor

Kinetic view Situated on the West Cross Route, these uniquely positioned LEDs target traffic travelling between Holland Park Roundabout and the A40. The Bridge is situated adjacent to the main vehicular route into Westfield shopping mall and faces four opposing lanes head on.

Media Audience Vehicular ABC’s

Editorial n/a

Avg. exposure 30s

No editorial

No. locations 2 Standard campaign cost £28,000 (North & South) (2 weeks)

Loop 40 seconds

Ads 4 x 10s Standard campaign 1 x 10s per 40 second loop

Cost for 1 side (2 weeks) £15,000 (North or South) Gross 2 week audience 1.3m (Combined North & South) Estimated net audience n/a Buying flexibility On request Expansion Plans None expected

For further information on audiences and the media please contact your Kinetic or agency account team.

gv_template2.indd 28

www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:18

01 Roadside

Technical

Creative

Aspect Ratio

Bespoke Landscape 4:3 Portrait

This format normally comprises a 10 second spot rotated with other advertisers as part of a loop. There are 2 screens situated either side of the bridge above the dual carriageway. This format is categorised as a TRANSIT exposure.

Audio

Mute

Creative should

Definition

Standard

Screen Size

10m x 3m 4.49m x 6.60m

Screen Resolution

640 272 x 192 400

Still

Video

Flash

Dynamic Update

Y N

The Bridge

• • • • •

Be consumable and legible at a glance Be static Incorporate a call to action Be limited to one sentence of copy Feature either the brand or logo throughout

Creative can • • • •

Be updated throughout the day Be location specific Be an idea that uses multiple slots in one loop Be delivered dynamically in an ‘as live’ manner over IP

Approval by media owner or site owner is generally required for copy. 640

192

Optimal Viewing Distance is 10m - 100m

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

gv_template2.indd 29

09/07/2010 18:18

01 Roadside | Hammersmith Towers

2 x Double sided premium digital screens on the A4 at Hammersmith (Northbound and Southbound), London Ocean Outdoor

Kinetic view Iconic double-sided screens positioned as a gateway to the A4 elevated section at Hammersmith. The towers are synchronised to maximise impact and stand-out, reaching a large vehicular audience. This unique installation has been extremely popular with advertisers since its launch in 2009.

Media Audience Vehicular ABC’s

Editorial n/a

Avg. exposure 40s No. locations 2 Standard campaign cost (2 weeks) £80,000 (North & South)

No editorial

Loop 40 seconds

Ads 4 x 10s Standard campaign 1 x 10s per 40 second loop

Cost for 1 side (2 weeks) £45,000 (North or South)

Gross 2 week audience 3.8m (Combined North & South)

Estimated net audience n/a Buying flexibility On request Expansion Plans None expected

For further information on audiences and the media please contact your Kinetic or agency account team.

gv_template2.indd 30

www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:18

01 Roadside

Technical

Creative

Titan Digital 6 Sheet Hammersmith Towers Aspect Ratio Ratio Aspect

4:3 Portrait Bespoke Portrait

Audio Audio

Mute Mute

Definition Definition

Standard Standard

Screen Size Size Screen

4.49m x 6.60m 5m x 7.5m

Screen Resolution Resolution Screen

272 xx 960 400 640

Still Still

Y Y

Video Video

Flash Flash

Dynamic Update Update Dynamic

N Y

This format normally comprises a 10 second spot rotated with other advertisers as part of a loop. There are 2 towers situated either side of the flyover. Each tower has 2 screens mounted back to back. This format is categorised as a TRANSIT exposure.

Creative should • • • • •

Be consumable and legible at a glance Be static Incorporate a call to action Be limited to one sentence of copy Feature either the brand or logo throughout

Creative can • • • •

Be updated throughout the day Be location specific Be an idea that uses multiple slots in one loop Be delivered dynamically in an ‘as live’ manner over IP

Approval by media owner or site owner is generally required for copy. 640

Optimal Viewing Distance is 10m - 100m

960

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

gv_template2.indd 31

09/07/2010 18:18

01 Roadside | M4 Silver Screen

Double-sided digital LED screens on the M4 elevated section (Inbound and Outbound), London Ocean Outdoor

Kinetic view The largest digital screen on the M4 elevated section, this site is of magazine quality resolution. Advertisers benefit from complete ownership of the site, rather than sharing the location.

Media Audience Vehicular ABC’s

Editorial n/a

Avg. exposure 30s

No editorial Full ownership

No. locations 1 Standard campaign cost (2 weeks)

No Loop

Standard campaign full ownership

£80,000 (Inbound & Outbound)

For 1 side (2 weeks) £45,000 (Inbound or Outbound)

Gross 2 week audience 2.5m (Combined Inbound & Outbound)

Estimated net audience n/a Buying flexibility On request Expansion Plans None scheduled

For further information on audiences and the media please contact your Kinetic or agency account team.

gv_template2.indd 32

www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:18

01 Roadside

Technical

Creative

Titan Digital 6 Sheet M4 Silver Screen Aspect Ratio Ratio Aspect

4:3 Portrait Square

Audio Audio

Mute Mute

Definition Definition

Standard Standard

Screen Size Size Screen

4.49mx x6.5m 6.60m 6.5m

Screen Resolution Resolution Screen

272 xx 768 400 768

Still Still

Y Y

Video Video

Flash Flash

Dynamic Update Update Dynamic

N Y

This format provides 100% ownership. There are 2 screens mounted back to back. This format is categorised as a TRANSIT exposure.

Creative should • • • • •

Be consumable and legible at a glance Be static Incorporate a call to action Be limited to one sentence of copy Feature either the brand or logo throughout

Creative can • • • •

Be updated throughout the day Be location specific Be an idea that uses multiple slots in one loop Be delivered dynamically in an ‘as live’ manner over IP

Approval by media owner or site owner is generally required for copy. Optimal Viewing Distance is 10m - 100m

768 768

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

gv_template2.indd 33

09/07/2010 18:18

01 Roadside | Hammersmith Broadway P10

LED Screen on Hammersmith Broadway in central London Ocean Outdoor

Kinetic view High quality, double sided portrait LED, located on Hammersmith Broadway where it meets Hammersmith Road. Location benefits from three lanes of constantly busy traffic with added dwell time from traffic signals on approach.

Media Audience Vehicular ABC’s

Editorial n/a

Avg. exposure 35s No. locations 1 Standard campaign cost (2 weeks) £28,000 (Inbound & Outbound)

No editorial

Loop 40 seconds

Ads 4 x 10s Standard campaign 1 x 10s per 40 second loop

For 1 side (2 weeks) £15,000 (Inbound or Outbound)

Gross 2 week audience 3.3m (Combined Inbound & Outbound)

Estimated net audience n/a Buying flexibility On request Expansion Plans None scheduled

For further information on audiences and the media please contact your Kinetic or agency account team.

gv_template2.indd 34

www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:18

01 Roadside

Technical

Creative

Aspect Aspect Ratio Ratio

4:3 9:16Portrait Portrait

This format normally comprises a 10 second spot rotated with other advertisers as part of a loop. There are 2 screens mounted back to back. This format is categorised as a TRANSIT exposure.

Audio Audio

Mute Mute

Creative should

Definition Definition

Standard Standard

Screen Screen Size Size

4.49m 6.60m 3.2m x x5.76m

Screen Screen Resolution Resolution

272 320 xx 400 576

Still Still

Y Y

Video Video

Flash Flash

Dynamic Dynamic Update Update

N Y

Titan Digital 6 Sheet Hammersmith Broadway P10

• • • • •

Be consumable and legible at a glance Be static Incorporate a call to action Be limited to one sentence of copy Feature either the brand or logo throughout

Creative can • • • •

Be updated throughout the day Be location specific Be an idea that uses multiple slots in one loop Be delivered dynamically in an ‘as live’ manner over IP

Approval by media owner or site owner is generally required for copy. 320

Optimal Viewing Distance is 10m - 80m

576

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

gv_template2.indd 35

09/07/2010 18:18

01 Roadside | Eastern Access

Digital banner situated on Westfield Shopping Centre, London Ocean Outdoor

Kinetic view This large digital banner is located on the side of Westfield Shopping Centre, targeting vehicular traffic in and outbound on the West Cross Route. Highly impactful and well located, this site is certainly for wider roadside audiences, not just Westfield customers. It reaches a similar audience to Ocean’s Bridge site.

Media Audience Vehicular ABC’s

Editorial n/a

Avg. exposure 40s No. locations 1 Standard campaign cost £50,000 (2 weeks)

No editorial

Loop 60 seconds

Ads 2 x 30s Standard campaign 1 x 30s per 60 second loop

Gross 2 week audience 724,000 Estimated net audience n/a Buying flexibility On request Expansion Plans None scheduled

For further information on audiences and the media please contact your Kinetic or agency account team.

gv_template2.indd 36

www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:18

01 Roadside

Technical

Creative

Titan Digital 6 Sheet Eastern Access Aspect Ratio Ratio Aspect

4:3 Portrait Bespoke Landscape

Audio Audio

Mute Mute

Definition Definition

Standard Standard

Screen Size Size Screen

4.49m x x6.60m 14.08m 8.64m

Screen Resolution Resolution Screen

272 xx 432 400 704

Still Still

Y Y

Video Video

Flash Flash

Dynamic Update Update Dynamic

N Y

This format normally comprises a 30 second spot rotated with other advertisers as part of a loop. This format is categorised as a TRANSIT exposure.

Creative should • • • • •

Be consumable and legible at a glance Be static Incorporate a call to action Be limited to one sentence of copy Feature either the brand or logo throughout

Creative can • • • •

Be updated throughout the day Be location specific Be an idea that uses multiple slots in one loop Be delivered dynamically in an ‘as live’ manner over IP

Approval by media owner or site owner is generally required for copy. Optimal Viewing Distance is 10m - 100m

704 432

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

gv_template2.indd 37

09/07/2010 18:18

01 Roadside | Hogarth Roundabout

High quality LED screen on the Hogarth Roundabout, central London Big Sky Banners

Kinetic view London’s largest digital screen, capable of full screen content or up to 3 x 96 sheet display. The screen has great clarity and resolution and is best viewed by traffic heading out of the capital towards Heathrow on the affluent M4 western corridor.

Media Audience Vehicular ABC’s

Editorial n/a

Avg. exposure 25s No. locations 1 Standard campaign cost £28,000 (2 weeks) Gross 2 week audience 4m Estimated net audience n/a Buying flexibility On request

No editorial

Loop 60 seconds

Ads 4 x 15s Standard campaign 1 x 15s per 60 second loop

Notes Also sold through Embrace Media

Expansion Plans None scheduled

For further information on audiences and the media please contact your Kinetic or agency account team.

gv_template2.indd 38

www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:18

01 Roadside

Technical

Creative

Titan Digital 6 Sheet Hogarth Roundabout Aspect Ratio Ratio Aspect

4:3 Portrait Bespoke Landscape

Audio Audio

Mute Mute

Definition Definition

Standard Standard

Screen Size Size Screen

4.49m x 6.60m 35m x 3m

Screen Resolution Resolution Screen

272 x x400 2880 240

Still Still

Y Y

Video Video

Flash Flash

Dynamic Update Update Dynamic

This format normally comprises a 15 second spot rotated with other advertisers as part of a loop. This format is categorised as a TRANSIT exposure.

Creative should • • • • •

Be consumable and legible at a glance Be static Incorporate a call to action Be limited to one sentence of copy Feature either the brand or logo throughout

Creative can • Be updated throughout the day • Be location specific • Be an idea that uses multiple slots in one loop Approval by media owner or site owner is generally required for copy. Optimal Viewing Distance is 10m - 100m

2880

240

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

gv_template2.indd 39

09/07/2010 18:18

01 Roadside | West Kensington Digital Wall

DB+

Cromwell Road LED in West Kensington, central London City Gateway

Kinetic view Situated at the junction of Cromwell Road and North End Road, these 3 x LEDs are in an area of high dwell time accentuated in the morning and evening commute. Due to its street level location, the site is not necessarily visible from further back in the queue but use of animation maximises impact.

Media Audience Vehicular ABCâ&#x20AC;&#x2122;s

Editorial n/a

Avg. exposure 30s No. locations 1 Standard campaign cost ÂŁ4,000 (2 weeks) Gross 2 week audience 1.2m Estimated net audience n/a Buying flexibility On request

No editorial

Loop 2 minutes

Ads 12 x 10s Standard campaign 2 x 10s per 2 minute loop

Notes Screens can be used individually or as a sequence

Expansion Plans None scheduled

For further information on audiences and the media please contact your Kinetic or agency account team.

gv_template2.indd 40

www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:18

01 Roadside

Technical

Creative

Aspect Ratio Ratio Aspect

4:3 Landscape Portrait 4:3

This format normally comprises a 10 second spot rotated with other advertisers as part of a loop. There are 3 screens mounted side by side. This format is categorised as a TRANSIT exposure.

Audio Audio

Mute Mute

Creative should

Definition Definition

Standard Standard

Screen Size Size Screen

4.49m x 6.60m 3 x 3.2m x 2.4m

Screen Resolution Resolution Screen

272 xx 240 400 320

Still Still

Y Y

Video Video

N Y

Flash Flash

Dynamic Dynamic Update Update

N Y

Titan 6 Sheet West Digital Kensington Digital Wall

320

320 240

• • • • • •

Creative can

320 240

Be consumable in a few seconds from any point in the piece Use motion intelligently to engage the viewer Incorporate ‘cue to view’ moments for key elements like the call to action Be viewable at close quarters as well as from a distance Feature the brand or logo either throughout or at a ‘cue to view’ moment Utilize the three screen width

240

• • • • • •

Be updated throughout the day Be location specific Be an idea that uses multiple slots in one loop Be an idea that works across multiple screens Use three different panels for the same advert Be delivered dynamically in an ‘as live’ manner over IP

Approval by media owner or site owner is generally required for copy. Optimal Viewing Distance is 10m - 80m

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

gv_template2.indd 41

09/07/2010 18:18

01 Roadside | Axis Tower, Albion St. Manchester

DB+

LED screen on Albion Street, Manchester LED Screen Media

Kinetic view Targeting vehicular traffic, this site is located on the corner of Albion Street / Whitworth Street West, near Gmex (Manchesterâ&#x20AC;&#x2122;s International Conference centre) and is in an area surrounded by bars. Good quality screen that competes more with roadside 48-sheets and Backlight 48s than existing LED screens in Manchester.

Media Audience Vehicular Adults

Editorial n/a

Avg. exposure 15s No. locations 1 Standard campaign cost ÂŁ6,000 (2 weeks) Gross 2 week audience 805,000 Estimated net audience n/a Buying flexibility On request Expansion Plans None scheduled

No editorial

Loop 60 seconds

Ads 6 x 10s Standard campaign 1 x 10s per 60 second loop

Notes Full motion available. Screen will be replaced in Q1 2011 with Skyscraper.

For further information on audiences and the media please contact your Kinetic or agency account team.

gv_template2.indd 42

www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:18

01 Roadside

Technical

Creative

Albion Street, Manchester Aspect Ratio

4:3 Landscape Portrait

Audio

Mute

Definition

Standard High

Screen Size

4.49mx x3.9m 5.6m 6.60m

Screen Resolution

272 x x400 1024 768

Still

Video

N Y

Flash

N Y

Dynamic Update

Y N

This format normally comprises a 10 second spot rotated with other advertisers as part of a loop. This format is categorised as a TRANSIT exposure.

Creative should • • • • •

Be consumable and legible at a glance Use motion to bring the piece to life without destroying legibility Incorporate a call to action Be limited to one sentence of copy Feature either the brand or logo throughout

Creative can • • • •

Be updated throughout the day Be location specific Be an idea that uses multiple slots in one loop Be delivered dynamically in an ‘as live’ manner over IP

Approval by media owner or site owner is generally required for copy. Optimal Viewing Distance is 10m - 80m

1024 768

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

gv_template2.indd 43

09/07/2010 18:18

01 Roadside | Five Ways Birmingham

LED screen on Five Ways roundabout in Birmingham Super-novae

Kinetic view This LED screen is situated on a busy roundabout in Birmingham where Broad Street meets the Inner Ring Road. The first roadside digital site to be developed in Birmingham, it would complement a traditional large format campaign.

Media Audience Vehicular Adults

Editorial n/a

Avg. exposure 15s

No editorial

No. locations 1

Loop 60 seconds

Standard campaign cost ÂŁ10,000 (2 weeks)

Ads 6 x 10s Standard campaign 1 x 10s per 60 second loop

Gross 2 week audience 1.6m Estimated net audience n/a Buying flexibility On request Expansion Plans Other large format regional digital sites planned in 2010

For further information on audiences and the media please contact your Kinetic or agency account team.

gv_template2.indd 44

www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:18

01 Roadside

Technical

Creative

Five Ways Birmingham Aspect Ratio

4:3 Portrait Bespoke Landscape

Audio

Mute

Definition

Standard High

Screen Size

4.49m 8m x 4m x 6.60m

Screen Resolution

272 x x400 1024 480

Still

Video

N Y

Flash

N Y

Dynamic Update

Y N

This format normally comprises a 10 second spot rotated with other advertisers as part of a loop. Full-motion, full-screen video is not acceptable, however part motion and fades are permissible. This format is categorised as a TRANSIT exposure.

Creative should • • • • •

Creative can • • • •

Be updated throughout the day Be location specific Be an idea that uses multiple slots in one loop Be delivered dynamically in an ‘as live’ manner over IP

Approval by media owner or site owner is generally required for copy.

1024 480

Optimal Viewing Distance is 10m - 80m

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

gv_template2.indd 45

09/07/2010 18:18

For further information on audiences and the media please contact your Kinetic or agency account team.

gv_template2.indd 46

www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:55

Transport gv_template2.indd 47

09/07/2010 18:18

02 Transport | Digital Escalator Panel (DEP)

HD quality LCD panels on the London Underground CBS Outdoor

Kinetic view The popular digital escalator format continues to be heavily demanded on the London Underground and now covers 18 key stations across the network. The runs of screens perfectly capture the travelling audienceâ&#x20AC;&#x2122;s attention and provide a canvas for some highly creative and eye-catching content.

Media Audience Commuters

Editorial n/a

Avg. exposure 45s

No editorial

No. locations 18 x runs (standard network pack) Standard campaign cost ÂŁ132,000 (2 weeks) Gross 2 week audience 10.7m

Loop 90 seconds

Ads 9 x 10s Standard campaign 1 x 10s per 90 second loop

Notes

Estimated net audience 1.7 @ 6.5 OTS

1264 x DEPs across 18 stations.

Buying flexibility Daypart packages available / other flexibility on request

Expansion Plans None scheduled

For further information on audiences and the media please contact your Kinetic or agency account team.

gv_template2.indd 48

www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:18

02 Transport

Technical

Creative

DEP Aspect Ratio

9:16 Portrait

Audio

Mute

Definition

High

Screen Size

23”

Screen Resolution

720 x 1280

Still Video

This format normally comprises a 10 second spot rotated with other advertisers as part of a loop. This format is categorised as a TRANSIT exposure.

Creative should • • • • •

Creative can

Flash Dynamic Update

720

1280

• • • • •

Be updated throughout the day Be location specific Be a single execution played out simultaneously on all screens Be an idea that works across multiple screens Be delivered dynamically in an ‘as live’ manner over IP

Approval by media owner or site owner is generally required for copy. Optimal Viewing Distance is 1m - 5m

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

gv_template2.indd 49

09/07/2010 18:18

02 Transport | LCD 6 Sheet

HD quality LCD panels on the London Underground CBS Outdoor

Kinetic view Located at entrances, exits and in-corridor, these high quality screens deliver both impact and frequency. The best creative examples have exploited the format’s full animation capabilities. Can be extended above ground by the inclusion of JCDecaux’s rail Digital 6 sheets.

Media Audience Commuters

Editorial n/a

Avg. exposure 10s

No editorial

No. locations 100 (standard network pack) Standard campaign cost £64,050 (2 weeks) Gross 2 week audience 13.6m Estimated net audience 1.7m @ 8.1 OTS Buying flexibility Daypart packages available / other flexibility on request

Loop 20 seconds

Ads 4 x 5s Standard campaign 1 x 5s per 20 second loop

Notes 230 screens are currently installed at 28 stations. No expansion expected in 2010.

Expansion Plans None scheduled

For further information on audiences and the media please contact your Kinetic or agency account team.

gv_template2.indd 50

www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:18

02 Transport

Technical

Creative

Titan LCD 6Digital Sheet 6 Sheet Aspect Ratio Ratio Aspect

4:3 Portrait 9:16 Portrait

Audio Audio

Mute Mute

Definition Definition

Standard High

Screen Size Size Screen

4.49m x 6.60m 57”

Screen Resolution Resolution Screen

272 x x400 1080 1920

Still Still

Video Video

N Y

Flash Flash

Dynamic Update

N Y

This format normally comprises a 5 second spot rotated with other advertisers as part of a loop. This format is categorised as a TRANSIT exposure.

Creative should • • • • •

Creative can • Be updated throughout the day • Be location specific • Be delivered dynamically in an ‘as live’ manner over IP Approval by media owner or site owner is generally required for copy.

1080

Optimal Viewing Distance is 1m - 8m

1920

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

gv_template2.indd 51

09/07/2010 18:18

02 Transport | Digital 6 Sheet (D6)

HD quality LCD panels at London rail termini JCDecaux

Kinetic view Located in high footfall areas at the busiest stations, these high quality screens deliver both impact and frequency. The best creative examples have exploited the format’s full animation capabilities. Can be extended underground by the inclusion of CBS’s London Underground LCDs.

Media Audience Commuters

Editorial n/a

Avg. exposure 10s

No editorial

No. locations 50 (standard network pack)

Loop 25 seconds

Standard campaign cost £45,000 (2 weeks) Gross 2 week audience 11.1m

Ads 5 x 5s Standard campaign 1 x 5s per 25 second loop

Notes

Estimated net audience n/a

106 screens at 9 stations in total.

Buying flexibility Daypart packages available / other flexibility on request

Expansion Plans None scheduled

For further information on audiences and the media please contact your Kinetic or agency account team.

gv_template2.indd 52

www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:18

02 Transport

Technical

Creative

Digital 6 Sheet (D6) Aspect Ratio

4:3 Portrait 9:16 Portrait

Audio

Mute

Definition

Standard High

Screen Size

4.49m x 6.60m 65”

Screen Resolution

272 x x400 1080 1920

Still

Video

N Y

Flash

Dynamic Update

Y N

This format normally comprises a 5 second spot rotated with other advertisers as part of a loop. This format is categorised as a TRANSIT exposure.

Creative should • • • • •

1080

Optimal Viewing Distance is 1m - 10m

1920

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

gv_template2.indd 53

09/07/2010 18:18

OOH TV

02 Transport | Cross Track Projection (XTP)

HD format projections on platforms at major London Underground stations CBS Outdoor

Kinetic view XTP enables full-motion video in HD to engage and entertain passengers waiting on tube platforms across the London Underground network, the longer spot length reflecting the higher dwell time. The inclusion of editorial content is a distinct possibility going forward.

Media Audience Commuters

Editorial n/a

Avg. exposure 2 min

No editorial

No. locations 60 (standard network pack)

Loop 2 minutes

Standard campaign cost ÂŁ76,800 (2 weeks) Gross 2 week audience 5.7m Estimated net audience 1.7m @ 3.4 OTS Buying flexibility Daypart packages available / other flexibility on request

Ads 6 x 20s Standard campaign 1 x 20s per 2 minute loop

Notes 124 screens currently installed at 19 stations with no further expansion planned.

Expansion Plans None scheduled

For further information on audiences and the media please contact your Kinetic or agency account team.

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www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:18

02 Transport

Technical

Creative

Titan Sheet CrossDigital Track 6 Projection (XTP)

This format normally comprises a 20 second spot rotated with other advertisers as part of a loop. This format is categorised as a DWELL exposure.

Aspect Ratio Ratio Aspect

4:3 Portrait 16:9 Landscape

Audio Audio

Mute Mute

Definition Definition

Standard High

Screen Size Size Screen

4.49mx x2.08m 6.60m 3.7m

Screen Resolution Resolution Screen

272 x x400 1280 720

Still Still

Video Video

N Y

Flash Flash

• • • • • •

Dynamic Update Update Dynamic

N Y

Creative can

720

Approval by media owner or site owner is generally required for copy.

1280

Creative should

• • • • •

Be consumable in a few seconds from any point in the piece Use motion intelligently to engage the viewer Incorporate ‘cue to view’ moments for key elements like the call to action Feature the brand or logo either throughout or at a ‘cue to view’ moment Deliver a simple narrative Assume the audience will be present for the full duration copy

Be updated throughout the day Be location specific Be ‘infotainment’ Be used to tell a story using several sections of the loop Be delivered dynamically in an ‘as live’ manner over IP

Optimal Viewing Distance is 3m - 10m

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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09/07/2010 18:18

OOH TV

02 Transport | Transvision

Large format LED screens at major rail termini nationwide JCDecaux

Kinetic view Overlooking concourses at mainline rail termini, Transvision was one of the first broadcast digital opportunities available. Part of its continued success must be down to the compelling, relevant content provided by Sky, that engages the waiting audience.

Media Audience Commuters Avg. exposure 18 min

Editorial 2 min 20s (Sky News)

1 2

No. locations 16 Standard campaign cost ÂŁ95,950

3 2

(2 weeks)

Loop 6 minutes

Estimated net audience 4.5m @ 3.9 OTS Buying flexibility Daypart packages available / other flexibility on request

Editorial 4 x 20s and 1 x 15s Ads 10 x 20s

3 4

Gross 2 week audience 17.5m

Expansion Plans None scheduled

Buffering / Bespoke 1 x 25s Standard campaign 2 x 20s per 6 minute loop

Notes 17 screens in total at 16 stations. Some upgrading of screens expected in 2010.

For further information on audiences and the media please contact your Kinetic or agency account team.

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www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:18

02 Transport

Technical

Creative

Transvision Aspect Ratio

4:3 Portrait 16:9 Landscape

Audio

Mute

Definition

Standard

Screen Size

4.49m 6m x 3m x 6.60m

Screen Resolution

272 x 384 768 400

Still

Video

N Y

Flash

N Y

Dynamic Update

Y N

This format normally comprises a 20 second spot rotated with other advertisers as part of a loop. This format normally contains editorial or feature content and this can be sponsored or branded. This format is categorised as a DWELL exposure.

Creative should • • • • • •

Creative can 768 384

• • • • •

Be updated throughout the day Be location specific Be ‘infotainment’ Be used to tell a story using several sections of the loop Be delivered dynamically in an ‘as live’ manner over IP

Approval by media owner or site owner is generally required for copy. Optimal Viewing Distance is 10m - 50m

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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09/07/2010 18:18

02 Transport

Cabvision Sales

DMS

Type

OOH TV

Location

London Black Cabs

Taxi Media Sales

Taxi Media

Type

OOH TV

Location

London Black Cabs

Newcastle Metro Sales

CBS Outdoor

Type

Location

Haymarket Metro Newcastle

Glasgow Underground Sales

Primesight

Type

Location

Glasgow Underground stations

Kinetic view Audio-visual screens in 1,000 Black Cabs across London, reaching an affluent and captive audience. Passengers can choose their channel; TV-style ads run between programming. Bespoke options possible.

Kinetic view 30 screens available in the back of London Black Cabs, without editorial but with option to customise.

Kinetic view Currently only at Haymarket Station, but offering scope for eye catching content on a transport system outside of London.

Kinetic view Coming soon; 10 screens planned in the 5 busiest Glasgow Underground stations. Expected to launch in Q3 2010.

Coming soon

For further information on audiences and the media please contact your Kinetic or agency account team.

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www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:55

Retail gv_template2.indd 59

09/07/2010 18:18

03 Retail | Mall Digital 6 Sheet (D6)

HD quality LCD panels in malls JCDecaux

Kinetic view The popularity of these high quality installations in malls across the UK continues to grow; sites are well located in areas of high footfall for maximum engagement.

Media Audience Shoppers

Editorial n/a

Avg. exposure 90 min

No editorial

No. locations 88 panels in 18 malls (Standard weight) Standard campaign cost ÂŁ74,800 (2 weeks) Gross 2 week audience 13m

Loop 60 seconds

Ads 12 x 5s Standard campaign 2 x 5s per 60 second loop

Notes

Estimated net audience n/a Buying flexibility By Mall, by panel / other flexibility on request

Expansion Plans Expansion planned within existing malls. Another 25 sites planned this year.

102 panels in 18 malls including Bluewater, Bullring Birmingham and Metro Centre Newcastle. Most cost effective when bought in conjunction with traditional Mall 6 sheets.

For further information on audiences and the media please contact your Kinetic or agency account team.

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09/07/2010 18:18

03 Retail

Technical

Creative

Mall Digital 6 Sheet (D6) Aspect Ratio

9:16 Portrait

Audio

Mute

Definition

High

Screen Size

65”

Screen Resolution

1080 x 1920

Still

Video

This format normally comprises a 5 second spot rotated with other advertisers as part of a loop. This format is categorised as a MICRODWELL exposure.

Creative should • • • • •

Creative can

Flash Dynamic Update

• Be updated throughout the day • Be location specific • Be delivered dynamically in an ‘as live’ manner over IP Approval by media owner or site owner is generally required for copy.

1080

Optimal Viewing Distance is 1m - 10m

1920

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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09/07/2010 18:18

03 Retail | Mall LCD 6 Sheet

HD quality LCD panels in malls Clear Channel

Kinetic view The popularity of these high quality installations in malls across the UK continues to grow; sites are well located in areas of high footfall for maximum engagement.

Media Audience Shoppers

Editorial 10 sec (Mall internal)

Avg. exposure 120 min No. locations 124 panels in 13 malls Standard campaign cost ÂŁ80,600 (2 weeks) Gross 2 week audience 7.2m Estimated net audience n/a Buying flexibility By mall, by panel / other flexibility on request

Expansion Plans 175 screens in 20 malls by the end of 2010.

Editorial 1 x 10s

Loop 60 seconds

Ads 5 x 10s Standard campaign 1 x 10s per 60 second loop

Notes 132 screens in 14 malls include, the Trafford Centre Manchester and Merry Hill Dudley. Most effective when bought in conjunction with traditional Mall 6 sheets.

For further information on audiences and the media please contact your Kinetic or agency account team.

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www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:18

03 Retail

Technical

Creative

Mall LCD 6 Sheet Aspect Ratio

4:3 Portrait 9:16 Portrait

Audio

Mute

Definition

Standard High

Screen Size

4.49m x 6.60m 65”

Screen Resolution

272 x x400 1080 1920

Still

Video

N Y

Flash

Dynamic Update

This format normally comprises a 10 second spot rotated with other advertisers as part of a loop. This format is categorised as a MICRODWELL exposure.

Creative should • • • • •

Creative can • Be updated throughout the day • Be location specific • Be an idea that uses multiple slots in one loop Approval by media owner or site owner is generally required for copy.

1080

Optimal Viewing Distance is 1m - 10m

1920

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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09/07/2010 18:18

03 Retail | LCD 6 Sheet (Westfield)

HD quality LCD panels in Westfield London CBS Outdoor

Kinetic view These LCD screens were integral to the original design for Westfield itself, making for an aesthetically streamlined and impactful network, reaching this highly affluent and desirable audience.

Media Audience ABC1 Shoppers

Editorial n/a

Avg. exposure 140 min

No editorial

No. locations 50 (standard network pack)

Loop 60 seconds

Standard campaign cost £25,600 (2 weeks) Gross 2 week audience 900,000

Standard campaign 1 x 10s per 60 second loop

Notes

Estimated net audience n/a Buying flexibility Store location specific, precision packs, others on request

Expansion Plans None scheduled

Ads 6 x 10s

Development expected by the end of 2010 within the ‘Village’ designer area; available longer term to select luxury advertisers only.

For further information on audiences and the media please contact your Kinetic or agency account team.

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www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:19

03 Retail

Technical

Creative

LCD 6 Sheet (Westfield) Aspect Aspect Ratio Ratio

4:3 9:16Portrait Portrait

Audio Audio

Mute Mute

Definition Definition

Standard High

Screen Screen Size Size

4.49m x 6.60m 57”

Screen Resolution Resolution Screen

272 x x400 1080 1920

Still Still

Video Video

N Y

Flash Flash

Dynamic Update Update Dynamic

N Y

This format normally comprises a 10 second spot rotated with other advertisers as part of a loop. This format is categorised as a MICRODWELL exposure.

Creative should • • • • •

1080

Optimal Viewing Distance is 1m - 8m

1920

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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09/07/2010 18:19

03 Retail | LED Spectaculars Westfield

High quality, large scale LED screens in Westfield London CBS Outdoor

Kinetic view Three large format LEDs in prominent locations delivering impact to this affluent shopping audience.

Media Audience ABC1 Shoppers

Loop 2 minutes

Avg. exposure 140 min

No editorial Centre Spectacular 1 x 20s per 2 min loop

No. locations 3 Standard campaign cost (2 weeks) Centre Spectacular £11,760

Loop 40 seconds

Entrance Landmark £8,050

Entrance Landmark 1 x 10s per 40s loop Atrium Landmark 1 x 10s per 60s loop

Atrium Landmark £5,650 Gross 2 week audience 900,000 Estimated net audience n/a

Editorial n/a

Loop 60 seconds

Buying flexibility On request Expansion Plans None scheduled

For further information on audiences and the media please contact your Kinetic or agency account team.

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www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:19

03 Retail

Technical Atrium Landmark

Entrance Landmark

Centre Spectacular

Aspect Aspect Ratio Ratio

4:3 4:3 Portrait Landscape

Bespoke Portrait

Bespoke Landscape

Audio Audio

Mute Mute

Mute

Definition Definition

Standard Standard

Standard

Screen Screen Size Size

4.49m 4.35m xx 6.60m 3.32m

4.5m x 5.5m

13m x 4.55m

Screen Screen Resolution Resolution

272 544 xx 400 416

448 x 554

1280 x 448

Still Still

Video Video

N Y

Flash Flash

Dynamic Update

Creative 1280 448

This format normally comprises a 10, 20 or 30 second spot rotated with other advertisers as part of a loop. This format is categorised as a MICRODWELL exposure.

Creative should 544

448 416

554

• • • •

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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09/07/2010 18:19

03 Retail | atmAds

Multi-stage advertising on ATM screens atmAds

Kinetic view Providing a one-to-one communication on a national scale, atmAdâ&#x20AC;&#x2122;s four stage offering is unique and engaging. Targeted campaigns are available across supermarket, high street, mall, university, CTN and transport locations. Use receipt vouchering opportunity where relevant.

Media Audience All adults

Editorial ATM

Avg. exposure 40s

Editorial normal ATM content

Toatal No. locations 6,500

Loop 40 seconds (avg)

Standard campaign locations 300 Standard campaign cost ÂŁ50,000 (2 weeks) Total transactions delivered 1.5m Total printed receipts 300,000 Buying flexibility Location specific, daypart Further growth expected throughout 2010

Standard campaign 4 slots

Notes

Gross impacts delivered 4.8m

Expansion Plans

Ads 4 slots: Attract, In-transaction, Thank You and Printed receipt

There are 3 parts to the on-screen element of atmAd which benefit from 40 seconds of dwell time: Attract sequence and In-transaction video sequences and static Thank You screen. The fourth campaign element is the opportunity to brand each ATM receipt.

For further information on audiences and the media please contact your Kinetic or agency account team.

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www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:19

03 Retail

Technical atmAds

Attract

In Transaction

Thank You

Receipt

Aspect Ratio

4:34:3 Landscape Portrait

Bespoke Landscape

Audio

Mute Mute

Mute

N/A

Definition

Standard Standard

Standard

Screen Size

8” -4.49m 14” x 6.60m

8” - 14”

74mm x 31mm

Screen Resolution

800272 x 600 x 400

700 x 340

448 x 190

Still

Video

Y N

Flash

Dynamic Update

Creative

700

800 600

340

This format normally comprises a 5 and 10 second spot, as well as a printed take away. This format is categorised as a DWELL exposure.

Creative should 448

190

• • • • •

Be consumable in a few seconds from any point in the piece Use motion intelligently to engage the viewer Incorporate ‘cue to view’ moments for key elements like the call to action Be viewable at close quarters Feature the brand or logo either throughout or at a ‘cue to view’ moment

Creative can • Be updated throughout the day • Be location specific Approval by media owner or site owner is generally required for copy. Optimal Viewing Distance is 0.5m - 1m

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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DB+

03 Retail | Eat Street

LED located on the main pedestrian covered walkway at Westfield London Ocean Outdoor

Kinetic view High quality pedestrian-only site with full motion suitable for targeting affluent shoppers entering Westfield and those enjoying the surrounding bars and restaurants.

Media Audience ABC1 Shoppers

Editorial n/a

Avg. exposure 5 min No. locations 1 Standard campaign cost ÂŁ15,000 (2 weeks) Gross 2 week audience 500,000 Estimated net audience n/a Buying flexibility On request

No editorial

Loop 60 seconds

Ads 6 x 10s Standard campaign 1 x 10s per 60 second loop

Notes Full motion available

Expansion Plans None scheduled

For further information on audiences and the media please contact your Kinetic or agency account team.

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www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:19

03 Retail

Technical

Creative

Eat Street Aspect Aspect Ratio Ratio

4:3 Portrait Bespoke Landscape

Audio Audio

Mute Mute

Definition Definition

Standard High

Screen Screen Size Size

4.49m 12.1m xx 6.60m 4.5m

Screen Resolution Resolution Screen

272 x x400 1536 576

Still Still

Video Video

N Y

Flash Flash

Dynamic Update Update Dynamic

N Y

This format normally comprises a 10 second spot rotated with other advertisers as part of a loop. This format is categorised as a MICRODWELL exposure.

Creative should • • • • •

Be consumable in a few seconds from any point in the piece Use motion intelligently to engage the viewer Incorporate ‘cue to view’ moments for key elements like the call to action Be viewable at close quarters Feature the brand or logo either throughout or at a ‘cue to view’ moment

1536 576

Optimal Viewing Distance is 5m - 30m

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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09/07/2010 18:19

03 Retail | Westfield Point

Digital LED structure located on the roundabout outside Westfield London Ocean Outdoor

Kinetic view Three-sided digital structure, well placed for those wanting to target Westfield as a destination but not as vehicular-focused as Ocean’s Bridge site. Site will incorporate colour-amplification technology to complement each advert.

Media Audience Shoppers, Vehicular ABC’s

Editorial n/a No editorial

Avg. exposure 25s (Entering); 10s (Exiting car park)

No. locations 1 Standard campaign cost £15,000

Loop 40 seconds

Ads 4 x 10s Standard campaign 1 x 10s per 40 second loop

(2 weeks) Gross 2 week audience 600,000 Estimated net audience n/a Buying flexibility On request Expansion Plans None scheduled

For further information on audiences and the media please contact your Kinetic or agency account team.

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www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:19

03 Retail

Technical

Creative

Aspect Ratio Ratio Aspect

4:3 Portrait 16:9 Landscape

This format normally comprises a 10 second spot rotated with other advertisers as part of a loop. There are 3 screens mounted back to back in a triangular shape. This format is categorised as a TRANSIT exposure.

Audio Audio

Mute Mute

Creative should

Definition Definition

Standard Standard

Screen Size Size Screen

4.49mx x4.8m 6.60m 8.6m

Screen Resolution Resolution Screen

272 xx 480 400 896

Still Still

Y Y

Video Video

Flash Flash

Dynamic Update Update Dynamic

N Y

Titan Digital 6 Sheet Westfield Point

• • • • •

Be consumable and legible at a glance Be static Incorporate a call to action Be limited to one sentence of copy Feature either the brand or logo throughout

Creative can • • • •

Be updated throughout the day Be location specific Be an idea that uses multiple slots in one loop Be delivered dynamically in an ‘as live’ manner over IP

Approval by media owner or site owner is generally required for copy. Optimal Viewing Distance is 10m - 80m

896 480

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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09/07/2010 18:19

OOH TV

03 Retail | Forecourt Screens

AMScreen LED display on forecourts nationally Digicom

Kinetic view Prominent screens located at the point of purchase in forecourt convenience stores. Ideal for confectionary, drink, media and motor brands. High quality, accountable and flexible. Forecourt groups include BP, Esso, Shell and MRH.

Media Audience Shoppers

Editorial 50 sec (retailer)

Avg. exposure 90s No. locations 1,656 Standard campaign cost ÂŁ105,000 (2 weeks) Gross 2 week audience 38.5m Estimated net audience n/a Buying flexibility By store, by hour Expansion Plans None scheduled

Editorial 50s

Loop 90 seconds

Ads 4 x 10s Standard campaign 1 x 10s per 90 second loop

Notes Editorial includes: forecourt retailer promotions, live traffic updates and media buffering.

For further information on audiences and the media please contact your Kinetic or agency account team.

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www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:19

03 Retail

Technical

Creative

Titan Digital 6 Sheet Screens AMScreen Forecourt

This format normally comprises a 10 second spot rotated with other advertisers and promotional content as part of a loop. This format is categorised as a MICRODWELL exposure.

Aspect Ratio Ratio Aspect

4:3 Portrait 14:9 Landscape

Audio Audio

Mute Mute

Definition Definition

Standard High

Screen Size Size Screen

4.49m x 6.60m 19”

Screen Resolution Resolution Screen

272 x x400 1440 900

Still Still

Y Y

• • • • •

Video Video

N Y

Creative can

Flash Flash

N Y

Dynamic Dynamic Update Update

N Y

Creative should Be consumable in a few seconds from any point in the piece Use motion intelligently to engage the viewer Incorporate ‘cue to view’ moments for key elements like the call to action Be viewable at close quarters Feature the brand or logo throughout

• Be updated throughout the day • Be location specific • Be delivered dynamically in an ‘as live’ manner over IP Approval by media owner or site owner is generally required for copy. Optimal Viewing Distance is 1m - 4m

1440 900

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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03 Retail

AD HD Screen Sales

Limited Space

Type

Location

National UK

Floor Projections Sales

Brandplay

Type

Location

National UK

Ram Vision LED Mall screens Sales

Ram Vision

Type

Location

National

Monster Media Sales

Monster Media

Type

Location

National

Kinetic view Large scale HD screen with full audio across 10 malls. Sites are located in the shop fronts of temporarily unsold retail units.

Kinetic view Interactive floor media video projection with motion detection, available at 10 malls. Fun and memorable.

Kinetic view A variety of landscape screen opportunities across UK, including some with audio capacity. Locations include: Meadowhall, Sheffield; Metro Centre, Gateshead; Trafford Centre, Manchester.

Kinetic view Provides the opportunity for unique, highly engaging and interactive domination of vacant shop fronts, available in key cities across the UK.

For further information on audiences and the media please contact your Kinetic or agency account team.

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www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:19

03 Retail

Harrods Sales

Harrods

Type

Location

Harrods

CO-OP; Food, Pinpad, Anglia, Pharmacy Sales

ABC Media

Type

OOH TV

Location

Nationwide Co-Op Supermarkets

Spar

Kinetic view A series of digital plasma screens to promote products available in store. Full animation possible, but no sound.

Kinetic view Screens at the checkout of around 2,300 Co-Op stores nationwide. Content mainly in-store promotions, no sound. TV ads not suitable, short animated promotions will work best. Screens at 500 more stores planned.

Kinetic view

Sales

ABC Media

Type

OOH TV

Location

Nationwide Spar Stores

Martin McColl Sales

ABC Media

Type

OOH TV

Location

Nationwide Martin McColl Stores

Screens, mainly in proximity to shelf at around 200 Spar convenience stores. No sound, so TV ads not suitable, short animated promotions will work best. Content includes trade promotions and Spar marketing.

Kinetic view Screens located at the till of 850 Martin McColl stores, and growing. The network is mute, so short animated promotions will work best. Content includes trade promotions and Martin McColl marketing.

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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09/07/2010 18:19

03 Retail

Post Office Sales

ABC Media

Type

OOH TV

Location

Nationwide Post Offices

AMScreenâ&#x20AC;&#x2122;s WHSmiths LED screen network Sales

Digicom

Type

OOH TV

Location

Nationwide WHSmith Travel hubs

DecisionVision Point of sale screens Sales

DecisionVision

Type

OOH TV

Location

National

Kinetic view Screens at the counters of over 370 Post Offices nationwide, with high dwell time. The network is mute, so short animated promotions will work best. Content includes trade promotions and Post Office marketing.

Kinetic view Screens at key traffic flow sites in 35 locations at major airports and rail terminals. Content includes customer information and WHSmith promotions as well as advertising. No sound.

Kinetic view A network of small screens located at shelf level in convenience stores, newsagents and off licences, nationwide. Chains covered include Londis and Nisa. Content includes in-store promotions. Short animated promotions work best. Some screens can incorporate sound.

For further information on audiences and the media please contact your Kinetic or agency account team.

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www.kineticww.com [+44] 020 7544 4600

09/07/2010 19:10

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04 City Centre | Manchester City Screen

DB+

High quality large format LED screen in Manchester city centre Forrest Media Group

Kinetic view This large LED screen overlooking Piccadilly Gardens in the heart of Manchester is ideal for reaching young people, shoppers, and city centre workers, and has a long visibility range.

Media Audience All Adults

Editorial n/a

Avg. exposure 5 min No. locations 1 Standard campaign cost ÂŁ9,000 (2 weeks)

No editorial

Loop 4 minutes

Ads 12 x 20s Standard campaign 1 x 20s per 4 min loop

Gross 2 week audience 4m Estimated net audience n/a Buying flexibility On request Expansion Plans None scheduled

For further information on audiences and the media please contact your Kinetic or agency account team.

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www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:19

04 City Centre

Technical

Creative

Manchester LED City Screen Aspect Ratio

Bespoke Landscape

Audio

Mute

Definition

Standard

Screen Size

8.96m x 6.05m

Screen Resolution

880 x 594

Still

Video

Flash

Dynamic Update

This format normally comprises a 20 second spot rotated with other advertisers as part of a loop. This format is categorised as a TRANSIT exposure.

Creative should • • • • •

Creative can • • • •

Be updated throughout the day Be location specific Be an idea that uses multiple slots in one loop Be delivered dynamically in an ‘as live’ manner over IP

Approval by media owner or site owner is generally required for copy. Optimal Viewing Distance is 10m - 80m

880 594

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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09/07/2010 18:19

04 City Centre | Glasgow City Screen

DB+

High quality large format LED screen in Glasgow city centre Forrest Media Group

Kinetic view This large format LED screen overlooks Renfrew Street in the centre of Glasgow, targeting shoppers, city centre workers or those enjoying a night out.

Media Audience All Adults

Editorial n/a

Avg. exposure 4 min No. locations 1 Standard campaign cost ÂŁ9,000 (2 weeks)

No editorial

Loop 4 minutes

Ads 12 x 20s Standard campaign 1 x 20s per 4 min loop

Gross 2 week audience 3.5m Estimated net audience n/a Buying flexibility On request Expansion Plans None scheduled

For further information on audiences and the media please contact your Kinetic or agency account team.

gv_template2.indd 82

www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:19

04 City Centre

Technical

Creative

Titan Digital Sheet Glasgow LED6 City Screen Aspect Ratio Ratio Aspect

4:3 Portrait Bespoke Portrait

Audio Audio

Mute Mute

Definition Definition

Standard Standard

Screen Size Size Screen

4.49m xx 8.74m 6.60m 6.27m

Screen Resolution Resolution Screen

272 xx 858 400 616

Still Still

Y Y

Video Video

N Y

Flash Flash

N Y

Dynamic Update Update Dynamic

This format normally comprises a 20 second spot rotated with other advertisers as part of a loop. This format is categorised as a TRANSIT exposure.

Creative should • • • • •

616 858

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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09/07/2010 18:19

04 City Centre | Liverpool Media Wall

DB+

High quality LED Media Wall in Liverpool Ocean Outdoor

Kinetic view This huge LED Media Wall dominates its surroundings, delivering full impact in the centre of the city and directly faces Liverpool Street Station. Full animation and bold graphics will use the screen to its full potential.

Media Audience Vehicular ABCâ&#x20AC;&#x2122;s

Editorial n/a

Avg. exposure 35s No. locations 1 Standard campaign cost ÂŁ12,000 (2 weeks)

No editorial

Loop 60 seconds

Ads 6 x 10s Standard campaign 1 x 10s per 60 second loop

Gross 2 week audience 1.7m Estimated net audience n/a Buying flexibility On request Expansion Plans None scheduled

For further information on audiences and the media please contact your Kinetic or agency account team.

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www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:19

04 City Centre

Technical

Creative

Titan Digital 6 Sheet Liverpool Media Wall Aspect Ratio Ratio Aspect

4:3 Portrait Bespoke Landscape

Audio Audio

Mute Mute

Definition Definition

Standard Standard

Screen Size Size Screen

4.49m xx 6.72m 6.60m 30.7m

Screen Resolution Resolution Screen

272 x x400 1536 336

Still Still

Y Y

Video Video

N Y

Flash Flash

N Y

Dynamic Update

N Y

1536

This format normally comprises a 10 second spot rotated with other advertisers as part of a loop. This format is categorised as a TRANSIT exposure.

Creative should • • • • • •

Creative can • • • • 336

Be updated throughout the day Be location specific Be an idea that uses multiple slots in one loop Be delivered dynamically in an ‘as live’ manner over IP

Approval by media owner or site owner is generally required for copy. Optimal Viewing Distance is 10m - 150m

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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09/07/2010 18:19

04 City Centre | Piccadilly Lite

DB+

High quality LED strip at London’s Piccadilly Circus Clear Channel

Kinetic view Offering advertisers a presence at an exclusive and iconic location in the heart of London’s West End, this high-contrast LED strip at Piccadilly Circus reaches city workers, shoppers and tourists, as well as those enjoying the surrounding theatres and nightlife.

Media Audience Vehicular ABC’s

Editorial n/a

Avg. exposure 90s No. locations 1 Standard campaign cost £15,000 (2 weeks) Gross 2 week audience 2.8m Estimated net audience n/a Buying flexibility On request Expansion Plans None scheduled

No editorial

Loop 3 minutes

Ads 6 x 30s Standard campaign 1 x 30s per 3 minute loop

Notes Full animation allowed. 57% of audience are London residents living in Zones 1-6

For further information on audiences and the media please contact your Kinetic or agency account team.

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www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:19

04 City Centre

Technical

Creative

Titan Digital 6 Sheet Piccadilly Lite

This format normally comprises a 30 second spot rotated with other advertisers as part of a loop. This format is categorised as a TRANSIT exposure.

Aspect Ratio Ratio Aspect

4:3 Portrait Bespoke Landscape

Audio Audio

Mute Mute

Definition Definition

Standard Standard

Screen Size Size Screen

4.49m x 6.60m 23m x 2m

Screen Resolution Resolution Screen

272 x x400 2376 198

Still Still

Y Y

• • • • • •

Video Video

N Y

Creative can

Flash Flash

N Y

Dynamic Update Update Dynamic

Creative should Be consumable and legible at a glance Use motion to bring the piece to life without destroying legibility Incorporate a call to action Be limited to one sentence of copy Feature either the brand or logo throughout Utilize the large width of the screen

• Be updated throughout the day • Be location specific • Be an idea that uses multiple slots in one loop Approval by media owner or site owner is generally required for copy.

2376

198

Optimal Viewing Distance is 5m - 50m

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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09/07/2010 18:19

04 City Centre | Manchester City Gateway

DB+

High quality LED “skyscraper” in Manchester City Gateway

Kinetic view This eye-catching and unusual format is located outside Manchester Piccadilly station in the city centre, reaching shoppers and workers alike. Creative can be similar to online skyscraper design.

Media Audience Vehicular and All Adults

Editorial n/a

Avg. exposure 5 min No. locations 1 Standard campaign cost £14,000 (2 weeks)

No editorial

Loop 3 minutes

Ads 18 x 10s Standard campaign 2 x 10s per 3 minute loop

Gross 2 week audience 2.9m Estimated net audience n/a Buying flexibility On request Expansion Plans None scheduled

For further information on audiences and the media please contact your Kinetic or agency account team.

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www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:19

04 City Centre

Technical

Creative

Aspect Ratio Ratio Aspect

4:3 Portrait Bespoke Portrait

This format normally comprises a 10 second spot rotated with other advertisers as part of a loop. This format normally contains editorial or feature content. This format is categorised as a TRANSIT exposure.

Audio Audio

Mute Mute

Creative should

Definition Definition

Standard Standard

Screen Size Size Screen

4.49mx x19m 6.60m 3.6m

Screen Resolution Resolution Screen

272 xx 1520 400 288

Still Still

Y Y

Video Video

N Y

Flash Flash

N Y

Dynamic Update Update Dynamic

N Y

Titan Digital City 6 Sheet Manchester Gateway

288

• • • • • •

Creative can • • • •

Be updated throughout the day Be location specific Be an idea that uses multiple slots in one loop Be delivered dynamically in an ‘as live’ manner over IP

Approval by media owner or site owner is generally required for copy. Optimal Viewing Distance is 45m - 120m

1520

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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09/07/2010 18:19

OOH TV

04 City Centre | Reuters Canary Wharf

Large format LED screen at Londonâ&#x20AC;&#x2122;s Canary Wharf City Gateway

Kinetic view Located in a high footfall area outside Canary Wharf Underground Station, this large LED screen reaches an affluent business audience during the week and an upmarket retail and leisure audience at the weekend. Reuters provide relevant editorial content.

Media Audience ABC1 Adults Avg. exposure 40s No. locations 1 Standard campaign cost ÂŁ15,000 (2 weeks) Gross 2 week audience 1.2m Estimated net audience n/a

6 4 5 3 2 1

Editorial 3 min 2

Editorial 6 x 30s

Ads 18 x 10s

Loop 6 minutes 6

6 5

4 5

Standard campaign 3 x 10s per 6 minute loop

1 3 2

Buying flexibility On request Expansion Plans None scheduled

For further information on audiences and the media please contact your Kinetic or agency account team.

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www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:19

04 City Centre

Technical

Creative

Aspect Ratio Ratio Aspect

4:3 Portrait 16:9 Landscape

Audio Audio

Mute Mute

Creative should

Definition Definition

Standard Standard

Screen Size Size Screen

4.49m x 6.60m 6m x 3m

Screen Resolution Resolution Screen

272 xx 336 400 640

Still Still

Y Y

• • • • •

Video Video

N Y

Creative can

Flash Flash

N Y

Dynamic Update Update Dynamic

N Y

Titan Digital 6 Sheet Reuters Canary Wharf

• • • •

Be updated throughout the day Be location specific Be an idea that uses multiple slots in one loop Be delivered dynamically in an ‘as live’ manner over IP

Approval by media owner or site owner is generally required for copy. 640 336

Optimal Viewing Distance is 15m - 90m

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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04 City Centre

Leeds Gatecrashers Sales

Super Novae

Type

Location

Leeds

Cardiff City centre Sales

Cardiff council

Type

Location

Cardiff

Print Works Sales

DOOH Media

Type

Location

Manchester

Kinetic view Small screen above night club in Leeds. Low impact due to size.

Kinetic view Small screen on Queen Street in pedestrianised shopping area of Cardiff, with a local feel.

Kinetic view Well located site, perfect for targeting young and upmarket audience in premium shopping environment or those enjoying the nightlife. High quality screen, but significantly smaller than other LEDs in the city.

For further information on audiences and the media please contact your Kinetic or agency account team.

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www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:57

Airport gv_template2.indd 93

09/07/2010 18:19

05 Airport | LCD Digital Airport Panels (DAPs)

HD quality LCD panels in BAA airports (Heathrow, Edinburgh, Glasgow, Aberdeen & Luton) JCDecaux Airport

Kinetic view JCDecaux Airport now sell these high quality LCD panels across Heathrow, Edinburgh, Glasgow, Aberdeen and Luton airports. Sites are located at check-in, departure lounges, retail walkways and next to flight information displays.

Media Audience Airport travellers

Editorial 10 sec (BAA)

Avg. exposure 15s

Editorial BAA 1 x 10s

No. locations 259 (National Pack)

Loop 50 seconds

Standard campaign cost ÂŁ60,000 (2 weeks) Gross 2 week audience 1.96m departing

Standard campaign 1 x 10s per 50 second loop

Notes

Estimated net audience n/a Buying flexibility Daypart, non-standard dates, terminal Expansion Plans None scheduled

Ads 4 x 10s

Screens run a 1 in 5 share: 4 x ads / 1 x Editorial. Each advertiser is able to choose the loop length but will receive 12 mins in every 1 hour total.

For further information on audiences and the media please contact your Kinetic or agency account team.

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www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:19

05 Airport

Technical

Creative

Titan DigitalAirport 6 SheetPanels (DAPs) LCD Digital Aspect Ratio Ratio Aspect

4:3 Portrait 9:16 Portrait

Audio Audio

Mute Mute

Definition Definition

Standard High

Screen Size Size Screen

4.49m x 6.60m 57”, 46”, 40”

Screen Resolution Resolution Screen

272 xx 1360 400 768

Still Still

Y Y

Video Video

N Y

Flash Flash

N Y

Dynamic Update Update Dynamic

N Y

768

1360

This format normally comprises a 10 second spot rotated with other advertisers as part of a loop. This format is categorised as a MICRODWELL exposure.

Creative should • • • • •

Creative can • • • •

Be updated throughout the day Be location specific Be a single execution played out simultaneously on all screens Be delivered dynamically in an ‘as live’ manner over IP

Approval by media owner or site owner is generally required for copy. Optimal Viewing Distance is 1m - 15m

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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09/07/2010 18:19

05 Airport | LCD Digital Airport Panels (DAPs)

HD quality LCD panels in BAA airports (Gatwick & Stansted) Eye Corp

Kinetic view Following the recent BAA tender, Eye Corp now sell these high quality LCD panels at Gatwick and Stansted Airports. Sites are located in check-in, departure lounges, retail walkways and next to flight information displays. It is anticipated that Eye Corp will develop their digital portfolio at these airports, but details are unknown at this stage.

Media Audience Airport travellers

Editorial BAA (tbc)

Avg. exposure 15s

Editorial tbc

No. locations 82

Loop 30 seconds

Standard campaign cost ÂŁ36,000 (2 weeks) - National Pack Gross 2 week audience 1.1m departing

Ads 3 x 7s Standard campaign 1 x 7s per 30 second loop

Notes

Estimated net audience n/a Buying flexibility Daypart, non-standard dates, terminal

3 x 3s EYE buffers between ads on loop.

Expansion Plans Some expected over 2010/2011

For further information on audiences and the media please contact your Kinetic or agency account team.

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www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:19

05 Airport

Technical

Creative

Titan DigitalAirport 6 SheetPanels (DAPs) LCD Digital Aspect Ratio Ratio Aspect

4:3 Portrait 9:16 Portrait

Audio Audio

Mute Mute

Definition Definition

Standard High

Screen Size Size Screen

4.49m x 6.60m 57”, 46”, 40”

Screen Resolution Resolution Screen

272 xx 1360 400 768

Still Still

Y TBC

Video Video

N TBC

Flash Flash

N TBC

Dynamic Update

N TBC

768

This format normally comprises a 7 second spot rotated with other advertisers as part of a loop. This format is categorised as a MICRODWELL exposure.

Creative should • • • • •

Creative can • • •

Be updated throughout the day Be location specific Be a single execution played out simultaneously on all screens

Approval by media owner or site owner is generally required for copy. Optimal Viewing Distance is 1m - 15m

1360

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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09/07/2010 18:19

05 Airport | LCD Gateroom DAPs

HD quality LCD panels in Heathrow gaterooms JCDecaux Airport

Kinetic view These high quality panels are located in the gateroom and gate seating areas and therefore benefit from high dwell time. The entire departing Heathrow audience can be reached, or campaigns can be terminal specific.

Media Audience Departing airport travellers

Editorial 10 sec (BAA)

Avg. exposure 20 min

Editorial BAA 1 x 10s

No. locations 86 (all Heathrow)

Loop 50 seconds

Standard campaign cost ÂŁ40,000 (2 weeks) Gross 2 week audience 1.3m (all Heathrow) departing Estimated net audience n/a Buying flexibility Daypart, non-standard dates, terminal Expansion Plans None scheduled

Ads 4 x 10s Standard campaign 1 x 10s per 50 second loop

Notes Screens run a 1 in 5 share: 4 x ads / 1 x Editorial. Each advertiser is able to choose the loop length but will receive 12 mins in every 1 hour total.

For further information on audiences and the media please contact your Kinetic or agency account team.

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www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:19

05 Airport

Technical

Creative

Titan Digital 6 Sheet LCD Gateroom DAPs Aspect Ratio Ratio Aspect

4:3 Portrait 9:16 Portrait

Audio Audio

Mute Mute

Definition Definition

Standard High

Screen Size Size Screen

4.49m x 6.60m 57”

Screen Resolution Resolution Screen

272 xx 1360 400 768

Still Still

Y Y

Video Video

N Y

Flash Flash

N Y

Dynamic Update Update Dynamic

Y N

768

1360

This format normally comprises a 10 second spot rotated with other advertisers as part of a loop. This format is categorised as a MICRODWELL exposure.

Creative should • • • • •

Creative can • • • •

Be updated throughout the day Be location specific Be a single execution played out simultaneously on all screens Be delivered dynamically in an ‘as live’ manner over IP

Approval by media owner or site owner is generally required for copy. Optimal Viewing Distance is 1m - 5m

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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09/07/2010 18:19

05 Airport | LCD HEX DAPs

HD quality LCD panels at Heathrow Express airport stations JCDecaux Airport

Kinetic view An impactful way of reaching Heathrow Express travellers as they move throughout the main walkways and from the train. The succession of units makes this opportunity particularly visible.

Media Audience Heathrow Express travellers

Editorial 10 sec (BAA)

Avg. exposure 15s No. locations 63 Standard campaign cost ÂŁ22,000 (2 weeks) Gross 2 week audience 188,000 Estimated net audience n/a Buying flexibility On request Expansion Plans None scheduled

Editorial BAA 1 x 10s

Loop 50 seconds

Ads 4 x 10s Standard campaign 1 x 10s per 50 second loop

Notes JCD Airport digital screens run a 1 in 4 SOV: 4 x ads. Each advertiser is able to choose the loop length but will receive 12 mins in every 1 hour total.

For further information on audiences and the media please contact your Kinetic or agency account team.

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www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:19

05 Airport

Technical

Creative

Titan Digital 6 Sheet LCD Heathrow Express Aspect Ratio Ratio Aspect

4:3 Portrait 9:16 Portrait

Audio Audio

Mute Mute

Definition Definition

Standard High

Screen Size Size Screen

4.49m x 6.60m 57”

Screen Resolution Resolution Screen

272 xx 1360 400 768

Still Still

Y Y

Video Video

N Y

Flash Flash

N Y

Dynamic Update Update Dynamic

N Y

768

1360

This format normally comprises a 10 second spot rotated with other advertisers as part of a loop. This format is categorised as a MICRODWELL exposure.

Creative should • • • • •

Creative can • • • •

Be updated throughout the day Be location specific Be a single execution played out simultaneously on all screens Be delivered dynamically in an ‘as live’ manner over IP

Approval by media owner or site owner is generally required for copy. Optimal Viewing Distance is 1m - 15m

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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05 Airport | LCD HEX Motion

HD quality LCD panels at Heathrow Express airport stations JCDecaux Airport

Kinetic view Developed by JCDecaux Airport at the end of 2009, these screens can captivate the Heathrow Express audience on escalators, on walkways and in lifts. Creatively they provide scope for some very eye-catching and engaging communications.

Media Audience Heathrow Express travellers

Editorial 10 sec (BAA)

Avg. exposure 10s

Editorial BAA 1 x 10s

No. locations 168 (individual screens)

Loop 50 seconds

Standard campaign cost ÂŁ20,000 (2 weeks) Gross 2 week audience 188,000

Standard campaign 1 x 10s per 50 second loop

Notes

Estimated net audience n/a Buying flexibility Daypart, non-standard dates Expansion Plans None scheduled

Ads 4 x 10s

JCD Airport digital screens run a 1 in 4 SOV: 4 x ads. Each advertiser is able to choose the loop length but will receive 12 mins in every 1 hour total.

For further information on audiences and the media please contact your Kinetic or agency account team.

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www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:19

05 Airport

Technical

Creative

Aspect Ratio Ratio Aspect

4:3 Portrait 9:16 Portrait

Audio Audio

Mute Mute

This format normally comprises a 10 second spot rotated with other advertisers as part of a loop. This format comprises 3 seperate areas - Lift, Walkway and Escalator. The Lift format is categorised as a MICRODWELL exposure. The Walkway and Escalator formats are categorised as a TRANSIT exposure.

Definition Definition

Standard High

Creative should

Screen Size Size Screen

4.49m 22”, 32”x 6.60m

Screen Resolution Resolution Screen

272 xx 1360 400 768

Still Still

Y Y

Video Video

N Y

Flash Flash

N Y

• • • • •

Dynamic Update

Y N

Creative can

Titan Digital 6 Sheet LCD HEX Motion

768

1360

• • • •

Be updated throughout the day Be a single execution played out simultaneously on all screens Be an idea that works across multiple screens Be delivered dynamically in an ‘as live’ manner over IP

Approval by media owner or site owner is generally required for copy. Optimal Viewing Distance is 1m - 5m

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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05 Airport | LCD Eyelites

HD quality LCD panels in regional airports Eye Corp

Kinetic view Eye Corpâ&#x20AC;&#x2122;s digital panels at Manchester, Belfast International and East Midlands Airports offer excellent stand-out. The Eyelites are distributed throughout the airports in key departure and arrival areas.

Media Audience Airport travellers

Editorial n/a

Avg. exposure 35s

No editorial

No. locations 29 (Manchester = 22 Belfast = 3 EMA = 4) Standard campaign cost ÂŁ20,000 (all three airports) (2 weeks) Gross 2 week audience 1.3m

Ads 3 x 7s

Loop 30 seconds

Standard campaign 1 x 7s per 30 second loop

Notes

Estimated net audience n/a

3 x 3s EYE buffers between ads on loop.

Buying flexibility Daypart, non-standard dates, individual airports

Expansion Plans None scheduled

For further information on audiences and the media please contact your Kinetic or agency account team.

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www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:19

05 Airport

Technical

Creative

Titan Digital 6 Sheet LCD Eyelite Aspect Ratio Ratio Aspect

4:3 Portrait 9:16 Portrait

Audio Audio

Mute Mute

Definition Definition

Standard High

Screen Size Size Screen

4.49mx x2.4m 6.60m 1.4m

Screen Resolution Resolution Screen

272 xx 1360 400 768

Still Still

Video Video

Flash Flash

N Y

Dynamic Update Update Dynamic

This format normally comprises a 7 second spot rotated with other advertisers as part of a loop. This format is categorised as a MICRODWELL exposure.

Creative should • • • • •

Creative can • Be updated throughout the day • Be location specific Approval by media owner or site owner is generally required for copy.

768

Optimal Viewing Distance is 1m - 10m

1360

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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05 Airport | LCD Landscapes

HD quality LCD panels at Manchester Airport Eye Corp

Kinetic view Excellent quality and well placed in areas of high dwell time, these panels reach departing passengers as they queue to go through security at Manchester Airport Terminals 1 and 3.

Media Audience Airport travellers

Editorial n/a

Avg. exposure 35s No. locations 2 (Manchester T1 & T3) Standard campaign cost ÂŁ7,500 each (4 weeks) Gross 4 week audience 1.82m Estimated net audience n/a Buying flexibility On request

No editorial

Loop 30 seconds

Ads 3 x 7s Standard campaign 1 x 7s per 30 second loop

Notes 3 x 3s EYE buffers between ads on loop.

Expansion Plans None scheduled

For further information on audiences and the media please contact your Kinetic or agency account team.

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www.kineticww.com [+44] 020 7544 4600

09/07/2010 18:19

05 Airport

Technical

Creative

Titan Digital 6 Sheet LCD Landscape Aspect Ratio Ratio Aspect

4:3 Portrait Bespoke Landscape

Audio Audio

Mute Mute

Definition Definition

Standard High

Screen Size Size Screen

4.49mx x1.2m 6.60m 3.9m

Screen Resolution Resolution Screen

272 x x400 3514 960

Still Still

Video Video

Flash Flash

N Y

Dynamic Update Update Dynamic

This format normally comprises a 7 second spot rotated with other advertisers as part of a loop. This format is categorised as a MICRODWELL exposure.

Creative should • • • • •

Creative can • Be updated throughout the day • Be location specific Approval by media owner or site owner is generally required for copy. Optimal Viewing Distance is 5m - 20m

3514 960

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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05 Airport | EYE 103â&#x20AC;?

HD quality LCD panel at Manchester Airport Eye Corp

Kinetic view This huge and dominating portrait screen is located at the entrance to the Manchester Terminal 1 departure lounge. It offers cut-through in an area of high throughput.

Media Audience Airport travellers

Editorial n/a

Avg. exposure 7s No. locations 1 Standard campaign cost ÂŁ7,500 (4 weeks) Gross 4 week audience 800,000 Estimated net audience n/a Buying flexibility On request

No editorial

Loop 30 seconds

Ads 3 x 7s Standard campaign 1 x 7s per 30 second loop

Notes 3 x 3s EYE buffers between ads on loop.

Expansion Plans None scheduled

For further information on audiences and the media please contact your Kinetic or agency account team.

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09/07/2010 18:19

05 Airport

Technical

Creative

Titan Digital 6 Sheet Eye 103” Aspect Ratio Ratio Aspect

4:3 Portrait 9:16 Portrait

Audio Audio

Mute Mute

Definition Definition

Standard High

Screen Size Size Screen

4.49mx x2.4m 6.60m 1.4m

Screen Resolution Resolution Screen

272 x x400 1080 1920

Still Still

Video Video

Flash Flash

N Y

Dynamic Update Update Dynamic

This format normally comprises a 7 second spot rotated with other advertisers as part of a loop. This format is categorised as a MICRODWELL exposure.

Creative should • • • • •

Creative can • Be updated throughout the day • Be location specific Approval by media owner or site owner is generally required for copy. Optimal Viewing Distance is 1m - 10m

1080

1920

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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05 Airport | London City Airport

HD quality LCD panels in London City Airport London City Airport

Kinetic view Integrated within twenty-four columns covering the whole departure lounge, these LCD screens deliver a high frequency of message to this predominantly business audience.

Media Audience Airport travellers

Editorial n/a

Avg. exposure 20s

No editorial

No. locations 24

Loop 40 seconds

Standard campaign cost ÂŁ9,250 (2 weeks)

Ads 4 x 10s Standard campaign 1 x 10s per 40 second loop

Gross 2 week audience 96,000 Estimated net audience n/a Buying flexibility On request Expansion Plans A network of digital screens planned for the arrivals area, to launch by the end of 2010

For further information on audiences and the media please contact your Kinetic or agency account team.

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05 Airport

Technical

Creative

Titan Digital Sheet London City 6Airport Aspect Ratio Ratio Aspect

4:3 Portrait 9:16 Portrait

Audio Audio

Mute Mute

Definition Definition

Standard High

Screen Size Size Screen

4.49m x 6.60m 46”

Screen Resolution Resolution Screen

272 xx 1366 400 768

Still Still

Y Y

Video Video

N Y

Flash Flash

N Y

Dynamic Dynamic Update Update

This format normally comprises a 10 second spot rotated with other advertisers as part of a loop. This format is categorised as a MICRODWELL exposure.

Creative should • • • • •

Creative can • Be updated throughout the day • Be location specific Approval by media owner or site owner is generally required for copy.

768

Optimal Viewing Distance is 1m - 10m

1366

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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05 Airport | London City Airport Gate Lounges

HD quality LCD panels in London City Airport London City Airport

Kinetic view Situated in 14 gate lounges across London City Airport, these HD quality screens reach a predominantly business audience and offer long dwell time in an uncluttered environment.

Media Audience Airport travellers

Editorial n/a

Avg. exposure 15 min No. locations 14 Standard campaign cost ÂŁ30,000 (2 weeks) Gross 2 week audience 96,000 Estimated net audience n/a Buying flexibility On request

No editorial

Loop 40 seconds

Ads 4 x 10s Standard campaign 1 x 10s per 40 second loop

Notes 28 screens in 14 gate lounges

Expansion Plans None scheduled

For further information on audiences and the media please contact your Kinetic or agency account team.

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05 Airport

Technical

Creative

Titan Digital 6 Sheet Gate Lounges Aspect Ratio Ratio Aspect

4:3 Portrait 9:16 Portrait

Audio Audio

Mute Mute

Definition Definition

Standard High

Screen Size Size Screen

4.49m x 6.60m 46”

Screen Resolution Resolution Screen

272 xx 1366 400 768

Still Still

Y Y

Video Video

N Y

Flash Flash

N Y

Dynamic Dynamic Update Update

This format normally comprises a 10 second spot rotated with other advertisers as part of a loop. This format is categorised as a MICRODWELL exposure.

Creative should • • • • •

Creative can • Be updated throughout the day • Be location specific Approval by media owner or site owner is generally required for copy.

768

Optimal Viewing Distance is 1m - 10m

1366

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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05 Airport

Airport Screens Sales

Airport Partners

Type

Location

National Airports

Heathrow Express Sales

JCDecaux Aiport

Type

OOH TV

Location

LDN Heathrow Express

Sidetrack Sales

JCDecaux Airport

Type

Location

LDN Heathrow Express

London City Jet Centre Digital Screens Sales

London City Airport

Type

Location

LDN City Airport Jet Centre

Kinetic view A range of digital formats available at Southampton and Newcastle Airports and expected at Bristol shortly.

Kinetic view LCD screens in Heathrow Express train carriages. Content is Sky News with sound (except in quiet carriages). Impact is limited by screen size.

Kinetic view LED strips on the tunnel walls of the Heathrow Express. Train movement gives illusion of animation. Impact is limited by ad duration and low frequency.

Kinetic view Two digital screens reaching the very exclusive private jet audience. Sites located in the reception / security and arrival areas.

For further information on audiences and the media please contact your Kinetic or agency account team.

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05 Airport

BA T5 Digital Lounge Sites Sales

BA Media

Type

Location

BA First Class Lounge

Kinetic view Screens located in the BA First Class lounge used by First Class or Executive Club gold card holders and the Club lounges, used by club card holders; traditionally a very hard-to-reach audience. N.B This must be bought in conjunction with another BA media format (i.e online or in flight).

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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For further information on audiences and the media please contact your Kinetic or agency account team.

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06 Healthcare

Baby TV Sales

Baby TV

Type

OOH TV

Location

Nationwide Antenatal Clinics

Life Channel Sales

Life Channel

Type

OOH TV

Location

Nationwide Doctor’s Surgeries

AMScreen Healthcare Sales

Digicom

Type

OOH TV

Location

Nationwide Doctor’s Surgeries

Kinetic view Screens in waiting areas of over 100 antenatal clinics nationwide. Niche environment, targeting hard to reach expectant mothers. Engaging and relevant content, TV ads or informercials work best.

Kinetic view Screens in over 2,200 multi-practice surgeries nationwide. The Life Channel broadcasts tailored content to these practices as patients sit in waiting rooms. Expected to reach 3,000 practices by the end of 2010.

Kinetic view Screens in around 670 doctor’s surgeries and hospital waiting rooms. Content is a mix of surgery information, health messages, customer information and advertising.

For further information on audiences and the media please contact your Kinetic or agency account team.

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07 Mobile Media

Digivans Sales

Media Displays / Mobile Media / SA Screen Media Embrace Media

Type

OOH TV

Location

Nationwide

Digibikes Sales

Media Displays

Type

OOH TV

Location

Nationwide

Kinetic view Mobile screens for use at events, store openings etc, with the benefit of sound, creative flexibility and Bluetooth capabilities.

Kinetic view Mobile screens for use at events, store opening etc, with the benefit of sound, creative flexibility and Bluetooth capabilities.

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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08 Bar

Sky Pub Sales

Sky Media

Type

OOH TV

Location

Nationwide

Socialite Sales

Clear Channel

Type

Location

Nationwide

Kinetic view Screens in around 40,000 bars nationwide. Separate ads from in-home compliment top quality sports content. High impact TV ads work best.

Kinetic view Coming Soon. Scalable network of portrait LCDs in bars expected to launch by the end of 2010.

Coming soon

Half Minute Media Sales

Half Minute Media

Type

OOH TV

Location

Nationwide

Kinetic view Over 100 screens in Yates and Walkabout brand pubs across the UK. Separate ads from in-home run alongside sports content.

For further information on audiences and the media please contact your Kinetic or agency account team.

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09 Sport

Blink TV Twickenham Sales

Blink TV

Type

OOH TV

Location

Twickenham

Concourse TV Sales

Sports Revolution

Type

OOH TV

Location

Nationwide Football Stadia

LED Jumbotrons Sales

Sports Revolution

Type

Location

Nationwide Football Stadia

LED Perimeter Boards Sales

Sportseen Ltd Sportfive

Type

Location

Premiership football clubs

Kinetic view Giant LED screens at gallery level at Twickenham stadium. Ads run before rugby games, at half-time and after final whistle. TV ads work well with sound.

Kinetic view Screens in the concourse areas of Premiership and Championship clubs, plus 8 Guinness Premiership clubs. Currently upgrading network to full HD. Live matches and other quality content, particularly pre match. Can run TV ads with sound or a number of on-screen banner options.

Kinetic view Giant LED screens normally at gallery level at football stadiums. Ads normally run before, at half-time and after final whistle.

Kinetic view LED perimeter boards at UK and International stadia including Premier League.

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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10 Leisure

Gym TV Sales

Zoom Media

Type

OOH TV

Location

Nationwide Gyms

Salon Media Sales

Digicom

Type

OOH TV

Location

Nationwide Hair Salons

Blink TV Sales

Blink TV

Type

OOH TV

Location

Nationwide Concert Tours & Festivals

AMScreen Powerleague Sales

Digicom

Type

Location

Nationwide Powerleague Circuit

Kinetic view Screens in and around 650 gyms nationwide including David Lloyd, Virgin Active and Fitness First. Music channel incorporating either TV ads or dynamic posters.

Kinetic view Over 3,000 screens in 540 salons nationwide, encompassing Toni&Guy and Simply Media Salon TV . Long customer dwell time. Accountable opportunity to target women in relaxed frame of mind.

Kinetic view High quality giant LED screens either side of the stage at concerts. Adverts are shown before the main act. Choose the event to fit your audience. TV ads work well with sound.

Kinetic view Screens in 44 five a side football Powerleague centres nationwide, located at reception where players sign in. Jpg format only and no sound. Some limitation on brands due to existing sponsorship deals.

For further information on audiences and the media please contact your Kinetic or agency account team.

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10 Leisure

ADI Group Sales

ADI Group

Type

OOH TV

Location

Nationwide events

Goals Football Centres Sales

Boomerang

Type

OOH TV

Location

Nationwide Goals Centres

X-Leisure Sales

Insight Media

Type

OOH TV

Location

Nationwide X-Leisure centres

NEC Media Sales

NEC Media

Type

Location

Birmingham NEC

Kinetic view Providers of large high quality temporary / mobile screens for event purposes.

Kinetic view Screens in around 30 Goals football centres nationwide. Content includes five a side league standings and local club fixtures. Unable to validate media impact or screen and content configuration. 50 venues expected by 2012 Olympics.

Kinetic view Screens in X-Leisure extreme sports and leisure centres nationwide, including Milton Keynes. 2D and 3D networks available.

Kinetic view 8 plasma screens located across the Piazza at Birminghamâ&#x20AC;&#x2122;s National Exhibition Centre. Potentially more digital installations to follow.

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com [+44] 020 3205 0011

For more information on trafficking copy for DOOH networks please contact Accelerator.

www.acceleratorww.com [+44] 020 7436 7001

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11 Education & Workplace

Sub.tv

Kinetic view

Sales

Sub.tv

Type

OOH TV

Location

Nationwide University Student Unions

University Screens Sales

Youth Media

Type

OOH TV

Location

Universities

Life Channel Sales

Life Channel

Type

OOH TV

Location

Nationwide Schools

Oxigen

Screens in student union bars at around 95 universities nationwide. Good coverage of the student audience; web and experiential possible. Can run TV ads, sidebars available during sports and event coverage. Tie up with Student Radio Association to follow.

Kinetic view Interactive desktop platform - Youthwire installed on PCs across UK Universities and Colleges.

Kinetic view Screens located in canteen and common rooms of over 1,400 schools and colleges across the UK. Screens have sound and subtitling. Brands and copy need to be appropriate and are vetted by a panel of head teachers.

Kinetic view

Sales

Oxigen

Type

OOH TV

Location

Nationwide Universities and Offices

Computer screen savers in universities and offices. Various networks.

For further information on audiences and the media please contact your Kinetic or agency account team.

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C. Transvision & D6 London station map

Kinetic London 121-141 Westbourne Terrace London W2 6JRÂ +44 (0)20 7544 4600

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Grand Visual London House 9A Margaret Street London W1W 8RJÂ +44 (0)20 3205 0011

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