Martial Arts World Magazine

Prosper BIG this Year with AMSonline!

Grandmaster Y.K. Kim

February 2011 | Vol. 12 • No. 1

Turn Recession Into Opportunity

Master Kirk Pelt

Increase your Financial Power

Master Toby Milroy

Get Exceptional Professional Coaching

Grandmaster

Stephen Oliver

The Most Influential Martial Arts Business Leader in the U.S.

Don’t Just Survive, Thrive!

Master Keith Winkle

Energize your Beginner’s class

Join the Millionaire Network to Transform your School with

THE FINANCIAL POWER SUMMIT

Three new systems to increase income by Grandmaster Y. K. Kim • Pioneer of Martial Arts Business • Author of Success in Martial Arts Business & Join the Millionaire Club

AMS & NAPMA Team Up to Support the Martial Arts School Owners

$100,000

Top 5 Reasons Why you must attend this seminar 1st Reason Toby Milroy, Expert in Martial Arts Marketing Trends Plug the holes in the bucket with these 4 PROVEN successful systems for creating iron clad student retention that anchor your students and families into your program.

Get the secrets to bring unlimited earning potential to your school in any economy. Gain financial power.

Opportunities like this rarely come, register now!

Seating is limited!

I look forward to seeing you and elevating your financial success.

2nd Reason Kirk Pelt, Martial Arts Business Social Media Expert Earn an additional $100,000 or more a year the easy way by using social media with the best technology for management and marketing for your school.

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Join the Millionaire Network!

SPECIAL OFFER! First 50 to register at each location will receive the new book Join The Millionaire Club and 2 CD’s

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Grandmaster Y.K. Kim

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Grandmaster Stephen Oliver • Modern Martial Arts Business Leader in the U.S. • Chairman and President of NAPMA

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March 12 Dallas SpringHill Suites Dallas DFW Airport East

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Chicago

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Sept. 10 Washington D.C. 4th Reason Stephen Oliver, Modern Martial Arts Business Leader in the U.S. Make the quantum leap to double your income in as little as ninety days with the pearls of professional wisdom that have given school owners across the country financial security.

5th Reason Y. K. Kim, Pioneer of Martial Arts Business Join the Millionaire Network to become a new martial arts millionaire with the secrets that can turn any and every economic crisis into an opportunity.

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By Phone: 1.800.275.1600 Online: ourAMS.com/summit

By Fax: 407.896.1392 Tuition: Only $99.95 01111

CONTENTS

Editorial

February 2011 • VOL 12 • NO 1

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Editorial 4 I s Your School Under Attack?

Learn how to gain financial control from Grandmaster Y.K. Kim!

• Author of Success in Martial Arts Business & Join the Millionaire Club

Make no mistake about it: Martial arts schools are under attack!

W

e are not being attacked by Al-Quaeda or any other terrorist group. We are being attacked by a set of circumstances called the economy.

How? 1. Modernize your curriculum, 2. Modernize your leadership, and 3. Modernize your business system.

It started a few years ago when the oil crisis sent gas prices over $4.00 a gallon. Then we were hit with a real estate crisis, which brought on a banking crisis, which turned into an economic crisis, which started the Great Recession. These crises combined forces to destroy over 6,000 martial arts schools in the last two years in the U.S., and thousands more are just barely surviving now.

You can overcome this challenge with the right tools. I will show you how to turn this crisis into opportunity at the Financial Power Summit Seminars, which will be coming to your area in 2011.

Martial Arts

step how to make your curriculum so practical that students will be afraid to miss a class. We will show you how to adopt a new style of leadership that will inspire fanatical dedication among your staff and students. We will show you how to update your business system with the latest technology, including social media and other E-marketing that will double your enrollment and lower your expenses.

You have no reason to be weak, poor, or unhappy as a martial arts school owner.

You have every reason to be healthy, wealthy, and successful.

Why not maximize your potential and maximize the potential of your students?

Financial Power Summit

Has your school declined by 30% or more in the past few years?

Maybe it’s because you aren’t selling what people want to buy.

I urge you to join me. Take action now and create a new level of success for yourself and your students. Turn these crises into the greatest opportunity of your life! Call 1-800-275-1600 to register for the Financial Power Summit coming to your area.

AMS & NAPMA Team Up to Support Martial Arts School Owners

The martial arts industry is struggling to survive this crisis, yet every crisis creates opportunity. You can choose to be a victim of this crisis, or you can emerge as a victor of the opportunity.

4

Is Your School Under Attack?

by Grandmaster Y.K. Kim

Business Strategy

Grandmaster Y. K. Kim

At these seminars, I will be joined by other industry leaders like Grandmaster Stephen Oliver, Master Keith Winkle, Master Toby Milroy, Master Kirk Pelt, and more. We will show you, step-by-

February 2011 Martial Arts World www.ourAMS.com

6 E nhance Your Sales Presentations for Quick Enrollments 8 The Secret to Success Chong Chu shares her insights to make your future bright!

12 The Steps to Modernize Your Business System by John Jung 36 Stay Ahead of Your Competition by Master Tim McCarthy 44 Boost Your Income with Relevant and Timely Pro Shop Sales by Mr. James Lee

8

The Secret to Success

by Chong Chu

14

Cover Story

The Martial Arts Industry’s Renaissance Man: Grandmaster Stephen Oliver

14 The Martial Arts Industry’s Renaissance Man: Learn some insights by reading our exclusive interview with the Grandmaster Stephen Oliver

Money Management 34 I ncrease Your Financial Power at the Martial Arts Financial Power Summit Read about how attending the Power Summit is crucial to increasing your income! by Master Kirk Pelt 38 Funding your Exhibition and Tournament Teams by Master Erik Hubley

34

I ncrease Your Financial Power at the Martial Arts Financial Power Summit

24

Marketing 30 Your Ads Must Have Speed, Power, and Accuracy 32 Are You a Social Media Marketing Misfit?

by Bill Krapek

Start Your Summer Camp Now

by Steven Green

Student Enhancement 20 Get AMSkids to make High Profits Elementary by Robbi Nelson 24 Start Your Summer Camp Now by Steven Green 26 3 Secrets to a Great Beginner’s Class

by Master Keith Winkle 40 The 4 Laws of Iron Clad Student Retention

by Master Toby Milroy President / Managing Editor Master Kirk Pelt Marketing Director / Senior Editor Jeffrey Reulbach Creative Director / Editor / Photographer Frank Meyer Graphic Designer Amen Blue Executive Editor Martha Nelson Editor Steven Green Vice Chairman Master Tim McCarthy Publisher / Editor-in-Chief Grandmaster Y. K. Kim

TOP Billing for TOP Schools

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“We were a member of another billing company for several years, but we had too many problems. AMS is more efficient and professional, so they collect more money without errors.

– Master Soo Mi Kim

Become an Active Member and Receive the Success in Martial Arts Business Package (a $295 Value)

Absolutely FREE! Call for Details

Greatest Leader of the Century

Telephone (407)895-6300 • Fax (407)895-3654 • e-mail: info@martialartsworld.com • www.mawus.com Send all inquiries, letters and submissions to the address below. The publisher and editor will not be responsible for unsolicited material. Manuscripts and photographs must be accompanied by a SASE. Contents ©2011 Y. K. Kim Productions, Inc. All rights reserved.

Postage Paid at Orlando, FL. POSTMASTER: Send address changes to Martial Arts World, Attn.: Magazine Address Corrections, P.O. Box 149006 Orlando, FL 32814–9006

Call Now!

1-800-275-1600 www.ourAMS.com

Mention my name for a Special Enrollment Bonus 01112

Enhance Your Sales Presentation for

Quick Enrollments Jorge Schebesta • AMS Marketing Consultant and Sales Expert

Face it, your first impression with prospective new students is extremely important. You have a matter of minutes to grab their attention and convince customers that they have come to the right place.

Y

2. Content – This is the nuts and bolts of things related to your school. Of course, this has to include the various types of classes and programs that you offer, plus specific features and benefits for the prospect. Scheduling for classes and programs must also be incorporated into this component.

In addition, the presentation needs to spell out clearly fees for various kinds of members.

ou already know you have what they need, but the secret to enroll 5 to 10 new students every month at your location is entirely dependent on how you present it.

How would you like to easily enroll the majority of new prospects up to long term contracts? Sounds hard to believe, but it can be your reality when you have the right tool to guide you through your sales presentations. The Power Point Sales Presentation from AMS will elevate your ability to present well and dramatically increase your percentage of enrollments.

Components to a Good Sales Presentation

6

With the Power Point Sales Presentation from AMS at your disposal, you’ll be increasing your new enrollments the easy way. Just call 1.800.275.1600 to get more details on enhancing your sales presentations to start filling your school with prospects that used to get away.

3. Invitation – This is a simple invitation for the prospect to enroll. This is the part of the presentation that directly tells the customer to act. Without this component you put on a nice show, but leave the person hanging. A good invitation tells them what to do and the benefit of doing so.

A good sales presentation has the right stuff and does the work for a presenter to lead the customer to sign on the dotted line. So what are the keys to a successful presentation?

1. Draw – This means that the presenter pulls and captures the attention of prospects. It must be motivational, which suggests it creates desire for your programs.

It has to be inviting, which makes people feel like they can see themselves doing it. Lastly, to draw prospects into becoming new students your presentations must be leading, which means it goes through a process to the logical conclusion of signing up.

things and more. Plus, the beauty behind this tool is that it is entirely customizable for any school so that your school is presented distinctively.

A lot of thought goes into effective sales presentations that quickly lead to lots of new enrollments.

The Power Point Sales Presentation designed by AMS does all of these

February 2011 Martial Arts World www.ourAMS.com

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Success They did not open a martial arts school so that they could chase after people for money. That just wasn’t part of the game plan.

Unfortunately, things happen. The primary income of a martial arts school is the tuition students pay for instruction, and that tuition is usually paid over time, in monthly payments. Not everyone will remember to pay on time. Some people will

they owe you. The right answer is also NOT to ask your wife or a staff member to ask the student for money.

Both of these solutions create more problems than they solve because they set up an adversarial relationship between the student and the school.

Fortunately, the right answer is also just one easy step: hire a professional tuition billing service from the beginning to take all those headaches away. You can then take all the time you and your staff currently spend on sending late notices, calling students on the phone, and dealing with frustrated parents in person, and use that time to recruit new students. Every hour you spend collecting current tuition could be invested in recruiting new students who are worth thousands in additional income.

When you try to handle your billing in-house, you save a nickel and miss out on making dollars. It’s just not worth it.

“When you try to handle your billing in-house, you save a nickel and miss out on making dollars.” have accidents and other unforeseen expenses, and will not want to pay for a month or two. At that point, what can you do?

t n e m g ana rket

If you or any member of your staff is wasting time and ruining your reputation by chasing after students for money, I recommend that you trade in your headaches for extra time to enroll new students, and earn new income. Call the professionals at AMS at 1-800-275-1600 to preserve your dignity and the good reputation of your school. AMS is your one-stop-shop for martial arts school owners. We do it all, so you don’t have to.

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February 2011 Martial Arts World www.ourAMS.com

“By attending the EXPO, every aspect of your school will benefit to gain better retention, increase income, skyrocket enrollment and even save money.” ~ Master Abhai Singh Rathore

Increase Your Income “Since joining AMS, my school has a 2,500% increase in income and a 400% climb in enrollment.” ~ Master Gary Williams

Profitable Kids programs “AMSkids does everything for you: Eye-catching promotional materials and posters; a powerful curriculum for amazing retention; and management strategies anybody can master.”

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8

Go To Business Expo Events

~ Grandmaster Ji Yong Moon

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NEW

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Here’s a little secret: the right answer is NOT to become the bill collector and ask the students for the money

Professional companies also provide additional professional services, like accounting. Whenever you want to know who has paid and who is late, you can get up-to-date reports online anytime. In addition, the best companies offer other valuable services

like marketing materials, management assistance, and consulting.

J

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hey remember the close bond they had with their own master, and the impact he had on their lives. They hope they can earn that kind of respect from their own students and have a similar effect on their lives.

• With Quic nt Hikes • Fast Enrollme Increases e m o c In id p a R •

Create a

• AMS Marketing Director • Leading Professional Coach

e t a r e l e c c ns k Billing Solutio

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Chong Chu

Most of the martial arts masters I speak with on a daily basis became professional instructors because they wanted to share with others the benefits they had received from practicing the martial arts.

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The 3 Steps to Modernize Your

Business System

John Jung • Director of Business Development at AMS

A modern martial arts school needs three things to be successful in this challenging economy: Exceptional Curriculum, Exceptional Leadership, and an Exceptional Business System.

First, an exceptional curriculum is easy, exciting and meaningful to teach, plus easy, exciting and beneficial to learn.

Martial arts training requires two things: physical training and a philosophy of discipline. Martial arts training without philosophy is no different than organized street fighting. But without physical training, you have no martial arts because without action nothing happens. Action requires a quality body, and a quality body requires physical fitness.

Your Logo Here

In his new package, The New American Dream, Grandmaster Y. K. Kim has developed a curriculum containing the 5 Kinds of Fitness: physical fitness, mental fitness, moral fitness, financial fitness, and life fitness. I strongly recommend you add them to your curriculum.

Second, exceptional leadership is modern leadership. Traditional leadership was positional power; modern leadership is personal power. Positional power was based on a hierarchy, similar to a master and slave relationship. Personal power is based on the individual’s ability to motivate, inspire and assist others to maximize their potential.

12

For example, an instructor who relies on positional power teaches all students equally by showing the correct technique and expecting students to imitate that technique as closely as possible.

An instructor who is also a leader, who relies on personal power, teaches students fairly, which means he shows the purpose of the technique, how to adapt the

cial, so you can make more, spend less, and increase profit.

The best modern martial arts business system I have found is the AMSonline all-in-one management solution. It does everything for your school, from taking attendance, to managing your Pro Shop, to providing proven marketing materials, to analyzing areas of improvement, and then giving specific advice on how to attain those improvements. It’s like hiring a complete staff, an office manager, a marketing manager, and a business consultant for a few dollars a day.

Call AMS at 1-800-275-1600 or visit www.ourAMS.com for a quick and easy demo. We will introduce you to the features and benefits of AMSonline to help you create a new level of success!

technique to the individual’s needs, and the benefits of training. An instructor who develops his personal power will motivate, inspire, and encourage each one of his students to maximize their potential.

Third, an exceptional business system must be simple, practical and benefi-

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Cover Story

The Most Influential Martial Arts Business Leader in the U.S.

Grandmaster

Stephen Oliver I

f the definition of a Renaissance Man is someone who is versatile and well-rounded with broad intellectual interests and many accomplishments, then Stephen Oliver is the epitome of the title.

Grandmaster Oliver is an 8th degree black belt with training in a myriad of styles and oversees Grandmaster Oliver is a one of the fastest growing martial arts organizations in the U.S. National Merit Scholar, and has earned an Honor’s degree from Georgetown University, and an MBA. He’s been a Board of Director’s member of EFC, NASKA, and NAPMA, a tournament and seminar promoter and school owner since 1983. He continues to energetically pursue a deeper understanding of ways to make the traditional martial arts industry flourish. Stephen Oliver has been featured in numerous industry publications, received numerous industry awards including EFC’s life-time achievement honor and Century’s Platinum award, he has published several books, and is a sought after seminar speaker and consultant, and a columnist in many martial arts publications. Now as the CEO and Chairman of NAPMA he continues to spread his wealth of knowledge to school owners throughout the world by his exceptional leadership.

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February 2011 Martial Arts World www.ourAMS.com

Cover Story MAW: You know about 6,000 martial arts schools have closed down due to the recession, so what answers do you have for school owners relative to this crisis?

building a stable and prosperous business even in these economic times.

Finally, a tough economy always kills off those who were sloppy or uneducated. It helps school owners who reach out for education and personal development themselves to develop market share by weeding out the bottom rung. Many school owners, unfortunately, don’t take advantage of seminars, coaching, and membership in organizations such as NAPMA to continue to professionalize and develop their school.

SO: Obviously, the economy has had a huge impact – although we see our schools thriving in even some the worst hit places such as Fresno, California or Miami, Florida. Overall for the fall-out rate I believe there are several factors. First, The popularity of the UFC and related television programming has led MAW: You have been giving some school owners to change some wonderful seminars to their program into a type trainhelp our industry grow! Can ing that caters to the 18 to 30 you tell our readers how they year old adult male market. first got started and what you Grandmaster Y.K. Kim, Grandmaster Jhoon Rhee, Grandmaster Pat Burleson, and Grandmaster Stephen Oliver This decision does not make share in these seminars? economic sense since the same market is presently experiSO: The first seminar I did encing 15-20% unemployment and Second, if you are focused on leader- outside of Jhoon Rhee and EFC was significant “underemployment” as well. ship skills, character development and “The Ultimate Martial Arts Marketing high level “life-skills’ you move yourself Boot Camp” that cost $2,750 to attend.

On the other hand, households with out of being a purely recreational activ- We had a smaller, but very elite group the head of the family 35 or older ity and therefore insure that parents are who came to the seminar. Prior to and college educated are running 5% more willing to spend “discretionary the event I immersed myself in updator less unemployment. When you’re dollars.” There’s a limited perceived ing my knowledge and studying the running a business you’ve got to pick value to “kicking & punching” or “grap- top minds on subjects like Direct what you’re teaching and who you’re pling” but personal development, suc- Response Marketing, Customer teaching based upon who you want cess in school, and immunity to nega- Service, Referral Marketing, Sales as students and what’s going to cre- tive peer pressure is priceless. and Internet Marketing. I then honed ate a stable business. down 1,000’s This is why you see of hours and schools like Martial 100’s of books Arts World that into a focused run after school 20 hours at martial arts prothe highest grams still thrivlevel to presing because parents ent to the still need this kind Boot Camp of service regardpar ticipants. less of the economy.

I also did a And schools like “Summit of Mile High Karate Martial Arts with a focus on Millionaires.” solid families in Ten of the suburban locations top martial can fill their schools arts industry at premium prices minds spent ($200 to $500 + per 24 hours in a month) A focus on room where the children’s and we all shared family market is marketing Master Toby Milroy , Brian Tracy and Grandmaster Stephen Oliver one solid answer to concepts, February 2011 Martial Arts World www.ourAMS.com

15

Cover Story

Master Toby Milroy and Grandmaster Stephen Oliver

Internet marketing, and direct response marketing materials that we’ve used effectively. So my seminars are a product of many years of research with the best minds in marketing and the martial arts to provide school owners with very high level strategies and tips for success.

MAW: Recently, you became the CEO and President of NAPMA and you’re doing an outstanding job. Can you explain a little bit about the idea and growth of your martial arts franchise opportunity for school owners?

SO: My relationship with NAPMA goes back even before it was founded in 1994. I was on the board of directors with EFC from it’s inception. In the late 1980’s and early 1990’s I shared a lot with Andrew Wood and John Graden

Cover Story about how to run a high-level school.

When NAPMA was founded, much of the content came from Jeff Smith (my instructor and Mile High Karate Chief Instructor), from my friends Tom Callos and Steve LaVallee or from myself. Later, I developed NAPMA’s first “Upgrade Program” called NAPMA Squared then Maximum Impact with a focus on the top 10% of school owners.

Over the years I agreed with many of the foundational principles, but I also disagreed with a few things like trying to reclaim the 20 to 30 year old adult market. When the opportunity arose for my current position with NAPMA I saw it as a chance to bring a higher level of knowledge to a broader base of schools. We want to grow the industry with a strong base of traditional martial arts, but also by radically improving the Student Service, Management, Sales and Marketing skills of the owners.

MAW: Tell us a little about your Mile High Karate organization.

SO: Back in the early 1980’s I was hoping to help the Jhoon Rhee Institute develop as in international franchise.

Even when I moved to Denver in 1983 I had hoped to be a franchise with Jhoon Rhee, for a variety of reasons that didn’t work out at the time. Fortunately, my timing was just right because the Karate Kid movie had come out just around the same time and was very popular. I opened 5 schools in 18 months with nothing but a pocket of credit cards and a small loan from my parents ($10,000).

Within about 30 months, I was twenty-five years old with over a million dollar a year operation with 6 schools.

Grandmaster Stephen Oliver Instructing His Class

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February 2011 Martial Arts World www.ourAMS.com

Presently, the franchise is a combination of the foundation that

goes back to the 1960’s and marketing and sales tools I have spent literally millions of dollars developing over the years. The opportunity to come into the Mile High Karate Franchise at this time gives a school owner four advantages: 1. Skip a 25 year learning curve, 2. Get to be on a team of like-minded individuals using the same system, and 3. Benefit from a national or international brand that gets developed across a lot of markets, and 4. Have access to the highest quality marketing tools and sales skills ever developed for our industry.

MAW: You have so many valuable years of experience and wisdom professionally, which makes your consultation fantastic. Can you tell our readers how the consulting can aid them and why it is so important for our industry?

SO: We have had an economic period like our present situation every 7 to 9 years, but this one is the worst since the depression. I have the experience of having been through three or four cycles like this since beginning my business in 1983. I am able to help school owners find hidden sources of income that they are missing whether it’s their program structure, tuition rates, renewal structure, or a flaw in their marketing and sales process. I have had the ability to take a school doing $12,000 or $15,000 a month and jump them to $30,000, even $40,000 or $50,000 a month. The quickest was ninety days, but on average six to nine months. Schools that are starting out at $30,000 a month have moved up to $60,000 to $100,000 under my guidance without spending more on marketing or advertising.

Many times it’s just having an objective, educated outsider look at your school and find the “holes.” I typically focus first on student retention and student value, tuition rates, then fix renewal and enrollment conversion rates, then “open the fire-hydrant” and flood the school with intro traffic.

MAW: Another way your organization is serving martial arts school owners

is through your NAPMA Maximum Impact Membership. Can you remind our readers what members receive and how it can help them to take their schools to the next level?

SO: We provide a very broad range of support for each of our NAPMA Members. All of it designed to help them be financially in the top 20% (or, better) of our industry. We sincerely expect all members to be able to earn 6 figures plus from their school.

To get them there they receive telecoaching with myself, Toby Milroy, Jeff Smith, Frank Brown and often special guests. Each month they are getting high-level “done-for-you” materials in the mail which includes student newsletters, Black Belt Club and Leadership newsletters, weekly student character development and leadership student (Guidance on Leadership) lessons.

Additionally, we create video training to help keep the classroom (and, the instructor) fresh and exciting. We now have a huge online resource as well which includes our regular “Virtual Classroom” of classroom drills and curriculum content as well as interviews with everyone from Jackie Chan to Jay Abraham to Jhoon Rhee. The program really is what we’ve come to call the “compass and the roadmap.” It’s all of the tools a school owner needs to grow their school, already done for them, combined with the highest level “Martial Arts School Management and Master Instructor” educational process.

MAW: Many school owners worry because new students are not showing up at their schools. What do you do to get new prospects to come in to your schools?

SO: When I ask school owners where they get new students, word of mouth was the main answer.

What that means usually is that they are sitting around hoping to have new students show up. You need several effective internal referral generating strategies that you use every month, external advertising and community outreach activities to fill your school.

Three things are very necessary: 1. A comprehensive internal referral system that creates opportunity to bring in people by developing lots of excitement. 2.

Community involvement in elementary schools, churches, Boy’s Scouts and Girl’s Scouts, and the like plus outreach in community events like for holidays. 3.

Advertising and marketing that is direct Grandmaster Stephen Oliver training with Great Grandmaster Jhoon Rhee and clearly expresses the benefits of training reason why people stop doing business in your school. with a business of any type is “perceived apathy. “ To avoid this you must build MAW: Some school owners have peo- strong relationships with your stuple showing up but they are unable to dents and their family from the get them to sign-up. What advice do start. Always being sincerely concerned you have to elevate a school owner’s for your students’ well being and showenrollments? ing that concern through personal contact including techniques such as knowSO: To increase your enrollments, you ing and using their name 3 times each must have effective introductory and class and appropriately touching them 3 sales processes. A productive introduc- or more times each class is imperative. tion and sales process will transfer Other tools such as sending Birthday your level of enthusiasm for the art and cards on their birthday, get well cards, or communicate the value of the benefits Thanksgiving cards are simple ways to of the program to new prospects in build strong relationships. Also remema powerful way. Many school owners ber, the first year is about motivation and frankly “wimp out” when it comes having fun, not about vertical side-kicks to asking for money or for the sale. or full-contact sparring. Encouragement You’ve got to be able to go for a win/ and exciting classes are very important. win – overcome their procrastination to enroll them in your school and add MAW: In your opinion, what martial a quality new student to your school. art style is the best for growing a MAW: Of course, a number of school owners get prospects to sign up only to have many of them quit. How do you close the back door for outstanding retention?

SO: Study after study has shown the number one

Grandmaster Stephen Oliver Teaching Business Class February 2011 Martial Arts World www.ourAMS.com

17

jhoon rhee –––

Cover Story successful martial arts business?

SO: In these days, most schools are teaching a variety of styles, so in a sense they’re all “mixed martial arts” t he r e for e pr inciple Grandmaster Stephen Oliver is more Special Lecture important than style.

Yet, I think traditional uniforms, formality, courtesy titles, life-values and the techniques ought to be very structured and organized. For success, look at the market that you want to serve, figure out what they would most enjoy learning, what’s the easiest way to teach it, and what’s going to create the best results for them in the long term.

MAW: There has been a tremendous growth in mixed martial arts over the last few years. What is your opinion of mixed martial arts in general and the UFC in particular?

SO: I would say that I’ve been training in MMA since the 60’s, but my schools have the feel of traditional martial arts not a 24 hour fitness center or boxing gym. First, I think the people behind the UFC are brilliant marketers and have done a fabulous job building a huge sport, but I regret that they have tagged it with the martial arts label. I have seen the influence of UFC and its varied off-shoots causing a decline in traditional martial arts schools and confusion about what we teach and how it’s different from the image of Brock Lesner or the other colorful characters in that spectator sport.

Here’s a litmus test that I use: At the height of the Taebo craze we were bombarded with calls from women wanting to do kickboxing. Now ask yourself if

you’re getting 20 to 30 calls a month from people wanting to learn and participate in what they see with UFC and its by products. We’re not getting the calls from people who want to train in that way. It’s much more a spectator sport than a grassroots participant activity.

MAW: This year, NAPMA and AMS will team up to help martial arts school owners to take their business to the next level. How did you come up with the idea of having a united effort with AMS for the Financial Power Summit?

SO: Before the top three reasons, I want to say that Y.K. Kim’s passion and enthusiasm for the martial arts industry is contagious. School owners who attend the seminars will get a complete understanding of three components of their business that will help them skyrocket to the next level.

First, they are going to learn how to maximize their revenue. Second, they will learn a bunch of things that will immediately flood their schools with more introductory traffic. Third, they will see how there is absolutely no conflict between high quality martial arts, high quality teaching, and running a very profitable school.

MAW: Many people are wondering, what is your opinion of the future of the martial arts industry?

Grandmaster Stephen Oliver and Action Star Chuck Norris

SO: I can’t take credit for this great idea. I have known Grandmaster Y. K. Kim for twenty-five years through my Instructor Jhoon Rhee and have always had great respect for his knowledge and impact on the industry. I have certainly previously suggested that we work together, but now there is a marvelous opportunity for our people to be exposed to all that AMS provides and for their people to become familiar with what NAPMA has so it will be of great benefit to the whole martial arts industry.

I believe we are very congruent with the intent of traditional martial arts schools strengthening their image and quality.

MAW: What would you say are the top three reasons for someone to come to the seminars with Y. K. Kim and yourself as two great industry leaders?

SO: I believe the future of the martial arts industry is very bright. Although I believe this is true everyone is not going to like the direction the industry takes.

I can see three things that will happen to our industry in the future: 1.

Massive consolidation, 2. Specialization, and 3. More high level professionals. I think three organizations will end up dominating the industry through massive consolidation. The organizations will be specialized at what they offer, so that Mom & Pops won’t be able to compete.

Finally, I think we will see more welleducated people running schools over just an exceptional athletic instructor.

MAW: Thank you for sharing your insightful thoughts with openness for the benefit of the martial arts industry.

February 2011 Martial Arts World www.ourAMS.com

G r a n d m a s t e r –––

Celebrates 45 Years of Teaching Over 350 Members of the U.S. Congress MAW Magazine Publisher Y.K.Kim Interviews the Dignitaries

Apparition speech by U.S. Representative ( NH) - Dick Swett “I have been inspired by Jhoon Rhee’s ability to work with people, to inspire young people and older folks like myself to do what is right, to develop our bodies and minds to be great citizens in this fantastic country.”

- US Ambassador to Denmark and U.S. Representative Dick Swett

Y.K.Kim Interviews with e Harris U.S. Representative ( FL ) - Katherin

Great Grandmaster Jhoon Rhee proudly displays his Greatest Leader of the Century Award at his 80th birthday celebration

“He made an enormous impression on my life for good and for every member that’s ever had a chance to work with him.”– Former FL Secretary of State and U.S. Representative, Katherine Harris

MAW Magazine Publisher Y.K.Kim Interviews the Dignitaries

U.S. Representative ( LA ) -Bob Livingston

Secretary of Agriculture - Mike Espy

U.S. Representative ( CA ) -Mel Levine U.S. Representative ( MO) - James

Symington

s U.S. Representative (VA) Tom Davi

Presenting an appreciation award from the U.S. Congress are the Hon. Bob Livingston; Hon. Dick Swett. Hon. Trent Franks, Grandmaster Jhoon Rhee, Hon. Nick Smith, Theresa Rhee, Hon. James Symington, Hon. Toby Roth, Hon. Connoe Morella, Hon. Katherine Harris, and Grandmaster Y.K. Kim

Grandmaster J. Pat Burleson

Master Mike Bugg, Mike Thomas Korean Ambassador - Duk Soo Han

NAPMA CEO - Stephe n Oliver

Grandmaster Y.K. Kim , Great Grandmaster Jhoon Rhee, and Mrs. Theresa Rhee

Korean Grandmasters and Maste

rs

Grandmaster Stephen Oliver , Jeff Smith and Pat Burleson MAW Executives

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G r e a t

Mrs. Jhoon Rhee and Friends

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Get AMSkids to Make High Robbi Nelson • AMS Marketing Consultant and After School Expert

Profits Elementary

The nineteenth century English detective Sherlock Holmes often stated, “It’s elementary” when expressing the pieces of a puzzling crime. In the same likeness, you have to get elementary to run a successful after school martial arts program.

Y

ou should know that AMSkids is the most profitable after school martial arts program in the industry and its success is all about what’s elementary.

Get Elementary School owners who operate AMSkids often make comments like, “AMSkids saved my school” and “I doubled my income with AMSkids.” So what are the keys to this kind of success? You know from your martial arts training that foundational or elementary skills must be perfected first to become great. It’s also clear that all successful people have expertise in the basics or elementary skills of their chosen area.

Elementary Schools Be deductive like Sherlock for a moment and ask some elementary questions. Who are the students that would participate in your after school program? Of course, the answer is elementary children. Where is the primary place you must go to find large numbers of children this age for the greatest impact on your enrollment and income? Once again, the answer is elementary because they are found in elementary schools.

You’ve probably found that it can be not so elementary to get into the elementary schools in your town. There 20

is good news for you because the AMSkids program has many basic or elementary methods to get you into the school system. The simplest way is to become a Partner in Education and help the schools by teaching a physical education class once or twice a week. This builds tremendous word of mouth promotion for your program!

The AMSkids program not only shows you how to get into the elementary schools, it shows you how to stay in them. The AMSkids step-by-step Starter Kit shows everything you need like: How to build relationships with the right people, getting schools to advertise for you, getting on special programs list, etc.

Getting into the schools is one thing, but having an effective program is another thing and the AMSkids program will make your after school program the best in your town. Every

February 2011 Martial Arts World www.ourAMS.com

After School Martial Arts Your Path to Prosperity Make the choice that will change your life.

month you get exceptional materials to help you promote and operate the program at the highest level.

Receiving attractive ads, informative newsletters, and a dynamic curriculum every month makes your success elementary.

Your one-stop shop for success is

AMSKids:

u Simple. Effective: Dynamic activities can be used straight out of the box.

Any level instructor can teach like a pro. u Affordable. Profitable: Huge variety of print-ready ads and monthly promotions will double your income and boost your retention. u Be a leader. Become a hero: Creative promotions make you a hero in your community.

Powerful curriculum builds student fitness and life skills.

Another elementary point to make is that after school students bring in 4 times as much income as traditional program students. The decision to run the AMSkids Program is elementary for higher profits so call AMS at 1.800.275.1600 to get started now!

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My School Has Grown

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“I started teaching in the back room of another martial arts school. I now have my own full-time professional school with 215 active students thanks to AMS. We had our first $10,000.00 month last summer and we are continuing to grow.

“I looked at other billing companies, but they either didn’t understand how to collect, or they didn’t understand the martial arts. The AMS staff knows both. Because they specialize in martial arts business, my business is easier to run. You see, I want to be on the mat teaching, not in the office counting nickels.”

– Master Mike White

AMS is The Leading Martial Arts Billing and Consulting Company

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“I was lucky to have AMSonline during this economic crisis. “ AMSonline is much more than software; it boosted my school and increased my income by $275,000 this year. “ AMSonline has everything that I need in my school business: • Monthly after school support kit • Monthly marketing support package • Weekly business webinar Best of all, expert advice is just a phone call away “ AMSonline saves me lots of time, money and it’s fun to use. Features like paperless sign-up, electronic attendance, online pro-shop, mass email promotions, accurate accounting, and most importantly it motivates your staff.”

AMSonline is a must have for every school!

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Receive the latest martial arts industry updates from AMS Get information on upcoming professional events Gain access to Martial Arts World Magazine online Subscribe now by visiting: www.ourAMS.com/email

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Maybe you’re not quite so sure how to begin a Summer Camp now. Have you ever heard the expression, “You don’t have to reinvent the wheel”? AMS guided school owners just like you to achieve tremendous success in their Summer Camps by following a simple step-by-step path that works no matter what style you teach. In other words, there is a proven path that will help any school owner earn $100,000 or more with their camp.

your summer camp program to turn your slow summer months

There are lots of secrets within the AMS Summer Camp Kit to give you the edge you need over the competition. Just consider some of the topics in the kit:

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Now can you see why Summer Camp must start now? It’s a big undertaking that is well worth the effort in the financial and enrollment rewards you’ll receive. Breathe a sigh of relief because with the AMS Summer Camp Kit you’ll have an easy to follow step-by-step guide, activities and customizable ads to begin a successful promotion right away! Don’t delay find out about the kit today - call AMS at 1.800.275.1600.

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If you think you can wait until the Spring to begin your Summer Camp, you will give an edge to all of your competition and they’ll take advantage. The saying, “The early bird catches the worm” is true with regard to running a successful Summer Camp.

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Why must your Summer Camp begin now? Just go and take a look at your local newspaper’s upcoming events or social section and you’ll find out why the beginning of the year is the time to begin your Summer Camp.

Surely, you’ll see that there is a whole bunch of competition: YMCA’s, Sports’ Camps, Music Camps, Traditional Camps, and of course, other Martial Arts Summer Camps.

Proven Path

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in U.S .A.

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The NEW American Dream will

3 Secrets to a Great

Beginner’s Class Master Keith Winkle • Motivational Leader • Founder of a $2.5 Million Organization

Beginner’s class is the most important class in martial arts training. If you don’t have a great beginner’s class, it won’t matter how good your other classes are, because students will quit before they ever get to move up in rank.

F

or this reason I strongly recommend that you teach a separate beginner’s class. When you just throw your beginners into your regular class, it can be very frustrating to all the students. Beginners have very different needs than more advanced students.

When you put them both in the same class, one or the other will get frustrated, and your retention will suffer.

All your classes must be educational, motivational, and practical. Here are three secrets I have discovered over the years for my beginners’ classes: First, take the time to teach your basics properly. Beginner’s class lays the foundation of the martial arts for these students. The basics we teach provide the foundation of every technique the students will learn, even the most advanced skills. Just as you cannot build a skyscraper on a foundation of sand, you cannot build powerful martial arts technique on sloppy basics. The quality of your black belts begins here.

Take the extra time to explain the basics, allow the students to practice, and then help them improve. I like the P-I-R method of correction, which stands for: Praise, Improvement, Result.

You praise the student for what he is doing well, suggest an area of improvement, and then tell him the result of following your advice. For example,

26

“Good! I like the way you snap your kick out and back. If you point your knee a little higher, you will be able to kick higher.”

improving their strength, flexibility, and health, while reducing stress. At the end of every class you can measure your success in gallons of sweat.

Second, help students set shortterm, mid-term, and long-term goals. Students with goals have a reason to overcome the inevitable frustrations that come when they are pushing their limits.

Help them learn to turn obstacles into stepping stones, to achieve higher levels of mastery. A short-term goal for a beginner is to pass his or her yellow belt test. A mid-term goal would be to receive their black belt. A long-term goal would be to become an instructor, to be able to share what they have learned with others.

Mental sweat comes from understanding the principles behind the basics, which give us direction in our lives.

Be sure to point out the practical applications of martial arts principles in everyday living. For example, we teach verbal selfdefense alongside of physical self-defense.

Chances are your students will use verbal self-defense in the next day or so, whereas they will probably not use physical self-defense for weeks, months, or even years. When they see immediate benefit, they have to come back for more.

Third, make sure they get a good physical sweat and a good mental sweat in each class. The more immediate benefits they receive, the more necessary your classes will become in their lives.

If you would like more detail on how to make your classes relevant to every day life with physical self-defense, mental self-defense, moral self-defense, financial self-defense and more, listen to the CDs in Grandmaster Y. K. Kim’s The New American Dream package.

They contain the martial arts curriculum of the future!

Physical sweat is a sign that they are getting into better shape. They are

February 2011 Martial Arts World www.ourAMS.com

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Revolutionize your classroom with a NEW concept of self-defense • Physical self-defense • Verbal self-defense • Self-Attacks self-defense • Financial self-defense • Life self-defense

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“The New American Dream is full of passion. It is timely and appropriate for America today.”

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Nominate a worthy school owner.

Hall of Fame

Winners must attend the 2012 Hall of Fame Awards Banquet to receive their award

With The Best at

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• Outstanding Contribution in Video Instruction • Outstanding Contribution to Women’s Safety • Outstanding Research and Development • Outstanding Community Service • Outstanding Development in Management • Outstanding Development in Defensive Tactics • Most Creative Program of the Year • Promoter of the Year • Master Instructor of the Year • Grandmaster of the Year • Golden Life of Dedication

2012 Martial Arts World Magazine International Hall of Fame Nomination Form

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Full Name:________________________________________________________________ Rank:___________________________ School Name:________________________________________________________________ Martial Art:______________________

2012 International

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Students

City:_____________________________________ State:_________ Postal Code:____________ Country:_________________

Each Month!

SEMINAR • TRADESHOW

School Phone:____________________________ Website:_________________________ e-mail:_________________________

HALL OF FAME AWARDS

“At the EXPO I learned there are a lot of resources within the AMS community and they are all very willing to help you grow.

“By following the path set by AMS, I increased my school from just 55 students to over 1,000 students.

“You’ll meet very successful school owners, but also others who are working hard to move up professionally which gives you the opportunity to ask them what works in business.

“After only a few months with AMS, I started enrolling 55 students a month and I haven’t stopped. There’s no doubt with AMS! “I’ve been teaching martial arts in the same location for over 36 years and I know the value of reliability and integrity and no one does it like AMS.” – Grandmaster Kwang Hyun Legend of Hap Ki Do

“I honestly think the speakers, your peers and the AMS staff at the EXPO will motivate anyone who attends to move up to the next level.” ~ Master Justin Tjelmeland

It costs nothing to join, so call Now!

Reser ve Your Spot Now!

1-800-275-1600 www.ourAMS.com

Mention my name for a special enrollment bonus!

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Reason for Nomination (accomplishments): _________________________________________________________________________________________________________ _________________________________________________________________________________________________________ Nominated by:_______________________________ phone:_______________________ e-mail:__________________________ www.ourAMS.com/hof • Phone: (800) 275-1600 • Fax: (407) 896-1392 • Mail: MAW Hall of Fame, P.O. Box 149006, Orlando, FL 32814-9006

Requirements for Attendance 1. Black tie event.

2. Reserve a banquet table at $349.95 per person Special Benefits for Attendees

Call 1.800.275.1600 Vis it w w w.ourA MS .com/ex p o

I wish to nominate the above named person in the following level: o Instructor o Master o Grandmaster

011119

1. Free 2012 Martial Arts Expo May 5-6th, 2012 ($349.95 value) (Includes: special seminars, HOF Banquet on Friday night, and lunch on Saturday).

2. Meet legends of the martial arts industry and build a network with them.

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Submit nominations early. Only one award will be given in each category!

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How Can You Earn

Your Ads Must Have

thought possible without getting a degree in advertising? The answer is found in the professional products and services that AMS develops for martial arts school owners just like you. Every month well trained experts prepare the kind of speed, power, and accuracy in advertising and promotions designed to deliver “If you want to enroll 25 to 50 new a knockout.

students every month you must understand how to advertise and promote properly.”

If you want to enroll 25 to 50 new students every month you must understand how to advertise and promote properly.

As in the martial arts great skill comes through great effort, to be great at advertising and promotion much training is required. Do you have the time to focus all your energy while operating your school on learning advertising and promotion? If you answered, “Yes” are you planning on making a career change? The correct answer is “No” to both questions, but you still have to advertise and promote your school effectively.

To do your best in every way sometimes requires help along the way. You want your advertising and promotion to have the speed, power, and accuracy for great impact, so call 1.800.275.1600 and find out how AMS can aid you in taking your school to the next level for skyrocketing enrollment each month.

Master Terrance Evins After School Role Model

Join for Income Success!

“We are now averaging about $23,000 a month with our AMSKids after school program. During the last summer I made more than 100,000 with my AMSKids Summer Camp alone.

The monthly marketing support makes earning $20,000 a month simple and an income of over $200,000 possible for any school.”

– Master Terrance Evins ERINATIO AM YEARS

M AN

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February 2011 Martial Arts World www.ourAMS.com

2. Power - The idea of power with regard to advertising and promotion mean to have impact. One key to powerful ads is eye catching designs with images and a layout that appeals to prospective students.

Another key is the use of words that capture the

3. Accuracy - Getting your advertising and promotions to the right people is what is meant by accuracy.

Targeting the children, teen, adult, or even the senior market requires the appropriate kind of ads and promotions for each individual market. AMS marketing solutions through AMSnews, AMSkids, Leaders Edge, and AMSonline will hit the bull’s-eye in your city.

L NA

So what’s the solution to gaining the speed, power, and accuracy needed to reach more prospects than you

1. Speed - From an advertising and promotional standpoint, speed primarily has to do with hitting the target market at the right time. Experience leads to good timing and AMS has been providing school owners with marketing solutions for close to thirty years. Each month tools like posters, flyers, tent cards, door hangers, emails, etc. are designed with this kind of advertising speed in mind.

“AMS has it all and brings ease of management and great profitability to my school.

attention and move the reader to act. AMS has a team of expert graphic designers and writers eager to provide you with penetrating ads sure to increase your enrollment each month.

U. S.A

T

he principles are second nature to you when you are sparring, but did you know that speed, power, and accuracy are just as important in advertising and promotion to attack your town’s market successfully?

30

with AMS!

You realize the importance of speed, power, and accuracy when attacking an adversary.

d.

U

in

• AMS Marketing Executive and Advertising Expert

.

Victor Gonzalez

Speed, Power, and Accuracy

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AMS Does It ALL! Increase Your Income!

Call 1.800.275.1600 ourAMS.com

011121

Are You A Social Media

Marketing Misfit?

Bill Krapek • AMS Business Development Executive and Social Media Expert

Surely you have heard about the new craze called Social Media! If you haven’t, you’re behind the times and in need of getting connected with this powerful marketing method for your school.

S

urely you have heard about the new craze called Social Media!

If you haven’t, you’re behind the times and in need of getting connected with this powerful marketing method for your school. Social Media Marketing is one form of Internet marketing which has the goal of giving you a greater Web presence through participating in various social media networks. Simply put, it is networking online with social groups.

You might ask yourself, “Why do I need social media as a method of marketing my location?”

Here are three reasons: 1. It is the latest trend for effective marketing and most businesses are going in this direction and their customers look to social media. Social media is the present and future of marketing and is sure to become the dominant marketing source over the next 5-10 years.

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AMS online tripled my income!

2. It reduces marketing expenses.

You can save a lot of money on printing and mailing costs because everything is done electronically over the Internet. Joining a social network on the Internet doesn’t cost anything so it is a free form of marketing.

3. It increases enrollment and income.

Through social media you gain greater exposure rapidly once you start. You can instantly reach unlimited markets with the click of your computer’s mouse. The increased Internet presence leads to an awareness of your school which leads to more enrollment and income.

Did you know that Pepsi dropped TV advertising for the Super Bowl in 2010 for the first time in 23 years to invest $20 million in a social media campaign? Traditionally, small business has spent the majority of their marketing dollars offline. In 2009, only one-third of SMB marketers viewed Facebook as “very” or “somewhat” beneficial. But for 2010, 74% planned to increase their use of email marketing and 68% planned larger budgets for social media.

February 2011 Martial Arts World www.ourAMS.com

Clearly, social media marketing is on the rise and your school can reach the next level by utilizing this form of marketing. Don’t know much about social media? That’s alright because AMS has already created two YouTube videos which school owners can link to their professional websites through AMSonline to further promote their schools.

There’s no need to be a Social Media Marketing Misfit because AMS can quickly and easily get you on track with a profitable social media campaign. Call 1.800.275.1600 or email Marketing@ ourams.com to find out more on taking the next step to elevate your school’s enrollment and income with social media marketing.

“AMSonline has fresh resourceful marketing tools and an accounting organizer that allows you to keep track of your students’ attendance & past due tuition. AMS even gives you valuable and effective consultation that increases your school’s rete ntion!

And you can take that to the Bank! But even more importantly, it saves me time so I can spend more time with my family.”

—Austin Wright, School owner

call 800.275.1600 01112 2

www.ourAMS.com/amsonline

Martial Arts

Increase Your Financial Power

Financial Power Summit

at the Martial Arts Financial Power Summit

By Master Kirk Pelt There’s no doubt about it, we live in a rapidly changing world. If you don’t actively try to keep up, you can rapidly fall behind.

how to incorporate all of these different kinds of self-defense into your curriculum to keep your classes relevant to your students’ lives on a daily basis.

Some people take a reactionary approach, doing their best to react to every change and generally playing catch-up. Others take a proactive approach, taking positive action to stay one step ahead. Which kind of person would you rather be?

2. Harness the Power of Service.

Martial arts instruction is really a service industry, and customer satisfaction is the number one job of any service. As times change, needs change.

School owners who want to be proactive can discover a world of power at the upcoming Financial Power Summits.

At these intense seminars, they will learn to: 1. Harness the Power of Change.

4. Harness the Power of Targeted Marketing.

With unemployment hovering over 9%, many schools have complained that they are losing students. However, even with an unemployment rate of 20%, that means that 80% of the population is still employed. Why not target your marketing not just to the 80% who are still employed, but to the top 10% of earners who can afford to buy what they want in any economy?

February 2011 Martial Arts World www.ourAMS.com

Top 5 Reasons why you must attend this seminar 1st Reason Toby Milroy, Expert in Martial Arts Marketing Trends Plug the holes in the bucket with these 4 PROVEN successful systems for creating iron clad student retention that anchor your students and families into your program.

Master Toby Milroy will show you how to “recession proof” your school by targeting your marketing efforts to the affluent client, offering the kind of services they want in a language they understand.

2nd Reason Kirk Pelt, Martial Arts Business Social Media Expert Earn an additional $100,000 or more a year the easy way by using social media with the best technology for management and marketing for your school.

5. Harness the Power of Parental Support.

“Traditional martial arts principles must be applied to 21st Traditional martial arts prinCentury needs in new and exciting ways.” ciples must be applied to 21st The parents of your young stuCentury needs in new and dents can be your greatest supexciting ways. Your students porters, but can also be your need to learn more than kicks, punches, Grandmaster Stephen Oliver will show greatest challenge. Master Keith Winkle wrist locks, and chokes. They need to you how to deliver the service students will show you how to rally their suplearn how to defend themselves from and parents really want to keep them port by involving them in easy and everyday situations, using: coming back year after year. highly rewarding fundraising for their children’s exhibition teams and tourna• Physical Self-Defense from their 3. Harness the Power of ment teams. These teams can become own bad habits; Technology. the heart of your school, doubling student loyalty while generating positive • Verbal Self-Defense from classThe future of martial arts marketing publicity in your community. mates, co-workers, and even family lies in electronic marketing. Do you members; know how to get the most out of your Could your school use a little injection of Facebook page? Does your school have power? Would you like to take a proac• Moral Self-Defense from insidious positive reviews on Yelp! and other tive approach to our changing industry? self-attacks; search sites? Can your students register Then you need to take action now and pay for special events like belt tests and reserve your place at the Financial • Financial Self-Defense from comand tournaments online? If not, you are Power Summit coming to your area. It’s mon money misconceptions; rapidly falling behind your competition. an easy, one-day seminar that will show you how to jump-start your growth • Life Self-Defense from people and At the Financial Power Summit, you will and prepare you for the changes in situations that try to control them. learn the latest in school management the coming years. Don’t be left behind! solutions to keep you on the cutting Register now! Call 1-800-275-1600 to Grandmaster Y. K. Kim will show you edge of new technology. reserve your place today!

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AMS & NAPMA Team Up to Support Martial Arts School Owners

Saturday 2011

8:30am –6:30pm DATE

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First 50 to Register at each location will receive the New book Join The Millionaire Club and 2 CD’s

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5th Reason Y. K. Kim, Pioneer of Martial Arts Business Join the Millionaire Network to become a new martial arts millionaire with the secrets that can turn any and every economic crisis into an opportunity.

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4th Reason Stephen Oliver, Modern Martial Arts Business Leader in the U.S. Make the quantum leap to double your income in as little as ninety days with the pearls of professional wisdom that have given school owners across the country financial security.

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March 12 Dallas SpringHill Suites Dallas DFW Airport East

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Chicago, IL 60631 773.867.0000 Sept. 10 Washington D.C. Washington Dulles Marriott Suites, Herdon, VA 20170.

800.364.2601 Sept. 24 Los Angeles Embassy Suites Los Angeles International Airport/South

El Segundo, CA 90245 310.640.3600

3rd Reason Keith Winkle, Special Event Expert Boost your profits and enroll 25 to 50 new students with new special events and fund raising committees.

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MARTIAL ARTS

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The future of martial arts is less violent and more practical for everyday living. Think about it . . . how many physical fights have you gotten into over the last 5 years?

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You can get a thorough explanation and even clear examples of how to practice these expanded self-defense skills in Grandmaster Y. K. Kim’s new package The New American Dream. In it, he gives you many tools to catapult your curriculum years ahead of your competition and teach the practical skills your students need.

Don’t wait for your competitors to make their move. Beat them to the punch by acting instead of reacting. Keep your school on the cutting edge of martial arts instruction by teaching the skills your 21st century students need today, tomorrow, and in the future.

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February 2011 Martial Arts World www.ourAMS.com

I am not recommending that you throw out your traditional self-defense curriculum. It is fun to practice, and more importantly, it provides the framework to teach these other skills. I am recommending you distinguish yourself from your competition by expanding the principles behind your self-defense curriculum to incorporate the kind of challenges your students face on a daily basis. If your competitor’s school teaches violence and your school teaches how to stay healthy and successfully handle situations they face every day, which school do you think they will choose? Which school will they stay with?

Th

Why not teach them skills they can use every day? We can expand our selfdefense curriculum to teach Physical Self-Defense from things like bad eating habits and laziness. Students will face these temptations every day, and practicing at your school gives them the discipline to resist temptation. Why not add Verbal Self-Defense to your curriculum, to defend themselves from verbal assaults from classmates, co-workers, and even family? Why not practice Moral SelfDefense, to give them practice defending

against self-attacks like self-doubt, fear, and anxiety? These skills require practice, which requires continued attendance.

e

Traditionally, the stock and trade of martial arts instruction has been selfdefense. Whether you teach kicks and punches, wrist locks, or take-downs and chokes, the end result is that your student learns to handle a physical confrontation.

However, most of us teach our students that physical self-defense is a last resort – instead we should first diffuse the situation or just walk away. Now, why should our students continue to train in the martial arts when we teach them not to use the skills we practice? We are actually encouraging them to quit.

한글로도 곧 나옵니다

Th

If we want to survive as an industry, we must adapt traditional martial arts principles to 21st century needs. For example, one of the hottest issues of the year has been health care. While the politicians argue about who pays how much for what kind of care, martial arts instructors have the opportunity to help our students prevent problems by staying healthy. We can teach physical fitness not only from an exercise standpoint, but through healthy eating, proper breathing, and stress management.

If we emphasize these added values in our classes, we become less of a hobby and more of a necessity, with tangible, even financial benefits.

Soon!

Create a

T

he future of martial arts is less violent and more practical for everyday living. Think about it . . . how many physical fights have you gotten into over the last 5 years? How many verbal confrontations have you gotten into in the last month? Most people have more verbal confrontations in a month (a week? a day?) than physical confrontations in 5 years. It’s just a benefit of living in a civilized society.

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Funding Your Exhibition and

Tournament Teams Master Erik Hubley • Vice President of MAW • MC of Martial Arts EXPO

One of the secrets to long-term student retention is forming teams. Your regular classes have to be designed for all your students, of all ages and ability levels. Teams allow students with outstanding ability to focus on their area of interest and develop their fullest potential.

T

wo teams no school should do without are the Exhibition Team and the Championship Team.

The Exhibition Team, which is sometimes called your Demo Team, practices exciting techniques to use during exhibitions. We call ours the Dream Team, and we dedicate one special class a week to them. They

The students, both adults and children, are proud to be members of our Dream Team, and the parents are extremely supportive. They feel like they have ownership in a special part of our school, and when they feel ownership, they naturally give more time and receive more satisfaction.

At this point, you are probably asking, “Where do we get the funds for all those expenses?”

Our major fundraiser is our annual Breaka-thon. It works great because we use the money we raise to pay for the expenses of the event, and then divide the profits equally between the ICG, and international charity, and our student teams. Last year we raised $10,000, so our Exhibition Team budget was really good. We are looking forward to raising more this year, because the students and parents work harder to raise money when they know that a large percentage of the money is for their own team.

“Last year we raised $10,000 so our Exhibition Team budget was really good.” prepare exhibitions for our belt tests, plus any other exhibition opportunities we get during the year to promote our school. We give them special training in higher level techniques, exciting breaking, crowd-pleasing falls and throws, and exceptional team coordination.

To give our team a sense of being special, we buy special exhibition uniforms that make their show more exciting. We invest in music and special props for their exhibitions and help with travel expenses and entry fees for competitions. We also provide some team identity items like equipment bags, t-shirts, and warm-up suits.

38

Our Championship team works the same way. In our tournament system we have championship tag-team

February 2011 Martial Arts World www.ourAMS.com

matches, which – if you’ve ever seen them – are unbelievably exciting. Our competitive athletes train hard, and spend many extra hours focusing on sparring. We just can’t do that much sparring in our regular classes, so we created a special class that provides a great outlet for students who really love to spar. Plus, they get to compete on our Championship Team, win trophies and medals, and receive travel subsidies from our fundraising efforts.

I highly recommend you develop your own Exhibition Team and Championship Team, and fund them with a Break-athon. You can get all the materials and guidance you need setting up a Breaka-thon included as part of your AMSonline materials.

AMSonline is your single solution for everything a martial arts school needs.

Schedule a Breaka-thon this year, so your teams will be better equipped, and your students and parents will be more loyal than ever!

www.ourAMS.com 011124

The 4 Laws of Iron Clad

Student Retention Plugging the Holes in Your Bucket

Attention All Martial Arts School Owners

Earn a Six-Figure or Better Income Running Your Martial Arts School Without Sacrificing the Integrity of Your Art. Imagine, living the Lifestyle you choose exclusively from your Martial Arts school. Pursue your Passion for the Martial Arts full-time, earning a six-figure income, while developing hundreds of Quality Black Belts, Deeply Impacting your Student’s Lives, and becoming a Celebrity in your community. Achieve Success without selling out. Develop your Students to the Highest possible level.

Master Toby Milroy • Expert in Martial Arts Marketing Trends • C.O.O. of NAPMA

If You Are Frustrated With: 1. Keep the Classroom FRESH and Exciting 2. Answer the Natural Question “What’s Next” 3. Dramatically Over-deliver on your “Promise” 4. Constantly, Clearly Communicate the Benefits of Your Program

I

t’s an unfortunate reality in our business that despite our best intentions and efforts, students quit.

Either for good reasons, or not. It’s an even more unfortunate reality that far too many schools do very little to prevent attrition.

Certainly, one of our missions is to help our students expand their attention span and help them learn to focus on the task at hand, but we also owe it the them to teach them these lessons in a way that’s fun, exciting, engaging, and inspiring to them!

Therefore it’s VITAL that we keep the classroom from getting too repetitious or dull.

What does this REALLY mean?

As Master Martial Artists, we all understand and agree that it takes thousands of repetitions of a sidekick to master the technique. BUT, we also MUST be Master teachers as well and be able to mask the repetition with creative, innovative teaching methods, activities, drills and strategies. Then, in the next phase of our career, we have to transfer that skill set to our staff members, so that they can have the same positive impact on our retention rate.

Well, in far too many cases, it means that your curriculum and/or teaching style is too repetitive, stale, uninspired, or just plain boring.

It’s a VERY common reality to see our staff members (and even ourselves) get into a “teaching rut.” We get “comfortable” teaching a certain way. It’s only

Keeping the Classroom FRESH and Exciting

According to our research, statistically, the most common “reason” (or excuse) students use for dropping out, either adult or child, is “They just lost interest,”

40

We live in a FAST MOVING, “on demand” society, where television and videogames move at the speed of light and you can access virtually every piece of information known to man at the click of a mouse.

February 2011 Martial Arts World www.ourAMS.com

human nature; we’re creatures of habit.

However, our students NEED variety.

So, it’s important to have a SYSTEM for expanding your (and your staff’s) teaching repertoire. They (and you) MUST be adding new, innovative, exciting and “different” classroom skills into your school constantly.

One of the reasons NAPMA member schools enjoy such high retention rates, is our NAPMA “Virtual Classroom.” In the “Virtual Classroom” THE TOP MARTIAL ARTS INSTRUCTORS in the world collaborate to empower instructors with new, creative teaching material EVERY WEEK! This is a massive resource that provides fresh classroom drills, tactics to mask repetition, strategies for increasing the student’s technique quality, and skills to help instructors become better communicators every week from top-flight instructors like, Grandmaster Fumio Demura, Grandmaster Jhoon Rhee, Ninjitsu Expert Stephen Hayes, World Kickboxing Champion Kathy Long, World Kickboxing Champion Jeff Smith, Jean Claude VanDamme, World Kickboxing Champion Joe Lewis, Olympic Coach Han Lee, Dave Kovar, Cung lee, Lee Barden, Dan Severn, Carlos Machado, Frank Shamrock, and MANY others!

Could You Benefit From?:

Having prospective students visit your school without enrolling.

Collaborating with THE MOST SUCCESSFUL school owners in the WORLD, giving you’re the roadmap to outrageous success and prosperity.

Doing plenty of intros, but they never actually ENROLL in the school Disconnected systems that don’t work together to build the business YOU want.

Your Business TOTALLY consuming your life leaving NO TIME for family and friends.

Tired of running on the student drop out “Hamster Wheel”, watching the students you work so hard to enroll go right out the back door.

Not earning the level of income you truly deserve.

Wefily creative instructor training and teaching activities, drills and skills GUARANTEED to keep your classroom fresh and exciting, and student retention strong

Master Oliver, CEO of NAPMA gave me advice which changed one of my lead strategies tremendously.

Instead of getting 20 leads from this activity, now I get 200 plus. By listening to his advice, I received more leads in a week’s time than I have in 4 months.”

Brad Fantle Tallahassee Tae Kwon Do Academy 2785 Capital Cir NE Tallahassee, FL 32308

The Latest “What’s Working NOW” Tactics and Cutting Edge Marketing Systems.

So Important to be Surrounded by Success!

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I think it’s so important for school owners, and people who are aspiring to be school owners just to be surrounded by those who really have been success-ful. There are so many other places you can go to find real negative views, how to stay small, how to stay kind of stag-gering around, certainly that’s the background that I came from in martial arts in the 70’s. Today there’s a new view of that, a view that no you can teach well, you deserve to live a life of dignity, a life of success and this is so important for young ones to be surround by people like that here at NAPMA

PROVEN successful, time tested yet innovative marketing systems and campaigns completely written, de-signed and produced for you.

The most successful school owners in the world have found that NAPMA is the key to success as a Professional Martial Arts School Operator.

We’re so convinced NAPMA will be your key to success, we’ll include $2,310.12 in FREE Registration Bonuses.

Your registration will include TWENTY FIVE exciting and fast paced, school-building interviews with the very best marketing, business and motivational experts, celebrity martial artists and top school owners in the country.

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Stephen K. Hayes Black Belt Hall of Fame

The 2010 Martial Arts EXPO

Reserve Your Seat Now International Martial Arts EXPO

and The Hall of Fame Awards

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May 4 and 5, 2012

SPECIAL BONUS! First 100 to Register will receive the New book Join The Millionaire Club and 2 CD’s

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Name_______________________________________________ School Name________________________________________________________ Address______________________________________________ City / State / Zip______________________________________________________ Email___________________________________________________________________________________________________________________ Phone_______________________________ Cell_________________________________ Fax__________________________________________ Payment Type: o MC o Visa

o Discover

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o Check

If you are paying by credit card, please complete the following: Name on Card____________________________________________________________________________________________________________ Billing Address: Address______________________________________________ City / State / Zip______________________________________________________ Exp. Date

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Signature________________________________________________Date__________________ By signing above I agree to pay the total amount according to the card issuer agreement (or merchant account agreement) or payment terms set forth.

Jan. 1 - Apr. 30, 2011

May. 1 - Aug. 30, 2011

Sept. 1 - Dec. 31, 2011

After Dec. 31, 2011

GROUPS ( 5+ )

$199.95 per person

$249.95 per person

$299.95 per person

$349.95 per person

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WAYS TO REGISTER: Visit ourAMS.com / expo ~or~ Call 800.275.1600 ~or~ Fax 407.896.1392 ~or~ Mail to: AMS, P.O. Box 149006, Orlando, FL 32814-9006 01112 5

Boost Your Income

with Relevant and Timely Pro Shop Sales Mr. James Lee • Martial Arts Supplies Expert

Could you use an additional twelve to twenty-four thousand dollars every year?

O

f course you could because every school owner is looking to increase their income for school success and to enjoy a better life. In the current economy, everyone is looking to make an extra buck, and enhancing your pro shop sales can be one more way to bring in that boost of income you desire.

One mistake many school owners make is having a pro shop just for the sake of having one. In these instances, the pro shop just sits there stocked with supplies and has slow sales. Wise school owners realize the income generating power a pro shop can have with a little bit of ingenuity through monthly sales.

Why should you consider your pro shop sales as a viable means of increasing income? There are two huge reasons that sales from your pro shop can deliver a rise in your annual income with the impact of getting $12,000 to $24,000 raise in pay:

The Secret of Relevant and Timely Sales

Your students need various training equipment Students need uniforms, sparring gear, shoes, etc. Why should they go any place beyond your school for these kinds of purchases? The answer is they shouldn’t because buying from your pro shop is the most convenient means and it builds loyalty.

You can have varied persuasive sales for your students on a monthly basis 44

Every business that is successful at sales understands the importance of relevance and timing. If you want to have success in your pro shop, holding monthly sales on items your students want and need is the secret. Of course, the wise salesman knows how to create the desire (relevance) and urgency (timeliness) in their customers. You can do the same by running appropriate kinds of monthly sales.

In May, you could have a sale on t-shirts or uniforms that are required for your Summer Camp.

In September, you could have a back to school sale on shoes and bags since kids often buy these items at the start of a new school year.

In December, you could sell a package of items for holiday presents that students can purchase to give to friends and family.

Your imagination is the only limitation on the kind of monthly sales you can run to boost your income. To run these sales you need a good supply company to get your equipment and Vision USA is reliable and has specials throughout the year for school owners. For more information, call 1.800.424.5425 to speak with a representative with Vision to begin increasing your income with your pro shop sales.

West Coast 1-800-424-5425 Mr. Sun Kang C.E.O of Vision

Examples of Relevant and Timely Sales In February, you could hold a sale in conjunction with a Winter Camp that requires students to have special supplies like weapons or boards.

February 2011 Martial Arts World www.ourAMS.com

East Coast 1-888-717-6836

Mr. Chun Kang President of Vision East Coast

AMS 후원에 힘입어 도장 수입은 매년 백오십만불을 넘었습니다. 저는 14년동안 AMS와 함께 해왔고 그 결과 제 삶은 변했습니다. AMS를 사용하기 전에는 제 도장은 굉장히 어려웠습니다. AMS에 가입후, 수입은 증가하여 매해 백오십만불 이상되었습니다.

AMS를 통하여 저는 세 개의 도장을 소유하는 단계까지 성장했습니다. 일년전에 사백 오십만불 상당의 도장 23,000 SQ. FT. 건물을 건축했습니다. 저는 AMS프로그램을 정말 좋아합니다.

사범 황 정오 올림픽 메달 리스트

사범님이 AMS 회원이 되시면 도장 수입과 학생 수가 4배에서 10배이상 증가 될것을 제가 보장합니다. 저에게 AMS는 유일한 BILLING and CONSULTING 회사입니다. 최고의 지도자는 최고를 선택 합니다

Call 1.800.275.1600 도장 성공은 AMS와 함께!

AMS 방과후 프로그램 덕분에 수입은 한달에 칠 천불에서 오 만불로 늘어났습니다.

AMS 방과후 프로그램 사용전에 제 도장은 각종 고지서(the bills) 정도 내기에 적당한 매달 $7,000 정도 수입의 평범한 도장이었습니다.

AMS 방과후 프로그램을 시작한 이후로 도장의 수입은 700% 이상 증가되었습니다. 현재 도장의 수입은 매달 $50,000 이상이고 등록은 4배 이상 되었습니다.

AMS 방과후 프로그램으로 도장이 성공에 도달하는것은 어렵지 않습니다. 왜냐하면 현대 사회는 방과후 아이들을 돌봐줄곳이 필요합니다. 즉, 양부모 모두가 직장이 끝나는 시간까지 누군가아이들을 돌봐야하는 많은 필요성이 제기되고 있기 때문입니다.

AMS 방과후 프로그램은 재정적 여유와 안전함을 이루도록 도와 줍니다 AMS AFTER SCHOOL PROGRAM 을 시작 하실것을 강력히 추천 드립니다 AMS는 사범님의 성공을 보장 합니다

사범 문 지용 탑 비지니스 리더

Visit www.ourAMS.com 성공은 현명한 선택에서 시작됩니다

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CHANGE SERVICE REQUESTED

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MARTIAL ARTS

FINANCIAL POWER

SUMMIT Saturday 2011

Martial Arts

Financial Power Summit

8:30am –6:30pm DATE

PLACE

March 12 Dallas SpringHill Suites Dallas DFW Airport East

Irving, Texas 75038 972.580.1120 April 30 New Jersey Renaissance Newark Airport Hotel

Elizabeth, NJ. 07201-2113 800.228.9290 May 21 Chicago SpringHill Suites Chicago O’Hare

Chicago, IL 60631 773.867.0000

AMS & NAPMA Team Up to Support Martial Arts School Owners

Sept. 10 Washington D.C. Washington Dulles Marriott Suites, Herdon, VA 20170.

800.364.2601

to become a new martial arts millionaire with the secrets that can turn any and every economic crisis into an opportunity.

Join the Millionaire Network

Sept. 24 Los Angeles Embassy Suites Los Angeles International Airport/South

El Segundo, CA 90245 310.640.3600

EASY REGISTRATION

By Phone: 1.800.275.1600 Online: ourAMS.com/summit

By Fax: 407.896.1392 Tuition $99.95 Includes Lunch, Seminar & Gift

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