August 30, 2017
PROPOSAL
TO :
Arifa Javed Manager Procurement British Council PO Box 13811 Karachi
FOR :
NT84 MARC82017 Graphic Designers / Design studios
1.0
Project Background & SpeciďŹ cations
2.0
Naqsh Designer Background & Capabilities
3.0
Case Studies & References
4.0
Tentative Costs
5.0
Contact Details
SECTION 1.0
PROJECT BACKGROUND & SPECIFICATIONS
SECTION 1.1
PROJECT BACKGROUND
The British Council is looking for Graphic Designers / Design studios in Lahore, Karachi and Islamabad. The British Council has set brand guidelines with specific templates for all the material but we encourage designers to take those guidelines and experiment with them to create engaging designs. Ensuring consistent style and quality strengthens the British Council brand across all our areas of work, which in turn strengthens the reputation and reach of the organisation.
PROJECT SPECIFICATION
SECTION 1.2 The design should follow our basic brand guidelines – that includes logo, typeface and the visual style. For this, support will be provided from the Brand and Design Manager The designer should have full command on Illustrator, Photoshop and InDesign CS 5 or 6. Aftereffects and other software are a bonus The design should be clean, sleek and modern with creative layouts and interesting imagery We encourage designers to be experimental with the production and printing techniques. New ideas are always welcome when it comes to production The designs should be original and the source file for all the elements should be provided on request. Plagiarism or copying from other designers is strictly forbidden We do not use symbolic visuals or images with vague concepts and our design sense reflects that. Our visuals are clear and to the point and informative Designs should be inspiring and engaging for the viewer It should focus on colour. All of our images are saturated in colour, and should be rich vibrant. The artwork files for printing provided should be print ready with colours set in CMYK, margins and crop marks in place and text in the relevant format. For report designing and other booklets, the files should be created according to the printing requirements. The designer should be willing to provide alterations if and when requested We work on strict timelines that should be followed and the projects should be delivered on time Content writing skills are a bonus
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SECTION 2.0
NAQSH DESIGNER BACKGROUND & CAPABILITIES
SECTION 2.1
WHO IS NAQSH DESIGNER? “Naqsh” is a Persian language word meaning; impression; mark; idea; notion; feeling and direction. Naqsh is delivered through connotation; theme; words; typography; images; decoration; composition and style. Coined together with the word “Designer,” it makes us an Art & Design Studio that was brought together by a group of young and dynamic individuals, all equipped with diverse set of skills and experience to meet an array of client needs in various aspects of the business world.
SECTION 2.2
WHAT CAN NAQSH DESIGNER DO FOR YOU? Naqsh is dedicated to offering professional, affordable and high quality design solutions to its clients all over the world. Our expertise ranges from providing creative print media concepts to promotional electronic projects from different standpoints. Along with this we maintain utmost professionalism and priority to all clients; past, present, and future. Our capabilities include: Concept Development; Naming and tagline development; Identity design and branding; Print collateral design: including brochures, reports, flyers, newsletters, posters, invites, corporate communications Website and interactive media design; Info Graphic Development Digital Media Design 2d Animation Illustrations Package Design
SECTION 2.3
WHY CHOOSE NAQSH DESIGNER? We at Naqsh Designer believe that the visual impact of quality graphic is the key factor for success of any project. When it comes to advertising and marketing, we create both print and digital media designs for our clients as they happen to be the two main components that are most impactful for visual communications. We're committed to provide high-quality marketing and design services to every client around the globe and are inclined to extend our operations to British Council Pakistan as we believe service is everything
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SECTION 2.0
NAQSH DESIGNER BACKGROUND & CAPABILITIES
SECTION 2.4
WHO IS KAGHAZ KAY KARNAMAY? Kaghaz Kay Karnamay was found in 2010 as a project of Naqsh Designer. At Naqsh Designer, we believe to create art in order to bring about socio economic change and re cast the idea of commercial design in a society where commercialization is the call of the day. Literally meaning “Paper Wonders,” Kaghaz Kay Karnamay was initiated as one such project aimed at enhancing social inclusion and economic sustainability by utilizing locally sourced materials. The idea of Kaghaz Kay Karnamay is for Pakistan to use Paper and Papermaking in nurturing the vast human potential of its people to continually carry forward education and culture, which can in turn promote and sustain peace and prosperity in 21st-century Pakistan. At Kaghaz Kay Karnamay, we craft fine quality handmade papers using found materials such as natural fibers and pre owned paper. We prepare our goods mostly with post-consumer material, meaning that no new fibers are used in the production process. We handcraft a large variety of paper styles and work with clients to create personalized paper goods. Our papers and products are unique, handcrafted, natural, tree-free, recycled, functional and memorable.
SECTION 2.5
FUTURE GOALS FOR KAGHAZ KAY KARNAMAY Contribute in enabling more employment opportunities, generating income and promoting economic activities To improve the environment by repurposing/recylcing waste paper, fabric rags , waste kraft and agricultural residues using the traditional method making paper by hand to produce useful products Seek to promote the development of technical skills of local artisans and in turn preserve heritage of traditional arts and crafts Facilitate in the promotion of women participation in the manufacturing sector to help growth of rural based industries Promote the utilization of local raw materials and agricultural fibers Contribute to social development
http://www.kaghazkaykarnamay.com/ https://www.facebook.com/kaghaz.kay.karnamay/
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SECTION 2.0
NAQSH DESIGNER BACKGROUND & CAPABILITIES
SECTION 2.6
OUR MANAGEMENT TEAM Asim Mehdi Kazmi With 10+ years experience in building, mentoring, and diversifying creative teams across web, print, branding, illustration and multi-media disciplines, Asim brings a proven knowledge of creative strategy, vision, communication, and management with him. Known for his keen attention to detail and relentless pursuit of perfection, Asim is currently using his creativity to bring ideas to life at the Visual Studies Department of Karachi University, where he teaches multimedia and design for the past 9 years. In December 2006, Asim established Naqsh Designer where he leads design. In June 2010, Asim branched out Naqsh Designer to form Kaghaz Kay Karnamay, a paper goods and corporate gifting company collaborating with and providing creative vision for new product concepts, project strategy, PR and marketing initiatives worldwide. Wajiha Tariq Pro-active and results oriented Design Artist with seven years experience in communication and problem solving. Wajiha has an in-depth knowledge and hands-on experience in print media, packaging, concept development, content research, and layout design along with a proven ability to manage multiple projects. Wajiha’s innovative concepts have led Kaghaz Kay Karnamay create delightful un-boxing experience for high profile clients such as Shell Pakistan, Engro Foods, Pakistan Tobacco Company, Hilton Pharma, Systems Ltd and Dawlance. She has worked with large and small companies to design creative packaging solutions and well crafted campaigns. Hassan Munawwar Manager Commercial Muhammad Awais Manager Production & Packaging Syed Faraz Manager Pre-Press Umer Tariq Manager Interactive Design
SECTION 2.7
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TEAM’S RESUME
Hassan Munawwar
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munawwar.hassan@gmail.com
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Layout & Composition
Project Management & Strategy
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:RUN ([SHULHQFH Manager Commercials Naqsh Designer From July 2012 to Present Visiting Lecturer, Media, Design & Ceramics Visual Studies, University of Karachi From January 2017 to Present
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UMER TARIQ Mob: +92 3412961861, email: umer_t101@yahoo.com , Location: Karachi, Pakistan
Objective: To work in professional environment as a Visual Artist Professional Expertise & Skills: Skills 2D Animation Motion Graphics Compositing 3D Modelling Explainer videos , Web videos Softwares After effects CInema 4d 3D Studio max Photoshop Illustrator Professional Experience: Manager Interactive Design at Naqsh Designer March 2014 - Present Motion Graphic Artist at Play Entertainment Jan 2016 - Present Junior Compositor at Color Films September – October 2015 Academic Qualifications:
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•
Bachelors in FineArts (2012-2016) UNIVERSITY OF KARACHI , VISUAL STUDIES
•
Diploma of Finearts (1 year) – 2011 SADEQUAIN INSTITUTE OF ART
•
F.S.C in Pre-Engineering – 2008-2010 Govt. National College.
SECTION 2.0
NAQSH DESIGNER BACKGROUND & CAPABILITIES
SECTION 2.8
NAQSH DESIGNER PARTIAL CLIENT LIST Engro Foods Shell Pakistan Children Publications Pakistan Tobacco Company Kifayat Publishers Hilton Pharma Systems Ltd. Dawlance Karachi Ladies Club One Off Art & Design One Off Art & Design is a graphic design house based in Houston, Texas. Naqsh Designer provides creative services to One Off Art & Design for the following clientele; http://oneoffartanddesign.com/ https://www.facebook.com/OneOffAD/ Awty International School Enjoy Houston Humble Charity Events Ted & Zed Celebrity Golf Tournament Argus Media Swag This One Fit Life Sahara Captain Swim Navy Minutemen Press
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SECTION 3.0
CASE STUDIES & REFERENCES
SECTION 3.1
PROJECTS Engro Foods
New Year Calendar 2016
Engro has its roots in Pakistan and is one of the biggest Business Conglomerate in Pakistan. Engro Foods wanted a unique table calendar as a major giveaway to all its employees and external stakeholders. They also wanted the calendar to serve as a reminiscing piece, ensuring recall value and mind share at the same time. We designed their New Year Calendar as a set of Postcards based upon actual corrspondeces of Jinnah and his family. The beautiful vintage calendar brings back nostalgic memories of the Reminiscent journey to Pakistan. The postcards were accompanied with a wooden dock that could later be used as oďŹƒce stationery. Front
Back
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SECTION 3.0
CASE STUDIES & REFERENCES
SECTION 3.1
PROJECTS
(Continued)
http://www.naqshdesigner.com/portfolio_page/engro-foods/
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SECTION 3.0
CASE STUDIES & REFERENCES
SECTION 3.1
PROJECTS
(Continued)
Shell Pakistan
Corporate Eid Card 2016
Shell aims to meet the energy needs of society in ways that are economically, socially and environmentally viable, now and in the future. Shell wanted Corporate Eid Cards for its employees and external stakeholders to show its commitment to corporate social responsibilty and that it has decided to go the extra mile to make its operations and processes more energy eecient and limit CO2 emissions. We designed a Plantable Paper Eid Card for Shell that was infused with vegetable seeds. It was made using our handmade bio degradable paper making it an eco friendldy gift for loved ones on Eid.
http://www.naqshdesigner.com/portfolio_page/shell-pakistan/
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SECTION 3.0
CASE STUDIES & REFERENCES
SECTION 3.1
PROJECTS
(Continued)
Awty International School- One-Off Art & Design Event Invites The Awty International School, is a private international school located in Houston. A number of invites were designed for print and web purposes for different events held throughout the year. Each event invite had to be designed in a specfic manner keeping in mind the overall brand guidelines to tie them together.
CORDIALLY INVITES YOU TO THE
class of 2017 Friday, May 19, 2017 6:30 p.m. Hilton Post Oak 2001 Post Oak Boulevard Houston, Texas Kindly rsvp at www.awty.org/seniorb by Wednesday, May 10, 2017. Please be sure to include all guests in your party, as well as your preferred meal selection. See attached menu card for dinner options.
The Head of School’s Circle Dinner L Invites you to join her for a private dinner honoring the members of
On behalf of The Awty International School,
Te Sno Prn Tat THE AWTY ALUMNI PARENTS ASSOCIATION invites you to
honoring & celebrating your years of dedication as an Awty parent
Wednesday, April 26 6:30-8:30 p.m.
The Pass & Provisions 807 Taft Street Houston, Texas 77019 Monday, March 27, 6:00 P.M. Kindly RSVP by March 17 to colufsen@awty.org or 713.328.5816 Please note any dietary restrictions with your RSVP.
The Head of School’s Circle honors donors who make gifts of $5,000 and above to The Awty Annual Fund each year.
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Home of Mary & Mark Schroeder
11850 Longleaf Lane Houston, Texas 77024
Complimentary Valet Parking Kindly RSVP by April 14 to colufsen@awty.org or 713-328-5816
SECTION 3.0
CASE STUDIES & REFERENCES
SECTION 3.1
PROJECTS
(Continued)
Awty International School- One-Off Art & Design Annual Gala Campaign Circo Del Sol Circo Del Sol was the annual gala held by The Awty International School in March 2017. This is one of their biggest events held during the year. An entire campaign was designed for this event that included an invite, a 24-page program, and signs for the event. COUPLES SPONSORSHIPS
Mr. & Mrs. Daniel Baker Dr. Lawrence Baker & Dr. Dorothy Baker Mr. Luis F. Cabrera Vega & Mrs. Zenia B. Quintana Razo Mr. & Ms. Derek C. Detring Mr. & Mrs. Peter Dillion Mr. & Mrs. Armistead Easterby Mr. & Mrs. Robert W. Ervin Dr. Tarek Fahl & Mrs. Nadia Fahl Dr. Ronda R. Fenn Mr. & Mrs. Joseph C. Gatto, Jr. Mr. Jaime R. Gomez & Mrs. Lumay A. Viloria-Gomez Mr. Gautam V. Gopinath & Mrs. Pauline W. Huen Mr. & Mrs. David L. Haug Mr. Nicolae Horodinca & Dr. Sarah K. Nicholas Mr. & Mrs. Jacob J. Khoury Ms. Christine Kirchner & Mr. Kenneth M. Stanley Dr. Vinodh A. Kumar & Dr. Nashat Latib Dr. & Ms. Alexander J. Lazar Mr. & Mrs. Michael F. Matthews Dr. & Mrs. Osama Mawlawi Monty & Ramirez LLP Mrs. Renata J. Moura Mr. Jeff Newhook & Dr. Milena Newhook Mr. & Mrs. Thomas P. Otjen Mr. & Mrs. Philip F. Patman Mr. & Mrs. Cesaltino Pedro Mr. & Mrs. Marco A. Pinon Mr. & Mrs. Raj Rangwani Mr. & Mrs. Bryon A. Rice Mr. Eduardo N. Salomon & Mrs. Carolina Simon de Salomon Mr. & Mrs. Eric P. Tracy Mr. & Mrs. Jeffrey M. Webster Mr. & Mrs. Pablo J. Wendlendt Mr. Brian T. Williams & Ms. Le Hammer
last call
UNDERWRITERS
ExxonMobil Corporation – Décor Mission Laïque Française – Online Auction Mr. Sebastiano Andina and Mrs. Federica Simon – La Hora Loca Mrs. Monica E. Fulton – VIP Party Mr. Dodd L. Hackman and Dr. Elena I. Hackman – Valet Service Mr. and Mrs. Brian G. Hendry – DJ/Music John Daugherty Realtors – Caroline O’Reardon – Ring Master Ms. Christine Kirchner and Mr. Kenneth M. Stanley – Special Entertainment Mr. and Mrs. Richard Pleczko – Aerial Artists Mr. and Mrs. Antonio R. Sanchez III – Photography Mr. and Mme Amro Teirelbar – Favors Dr. and Mrs. Gabriel R. Wilson – Cocktail Hour Music
ADDITIONAL SUPPORT PROVIDED BY Fairways Exploration & Production, LLC Maisons Marques & Domaines – Dominique Moran Willis Towers Watson
Ladies AND Gentlemen On behalf of the The Awty International School and Co-Chairs Patti Gil, Talia Kallop, and Joanna Strachan You are cordially invited to join us for a colorful & vibrant evening full of wonder & delight as The Awty International School proudly presents
We would like to thank our generous supporters
BIG TOP CHEVRON RING MASTER TOTAL
Human Cannonball
ARAMCO SERVICES COMPANY SCHLUMBERGER
Fire Breather ENGIE
Aerial Artist Air Liquide
Saturday, March 4, 2017 6:30 p.m. - 1:00 a.m.
Silver Street Studios, 2000 Edwards St., Houston, TeXas 77007
JE Dunn Construction Tellurian Investments Mr. & Mrs. Brent de Jong, Mr. & Mrs. Brian G. Hendry, Mr. & Mrs. Alfredo Lelo de Larrea, Mr. & Mrs. Charles Meacham, and Mr. & Mrs. Robert R. Pierce Mr. & Mrs. Fernando Gil, Mr. & Mrs. Brent M. Kallop, and Mr. & Mrs. Andrew J. Strachan
FEATURING A Latin-Inspired Seated Dinner, A Live Auction, Circo Performers, Dancing Until 1:00 a.m., And Many More Surprises To purchase tickets & sponsorship information, please visit www.awty.org/gala2017 BLACK TIE FORMAL
Juggler
Cheniere Energy Mr. Kevin Howard Mr. Fawad Khan & Mrs. Abeer Alattar Mr. & Mme Dominique Laborde Mr. & Ms. Andrey Omeltchenko Ramji & Associates, PC, Mr. & Mrs. Zeeshan Makhani, and Mr. & Mrs. Akbar Mohamed Mr. & Mrs. Mark C. Schroeder
2017 Welcome Welcome! We are delighted you have joined us tonight to celebrate and support the mission of The Awty International School with Circo del Sol! We are honored to serve as chairs of this incredible event, and thank the entire Awty community for coming along with us on the ride. You have helped make this event possible through your generous gifts, and we hope you will enjoy your time under the Big Top! The support from Awty families, the corporate community, and the greater community of Houston is instrumental in achieving our fundraising goals for the evening. We extend our sincerest gratitude to each and every one of you who has joined us in this celebration. Our deepest appreciation goes out to our dedicated Gala committee members and the Advancement Department, without whom tonight would not be possible. They worked tirelessly over the past nine months to give you a night to remember. Finally, we would like to express our heartfelt thanks to Awty’s Board of Trustees and Senior Administration for their support and efforts to ensure the success of our gala.
Patti Gil, Talia Kallop, and Joanna Strachan 2017 Awty Gala Co-chairs
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AWTY GALA COMMITTEE
Ghida Alameddine Ashley Amy Ginger Arwadi Jennifer Baker Erika Benavente Angie Bouzerand Renee Brock Paula Broughton Dawn Cole Erika Courtenay-Mann Mariella de Jong Trienet del Valle Jamie Dillon Carolina Dominguez Ana Escalona
Gabriella Felius Debbi Gadin Olivier Gonzalez Sharon Gonzalez Anshula Greene Sandy Hartley Pauline Huen Mariam Jeroudi Sheila Kahanek Nashat Latib Mali Lopez Guinazu Sana Makhani Hadia Mawlawi Renata Moura Heidi Muller
Milena Newhook Ada Obua Marni Otjen Karina Patman Daniela Perez Olgiati Anne Perry Amy Pierce Maria Reynoso Glenna Sharafeldin Florence Shaw Federica Simon Milagros Sos Tara Tracy Pilar von Bismarck Francisca Webster
We would like to extend a special thanks to Awty Staff members
SECTION 3.0
CASE STUDIES & REFERENCES
SECTION 3.1
PROJECTS
(Continued)
T&Z Celebrity Golf Tournament- One-O Art & Design Print Collateral and Digital Media Graphics Ted & Zed’s Celebrity Golf Tournament is an annual event organized by Humble Charity Events. We gave them a complete new look by highlighting golf as their focal point. Along with Print Design Campaign we also designed their social media campaign that included posts about the tournament venue, charities, sponsors, prizes, celebrities, press release, etc.
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SECTION 3.0
CASE STUDIES & REFERENCES
SECTION 3.1
PROJECTS
(Continued)
http://oneoffartanddesign.com/portfolio_page/ted-and-zed/
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SECTION 3.0
CASE STUDIES & REFERENCES
SECTION 3.2
REFERENCES FOR OTHER PROJECTS http://www.naqshdesigner.com/ https://vimeo.com/naqshdesigner
WEB PROJECTS http://allwayspeople.com.my/ http://amalempower.com.pk/ http://numямБlms.com.pk/ http://hom-elements.com/ http://humblecharityevents.org/ http://swaghouston.com/
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SECTION 4.0
TENTATIVE COSTS & RATES
DESCRIPTION
SPECIFICATIONS
RATE/COST
Flyers
A5/A4 depending on contents
PKR 12,000/15,000/-
Posters
A3/A2
PKR 8,000/12,000/-
Backdrop
12 ft x 10 ft (variates according to
PKR 15,000/-
Invitation Card
venue)
PKR 5000/-
Standee Design
5 x7
PKR 5000/-
Kiosk/ Exhibition Stall Design
3.5 Ft x 6 ft or 3 x 5
Depends upon Space Covered
Booklet (Cover/Title & per page)
A4
Title PKR 5,000 Per Page 3,000/-
Web Designs (Animated Banners)
68 x 60
Full Banner
Web Designs (Animated Banners)
728 x 90
Leader board
Depends upon Content
336 x 280
Square
Ranges from PKR 4,500/-
300 x 250
Square
250 x 250
Square
160 x 600
Skyscraper
120 x 600
Skyscraper
120 x 240
Small Skyscraper
240 x 400
Fat Skyscraper
234 x 60
Half Banner
180 x 150
Rectangle
Reports (Cover/Title & per page)
A4
Title PKR 5,000 Per Page 3,000/-
Brochure (Cover/Title & per page)
A5
Title PKR 3,500 Per Page 1,500/-
Graphs And Illustration
Ranges from PKR 5,000/-
Info Graphics
Ranges from PKR 5,000/-
Web Banners
PKR 3,500/-
NOTE:
These costs/rates are tentative and subject to vary depending upon content and complexity of design brief. These costs/rates are exclusive of printing prices.
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SECTION 5.0
CONTACT DETAILS
Asim Mehdi Kazmi asimkazmi@naqshdesigner.com +92300 2154123 Wajiha Tariq wajihatariq@naqshdesigner.com + 92 300 8264765 + 92 333 3113056 info@naqshdesigner.com www.naqshdesigner.com
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