How to Use Google Search Trends

HOW TO USE GOOGLE SEARCH TRENDS FOR CONTENT MARKETING

TableOfContent

WHAT IS GOOGLE TRENDS? 01

02 HOW TO USE GOOGLE SEARCH TRENDS IN CONTENT STRATEGY BUILDING

Use Google search trends for keyword research

Identify search intent with the search types on Google Trends

Find trending topics for your content

Improve local SEO from localized Google search trends

Conduct competitor research with comparison on Google Trends

Derive insights from time-based Google search trends

Identify seasonal Google search trends to plan your content

WHAT IS GOOGLE TRENDS?

Gives you a visual walkthrough of the trending topics, popular keywords or search terms that people are using, trending news, and more.

Let's you see both real-time data on current trending searches and historic trends as old as 2004!

1.UseGooglesearch trendsforkeyword research

Google Trends gives you a shot at improving keyword optimization in your content marketing strategy

Identify popular keywords

Leverage emerging keywords

Implement regional and seasonal variations

Compare competitors’ keywords narrato

2.Identifysearch intentwiththesearch typesonGoogleTrends

Google Trends data can also help you understand search intent to some extent.

Track sudden spike in interest for search terms

Filter interest over time for web, news, image, Google shopping, or YouTube search

3.Findtrendingtopics foryourcontent

Use Google Trends to identify trending topics and build topic clusters

Leverage related topics and queries for a search term

Sort these topics as ‘Rising’ which gives you the emerging topics

4.ImprovelocalSEO fromlocalizedGoogle searchtrends

Google Trends lets you filter search trends by region, making it easier to optimize your content for local SEO

Generate reports for a specific country and see what the Google search trends for a topic or keyword are in that country

Understand regional variations in search trends

5.Conductcompetitor researchwith comparison

Though Google Trends doesn't provide any statistics around competitor traffic/user engagement, it can still give you some very valuable input

Monitor keyword popularity for competitor keywords and phrases

See if your competitor has addressed related queries

Compare the popularity of your competitor brand names with your own narrato

6.Deriveinsightsfrom time-basedGoogle searchtrends

Get a better view of better view of how a particular search term has been growing or falling in popularity over the years

Visualize the search trends from as early as 2004

Identify both long-term and short-term trends

7.Identifyseasonal Googlesearchtrendsto planyourcontent calendar

Google Trends can help in planning your content calendar with seasonal content,

Identify when the search for a particular topic peaks Plan your content accordingly narrato

THANKYOU

For an in-depth look at the Google Trends hacks, read the complete article on the Narrato blog

https://narrato.io/blog/how-to-article-how-to-use-googlesearch-trends-for-content-marketing/