3.Findtrendingtopics foryourcontent

Use Google Trends to identify trending topics and build topic clusters

Leverage related topics and queries for a search term

Sort these topics as ‘Rising’ which gives you the emerging topics

4.ImprovelocalSEO fromlocalizedGoogle searchtrends

Google Trends lets you filter search trends by region, making it easier to optimize your content for local SEO

Generate reports for a specific country and see what the Google search trends for a topic or keyword are in that country

Understand regional variations in search trends

Though Google Trends doesn't provide any statistics around competitor traffic/user engagement, it can still give you some very valuable input

Monitor keyword popularity for competitor keywords and phrases

See if your competitor has addressed related queries

Compare the popularity of your competitor brand names with your own narrato

Get a better view of better view of how a particular search term has been growing or falling in popularity over the years

Visualize the search trends from as early as 2004

Identify both long-term and short-term trends

7.Identifyseasonal Googlesearchtrendsto planyourcontent calendar

Google Trends can help in planning your content calendar with seasonal content,

Identify when the search for a particular topic peaks Plan your content accordingly narrato