‘HubSpot Customer Code'

1.The inbound revolution

Consumers' attitude towards annoying sales calls and outbound campaigns was changing in the early 2000s. A gradual shift to the unintrusive inbound marketing was seen. Inbound marketing does not sell a product. It offers answers to the consumer's queries. MIT graduates, Dharmesh Shah and Brian Halligan, founded HubSpot in 2006, to start an inbound marketing revolution.