Know Digital Marketing
Strategy 2015 Step by Step By Bonwic.com
Who is Bonwic & What They do? Bonwic is a complete digital marketing company offering
services in digital promotion and branding.
It helps its customers to have better brand engagement
and messaging via web.
In today’s world of internet consumers can now be very
selective about which brands they choose to interact with.
This platform has the ability to communicate customer’s
thoughts and feelings globally.
Digital Marketing Overview 1
What Is digital marketing?
2
Benefits of using digital marketing?
3
What does digital marketing consist of?
1. Digital Marketing Overview :What is digital marketing? “Digital marketing has become one of the most crucial and necessary mediums of marketing as it makes a strong impression on the viewer’s mind. And needless to mention that its a value for money marketing solution. But to achieve an effective marketing solution, you need to have a bang- on idea and the concept. Along with the communication being crisp, unique and innovative, such that it instantly grabs attention.�
2. 10 Benefits of using digital marketing? 1) Driving new enquiries, sales and customers 2) Get ahead of your competitors 3) Your website showcases your business capabilities 4) Build a great reputation for your business 5) Digital marketing saves your money as well as time 6) It connects you with the mobile consumer 7) It helps generate higher revenues 8) It delivers higher ROI from your campaigns 9) It connects you with consumers on the internet 10) It generates higher conversion rates
3. What does digital marketing consist of? Key Components Website Design (Responsive) Website Development Social Media Marketing Search Engine Optimization Search Engine Marketing Online Advertising(banner adds) E-learning tools E-Mail Marketing Affiliate marketing Pay Per Click (PPC) Content Marketing Online Reputation Management(ORM)
Digital Marketing Overview :What is Responsive Web Design? Responsive design is a web
design and development technique that creates a site or system that reacts to the size of a user’s screen. Responsive design will optimise a user’s browsing experience by creating a flexible and responsive web page, optimised for the device that is accessing it.
Advantages of Responsive Web Design Higher Ranks in Google (SEO) Increased Sales and Revenue Great User Experience Save time using analytics Save money on mobile development No more duplicate content penalties Enhanced offline browsing experience Staying ahead of competition Staying in business The Cool Factor
Digital Marketing Overview :Website Development
A website is the first step which the customer takes towards knowing a brand. Website Development has become an integral part of Digital Marketing and a necessity for every brand, whether it’s small or big.
Digital Marketing Overview :Benefits of using social media marketing
Increased Brand Recognition Improved Brand Loyalty Higher Conversion Rates Increase Sales Distribute Content Improve Customer Service Social Media Can Impact Your Organic Search Results You Can Provide Value With Social Media High Return on Investment (ROI) Content Remarketing Develop New Business Leads Real-time sales support Increased Web Traffic Grow Your Follower / Fan Base
Digital Marketing Overview :Benefits of using Search Engine Optimization FREE TARGETED TRAFFIC The Results Are Low Cost Increase in Traffic Improve Brand Credibility Demand Driven Forces Your Business to Produce Content SEO can Help You Achieve Your Business Goals SEO Attracts PR You Can Expand an Existing Business You Cultivate Networking Relationships Better ROI Brand Awareness Global Reach
Digital Marketing Overview :Benefits of using Search Engine Marketing
SEM grabs the attention of your audience at the right
time.
It’s easy and quick to implement. It’s measurable. It helps raise brand awareness. Immediate Traffic
Digital Marketing Overview :Benefits of Using Online Advertisement(Banner Ads) It completes your branding circle. Avoid expensive long term contracts. Capturing the market through remarketing/retargeting. Look like a big fish and gain trust. Benefit from “Geo-targeting. Entice your target by knowing their interests. Get the ads featured on relevant sites. Use complete transparency to your advantage. Take advantage of A/B split testing. Enjoy lower marketing cost.
Digital Marketing Overview :Benefits of Using E-learning Tools
Elearning can reduce the costs of education. Large and small corporations can save money when they use
elearning programs.
Using elearning can increase productivity. Self-paced learning maximizes learning retention. ELearning is entertaining (most of the time). The flexibility of elearning courses allows you to learn when its
optimal.
ELearning is accessible to people of all ages and experiences. Elearning can companies the edge in their field.
Digital Marketing Overview :Benefits of Using E-Mail Marketing It’s Easy to Track Generate Repeat Sales Increase Your Sales Conversion Up-sell and Cross-sell Products & Services Gain Valuable Feedback from Your Visitors Drive Web Users to Make Offline Purchases Strengthen relationship with Customers Build your brand Reach people on any device Increase website traffic Grow your audience Increase your value Attract new clients Improve visibility
Digital Marketing Overview :Benefits of Using E-Mail Marketing Broader Market Repeated Customers – Recommendations No Additional Cost for Advertising Timetable Flexibility Very Low Cost of Initial Investment Very Little Risk Minimum Operating Costs No Limit In Profits – The Sky is the Only Limit Making Money as you Sleep Recurring Income for Years No Customer Service World Wide Web – Largest Market
Digital Marketing Overview :Benefits of Using Pay Per Click(PPC) Instant results You set your budget to control costs. You only pay when an interested person clicks. PPC can show results very quickly. PPC data can inform your other marketing channels. Share Keyword Data Integrate E-Commerce Feeds into AdWords Results Use Site Search Data to Inform PPC Keywords Test Strategic Organic Keywords with PPC
Digital Marketing Overview :Benefits of Using Content Marketing Improve Search Engine Result Search Generate Online Leads Promote Integrated Marketing Develops lasting relationships with your audience Improves brand awareness and recognition Creates loyalty and trust, with both your current customers and prospects Helps you to build authority and credibility Positions your business as an expert in your industry Generates traffic to your site to improve lead generation Opens a channel of communication through social shares and comments Helps your customer move through the purchase decision more quickly Provides value with no strings attached
Digital Marketing Overview :-
Benefits of Using Online Reputation Management Improve satisfaction of customers by gaining feedback about the pros and cons of products and services. Increase positive feedback of brand by initiating opportunities to discuss and listen with consumers. Develop valuable insights regarding the competition and be knowledgeable about the perception of customers
about their products and services.
Sustain value of shareholder by reducing risk by being alert to opinions and feedback about the business. Boost more effective public relations by knowing who the real influencers are. Integrate the relationship between traditional forms of online media with user generated content. Create early warning signals for proactive Public Relations Develop creative yet affordable marketing strategies
for reaching out to potential clients.
Minimize internal costs by employing services that save money, effort, and time. Identify loopholes for products and services that can be developed for niche markets that are profitable.
At: shubhra@bonwic.com
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