AM GROUP Corporate Visual Identity Manual | 2013
The Corporate Visual Identity Manual of
AHMAD AL MUGAIRIN GROUP
February 2013
Please note that these printed colors are not 100% accurate. Use our corporate color index listed in page 19 for reproduction.
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AM GROUP Corporate Visual Identity Manual | 2013
7
Content Introduction
09
Our new Logo
11
AM GROUP LOGO wordmark and symbol
12
Corporate Wordmark
12
Corporate Symbol
12
Alternative Structures
14
Logo proportions and clear space
15
Logo proportions
15
Logo clear space
16
Vertical bar clear space
16
Corporate symbol clear space
17
Misuses of the logo’s proportions and clear space
18
Corporate colors
19
Color psychology
19
Color index
19
Gradients specifications
20
Alternative color options
21
Logo minimum size
22
Typefaces and fonts
23
Symbol & Wordmark typeface
23
Our corporate fonts
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AM GROUP Corporate Identity guidelines | 2013
Business documentation
26
Letterheads
26
Business cards
29
Envelope C65
31
Envelope C4
33
Document folder
36
CD sticker and pocket
41
PowerPoint presentation
46
E-mail Signature
50
Outdoor signage
51
Flags
51
Building signage
52
Acrylic illuminated ground signs
55
Car signage
56
Branded graphics
57
Business brochure
57
Flyer A5
59
Invitation cards
61
Image system
63
Black & white
63
Colored
64
Promotional items
66
Cap
66
Polo shirts
66
T-shirts
67
Retractable badge holder
67
Pen
67
Please note that these printed colors are not 100% accurate. Use our corporate color index listed in page 19 for reproduction.
AM GROUP Corporate Visual Identity Manual | 2012
Introduction AM GROUP is a Saudi investment holding group with diverse interests and established in 2004 with its head quarters in Riyadh, Saudi Arabia. AM GROUP has a wide business that works and invests in many sectors such as (Automotive, Medicine and Technology). Also, AM GROUP works in sport industry including marketing and advertising. The group is considering a number of additional investments in Saudi Arabia and developing markets within the GCC and Globally. The company selects its investments based on the studies to be effective, so the company has formed a package of investments in many strategic sectors.
The AM GROUP graphic Identity guidelines provide a foundation for clear and consistent communication of the corporate identity. Adhering to common standards ensures that the AM GROUP correct name appears on all official AM GROUP communication. All mediums {Publications, websites, advertising signage, Business documentation} layout, color, and typography are orchestrated to impart a unified “signature�. This publication includes a description of the new logo and guidelines for its use including official colors and typefaces, as well as the appropriate use of the AM GROUP logo. The official policies and standards for the design of AM GROUP stationery, publications and other applications are also available within this graphic identity manual. The accompanying guidelines note specific uses to be followed by all members of the AM GROUP community.
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{AM GROUP} Brand
AM GROUP Corporate Visual Identity Manual | 2012
Our new logo What is a Logo? “Logos are signs, marks of Identity designed for easy recognition.” - (Logo) book by Michael Evamy / Laurance king publishing.
“Should a logo be self-explanatory? It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. It derives its meaning and usefulness from the quality of that which it symbolizes. If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.” - Paul Rand
This brand guideline was built and launched in 2013, with the introduction of a new graphic signature {Logo}. The signature combines the initials of Ahmad Al Mugairin in (Monogram) in a powerful new typography, surrounded with an Islamic historic decoration {Arabesque} forming our corporate symbol. Also included within this signature is the new modern typeface of our wordmark “Ahmad Al Mugairin group” in both Arabic and English languages. This artistic combination represents modernity and our respect to our Arabic valuable history, presented in a simple, timeless, appropriate and clear design.
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AM GROUP Corporate Visual Identity Manual | 2013
AM GROUP logo Wordmark and Symbol Our corporate has two primary Identifiers •
The corporate wordmark
The corporate wordmark consists of the company’s full name “AHMAD AL MUGAIRIN GROUP” in both English and Arabic languages. In the body text, the Initials “AM” should only be in English followed by a space then the word “GROUP”, treated as one unit- all caps.
e.g: AM GROUP has a wide business that works and invests in many sectors such as (Automotive, Medicine and Technology).
•
The corporate symbol
Our corporate symbol consists of the Initials “AM” with the word “GROUP” aligned to the bottom right of the monogram in capital letters. All elements are aligned in the center of a circle surrounded with Islamic decoration.
This symbol should be treated as one unit, the elements’ spacing and proportions are not to be altered or modified in anyway, however, the symbol could be separated from the wordmark as it represents the AM initials along with the word “Group”. Either Identifier can be used to represent the corporate. The wordmark and/ or symbol should appear on all our corporate affiliated publications.
AM GROUP Corporate Visual Identity Manual | 2013
The Logo is the default and preferred identifier for our corporate identity.
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AM GROUP Corporate Visual Identity Manual | 2013
Alternative structures Our new logo is designed perfectly in multiple configurations to accommodate a wide range of applications in both Arabic and English languages. Each configuration should be treated as one unit, the proportion and spacing of the elements should not be altered in anyway.
Left to right alignment for all documents and applications using the English language.
Right to left alignment for all documents and applications using the Arabic language.
Logo
Logo
With large English slogan
With large Arabic slogan
With small English slogan
With small Arabic slogan
These images are for presentation only and may not represent the real spacing and size of the AM GROUP Logo nor the real slogans of our corporate. Please use our spacing and size reference page 15
AM GROUP Corporate Visual Identity Manual | 2013
17
Logo proportions and clear space Our logo is a solid composition, all the proportions of elements and the distance between them is strictly defined. Compliance with these parameters is compulsory in all cases of reproducing the logo. The diagram shows the basic proportional ratio of elements. “X� equals the width of the horizontal space between the worrmark and the dark background of the wordmark. A minimum clear space requirement has been established to ensure the prominence and clarity of the AM GROUP signature.
Logo Proportions
11X
11X
11X
2X
2X
X
2x clear space: 2x height and 2x width
3X
X X X
11X
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AM GROUP Corporate Identity guidelines | 2013
To preserve the AM GROUP logo’s integrity, always maintain a minimum clear space around the logo. This clear space isolates the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention. The minimum clear space for the AM GROUP logo is defined as “2x” width and height (x value: as described previously). This minimum space should be maintained as the logo is proportionally enlarged or reduced in size.
Logo clear space
Vertical bar clear space The vertical bar is an identity component of AM GROUP brand. It is used when the wordmark, or slogan, is placed on the right/ left of the symbol. Distance of the vertical line from the AM GROUP symbol should be “x”. The lower end of the line must be aligned with the baseline of the dark background of the wordmark as well as the upper end. Text to the right/ left of the vertical line visually must be removed from the vertical line as far as the line is moved from the logo. If the text is on one line, the baseline of the text must be visually aligned to the centre of the symbol and vertical bar.
The slogan should be maximum of 3 lines aligned to the center of the symbol and vertical bar.
AM GROUP Corporate Visual Identity Manual | 2013
Corporate symbol clear space
Symbol clear space
2X
2X
2X
2X
Our corporate symbol is one of our corporate identifiers and it is as important as the AM GROUP signature. The minimum clear space for the AM GROUP symbol is defined by “2x� width and height (x value: as described previously). This minimum space should be maintained as the symbol is proportionally enlarged or reduced in size.
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AM GROUP Corporate Identity guidelines | 2013
Misuses of the logo proportions and clear space Incorrect use of the AM GROUP logo compromises its integrity and effectiveness. The examples of logo misuse below are not comprehensive; they are only a small sample of possible misuses of the AM GROUP logo. To ensure correct, consistent reproduction of the AM GROUP logo, never alter, add to, or attempt to recreate it. Always use the approved digital artwork, available from attached CD or contact the AM GROUP offices.
AM GROUP Corporate Visual Identity Manual | 2013
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Corporate colors Color psychology GOLD
SILVER
The color Gold stands for richness and prosperity. It is also a solid color and is mostly associated with the sign of health, endurance and cheerfulness in life. This color also represents prestige and is used to explain a certain high status.
Like the color Gold, color psychologists have also termed the silver color as a symbol of prestige. It is often termed as a color which represents dignity and practicality of a person / corporate. It has been observed that people who like to wear silver color are modest, persistent and reliable by nature. Silver also stands for peace and calm.
Gold is also linked with abundance and authority, wisdom and a deep understanding about things. This color fills you up with energy and inspires you. Not only this, the color gold is helpful in getting rid of fear and hesitation regarding certain ideas in your mind.
Color index Gold gradient colors
Light Gold
Dark Gold
Silver gradient colors
Light Silver
Dark Silver
Background
Pantone: Gold 871 C 50%
Pantone: Gold 871 C
Pantone: Black C 10%
Pantone: Black C 30%
Pantone: 432 C
Process: 21 29 76 00
Process: 47 46 100 23
Process: 00 00 00 10
Process: 00 00 00 30
Process: 77 63 52 40
RGB: 205 174 92
RGB: 123 108 43
RGB: 230 231 232
RGB: 188 190 192
RGB: 56 67 77
Web: #CDAE5C
Web: #7B6C2B
Web: #E6E7E8
Web: #BCBEC0
Web: #38434D
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AM GROUP Corporate Identity guidelines | 2013
Gradients specifications
The main part of corporate identity elements is designed with corporate gradients. All gradients are created on the basis of the ÂŤLuxuryÂť. The diagram shows six types of existing gradients and their specifications. The use of gradients, with different parameters and colors is unacceptable!
AM GROUP Corporate Visual Identity Manual | 2013
Alternative color options The AM GROUP logo should be reproduced in color whenever possible. For specific color values to use when reproducing the logo (spot or PANTONEŽ, 4-color process, RGB), refer to the Color Index section page 17. Gray (5% black) is the most effective background on which to reproduce the color logo because it provides a clean, crisp contrast for the logo’s color and elements. If color reproduction is not available or is not a viable option, the logo should be reproduced in solid black or as a full-reverse in white out of a color background. When the AM GROUP logo is placed on a photographic image, the image behind the logo must be light enough to provide contrast for the positive logo or dark enough to provide contrast for the reverse logo.
Black & White
Black logo: for use when color reproduction is not an option.
Greyscale
Full- reverse logo: for use when full-color reproduction is not an option or viable solution on dark or black backgrounds.
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AM GROUP Corporate Identity guidelines | 2013
Logo minimum sizes These dimensions are chosen for reasons of readability and are the minimum size at which individual elements of the logo are fully legible
It is necessary to adjust the minimum size of the logo, depending on the type of printing.
Logo
Use of the logo in a critically small size up to 16px and only as a favicon for the site AM GROUP or icons on any other resource, denoting AM GROUP service. Favicon (icon of AM GROUP web site is an integral component of AM GROUP brand identity. Favicon should be displayed by the browser in the address bar before the URL of the page, as well as a picture next to the bookmark, in inlays and other elements of interface requiring display the logo no bigger than 16 x 16 px
165 px width minimum for web/ screen 5.0 cm width minimum for print
Corporate Symbol:
Favicon
60 px minimum for web/ screen 1.0 cmX 1.0cm minimum for print
Favicon (Website Icon only)
16X16 px
AM GROUP Corporate Visual Identity Manual | 2013
Typefaces and fonts Symbol & Wordmark typeface
The corporate symbol and wordmark typefaces were created as a specific artistic style to convey the personality and voice of the AM GROUP brand. The serif style in the corporate symbol was favored for its flowing quality and ability to render a balance and symmetry that is complementary to the AM GROUP symbol. In order to protect the integrity of our brand, typeface must never be altered or replaced by any other type.
Corporate symbol typeface
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AM GROUP Corporate Identity guidelines | 2013
As for the wordmark typefaces, we have two main typefaces, the English and the Arabic typefaces. Each typeface has been modified to compliment the other. These sans serif fonts are to represent our corporate modernity and clarity.
Corporate wordmark typefaces
English typeface (unmodified)
Arabic typeface (unmodified)
IrisUPC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
GE Dinar Two Medium
The English wordmark typeface is specifically for the use of the wordmark or slogans only and must never be used for body text, titles or corporate documentation.
The Arabic wordmark typeface is specifically for the use of the Arabic wordmark or slogans only and must never be used for body text, titles or corporate documentation.
غعضطظصشسزرذدخحجثتبأ يوهنملكقف
AM GROUP Corporate Visual Identity Manual | 2013
Our corporate fonts
English fonts
Arabic fonts
Headtitles
Headtitles
Bell MT Regular
GE Dinar Two Light
ABCDEFGHIJKLMN OPQRSTUVWXYZ
أبتثجحخدذرزسشص ظطضعغفقكلمنهوي
abcdefghijklmnopqrs tuvwxyz Subtitle
Subtitle
Corbel Regular
Adobe Arabic Regular أبتثجحخدذرزسشص ظطضعغفقكلمنهوي
ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrst uvwxyz Body text
Body text
Corbel Regular
Adobe Arabic Regular أبتثجحخدذرزسشص ظطضعغفقكلمنهوي
ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrst uvwxyz subheads within body
subheads within body
Corbel Bold
Adobe Arabic Bold أبتثجحخدذرزسشص ظطضعغفقكلمنهوي
ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrs tuvwxyz
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AM GROUP Corporate Identity guidelines | 2013
Business documentation Letterheads Letterheads should only be printed from approved templates. When working with these templates the positions of elements should not be moved except as noted below. Contact our offices for any situations that are addressed by these guidelines.
A4 Layout option 1
A4 Layout option 2
AM GROUP CR No: 1 0 1 0 3 2 4 6 3 3 P.O. Box: 18000 Riyadh 11494 Saudi Ar abia
Telephone: +966 1 216 2333 Fax: + 9 6 6 1 2 0 1 9 3 3 3 E-mail: info@amico.com.sa Website: www.amico.com.sa
Date: 30/ Sep/ 2012 No.: A1456 Dear Name, I hope this message finds you well. Lorem ipsum dolor sit amet, an eos nisl postea, probo vivendum in sit. Fabellas imperdiet sea ut, mea tempor senserit contentiones id. Enim essent ex pri, vim in novum virtute. Vel ea melius diceret electram, et has erat meis. Animal iisque in has, te copiosae eloquentiam est. No appareat patrioque reprimique pro. Sea ei posse definitionem, vim adhuc dicant patrioque eu, vim diceret expetendis vituperata te. Eam cu persius periculis, tollit debitis ei mei. Cu vis rebum choro placerat. Ridens accusamus suscipiantur an mea. Clita delenit mea no. Ullum vocibus eu vel, in ipsum velit scribentur per. Ex hinc erat prima nam.
AM GROUP CR No: 1010324633
Date: 30/ Sep/ 2012
Dear Name,
No.: A1456
I hope this message finds you well. Lorem ipsum dolor sit amet, an eos nisl postea, probo vivendum in sit. Fabellas imperdiet sea ut, mea tempor senserit contentiones id. Enim essent ex pri, vim in novum virtute. Vel ea melius diceret electram, et has erat meis. Animal iisque in has, te copiosae eloquentiam est. No appareat patrioque reprimique pro. Sea ei posse definitionem, vim adhuc dicant patrioque eu, vim diceret expetendis vituperata te. Eam cu persius periculis, tollit debitis ei mei. Cu vis rebum choro placerat. Ridens accusamus suscipiantur an mea. Clita delenit mea no. Ullum vocibus eu vel, in ipsum velit scribentur per. Ex hinc erat prima nam.
Sit delectus senserit signiferumque ad, delectus consequat sit an. Has tractatos principes abhorreant cu. Sit paulo nonumy te, vim labitur fastidii cu. Dolor mentitum hendrerit ut sit, an vix brute ignota convenire. Usu cibo simul ullamcorper id, ne ancillae instructior pro, usu quaeque nostrum voluptatum in. Illud labores definitiones eu duo, sea ferri justo antiopam ea. Per dicta iudicabit ea, ad saperet efficiantur qui. Mel melius veritus referrentur id. Vel enim signiferumque eu, in enim fastidii pro. Ferri dicant praesent et has, usu vero veritus volumus no. An agam malorum perpetua vis, putent omittam vituperata mel ex. Vitae corrumpit ex mei, at nullam lobortis electram cuam.
Sit delectus senserit signiferumque ad, delectus consequat sit an. Has tractatos principes abhorreant cu. Sit paulo nonumy te, vim labitur fastidii cu. Dolor mentitum hendrerit ut sit, an vix brute ignota convenire. Usu cibo simul ullamcorper id, ne ancillae instructior pro, usu quaeque nostrum voluptatum in. Illud labores definitiones eu duo, sea ferri justo antiopam ea. Per dicta iudicabit ea, ad saperet efficiantur qui. Mel melius veritus referrentur id. Vel enim signiferumque eu, in enim fastidii pro. Ferri dicant praesent et has, usu vero veritus volumus no. An agam malorum perpetua vis, putent omittam vituperata mel ex. Vitae corrumpit ex mei, at nullam lobortis electram cuam.
General Manager Name AM GROUP Job title
General Manager Name AM GROUP Job title
P.O. Box: 18000Riyadh 11494 Saudi Arabia
Telephone: +966 1 216 2333 Fax: + 966 1 201 9333
E-mail: info@amico.com.sa Website: www.amico.com.sa
AM GROUP Corporate Visual Identity Manual | 2013
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Layout option 1 specifications 15 mm
90 mm
15 mm
15 mm
21 mm
35 mm
Corbel Bold size: 10 pt leading: 12 pt tracking: 0 pt Color: 00 00 00 90
Date: 30/ Sep/ 2012 No.: A1456 Dear Name, I hope this message finds you well. Lorem ipsum dolor sit amet, an eos nisl postea, probo vivendum in sit. Fabellas imperdiet sea ut, mea tempor senserit contentiones id. Enim essent ex pri, vim in novum virtute. Vel ea melius diceret electram, et has erat meis. Animal iisque in has, te copiosae eloquentiam est. No appareat patrioque reprimique pro. Sea ei posse definitionem, vim adhuc dicant patrioque eu, vim diceret expetendis vituperata te. Eam cu persius periculis, tollit debitis ei mei. Cu vis rebum choro placerat. Ridens accusamus suscipiantur an mea. Clita delenit mea no. Ullum vocibus eu vel, in ipsum velit scribentur per. Ex hinc erat prima nam.
Body Corbel Regular size: 10 pt leading: 12 pt tracking: 0 pt color: 00 00 00 90
Sit delectus senserit signiferumque ad, delectus consequat sit an. Has tractatos principes abhorreant cu. Sit paulo nonumy te, vim labitur fastidii cu. Dolor mentitum hendrerit ut sit, an vix brute ignota convenire. Usu cibo simul ullamcorper id, ne ancillae instructior pro, usu quaeque nostrum voluptatum in. Illud labores definitiones eu duo, sea ferri justo antiopam ea. Per dicta iudicabit ea, ad saperet efficiantur qui. Mel melius veritus referrentur id. Vel enim signiferumque eu, in enim fastidii pro. Ferri dicant praesent et has, usu vero veritus volumus no. An agam malorum perpetua vis, putent omittam vituperata mel ex. Vitae corrumpit ex mei, at nullam lobortis electram cuam.
Subhead Corbel Bold size: 10 pt leading: 12 pt tracking: 0 pt Color: 00 00 00 90
General Manager Name AM GROUP Job title
Subhead Corbel Italic size: 10 pt leading: 12 pt tracking: 0 pt Color: 00 00 00 90
Corbel Bold size: 9 pt leading: 10.8 pt tracking: 0 pt Color: 00 00 00 80
AM GROUP CR No: 1010324633
P.O. Box: 18000Riyadh 11494 Saudi Arabia
5.0 mm 3.5 mm
E-mail: info@amico.com.sa Website: www.amico.com.sa
10 mm
2.5 mm 43 mm
Telephone: +966 1 216 2333 Fax: + 966 1 201 9333
2.5 mm
2.5 mm
Corbel Regular size: 9 pt leading: 10.8 pt tracking: 0 pt Color: 00 00 00 80
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AM GROUP Corporate Identity guidelines | 2013
Layout option 2 specifications 15 mm
30 mm
15 mm Effect: - Emboss - Spot UV
Corbel Bold size: 9 pt leading: 10.8 pt tracking: 0 pt Color: 00 00 00 80 2.5 mm
Corbel Regular size: 9 pt leading: 10.8 pt tracking: 0 pt Color: 00 00 00 80 2.5 mm
15 mm 25 mm AM GROUP CR No: 1 0 1 0 3 2 4 6 3 3 P.O. Box: 18000 Riyadh 114 9 4 Saud i Ar ab i a
40 mm
Telephone: +966 1 216 2333 Fax: + 9 6 6 1 2 0 1 9 3 3 3 E-mail: info@amico.com.sa Website: www.amico.com.sa
15 mm
Corbel Bold size: 10 pt leading: 12 pt tracking: 0 pt Color: 00 00 00 90
Date: 30/ Sep/ 2012
Dear Name,
No.: A1456
I hope this message finds you well. Lorem ipsum dolor sit amet, an eos nisl postea, probo vivendum in sit. Fabellas imperdiet sea ut, mea tempor senserit contentiones id. Enim essent ex pri, vim in novum virtute. Vel ea melius diceret electram, et has erat meis. Animal iisque in has, te copiosae eloquentiam est. No appareat patrioque reprimique pro. Sea ei posse definitionem, vim adhuc dicant patrioque eu, vim diceret expetendis vituperata te. Eam cu persius periculis, tollit debitis ei mei. Cu vis rebum choro placerat. Ridens accusamus suscipiantur an mea. Clita delenit mea no. Ullum vocibus eu vel, in ipsum velit scribentur per. Ex hinc erat prima nam.
Subhead Corbel Bold size: 10 pt leading: 12 pt tracking: 0 pt Color: 00 00 00 90
Body Corbel Regular size: 10 pt leading: 12 pt tracking: 0 pt color: 00 00 00 90
Sit delectus senserit signiferumque ad, delectus consequat sit an. Has tractatos principes abhorreant cu. Sit paulo nonumy te, vim labitur fastidii cu. Dolor mentitum hendrerit ut sit, an vix brute ignota convenire. Usu cibo simul ullamcorper id, ne ancillae instructior pro, usu quaeque nostrum voluptatum in. Illud labores definitiones eu duo, sea ferri justo antiopam ea. Per dicta iudicabit ea, ad saperet efficiantur qui. Mel melius veritus referrentur id. Vel enim signiferumque eu, in enim fastidii pro. Ferri dicant praesent et has, usu vero veritus volumus no. An agam malorum perpetua vis, putent omittam vituperata mel ex. Vitae corrumpit ex mei, at nullam lobortis electram cuam.
General Manager Name AM GROUP Job title
Subhead Corbel Italic size: 10 pt leading: 12 pt tracking: 0 pt Color: 00 00 00 90
10 mm 15 mm 10 mm
62 mm
AM GROUP Corporate Visual Identity Manual | 2013
Business cards Business cards should only be printed from approved templates. When working with these templates the positions of elements should not be moved except as noted below. Contact our offices for any situations that are addressed by these guidelines.
AM GROUP P.O. Box: 18000 Riyadh 11494 Saudi Arabia T: +966 1 216 2333 F: + 966 1 201 9333 E: info@amico.com.sa www.amico.com.sa
Employee Full Name Employee Title
ﻣﺠﻤﻮﻋﺔ أﺣﻤﺪ اﻟﻤﻘﻴﺮن ١١٤٩٤ اﻟﺮﻳﺎض١٨٠٠٠ : ب.ص اﳌﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ +٩٦٦ ١ ٢١٦ ٢٣٣٣ :ﻫﺎﺗﻒ +٩٦٦ ١ ٢٠١ ٩٣٣٣ :ﻓﺎﻛﺲ info@amico.com :ﺑﺮﻳﺪ إﻟﻜﱰوين www.amico.com.sa
اﺳﻢ اﻟﻤﻮﻇﻒ اﻟﻠﻘﺐ اﻟﻮﻇﻴﻔﻲ
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AM GROUP Corporate Identity guidelines | 2013
specifications
PMS: 871 C Process:21 29 76 00
PMS: 432 C Process:77 63 52 40
5 mm 5 mm AM GROUP P.O. Box: 18000 Riyadh 11494 Saudi Arabia T: +966 1 216 2333 F: + 966 1 201 9333 E: info@amico.com.sa www.amico.com.sa
Corbel Bold size: 8 pt leading: 9.6 pt tracking: 0 pt Corbel Regular size: 8 pt leading: 9.6 pt tracking: 0 pt
Employee Full Name Employee Title
5 mm 5 mm
Corbel Regular size: 8 pt leading: 9.6 pt tracking: 0 pt
Corbel Bold size: 9 pt leading: 10.8 pt tracking: 0 pt
5 mm 5 mm ﻣﺠﻤﻮﻋﺔ أﺣﻤﺪ اﻟﻤﻘﻴﺮن ١١٤٩٤ اﻟﺮﻳﺎض١٨٠٠٠ : ب.ص اﳌﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ +٩٦٦ ١ ٢١٦ ٢٣٣٣ :ﻫﺎﺗﻒ +٩٦٦ ١ ٢٠١ ٩٣٣٣ :ﻓﺎﻛﺲ info@amico.com :ﺑﺮﻳﺪ إﻟﻜﱰوين www.amico.com.sa
اﺳﻢ اﻟﻤﻮﻇﻒ اﻟﻠﻘﺐ اﻟﻮﻇﻴﻔﻲ
5 mm 5 mm
Adobe Arabic Regular size: 9 pt leading: 10.8 pt tracking: 0 pt
GE Dinar Two Medium size: 9 pt leading: 10.8 pt tracking: 0 pt
GE Dinar Two Medium size: 9 pt leading: 10.8 pt tracking: 0 pt Adobe Arabic Regular size: 9 pt leading: 10.8 pt tracking: 0 pt
AM GROUP Corporate Visual Identity Manual | 2013
Envelope C65 Envelope C65 of European standard is used for business correspondence, mailing promotional materials, documents, etc. It includes tri-fold sheet of A4. Format: 220x110 mm. Envelopes should only be printed from approved templates. When working with these templates the positions of elements should not be moved except as noted below. Contact our offices for any situations that are addressed by these guidelines.
AM GROUP CR No: 1010324633
P.O. Box: 18000Riyadh 11494 Saudi Arabia
Telephone: +966 1 216 2333 Fax: + 966 1 201 9333
E-mail: info@amico.com.sa Website: www.amico.com.sa
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AM GROUP Corporate Identity guidelines | 2013
specifications
15 mm
Background color 00 00 00 02 75 mm
15 mm
15 mm
35 mm
10 mm
Corbel Regular size: 9 pt leading: 10.8 pt tracking: 0 pt Color: Process: 21 29 76 00 PMS: 871 C AM GROUP CR No: 1010324633
P.O. Box: 18000Riyadh 11494 Saudi Arabia
Telephone: +966 1 216 2333 Fax: + 966 1 201 9333
E-mail: info@amico.com.sa Website: www.amico.com.sa
10 mm Background color Pantone 432 C
Gutter: 2.6 mm
grid: 35 mm X 5 clmns
15 mm
AM GROUP Corporate Visual Identity Manual | 2013
Envelope C4 Envelope C4 of European standard is used for correspondence, mailing promotional materials, documents, etc. It includes a sheet or a magazine of A4 in full size. Format: 324x229 mm Envelopes should only be printed from approved templates. When working with these templates the positions of elements should not be moved except as noted below. Contact our offices for any situations that are addressed by these guidelines.
AM GROUP CR No: 1010324633
P.O. Box: 18000Riyadh 11494 Saudi Arabia
Telephone: +966 1 216 2333 Fax: + 966 1 201 9333
E-mail: info@amico.com.sa Website: www.amico.com.sa
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AM GROUP Corporate Identity guidelines | 2013
Layout specifications
Background color 00 00 00 02
Face 1
75 mm
15 mm
AM GROUP Corporate Visual Identity Manual | 2013
Layout specifications
37
Face 2
15 mm
15 mm
45 mm
Corbel Regular size: 9 pt leading: 10.8 pt tracking: 0 pt Color: Process: 21 29 76 00 PMS: 871 C AM GROUP CR No: 1010324633
P.O. Box: 18000Riyadh 11494 Saudi Arabia
Telephone: +966 1 216 2333 Fax: + 966 1 201 9333
E-mail: info@amico.com.sa Website: www.amico.com.sa
15 mm Background color Pantone 432 C 15 mm grid: 36 mm X 5 clmns
Gutter: 4.8 mm
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AM GROUP Corporate Identity guidelines | 2013
Document folder Document folder (Portfolio) is used for press conferences, business negotiations and transfer of documents. In the portfolio is placed the various sources of information such as: business documents, business proposals, catalogues of the company, booklets, brochures and price lists. Format: 225x305 mm/ per face, additional Technologies: logo spot UV Document folder should only be printed from approved templates. When working with these templates the positions of elements should not be moved except as noted below. Contact our offices for any situations that are addressed by these guidelines.
AM GROUP Corporate Visual Identity Manual | 2013
Front Face Document spine 80 mm Aligned center
Background 00 00 00 02
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AM GROUP Corporate Identity guidelines | 2013
Back Face Document spine 15 mm
75 mm
20 mm
Background 00 00 00 02
Corbel Bold Size: 9 pt leading: 10.8 pt tracking: 0 pt Corbel Regular Size: 9 pt leading: 10.8 pt tracking: 0 pt
AM GROUP CR No: 1010324633
P.O. Box: 18000Riyadh 11494 Saudi Arabia
Telephone: +966 1 216 2333 Fax: + 966 1 201 9333
E-mail: info@amico.com.sa Website: www.amico.com.sa
15 mm
35 mm 4.2 mm
15 mm
AM GROUP Corporate Visual Identity Manual | 2013
Left face inside
150 mm
Background Pantone 432 C
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AM GROUP Corporate Identity guidelines | 2013
64 mm
100 mm
Right face inside with pocket
CD Pocket 128 mm
Pocket 160 mm
AM GROUP Corporate Visual Identity Manual | 2013
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CD sticker and pocket The CD drive is a means of digital distribution of corporate information. CD drive is always accompanied by company stamp on the disc and cover with description. Format: 140x140 mm/ per pocket face, CD: 120x120 mm
CD Pocket and sticker Back side
Front side
AM GROUP CR No: 1010324633 P.O. Box: 18000Riyadh 11494 Saudi Arabia
Telephone: +966 1 216 2333 Fax: + 966 1 201 9333
E-mail: info@amico.com.sa Website: www.amico.com.sa
CD sticker
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AM GROUP Corporate Identity guidelines | 2013
Back side
10 mm
60 mm
Background color 00 00 00 02
20 mm
AM GROUP CR No: 1010324633 P.O. Box: 18000Riyadh 11494 Saudi Arabia
Telephone: +966 1 216 2333 Fax: + 966 1 201 9333
Corbel Bold size: 8 pt leading: 9.6 pt tracking: 0 pt Color: Process: 21 29 76 00 PMS: 871 C
E-mail: info@amico.com.sa Website: www.amico.com.sa
10 mm
10 mm Corbel Regular size: 8 pt leading: 9.6 pt tracking: 0 pt Color: Process: 21 29 76 00 PMS: 871 C
AM GROUP Corporate Visual Identity Manual | 2013
Front side
Background color 00 00 00 02 Pantone: 432 C
50 mm
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AM GROUP Corporate Identity guidelines | 2013
CD sticker option 1
120 mm
25 mm
50 mm
AM GROUP Corporate Visual Identity Manual | 2013
47
CD sticker option 2
120 mm
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AM GROUP Corporate Identity guidelines | 2013
Power Point presentation Platform: Microsoft Office PowerPoint. The presentation contains 4 slides: the intro, title, the running page and the thank you page. Format for display 4x3: 1280x960 px. Option 1 Intro
Title
Running page
Thank you page
THANK YOU FOR WATCHING
AM GROUP Corporate Visual Identity Manual | 2013
49
Intro
500 px
1280 px
960 px Title 315 px
1280 px
315 px Max
PRESENTATION TITLE, SLOGAN OR WELCOME
163 px Aligned center
Background 56 67 77
960 px
slogan or text 1 line: IriceUPC Regular Size: 72 pt Tracking: 0 Leading: 86.4 color: 245 245 245
2 or 3 lines: IriceUPC Regular Size: 49 pt Tracking: 0 Leading: 48.2 color: 245 245 245
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AM GROUP Corporate Identity guidelines | 2013
Running Page 1 line: IriceUPC Regular Size: 48 pt Tracking: 0 Leading: 48.2 color: 56 67 77
100 px
50 px
100 px 100 px
RUNNING HEAD TITLE
50 px 4 colomns grid “gutter: 12 px” contians text, images (content) etc.
50 px 50 px Background 241 242 242
“Thank you” Page
250 px
315 px
315 px Max
1280 px
THANK YOU FOR WATCHING
50 px Headtitle IriceUPC Bold Size: 60 pt Tracking: 0 Leading: 48.22 color: 245 245 245 Background 248 248 249
960 px
AM GROUP Corporate Visual Identity Manual | 2013
Option 2
All alignment and size specifications should be the same as option 1 except for the slides’ backgrounds which should be in light gray RGB: 245 245 245 and Text should be in RGB: 56 67 77
Intro
Title
PRESENTATION TITLE, SLOGAN OR WELCOME
Running page
Thank you page
RUNNING HEAD TITLE
THANK YOU FOR WATCHING
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E-mail signature E-mail signature can be built either manually by the E-mail signature editing panel using Outlook or your e-mail provider. Or you can insert a ready designed JPG into the e-mail signature panel, however, sizes and alignments should be used from the specifications listed below. Contact our offices for any situations that are addressed by these specifications
Employee Full Name Employee Title
AM GROUP P.O. Box: 18000 Riyadh 11494 Saudi Arabia T: +966 1 216 2333 F: + 966 1 201 9333 E: info@amico.com.sa www.amico.com.sa
Specifications 25 mm
5 mm 5 mm Corbel Bold Size: 10 pt Tracking: 0 Leading: 12.0 color: RGB: 56 67 77
Employee Full Name Employee Title
AM GROUP P.O. Box: 18000 Riyadh 11494 Saudi Arabia T: +966 1 216 2333 F: + 966 1 201 9333 E: info@amico.com.sa www.amico.com.sa
Corbel Bold Size: 9 pt Tracking: 0 Leading: 10.8 color: RGB: 56 67 77 Corbel Regular Size: 9 pt Tracking: 0 Leading: 10.8 color: RGB: 56 67 77
color: RGB: 123 108 43
AM GROUP Corporate Visual Identity Manual | 2013
Outdoor signage Flags Corporate flags are not only a brand element, but an integral part of advertising campaigns and eventactions such as: press conferences, seminars, exhibitions, promotions and more. Corporate flags shall be made in strict accordance with the pattern specified here. It is possible to manufacture the flags of different formats. When you change the format of the flag you must take into account the size of the logo and the matrix of forms relative to the long side of the layout. Method of Application of corporate identity and logo - silk screen printing.
Flag 1350x900 mm
Flag 1350x900 mm
1100 mm
600 mm
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Building signage When trying to determine the most appropriate sign type for a building application, the following should be taken into consideration: landlord and city/local restrictions, background materials and colors, visibility and lines of sight, building size, colors and sizes of other sign types in the vicinity, electrical hook-ups and availability and background material surface obstructions. The most preferable sign type is internally illuminated channel symbol as shown below, (image A and B). The preferred color is our corporate colors. A full logo (with word mark) sign cabinet can also be used if required or if the background does not allow for channel symbol (below, image C and D). Ideal placement of the sign type is outlined below. This placement can be altered if existing architectural elements demand such or if lines of sight and other obstructions limit visibility. On-site adjustments based on the location of stationary objects should play a major role in Signage placement; however, the proportions of the logo and clear space should never be altered or modified.
Image A 4X
13.2X
AM GROUP Corporate Visual Identity Manual | 2013
Image B
10X
13.2X
10X
X
“X� equals the width of the horizontal space between the dark background of the wordmark and the vertical line. A minimum clear space requirement has been established to ensure the prominence and clarity of the AM GROUP signature.
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Image C 4X
Image D 4X
X
AM GROUP Corporate Visual Identity Manual | 2013
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Acrylic illuminated outdoor ground signs Ground signs are signs supported by a structure which rests on or in the ground.
2X
2X
2X
2X
2X
2X
2X
2X
2X
2X
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AM GROUP Corporate Identity guidelines | 2013
Car branding
AM GROUP Corporate Visual Identity Manual | 2013
Branded graphics Examples to show how and where to use our corporate identity graphics such as symbol and fontslayouts and grids.
Business brochure (3 faces x 2- double folds)
HEAD H EAD D TITLE TIITL LE H HERE ERE E Subtitle orr Slogan Slo ogan Here
HE HEAD EAD D TITLE TIITL LE H HERE ER RE Subtitle Su ubtittle orr Slogan Slo ogan n Her Here re
Lorem Lo orem ip ipsum psum d dolor olor sit am amet met Lorem Lore em ipsum m dolor sit aamet, met, salut salutandi tandi dissentiet u utt qui. Aliqu Aliquam uam delic delicata cata ocurreeret gubergren guberrgren d uo eu, te ius duis iracundia, iraacundia, cum cum meaa ad. Pertinax ocurreret duo tatio on singulis assueverit cu. Ei ssit it ullum iracund dia consect tetuer, qu uod tation iracundia consectetuer, quod glorriatur at ssea. ea. Solet legendos no sea, laudem m molestie eos at. M ei gloriatur Mei mun nere ignot ta accusataa ad. munere ignota
, sal salutandi lutandi dissentiet utt qui. Aliqu Aliquam uam de delicata elicata meaa ad. Pertin Pertinax nax gubergren duo ius tation ocurreret gub bergren du uo eu, te iu us duis iracundia,, cum tatio on singuliss assueverit cu. ullum iracundia gloriatur sea. assu ueverit cu u. Ei sit ullu um iracund dia consectetuer,, quod glor riatur at se ea. Solet molestie Mei Sole et legendos no sea, laudem m olestiee eos at. M ei muneree ignota accusata accu usata ad.
corporra percipitt eam cu, vix volut tpat Per ut affert incorrupte, dicam corpora volutpat repr rimique cconcludaturque oncludatu urque ea.. Wisi voluptari ia at nam m, has to ollit reprimique voluptaria nam, tollit nom minavi ant tiopam ex x, laudem nosterr pertinaxx eam ne. Id est no obis nominavi antiopam ex, nobis albu ucius, vel perpetua interesse et ad. P ri no ape eriri sapien ntem, exe erci albucius, interesset Pri aperiri sapientem, exerci voci ibus perse equeris ad sed. vocibus persequeris
Per ut affertt incorrupt te, dicam corpor ra percipitt eam cu, vix volut tpat incorrupte, corpora volutpat reprimique tollit reprrimique cconcludaturque oncludatu urque ea.. Wisi voluptaria voluptariia at nam, nam m, has to ollit nom minavi antiopam ex x, laudem nosterr pertinaxx eam ne. Id est no obis nominavi ex, nobis albu ucius, vel perpetua interesse et ad. P ri no aperiri apeeriri sapientem, sapien ntem, exerci albucius, interesset Pri vociibus persequeris perseequeris ad sed. vocibus
Vel aan n brute sscriptorem, criptorem m, in audiree luptat tum delica ata mea. Ut eum luptatum delicata bonorum complectitur r, elitr voluptua an qui, in n vel omnium vocibus complectitur, posi idonium. Minim essent tamqu uam usu eu, ius dolor congu ue inermiss ut, posidonium. tamquam congue solu uta moderatius meaa cu. Quo eu pro obo ocurre eret molest tiae, eu n am soluta probo ocurreret molestiae, nam dolo or impedi it eloquent tiam, ius iipsum psum choro ato omorum ei. An sum mmo dolor impedit eloquentiam, atomorum summo inte ellegebat vituperato oribus me ea, ex has mod dus promp pta albucius, intellegebat vituperatoribus mea, modus prompta novum decor re verterem m et eum. decore
scriptorem m, in audiree luptat tum delica ata mea. Ut eum Vel an brute scriptorem, luptatum delicata bon norum complectitur, complectiturr, elitr voluptua an qui, in n vel omn nium vocibus bonorum omnium posidonium. Minim essent tamqu uam usu eu, ius dolor congu ue inermiss ut, tamquam congue solu uta moderatius meaa cu. Quo eu pro obo ocurre eret molest tiae, eu n am soluta probo ocurreret molestiae, nam dolo or impedi it eloquent tiam, ius ipsum choro ato omorum ei. An sum mmo dolor impedit eloquentiam, atomorum summo inte ellegebat vituperato oribus me ea, ex has mod dus promp pta albuc cius, intellegebat vituperatoribus mea, modus prompta albucius, novum decor re verterem m et eum. decore
Vix labore tam tamquam mquam ele electram ectram eu, mune munere ere intelleg intellegebat gebat te eo eos. os. Cu pri sens sibus constituam, cum cu um at nostrud nosttrud fabellas atomorum. His ut dicam m sensibus trac ctatos adipiscing, ad d qui tation n tractatos apeirianaccusamus, eam m blandit urbanits id d. id. Ne mel mel nobiss quaestio sadi ipscing, d uo sadipscing, duo pute ent definitiones putent ei, m el ex ma azim mel mazim deco ore. Duis p decore. rincipes ad eam, eaam, his ullum ullum igno ota ignota ex. E Exx vidit dicat pro,, his in adhuc volu uptatum. voluptatum.
AM GROUP CR No: 1010324633 P.O. Box: 18000 Riyadh 11494 Saudi Arabia Telephone: +966 1 216 2333 Fax: + 966 1 201 9333 E-mail: info@amico.com.sa Website: www.amico.com.sa
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Inside Subtitle Corbel Regular size: 18 pt leading: 21.6 pt tracking: 0 pt Color: Process: 00 00 00 02
Clipping mask
Inside Headtitle Bell Mt Regular (All Caps) size: 20 pt leading: 24 pt tracking: 0 pt Color: Process: 00 00 00 02
15 mm 15 mm
HEAD TITLE HERE
HEAD TITLE HERE Subtitle or Slogan Here
Subtitle or Slogan Here
Lorem ipsum dolor sit amet Body Corbel Regular size: 9 pt leading: 10.8 pt tracking: 0 pt Color: Process: 00 00 00 02
Text wrap
Lorem ipsum p dolor sit amet,, salutandi dissentiet ut q qui. Aliquam q delicata mea ad. Pertinax ocurreret gubergren duo eu, te ius duis iracundia, cum tation singulis assueverit cu. Ei sit ullum iracundia consectetuer, quod gloriatur at sea. Solet legendos no sea, laudem molestie eos at. Mei munere ignota accusata ad.
, salutandi dissentiet ut qui. Aliquam delicata mea ad. Pertinax ocurreret gubergren duo eu, te ius duis iracundia, cum tation singulis assueverit cu. Ei sit ullum iracundia consectetuer, quod gloriatur at sea. Solet legendos no sea, laudem molestie eos at. Mei munere ignota accusata ad.
Per ut affert incorrupte, dicam corpora percipit eam cu, vix volutpat reprimique concludaturque ea. Wisi voluptaria at nam, has tollit nominavi antiopam ex, laudem noster pertinax eam ne. Id est nobis albucius, vel perpetua interesset ad. Pri no aperiri sapientem, exerci vocibus persequeris ad sed.
Per ut affert incorrupte, dicam corpora percipit eam cu, vix volutpat reprimique concludaturque ea. Wisi voluptaria at nam, has tollit nominavi antiopam ex, laudem noster pertinax eam ne. Id est nobis albucius, vel perpetua interesset ad. Pri no aperiri sapientem, exerci vocibus persequeris ad sed.
Vel an brute scriptorem, in audire luptatum delicata mea. Ut eum bonorum complectitur, elitr voluptua an qui, in vel omnium vocibus posidonium. Minim essent tamquam usu eu, ius dolor congue inermis ut, soluta moderatius mea cu. Quo eu probo ocurreret molestiae, eu nam dolor impedit eloquentiam, ius ipsum choro atomorum ei. An summo intellegebat vituperatoribus mea, ex has modus prompta albucius, erterem et eum. novum decore verterem
Vel an brute scriptorem, in audire luptatum delicata mea. Ut eum bonorum complectitur, elitr voluptua an qui, in vel omnium vocibus posidonium. Minim essent tamquam usu eu, ius dolor congue inermis ut, soluta moderatius mea cu. Quo eu probo ocurreret molestiae, eu nam dolor impedit eloquentiam, ius ipsum choro atomorum ei. An summo intellegebat vituperatoribus mea, ex has modus prompta albucius, novum decore verterem et eum.
Headtitle Bell Mt Regular (All Caps) size: 24 pt leading: 28.8 pt tracking: 0 pt Color: Process: 00 00 00 02 Subtitle Corbel Regular (All Caps) size: 21 pt leading: 25.2 pt tracking: 0 pt Color: Process: 00 00 00 02
70 mm
Vix laboree tamquam electram eu, munere in intellegebat te eos. Cu pri us constituam, cum at nostrud fabellas atomorum. a sensibus His ut dicam atos adipiscing, ad qui tation tractatos irianaccusamus, apeirianaccusamus, m blandit urbanits id. eam Nee mel nobis quaestio dipscing, duo sadipscing, utent definitiones putent ei, mel ex mazim core. Duis p decore. pes ad eam, rincipes um ignota his ullum idit dicat ex. Ex vidit pro, his in adhuc voluptatum.
15 mm
Gutter 1 mm
A4 Brochure (2 folds 3 faces) x2
Back: Margins 5mm
70 mm
AM GROUP 94 Saudi Arabia CR No: 1010324633 P.O. Box: 18000 Riyadh 11494 Telephone: +966 1 216 2333 Fax: + 966 1 201 9333 E-mail: info@amico.com.sa Website: www.amico.com.sa @
Corbel Bold size: 9 pt leading: 10.8 pt tracking: 0 pt Color: Process: 21 29 76 00 PMS: 871 C Corbel Regular size: 9 pt leading: 10.8 pt tracking: 0 pt Color: Process: 21 29 76 00 PMS: 871 C
AM GROUP Corporate Visual Identity Manual | 2013
Flyer A5 double faced
Transforming the Business of Healthcare Healt AHMAD AL MUGAIRIN GROUP
TRANSFORMING THE BUSINESS OF HEALTH CARE AHMAD AL MUGAIRIN GROUP
Sit liber liberavisse no, ius modo voluptatum no, mu mutat eirmod inciderint an sit. Nec graeco essent persecuti cu. Ut his omnis aliquip alienum, ad cibo graeco fabellas pro. Alii fuisset phaedrum sit at. At menandri argumentum sit. Justo quaestio sadipscing qui no, eu pro inani graeci grae iriure, ludus laoreet repudiandae mei ne. No omittam accu accusamus sea, civibus persecuti per ea. Affert accusam temporibus temporibu eu quo. Menandri periculis sed cu. Ei vis elit tota graeco, vim vi ad eros facilis, te ipsum augue vix. Nam ne nostrud percipitur, ad vis esse nonumy. Quando delicata in has, at pri tale aliquip fabellas, ei erant molestie electram mea. Eu harum appareat reprimique eum, ad vix clita accomm accusam. At usu nostro senserit, euismod accommodare vim an, eu has perfecto deserunt. Mei erant corpora suscipit ei, quo facete sententiae efficiantur cu. His ea expetendis percipitur, hinc assueverit eam ei. Ut has vitae corpora ancillae, adhuc mucius epicuri cum eex. Nec cu doming equidem, mel id dico eros.
P.O. Box: 18000 Riyadh 11494 Saudi Arabia Telephone: +966 1 216 2333 Fax: + 966 1 201 9333 E-mail: info@amico.com.sa Website: www.amico.com.sa
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AM GROUP Corporate Identity guidelines | 2013
15 mm
15 mm
Head Title Bell Mt bold size: 24 pt leading: 28.8 pt tracking: 0 pt Color: Process: 00 00 00 02
TRANSFORMING THE BUSINESS OF HEALTH CARE AHMAD AL MUGAIRIN GROUP
Sub Title Corbel Regular size: 12 pt leading: 22.8 pt tracking: 0 pt Color: Process: 00 00 00 02
15 mm
15 mm 50 mm
10 mm
5.0 mm
Transforming g the Business of Healthcare AHMAD AL MUGAIRIN GROUP 5.0 mm
Sit liber liberavisse no, ius modo voluptatum no, mutat eirmod inciderint an sit. Nec graeco essent persecuti cu. Ut his omnis aliquip alienum, ad cibo graeco fabellas pro. Alii fuisset phaedrum sit at. At menandri argumentum sit. Justo quaestio sadipscing qui no, eu pro inani graeci iriure, p ludus laoreet repudiandae mei ne. No omittam accusamus sea,, civibus persecuti per ea. Affert accusam temporibus eu quo. Menandri periculis sed cu. Ei vis elit tota graeco, vim ad eros facilis, te ipsum augue vix. Nam ne nostrud percipitur, ad vis esse nonumy. Quando delicata in has, at pri tale aliquip fabellas, ei erant molestie electram mea. Eu harum appareat reprimique eum, ad vix clita accusam. At usu nostro senserit, euismod accommodare vim an, eu has perfecto deserunt. Mei erant corpora suscipit ei, quo facete sententiae efficiantur cu. His ea expetendis percipitur, hinc assueverit eam ei. Ut has vitae corpora ancillae, adhuc mucius epicuri cum ex. Nec cu doming equidem, mel id dico eros.
5.0 mm
P.O. Box: 18000 Riyadh 11494 Saudi Arabia Telephone: +966 1 216 2333 Fax: + 966 1 201 9333 E-mail: info@amico.com.sa Website: www.amico.com.sa
Head Title Bell Mt bold size: 11 pt leading: 13.2 pt tracking: 0 pt Color: Process: 00 00 00 02 Sub Title Bell Mt Regular size: 9 pt leading: 12.8 pt tracking: 0 pt Color: Process: 00 00 00 02 Body Corbel Regular size: 8.5 pt leading: 10.2 pt tracking: 0 pt Color: Process: 77 63 52 40 Corbel Regular size: 8 pt leading: 9.6 pt tracking: 0 pt Color: Process: 21 29 76 00 PMS: 871 C
AM GROUP Corporate Visual Identity Manual | 2013
Invitation cards 20X10.5 cm for 11X22 cm envelopes
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AM GROUP Corporate Visual Identity Manual | 2013
Image system Image system is very important to deliver our corporate identity successfully, however, choosing images depends on content and medium, but below is an example of the preferred photography to chose.
Black and white
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Colored
AM GROUP Corporate Visual Identity Manual | 2013
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Promotional items The Standard Graphic Identity, logo, or symbol may be placed on promotional items. Size, shape, space, and visibility will dictate which to use. Color and clear space specifications must be followed at all times. (the examples shown here may not have been produced.)
Cap A light- colored cap should be used to ensure the Symbol is visible. Colors from the color index are preferred. The brand mark used here is 0.5 X of the cap’s width.
Polo shirt A light- colored shirt should be used to ensure the Identity is visible. Colors from the Agency palette are preferred. The vertical Identity size used here is 0.15 X of the width of the shirt, from sleeve to sleeve.
AM GROUP Corporate Visual Identity Manual | 2013
T-Shirts A light-colored shirt is recommended to be used to ensure the branding is visible. Colors from the color index are preferred. The wordmark and symbol used here are each 0.5 x width of the shirt from sleeve to sleeve.
Retractable Badge holder
Pen
A light-colored background should be used to ensure the logo is visible. Colors from the color index are preferred.
A light-colored pen should be used to ensure the Logo is visible. Colors from the color index are preferred.
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AM GROUP CR No: 1010324633
P.O. Box: 18000Riyadh 11494 Saudi Arabia Telephone: +966 1 216 2333
Fax: + 966 1 201 9333 E-mail: info@amico.com.sa Website: www.amico.com.sa